social media for learning
DESCRIPTION
ASTD ICE 2010, Chicago Marcia Conner, Dan Pontefract, Aaron SilversTRANSCRIPT
Marcia Conner (@marciamarcia) www.marciaconner.com
Social Media for Learning Dan Pontefract (@dpontefract) www.danpontefract.com
Aaron Silvers (@mrch0mp3rs) www.aaronsilvers.com
Social media is technology used to engage three or more people.
Social learning is participating with others to make sense of new ideas.
What’s new is how powerfully they work together.
“ “
© M
arci
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nner
(@m
arci
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But it’s all about marketing But it’s only
for teenagers
But it’s not my
decision
But my IT department
won’t support this ever
DEMOGRAPHICS
Age Generation
Lifestyle
MASHUPS
Roles Technologies
Content
SAVVY
Consumer Technology
Content
CONNECTION
Confident Evolving Organic
Mov
ing
Forw
ard
© M
arci
a Co
nner
(@m
arci
amar
cia)
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w.m
arci
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Why Adopt Social Media? Improve knowledge sharing
Foster learning
Providing more informal learning opportunities
Improve communication
Finding resources more easily
Boosting collaboration
Build organizational relationships
Transforming Learning With Web 2.0 Technologies, a research study conducted by ASTD and i4cp, sponsored by Booz Allen Hamilton
Increase Shareholder Value 50%
40%
30%
20%
10%
0%
-10%
Greatest % employees trained Least % employees trained
Mean change in market-to-book ratio
-4%
47%
12/95 Today
Source: McBassi & Co.
Learn More
Book signing following this session in the ASTD store.
Concourse F1 of the Convention Center 3:45-4:15