social learning & working smarter framework through social media
TRANSCRIPT
Social Learning & Working Smarter Through Social Media
Brent’s Consulting Role Through my company, Social Media Tools for Work and Learning, I help organizations identify, establish, and improve their social media and communication practices. Through my seminars, I can provide your employees with the tools and understanding to implement an efficient social media strategy and infrastructure.
I can help your organization achieve:• Improved performance and financial results;• Stronger relationships inside and outside the organization; • Increased innovation and collaboration;• Dynamic community participation and commitment.
Presentation
About Me ULDA Framework
Social Media Landscape Questions
Presentation Resources and Feedback
Open Atrium Support site.http://www.support.socialmediatools.ca/
Create new account, enter user name & password, choose “Join Social Learning & Working Smarter Through Social Media”. Change password when you are on site.
Open Atrium – My Collaboration Support Site
Background – Social Media
Programs
Youth School to community
Youth Poverty Mapping
Streetjibe (SKI)
Learning Community
Capacity Building
Social Tech Training
Social Media Integration
Social Media Partner
Network
Consulting Social Media
Web Site Integration
Social Media Strategy
Network Learning
Personal Learning Hub
Learning Communities
My Starting Points
Work and learning are 2 sides of the same
coin;
Internal change before external is better;
The tools are the tools, the tools are not the
thing;
You are hardwired to learn. People change
organizations
Having a presence in Social Media Is worthless unless you do something
with it;
New Challenges
Information overload
So many tools, where to start?
New learning & practices required
No plan/policy for social learning &
social media
Understanding the social media culture shift
Converging Forces: connections, tools,
expectations
Organization’s Image or Presence Before the Social Web
Executive Director
Mission & tag line
Tight Controls - Static
Focus on Donors & partners
Branding – minimal focus
Work Performance Challenges for Nonprofits(that social practices & media could address)
Fragmented knowledge &
Research
Sharing & Collaboration
Support for Staff to learn new practices
Funder Relationships difficult to maintain
Redundancy – lost time with ineffective
meetings
Slow responsiveness to consumers &
stakeholders
What is Social Media?
A Social Media Framework that Supports:
Practitioners increasing their
value as knowledge workers;
Organizations improving
performance at all levels;
Learning Communities broadening &
deepening their relationships;
A Framework Built on Sense Making
Understanding the Context & Cultural Shift
Learning Why, How & What
Doing the Work
Adapting to Changes
The ULDA Framework
Module 1 - Social (Relationship)Strategy
As an organization, formulate a strategy that guides and supports your online presence and use of online social technologies.
Your strategy will involve all facets of the organization.
Social Media StrategyInternal Change Team
Strategy, Policy,
Procedures
The POST Strategy Model
Metrics - Return on
Investment
The American Red Cross – Social Media Policy Guide
Example – Libraries or Museums
Module 2 - Social Media Objectives
Leveraging and enabling social media for specific purposes.
Social Media Objectives
Listening Dashboard
Collaborate & Innovate With
Talk to Your Constituents
Energize & Support
Different Objectives – Different Tools
Module 3 - Social Media Tools
How we engage, build
and support relationships that matter.
Social Media Tools
Your Web 2.0 Site
Social Networks
Dynamic Channels
Blogs & Micro
Blogging
Collaborative Map Example
Module 4 - Social & Network Learning
Working Smarter
through Social Media and
Social Learning
Social & Network Learning • Convergence of work & learning;• Creative collaboration; Working Smarter
• Carrots & sticks don’t work;• Autonomy, Mastery, Purpose;21st Century Skills
• Support current use of SocMe; • Address genuine purpose; Bottom Up
Approach • 70-20-10 Learning Concept;• Transforming your workplace;Social Learning &
Social Media
Social & Network Learning
Example - Twitter
Evolution: How Social Learning Works with Social Media for Powerful Results
Evolving: The Social Non Profit/Business• Connections, expectations, reach;• Collaborative social learning; Adapts to 3
Converging Workforce Trends
• Focus on weak program areas; • Knowledge exchange benefits;Build Online
Communities
• Improving your workscape;• Encourage self directed learning;Foster a Working
Smarter Culture
• Content; Collaboration• Community; Collective IntelligenceOpen Leadership
Social Non Profit/Business
Social LearningCollaborative Work
Leadership Framework
Working Smarter Culture
Work is in a state of transformationThree Converging Workforce Trends:
Source: The New Social Learning – Bingham and Conner 2010
Expanding opportunities for personal connection;
Emerging expectations from shifting
workforce demographics;
Work - place
Increasing reach of
customized technology.
Social Media + Social Learning
Social Media is technology used to engage 3 or more
people;
Social Learning is participating with
others to make sense out of new ideas;
What’s new is how powerfully they work together;
Jay Cross – The Working Smarter Fieldbook 2010
“Working smarter is the key to sustainability and continuous improvement. The accelerating rate of change in business forces everyone in every organization to make a choice:
Learn while you work or become obsolete.”
Work has Changed
Convergence of Social Learning, Social Media and Working Smarter
A few illustrations – SourcesHarold Jarche - Internet Time Alliance
Marcia Conner – The New Social Learning: A Guide to Transforming Organizations Through Social Media
Beth Kanter – How Networked Non Profits are Using Social Media to Power Change
Work has Changed
Informal Learning
Social Learning & Working Smarter Through Social Media – ULDA Framework
Visit the ULDA support site; Make a comment about the presentation; Download slides & notes;
http://www.support.socialmediatools.ca/
How Much Time to do Social Media? Beth Kanter
How Much Time to do Social Media? Beth Kanter
What is your plans for social
media?
How are you using social
media tools?
What are your goals?
Do you have a strategy?
Are you thinking about ROI
methods, training
Questions for me?
Questions