Valerie Whiteman Broker in Charge, ABR, e-Pro, CCRE, RECS

DON’T MAKE A MOVE WITHOUT IT!

11-03

PLEASE DON’T SHARE ANY CONFIDENTIAL INFORMATION

WITH ME THAT YOU WOULDN’T WANT ME TO SHARE WITH ONE OF

OUR CLIENTS.

UNTIL YOU HIRE US

I AM A FULL TIME REAL ESTATE

PROFESSIONAL.

SELECTING YOUR REALTOR IS CRUCIAL

MARKET AWARENESS

• LICENSED SINCE 1998• CCAR Member• SCAR Member• REALTOR®• Past Board Member CCAR• Coach/Trainer

OUR MARKETING SYSTEM

A SYSTEMATIC UTILIZATION OF TOOLS AND PROGRAMS THAT MEET THE NEEDS OF OUR

SELLER CLIENTS.

YOUR GOALS / OUR GOALS

• AT THE BEST POSSIBLE PRICE

• WITH THE MOST FAVORABLE TERMS

• IN THE SHORTEST PERIOD OF TIME

• WITH THE LEAST INCONVENIENCE TO YOU

• IN THE BEST CONDITION POSSIBLE

TO SELL YOUR PROPERTY:

MANY COMPANIES USE THE FOUR “P” APPROACH

• PUT UP A SIGN

• PLACE AN AD IN THE PAPER

• PUT IT IN THE MLS

• PRAY SOMEONE WILL SELL IT

TO SELL YOUR PROPERTY THEY:

OUR MARKETING SYSTEM DOES MORE

• Also do the 4 “P’S” - PLUS

• Do a total market analysis

• Commit to a Marketing Plan

• Help you to prepare your home for sale

• Target specific markets for buyers

TO SELL YOUR PROPERTY WE:

AND MORE……

• Implement a promotional program

• Implement a pricing strategy

• Oversee all inquiries

• Utilize Pro-Active marketing activities

TO SELL YOUR PROPERTY WE:

AND MORE…..

• Use Internet Marketing

• Follow Up

• Access our “Pool of Buyers”

• GET THE JOB DONE

TO SELL YOUR PROPERTY WE:

THE MARKET

PRICE PREFERENCES / SINGLE FAMILY AND CONDOMINIUMS

0

20

40

60

80

100

120

140

160

180

<$40k <$80k <160k <$200k <$300k >$300k

% S/F%CONDO

MLS SALES

0100020003000400050006000700080009000

10000

93 94 95 96 97 98 99 0 1 2 3 4 5 6 7 8 9-Nov

S /FCONDO

MLS ACTIVE LISTINGS

0

1000

2000

3000

4000

5000

6000

93 94 95 96 97 98 99 0 1 2 9-Nov

S /FCONDO

MLS DAYS ON THE MARKET

0

50

100

150

200

250

93 94 95 96 97 98 99 0 1 2 9-Nov

S /FCONDO

MLS AVE. PRICE

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

93 94 95 96 97 98 99 0 1 2

S /F

CONDO

MLS SP : LP RATIO

80828486889092949698

100

93 94 95 96 97 98 99 0 1 2 9-Nov

S /FCONDO

IF YOU ARE NOT GETTING THESE TOOLS AND PROGRAMS . . . YOU

ARE NOT GETTING OUR MARKETING SYSTEM . . . AND MAY

BE PAYING TOO MUCH FOR THE LIMITED EXPOSURE YOUR HOME

WILL GET!

YOU GET WHAT YOU PAY FOR !

MARKETING SUCCESS THROUGH PROPERTY EXPOSURE

NUMBER OF IMPRESSIONS

FREQUENCY

REACH

HOW WE GET EXPOSURE:

HELP CREATE OUR POOL OF BUYERS

MOBILIZING THE REAL ESTATE COMMUNITY

• ALL MEMBERS OF THE REAL ESTATE COMMUNITY ARE PART OF OUR MARKETING SYSTEM.

• 70% OF ALL “FOR SALE BY OWNERS” EVENTUALLY LIST WITH A REAL ESTATE COMPANY.

MARKETING SUCCESS THROUGH LOCAL EXPOSURE

• OUR “FOR SALE” SIGNS

• OUR SALES ASSOCIATES

• NEWSPAPER• HOME GUIDES• OTHER REAL

ESTATE COMPANIES

• OPEN HOUSES• DIRECT MAIL• PROJECT

REFERRALS• MLS• WEB SITES• E-MAILS

THE PURPOSE OF ADVERTISING

• CREATE A PROFESSIONAL IMAGE

• PROMOTE THE PRODUCT TO GET THE PHONE TO RING-RESEARCH SHOWS THAT ONLY ONE FAMILY IN 400 BUYS THE SPECIFIC HOME THEY CALL IN ON FROM ADS

• ADVERTISING ADDS TO OUR POOL OF BUYERS, BUT IT DOESN’T SELL A HOUSE. PEOPLE SELL HOUSES !

RELOCATION SERVICES.

WE CAN HELP YOU FIND INFORMATION

ON ANY CITY IN THE U.S. AND TIE YOU INTO

A REAL ESTATE COMPANY THAT WILL

HELP YOU IN YOUR DESTINATION AREA.

HOME INSPECTION

A HOME INPECTION CAN BE VERY VALUABLE. WE

WILL GO OVER THE DOCUMENTS, WHEN APPROPRIATE, AND

DISCUSS HOW IT AFFECTS THE

TRANSACTION.

SELLER DISCLOSURE LAW

OWNERS OF RESIDENTIAL REAL ESTATE ARE REQUIRED TO PROVIDE PURCHASER

A COMPLETED PROPERTY CONDITION DISCLOSURE STATEMENT PRIOR TO

SIGNING A CONTRACT OF SALE,

A HOME PROTECTION PLAN CAN HELP !

PROTECTS SELLER FROM LISTING TOCLOSING.

PROTECTS BUYERFOR ONE YEARFROM CLOSING

MARKETING SUCCESS THROUGH SELLER

INVOLVEMENT.TO MARKET A PROPERTY

EFFECTIVELY, WE NEED TO LEARN MORE ABOUT YOUR HOME, ITS

UNIQUE FEATURES AND APPEAL, THE LIFE-STYLE IT PROVIDES,

AND THE AREA.

PREPARING YOUR HOME FOR SALE.

• CLEAN

• COLOR

• CLUTTER

I’LL STAY IN TOUCH.

I’LL STAY IN TOUCH.

Sun Mon Tue Wed Thu Fri Sat

CO. OPEN HOUSE. ADS. R.E.+

CMA COMPLETE LISTING PRES. LISTING TAKEN E-MAILS SENT

DO ADS. DO FACT SHEET PAPERWORK DONE MLS

BUS. MEETING CARAVAN MAILINGS / FAX OFFICES

PROSPECT PREPARE MAILING FLOOR DUTY

TRAINING AM YARD SIGN PROSPECT

OPEN HOUSE CANVASS

OPEN HOUSES ADS. R.E. +

CALLS DIRECT MAIL E-MAIL CHECK LISTINGS

DO ADS. DO FACT SHEETS CALL OWNER

BUS. MEETING CARAVAN MAILINGS / FAX OFFICES

OFF TRAINING AM JUST LISTED CARD PROSPECT PREPARE MAILING

OPEN HOUSE CANVASS

OPEN HOUSES ADS. R.E. +

CALLS DIRECT MAIL E-MAIL CHECK LISTINGS

DO ADS. DO FACT SHEETS CALL OWNER FLOOR

BUS. MEETING CARAVAN MAILINGS / FAX OFFICES

OFF AD. FOR H & L AD. FOR R.E. BK. PROSPECT PREPARE MAILING

OPEN HOUSE CANVASS

OPEN HOUSES ADS. R.E. +

CALLS DIRECT MAIL E-MAIL CHECK LISTINGS

DO ADS. DO FACT SHEETS CALL OWNER PLAN NEXT MNTH.

BUS. MEETING CARAVAN MAILINGS / FAX OFFICES

OFF TRAINING AM PROSPECT PREPARE MAILING

OPEN HOUSE CANVASS

OPEN HOUSES ADS. R.E. +

CALLS DIRECT MAIL E-MAIL CHECK LISTINGS

END OF MONTH

MARKETING PLAN FOR ____________________

HOW SOON WILL IT SELL ?

PRICING, MERCHANDISING AND MARKETING ARE KEY.

INTERNET MARKETING

IN A RECENT NAR SURVEY, 95%OF HOMEBUYERS USED

THE INTERNET TO SEARCH FOR A HOME. 90% OF INTERNET

GROUP ALSO USED AN AGENT.

BUYERS SELECT HOMES BY “COMPARISON” SHOPPING.

MARKET ACTIVITY AND TIME.

TIME ON MARKET IN WEEKS

ACTIVITY

1 2 3 4 5 6 7 8 9 10 11 12 13 14

THE MARKETPLACE

MARKETING FACTORSWHO

CONTROLS

MARKET POSITION

SELLER

SALABILITY SELLER

MARKETING PROGRAMREAL ESTATE

CO.

VALUE BUYER

DON’T BUY TO SATISFY SELLER’S NEEDS……..

BUYERS BUY THE BEST VALUE……..

BUYERS

OUR POOL OF BUYERS

COME FROM:•MOVE UP MARKET•MOVE DOWN MARKET•RELOCATION-TRANSFEREE-RETIREE

•OTHER REAL ESTATE AGENTS•INTERNET

OVERPRICING :• REDUCES SALES ASSOCIATE’S

ACTIVITY

• LOSES INTERESTED BUYERS

• REDUCES ADVERTISING RESPONSE

• ATTRACTS WRONG PROSPECTS

• ELIMINATES OFFERS

• CAN LEAD TO MORTGAGE REJECTIONS

• HELPS SELL THE COMPETITION

WRONG PRICE ATTRACTS WRONG BUYERS

ASKING PRICE

$100,000

$ 85,000 MARKET VALUE

$100,000 BUYERS WON’T SEE THE VALUE OR MAKE OFFERS

(LOOKERS WON’T LIKE)

$85,000 BUYERS WON’T BE LOOKING IN THE HIGHER PRICE

RANGE

PRICE EXPOSURE PYRAMID*

MARKET VALUE-10%

-15%

+10%+15%

90%

75%

60%

30%

10%

ASKING PRICE TO MARKET VALUE% OF BUYERS WHO

LOOK

-EVEN AT MARKET VALUE WE WON’T HAVE 100% OF THE BUYERS !

-WHY USE YOUR HOME TO SELL THE OTHERS IN THE NEIGHBORHOOD ?

“IF YOU THINK IT IS EXPENSIVE TO HIRE A

PROFESSIONAL? -- -- -- WAIT UNTIL YOU HIRE AN

AMATEUR.”

FOOD FOR THOUGHT

OUR TRAINING MAKES A DIFFERENCE

FROM LISTING TO CLOSING

DEED APPRAISAL

MARKET VALUE

ARM FINANCING

SETTLEMENT STATEMENTLIENS

ATTORNEYS

INSPECTIONS

CONTRACTS

TITLE WORK

PRO-RATED

COSTS

CL 100 LETTER

CLOSING

POINTS

BUYER AGREEMENTS

DUAL AGENCY

LO

AN

C

OM

MIT

ME

NT

OWNER FINANCING

SCREENING BUYERS

POOL OF BUYERS

MERCHANDISING

SELLER DISCLOSURES

BUYER DISCLOSURES

CONDITION OF PROP. DISCLOSURE

MOLD

CLOSING COSTS

HORIZONTAL PROPERTY REGIME

QUALIFYING

POLICY REGARDING AGENCY

_______________WILL REPRESENT SELLERS IN THE SALE OF THEIR HOMES AND BUYERS IN THE PURCHASE OF A HOME. WE WILL ALSO PRACTICE, IF NECESSARY,

CONSENTUAL DUAL AGENCY OF AN IN-HOUSE LISTING. THIS TYPE OF RELATIONSHIP WILL ONLY EXIST AFTER MAKING FULL DISCLOSURE TO, AND OBTAINING THE

INFORMED CONSENT OF, ALL PARTIES TO THE TRANSACTION.

IT’S THE LAW !

• SELLER, BUYER, DUAL DESIGNATE OR SUBAGENCY ARE THE ONLY FORMS OF AGENCY ALLOWED IN S. C.

• I MUST BE ONE OF THESE.

IT’S THE LAW CONTINUED

• SELLER AND BUYER SHALL BE PROVIDED A COMPLETED AGENCY DISCLOSURE FORM AT THE TIME AN AGENCY AGREEMENT IS SIGNED

IF YOU CHOSE NOT TO HIRE US

YOU BECOME OUR CUSTOMER AND WE WOULD WORK FOR THE

BUYER

ONCE YOU HIRE US

YOU BECOME OUR CLIENT AND WE OWE YOU THE FOLLOWING

SELLER / CLIENT LEVEL OF SERVICE

DUTIES:• CONFIDENTIALITY

• LOYALTY*

• OBEDIENCE*

• REASONABLE CARE AND DILIGENCE

• ACCOUNTABILITY

• DISCLOSURE*

• HONESTY

• FAIRNESS

• MATERIAL FACTS

• REASONABLE SKILL

* limited in disclosed dual agency

BUYER / CUSTOMER LEVEL OF SERVICE

DUTIES:• HONESTY

• FAIRNESS

• REASONABLE SKILL

• ACCOUNTABILITY

• DISCLOSURE

• MATERIAL FACTS

DUAL AGENCY BENEFIT

• BECAUSE OUR COMPANY ALSO WORKS WITH BUYER CLIENTS, DUAL AGENCY ALLOWS OUR AGENTS TO SHOW AND SELL YOUR HOME TO ONE OF THEIR BUYER CLIENTS.

DUAL AGENCY CONTINUED

• SINCE THERE WOULD NOW BE TWO CLIENTS (YOU AND THE BUYER) INVOLVED IN THE TRANSACTION, WE CREATE A DUAL AGENCY SITUATION

DUAL AGENCY

• WE CANNOT DISCLOSE TO EITHER PARTY:

1. THE WILLINGNESS OR ABILITY OF THE BUYER TO OFFER MORE OR THE SELLER TO ACCEPT LESS.

DUAL AGENCY

• THE OTHER PARTIES NEGOTIATING STRATEGY

• THE CONFIDENTIALITY OF EITHER PARTY

• OR THE MOTIVATION OF THE BUYER OR SELLER

DUAL AGENCY CONTINUED

• DUAL AGENCY REQUIRES A SIGNED DISCLOSURE AND CONSENT TO DUAL AGENCY FORM SIGNED BY BOTH CLIENTS PRIOR TO THE TRANSACTION.

SUBAGENCY OPTION

A SUBAGENT IS A DESIGNATED BROKER AND ALL ASSOCIATED LICENSEES

ENGAGED BY A BROKER OF ANOTHER COMPANY TO ACT AS AGENT FOR THEIR CLIENT. A SUBAGENT OWES THE SAME DUTIES AND RESPONSIBILITIES TO THE

CLIENT AS THE CLIENT’S PRIMARY BROKER.

SUBAGENCY OPTION

•THIS ALLOWS AGENTS WHO HAVE BUYERS WHO WON’T ENTER INTO A CLIENT

RELATIONSHIP TO SHOW YOUR PROPERTY

•YOU HAVE LIABILITY FOR THESE AGENTS

EQUAL HOUSING OPPORTUNITY

THIS COMPANY PROHIBITS ANY AGENT OR STAFF MEMBER FROM DISCRIMINATING

AGAINST ANY PERSON IN THE PROVISION OF ANY OF THE COMPANY’S SERVICES ON THE

BASIS OF RACE, COLOR, RELIGION, SEX, HANDICAP, FAMILIAL STATUS OR NATIONAL

ORIGIN.

IS THIS A MARKETING PLAN THAT YOU FEEL WILL MEET

YOUR NEEDS?

LET’S GET STARTED!

TOM MAESER CRB, ABR, GRI, RECS

BUYER REPRESENTATION

DON.T MAKE A MOVE WITHOUT IT!

9-03

PLEASE DON’T SHARE ANY CONFIDENTIAL INFORMATION

WITH ME THAT YOU WOULDN’T WANT ME TO SHARE WITH ONE OF

OUR CLIENTS.

UNTIL YOU HIRE US

WHY USE AN ABR (ACCREDITED BUYER REPRESENTATIVE?)

• DESIGNATION REQUIRES 15 CLASS HOURS ON BUYER REP., PLUS TRACK RECORD.

• UP TO DATE ON EMERGING TRENDS.• MEMBER OF A NATIONAL REFERRAL

NETWORK.• ON GOING SPECIALIZED TRAINING FOR

BUYER BROKERAGE.• MEMBER REAL ESTATE BUYER’S AGENT

COUNCIL. DESIGNATION THROUGH THE NATIONAL ASSOCIATION OF REALTORS.

I AM A FULL TIME REAL ESTATE

PROFESSIONAL.

SELECTING YOUR REALTOR IS CRUCIAL

MARKET AWARENESS

• LICENSED SINCE 1976• PAST PRESIDENT CCAR• ACTIVE ON SCAR COMM.• HGTC FOUNDATION• “CAREER”: ADV. BOARD• CCAR PROF. STDS. CHAIR

YOUR GOALS / OUR GOALS - TO PURCHASE A HOME AT

• THE BEST POSSIBLE PRICE

• THE MOST FAVORABLE TERMS

• THE SHORTEST PERIOD OF TIME

• WITH THE LEAST INCONVENIENCE TO YOU

• IN THE BEST CONDITION POSSIBLE

HOW SOON WILL I FIND A PROPERTY ?

AGENCY DISCLOSURE, QUALIFYING, SELECTING PROPERTY, CONTRACT WRITING

AND NEGOTIATING ARE KEY.

PREQUALIFYING INFORMATION

• INCOME $________ SPOUSE INC. $______• LONG TERM DEBT $___________________• MUST SELL BEFORE BUYING? ___YES___NO• LISTED OR PENDING_________________• DOWN PAYMENT AVAILABLE $_________• EMPLOYER CONTRIBUTION? $_________• PREFERRED MONTHLY PAYMENT $______• ALREADY PREQUALIFIED___YES____NO

BY WHOM?_________________________

SOME QUESTIONS ?

• DO YOU PRESENTLY HAVE A HOME TO SELL IN ORDER TO BUY THIS ONE?

• HOW LONG HAVE YOU BEEN LOOKING?

• IS ANY OTHER PERSON INVOLVED WITH THIS DECISION?

• ARE YOU UNDER ANY AGENCY AGREEMENTS WITH ANY OTHER AGENCY?

• WHY ARE YOU WANTING TO MOVE?

• 85% RULE - OF WHAT YOU EXPECT.

• 100% RULE - WILLING TO PAY WHAT IT IS WORTH.

THE MARKET

THE MARKET

AS YOUR AGENT, I CAN DO A COMPETITIVE MARKET ANALYSIS FOR

YOU

PRICE PREFERENCES / SINGLE FAMILY AND CONDOMINIUMS

05

10

1520

25

3035

40

4550

<$40k <$80k <160k <$200k <$300k >$300k

% S/F

%CONDO

MLS SALES

0

500

1000

1500

2000

2500

3000

3500

93 94 95 96 97 98 99 0 1 2

S /F

CONDO

MLS ACTIVE LISTINGS

0

500

1000

1500

2000

2500

3000

3500

93 94 95 96 97 98 99 0 1 2

S /F

CONDO

MLS DAYS ON THE MARKET

0

50

100

150

200

250

93 94 95 96 97 98 99 0 1 2

S /F

CONDO

MLS AVE. PRICE

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

93 94 95 96 97 98 99 0 1 2

S /F

CONDO

MLS SP : LP RATIO

888990919293949596979899

93 94 95 96 97 98 99 0 1 2

S /F

CONDO

BUYERS SELECT HOMES BY “COMPARISON” SHOPPING.

THE SELECTION PROCESS

• LESS THAN 2% OF THE AVAILABLE INVENTORY IS IN THE NEWSPAPER AT ANY GIVEN TIME

• WE CAN ACCESS ALL TYPES OF PROPERTY - FSBO, MLS, INTERNET, NEW HOMES, PROJECTS, CONDOS, MAGAZINES, ETC.

SUCCESS THROUGH EXPOSURE

• “FOR SALE” SIGNS• OTHER SALES

ASSOCIATES• NEWSPAPER• HOME GUIDES• OTHER REAL

ESTATE COMPANIES

• BUILDER MODELS

• OPEN HOUSES• DIRECT MAIL• PROJECT

REFERRALS• MLS• WEB SITES• COMMUNITY

CANVASSING

RELOCATION SERVICES.

WE CAN HELP YOU FIND INFORMATION

ON ANY CITY IN THE U.S. AND TIE

YOU INTO A REAL ESTATE COMPANY THAT WILL HELP

YOU IN YOUR DESTINATION

AREA.

HOME INSPECTION

A HOME INPECTION CAN BE VERY VALUABLE. WE

WILL GO OVER THE DOCUMENTS, WHEN APPROPRIATE, AND

DISCUSS HOW IT AFFECTS THE

TRANSACTION.

SELLER DISCLOSURE LAW

OWNERS OF RESIDENTIAL REAL ESTATE ARE REQUIRED TO PROVIDE PURCHASER

A COMPLETED PROPERTY CONDITION DISCLOSURE STATEMENT PRIOR TO

SIGNING A CONTRACT OF SALE,

A HOME PROTECTION PLAN?

PROTECTS SELLER FROM LISTING TOCLOSING.

PROTECTS BUYERFOR ONE YEARFROM CLOSING

OUR TRAINING MAKES A DIFFERENCE

I’LL STAY IN TOUCH

FROM LISTING TO CLOSING

DEED APPRAISAL

MARKET VALUE

ARM FINANCING

SETTLEMENT STATEMENTLIENS

ATTORNEYS

INSPECTIONS

CONTRACTS

TITLE WORK

PRO-RATED

COSTS

CL 100 LETTER

CLOSING

POINTS

BUYER AGREEMENTS

DUAL AGENCY

LO

AN

C

OM

MIT

ME

NT

OWNER FINANCING

SCREENING BUYERS

POOL OF BUYERS

MERCHANDISING

SELLER DISCLOSURES

BUYER DISCLOSURES

CONDITION OF PROP. DISCLOSURE

MOLD

CLOSING COSTS

HORIZONTAL PROPERTY REGIME

QUALIFYING

IF YOU THINK IT IS EXPENSIVE TO HIRE A

PROFESSIONAL? -- -- -- WAIT UNTIL YOU HIRE AN

AMATEUR.

FOOD FOR THOUGHT

POLICY REGARDING AGENCY

_______________WILL REPRESENT SELLERS IN THE SALE OF THEIR HOMES AND BUYERS IN THE PURCHASE OF A HOME. WE WILL ALSO

PRACTICE, IF NECESSARY, CONSENTUAL DUAL AGENCY OF AN IN-HOUSE LISTING. THIS TYPE OF RELATIONSHIP WILL ONLY EXIST AFTER

MAKING FULL DISCLOSURE TO, AND OBTAINING THE INFORMED CONSENT OF, ALL

PARTIES TO THE TRANSACTION.

IT’S THE LAW !

• SELLER, BUYER, DUAL OR SUBAGENCY ARE THE ONLY FORMS OF AGENCY ALLOWED IN S. C.

• I MUST BE ONE OF THESE.

IT’S THE LAW CONTINUED.

• BUYER - SHALL BE PROVIDED A COMPLETED AGENCY DISCLOSURE FORM AT THE FIRST SUBSTANTIVE CONTACT, WHICH IS THE EARLIER OF :

IT’S THE LAW CONTINUED.

1) PREQUALIFYING BY REQUESTING SPECIFIC FINANCIAL INFORMATION.

2) PRIOR TO SHOWING REAL ESTATE TO A PROSPECTIVE BUYER, OTHER THAN AN OPEN HOUSE.

IT’S THE LAW CONTINUED

• SELLER AND BUYER SHALL BE PROVIDED A COMPLETED AGENCY DISCLOSURE FORM AT THE TIME AN AGENCY AGREEMENT IS SIGNED

ONCE YOU HIRE US

YOU BECOME OUR CLIENT AND WE OWE YOU THE FOLLOWING

BUYER / CLIENT - LEVEL OF SERVICE

DUTIES:• CONFIDENTIALITY• LOYALTY*• OBEDIENCE*• REASONABLE CARE AND DILIGENCE• ACCOUNTABILITY• DISCLOSURE*• HONESTY• FAIRNESS• MATERIAL FACTS• REASONABLE SKILL* limited in disclosed dual agency

SELLER / CUSTOMER - LEVEL OF SERVICE

DUTIES:

• HONESTY• FAIRNESS• REASONABLE SKILL• ACCOUNTABILITY• DISCLOSURE• MATERIAL FACTS

WHEN YOU HIRE US

WE CAN STILL SHOW YOU HOMES WHERE THE SELLER IS ALSO

OUR CLIENT. WE DO THIS THROUGH DUAL AGENCY

DUAL AGENCY

• WE CANNOT DISCLOSE TO EITHER PARTY:

1. THE WILLINGNESS OR ABILITY OF THE BUYER TO OFFER MORE OR THE SELLER TO ACCEPT LESS.

DUAL AGENCY

• NEGOTIATING STRATEGY OF EITHER PARTY

• THE CONFIDENTIALITY OF EITHER PARTY

• OR THE MOTIVATION OF THE BUYER OR SELLER

DUAL AGENCY CONTINUED

• DUAL AGENCY REQUIRES A SIGNED DISCLOSURE AND CONSENT TO DUAL AGENCY FORM SIGNED BY BOTH CLIENTS PRIOR TO THE TRANSACTION.

IF YOU CHOSE NOT TO HIRE US

YOU BECOME OUR CUSTOMER AND WE WOULD WORK FOR THE

SELLER

SUBAGENCY OPTION

A SUBAGENT IS A DESIGNATED BROKER AND ALL ASSOCIATED LICENSEES

ENGAGED BY A BROKER OF ANOTHER COMPANY TO ACT AS AGENT FOR THEIR CLIENT. A SUBAGENT OWES THE SAME DUTIES AND RESPONSIBILITIES TO THE

CLIENT AS THE CLIENT’S PRIMARY BROKER.

BUYER / CUSTOMER - LEVEL OF SERVICE

DUTIES:

• HONESTY• FAIRNESS• REASONABLE SKILL• ACCOUNTABILITY• DISCLOSURE• MATERIAL FACTS

SELLER / CLIENT - LEVEL OF SERVICE

DUTIES:• CONFIDENTIALITY• LOYALTY*• OBEDIENCE*• REASONABLE CARE AND DILIGENCE• ACCOUNTABILITY• DISCLOSURE*• HONESTY• FAIRNESS• MATERIAL FACTS• REASONABLE SKILL* limited in disclosed dual agency

WHICH DO YOU PREFER?

CUSTOMER LEVEL OF SERVICE:

• NO REPRESENTATION

• EXPLANATION OF AGENCY

• EXPLANATION OF LIMITED SERVICES

• FAIRNESS, HONESTY, ACCURATE INFORMATION

OR?

CLIENT LEVEL OF SERVICE:• ALL FIDUCIARY DUTIES• EXPLANATION OF AGENCY• NEGOTIATING• MARKET ANALYSIS• FAIRNESS, HONESTY, ACCURATE

INFORMATION• ALL SERVICES SPELLED OUT IN

AN AGREEMENT

EQUAL HOUSING OPPORTUNITY :

THIS COMPANY PROHIBITS ANY AGENT OR STAFF MEMBER FROM DISCRIMINATING

AGAINST ANY PERSON IN THE PROVISION OF ANY OF THE COMPANY’S SERVICES ON THE

BASIS OF RACE, COLOR, RELIGION, SEX, HANDICAP, FAMILIAL STATUS OR NATIONAL

ORIGIN.

BUYERS DECISION

THE HOME YOU LOOKED AT TODAY - AND WANT TO THINK ABOUT UNTIL TOMORROW. . .

IS THE HOME SOMEONE ELSE SAW YESTERDAY. . . AND WILL BUY

TODAY.

Valerie Whiteman Broker in Charge, ABR, e-Pro, CCRE, RECS

DON’T MAKE A MOVE WITHOUT IT!

11-03

IS THIS A PROGRAM THAT YOU FEEL WILL MEET YOUR

NEEDS?

LET’S GET STARTED!