Learning, Identity and Social Media

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This presentation explores how humans tend to represent themselves differently on the Internet than in the physical world -- and how that representation affects learning.

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  • 1.Some session changesh t t p : / / w w w. w u a l a . c o m / S h e m p 6 5 /L e a r n i n g S o l u t i o n s 2 0 11 / S e s s i o n 2 0 5 /Wednesday, March 23, 2011

2. BRANDON CARSON l e a r n i n g & d e v e l o p m e n t @ Ya h o o !Wednesday, March 23, 2011 3. 2 parts to our session:how we got herewhat I did Flickr : kraynikovWednesday, March 23, 2011 4. Rob CottinghamWednesday, March 23, 2011 5. Wednesday, March 23, 2011 6. We create and maintain our identities throughinteractions with others Flickr : madrussianphotographyWednesday, March 23, 2011 7. Media can affect how we interact with others Flickr : madrussianphotographyWednesday, March 23, 2011 8. Wednesday, March 23, 2011 9. Who you are as a person, and your expertise and passions, are more important to your career than everWednesday, March 23, 2011 10. welcome to the A G EO F I M M E D I A C YWednesday, March 23, 2011 11. Yo u r s k i l l s , e x p e r t i s e , c o n n e c t i o n s , r e p u t a t i o nand authority become your personal currencyWednesday, March 23, 2011 12. Sometimes our online representation is different than our physical representationWednesday, March 23, 2011 13. To d a y, w e r e l o o k i n g a t h o w a s p e c i f i c g r o u prepresented themselves in a social learningenvironmentWednesday, March 23, 2011 14. Identity is more than just a persons name.Identity also includes our character andbehavioral attributesWednesday, March 23, 2011 15. W E A R E S H I F T I N G T O A LWAY S O N Wednesday, March 23, 2011 16. The days of the Internet as an identifiably separate thing are overWednesday, March 23, 2011 17. The Internet is no longer something we do -- its how we live -- its where we areWednesday, March 23, 2011 18. Ya h o o ! h a s o v e r 6 3 0 m i l l i o n u s e r s , o f w h i c h130 million connect to us first through amobile deviceWednesday, March 23, 2011 19. By 2013 half of all Internet users willconnect to the Internet first with amobile deviceWednesday, March 23, 2011 20. Te l e v i s i o n u s e d t o b e a p r i m a r y s o c i a l mechanismWednesday, March 23, 2011 21. W e m a k e d e c i s i o n s o n h o w, w h a t , a n d w h e n WE want to engage in or create experiences for others and ourselvesWednesday, March 23, 2011 22. Piracy is consumers telling theentertainment industry how to givethem what they want Flickr : anttonenWednesday, March 23, 2011 23. We have transitioned from a low bandwidth, anonymous online world to trusted social networks and the blending of our real and online identitiesWednesday, March 23, 2011 24. Did social media cause the recent Arab uprisings?Wednesday, March 23, 2011 25. The speed of this convergence isastounding when you consider that it tookthe telephone over 80 years to becomeubiquitous. Flickr : hayesWednesday, March 23, 2011 26. Our increasingly demanding work world r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h other for practical discourse in how to do things better Flickr : tantekWednesday, March 23, 2011 27. Our increasingly demanding work world Our human ability to cooperate with r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t e a c h o t h e r, r e g a r d l e s s o f o u r s e l f - i n t e r e s t , i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h is the one reason we, as a species, other for practical discourse in how to achieve great things d o t h i n g s b e t t e r. Flickr : tantekWednesday, March 23, 2011 28. The two principal traits that underliehuman evolutionary success are theunusual ability of nonrelatives tocooperate and social learning, theability to copy and learn from whatothers are doingKim Hill, social anthropologist Flickr : tantekWednesday, March 23, 2011 29. Flickr : theirhistoryWednesday, March 23, 2011 30. SOCIAL IDENTITY IN THE ENTERPRISEWednesday, March 23, 2011 31. Wednesday, March 23, 2011 32. We can only call an experience social when relationships are built and dialog is maintainedWednesday, March 23, 2011 33. Wednesday, March 23, 2011 34. BDMs:20-25 new hiresVa r y i n g l e v e l s o f t e c h n i c a l a c u m e nComfortable with enterprise salesRegion-basedWednesday, March 23, 2011 35. K E Y B E H AV I O R S Flickr : theirhistoryWednesday, March 23, 2011 36. K E Y B E H AV I O R SCompetitiveCollaborativeParticipatory Flickr : theirhistoryWednesday, March 23, 2011 37. COMPETITIVENESSWednesday, March 23, 2011 38. COMPETITIVENESS Credibility came through various means: Ti t l e o r p o s i t i o n i n t h e c o m p a n y Number of posts Succinctness and quality of the messageWednesday, March 23, 2011 39. C O L L A B O R AT I V EWednesday, March 23, 2011 40. C O L L A B O R AT I V E Participants enjoyed working directly with colleagues, but also saw their own creative process accelerated by simply watching their colleaguesWednesday, March 23, 2011 41. C O L L A B O R AT I V EParticipants were able to see the results oft h e i r c o l l a b o r a t i o n q u i c k l y, a n d w e r e a b l eto reflect and explore options immediatelyWednesday, March 23, 2011 42. C O L L A B O R AT I V E They were able to share more information, strategies, and coordinate sales meetings with colleagues they normally wouldnt work withWednesday, March 23, 2011 43. PA R T I C I PAT O R YWednesday, March 23, 2011 44. PA R T I C I PAT O R Y The community was open to anyone in the sales organization. Some people feared being open and honestWednesday, March 23, 2011 45. PA R T I C I PAT O R Y There was sensitivity to expertise, or at least the perception of expertiseWednesday, March 23, 2011 46. When we bring social platforms to lifewe cede a certain level of controlWe may not be able to anticipate where theconversation goesWednesday, March 23, 2011 47. Differences in online/offline representation: Group-think occurred quicklyWednesday, March 23, 2011 48. Differences in online/offline representation: Heavy reliance on status quoWednesday, March 23, 2011 49. Differences in online/offline representation: Engagement relied on direct authorityWednesday, March 23, 2011 50. Differences in online/offline representation: Deeper valuesWednesday, March 23, 2011 51. Differences in online/offline representation: Group-think occurred quickly Heavy reliance on status quo Engagement relied on direct authority Deeper valuesWednesday, March 23, 2011 52. Differences in online/offline representation: Group-think occurred quickly Heavy reliance on status quo Engagement relied on direct authority Deeper valuesWednesday, March 23, 2011 53. It is key to understand how people represent themselves across media Maybe we can use that understanding to construct more meaningful learning experiencesWednesday, March 23, 2011 54. THANK YOU brandonc@yahoo-inc.comWednesday, March 23, 2011 55. DESIGN TIPS Its more difficult for your participants to get involved in a community when: Its population is too large -- engaging in conversation with 600 people is difficult Its not moderated by an active agent There is a sense of staleness or inaction Flickr : darrenhesterWednesday, March 23, 2011 56. DESIGN TIPSProvide focused sharing opportunitiesSocial learning networks are perfect forincubating knowledge clusters Flickr : darrenhesterWednesday, March 23, 2011 57. DESIGN TIPS Point systems Utilities to encourage individual sharing Commenting and rating utilities G a m e f u l e l e m e n t s ( c o m p e t i t i v e p l a y, leaderboards) Flickr : darrenhesterWednesday, March 23, 2011 58. DESIGN TIPS Be careful not to just add social elements around static experiences There should always be an instructionally justifiable reason for integrating a social element Flickr : darrenhesterWednesday, March 23, 2011 59. DESIGN TIPS Reach learners where they are Determine if a new social collaboration platform is necessary Flickr : darrenhesterWednesday, March 23, 2011 60. DESIGN TIPS Create activities that rely on group-work, but be careful about groupthink Flickr : darrenhesterWednesday, March 23, 2011 61. DESIGN TIPS Balance connection and disconnection. Flickr : darrenhesterWednesday, March 23, 2011