gail sutton, broker/agent, gail sutton properties, seller pre-listing presentation

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STEPS TO SUCCESS An Introduction to Our Proven Plan to Help You to Sell Your Home Your Complete Colorado Real Estate Destination

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Originally from Miami Beach, Florida, Gail has been a Colorado resident since 1992. Gail is a highly accomplished, innovative and energetic real estate sales and marketing professional with an outstanding 23-year track record of over 517 properties sold and over $268 million in closed volume. She has created and implemented extremely successful local, national and international marketing and sales campaigns for suburban residential resale markets as well as luxury, resort and urban residential developments including Chapel Square in the Vail Valley and Residences at The Ritz Carlton, downtown Denver. Gail recently received her Master Certified Negotiation Expert (MCNE) designation (1 of less than 200 nationally), GRI, Graduate Realtor Institute Designation, and has a Bachelor of Arts degree in Business Administration from the University of South Florida. www.GailSuttonProperties.com

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Page 1: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

STEPS TO SUCCESSAn Introduction to Our Proven Plan to Help You to Sell Your Home

Your Complete Colorado Real Estate Destination

Page 2: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Gail SuttonBroker | Owner | AgentGail Sutton PropertiesColorado Springs, CO

Originally from Miami Beach, Florida, Gail has been a Colorado resident since 1992. Gail is a highly accomplished, innovative and energetic real estate sales and marketing professional with an outstanding 23-year track record of over 517 properties sold and over $268 million in closed volume. She has created and implemented extremely successful local, national and international marketing and sales campaigns for suburban residential resale markets as well as luxury, resort and urban residential developments including Chapel Square in the Vail Valley and Residences at The Ritz Carlton, downtown Denver.

Gail recently received her MCNE, Master Certified Negotiation Expert, (1 of less than 200 nationally), and her GRI, Graduate Realtor Institute designation. Gail has a Bachelor of Arts degree in Business Administration from the University of South Florida. 

GailSuttonProperties.com

Page 3: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

When you're ready to take the next step toward selling your home, we're here to help. We have developed a proven, comprehensive plan for selling homes. Our business model is simple, "Quality rather than Quantity".

When we list your home, there is no up front cost to you. We cover all the expenses and marketing costs. We are compensated only if we successfully sell your home, so your success truly is our success. Our promise is to work hard to ensure that you get the best price, in the quickest time with a transaction as smooth as possible.

As we get into the process of photography, marketing, showings, offers, negotiating, and eventually closing the sale, it can all be an overwhelming and emotionally charged process. Just remember, we will be your guide throughout every step of the way.

Page 4: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"Why are you selling your home?"

Page 5: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Our top priority is not only the successful sale of your home, but more importantly to provide you with a real estate experience that is stress-free and satisfying. The more we can know about why you are selling, and how soon you need to be sold, will help us determine the proper marketing timeframe to produce the most beneficial results. Mutual communication will help us to fully understand your needs, concerns and expectations. We are committed to always work for your best interests because our goal is the same as yours.

Step 1 - Selling Consultation

GailSuttonProperties.com

Page 6: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"What will buyers think of your home's price?"

Page 7: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

When searching for a home, buyers will go through extensive comparison shopping with much of their concern focused on price. With the ease of finding information on the internet, buyers today are so well educated on the real estate market’s activity and pricing. It is so important for us to determine a realistic and accurate market value for your home. We want to set the price of your home high enough to ensure a maximum return to you, yet still appear attractive to buyers when compared to similar homes.

Step 2 - Develop Pricing Strategy

GailSuttonProperties.com

Page 8: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"Where do buyers find the home they purchase?"

Page 9: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Knowing where buyers come from is the first step in developing a strong and successful marketing campaign. The typical home buyer views numerous homes before purchasing. Specific information sources they use play a more significant role in the decision of which homes they view. We have an expansive portfolio of marketing avenues we utilize, but it is clear that some marketing sources provide a greater rate of success.

Step 3 - Develop Marketing Strategy

GailSuttonProperties.com

Page 10: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"What marketing has the best chance to find the right buyer?"

Page 11: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Knowing where buyers find the home they purchase has enabled us to develop a very comprehensive, focused and effective marketing plan. We will use our many powerful marketing resources and will fully customize our plan to best promote your home's most desirable qualities. The result is a highly favorable perception of your home reaching a greater pool of potential buyers. Here's a hint about our marketing plan, over 90% of buyers are actively searching the web when looking for a home.

Step 4 - Implement Customized Marketing Plan

GailSuttonProperties.com

Page 12: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"What should I do to get my home ready to sell?"

Page 13: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Your role throughout the selling process can have a great impact on it’s success. Working as a team, we can maximize our efforts to reach our common goal of selling your home at the highest possible price in the shortest period of time. Together we'll walk through your home, and we'll provide recommendations and tips for you to best prepare your home for showings.

Step 5 - Understanding Your Role

GailSuttonProperties.com

Page 14: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"Once I get an offer, how will I know if its the best offer?"

Page 15: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Our experience, knowledge and commitment to you will truly shine once we receive an offer for your home. There are many factors to consider besides the price. This is where we really make a difference as we assist you in evaluating every important term of the contract, and determine a focused strategy to be sure we are looking out for your best interests.

Step 6 - Negotiating the Purchase Contract

GailSuttonProperties.com

Page 16: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

"Once we are under contract, what happens?Can the buyer cancel, when do we really know we are truly

sold?"

Page 17: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Once you accept a buyer’s offer, your home is then considered “Under Contract". Although under contract for sale, we will still have much work to do to ensure a successful closing. Many of these steps will have strict deadline dates applied, and if not completed properly and on time, could cause forfeiture of the contract and loss of the sale. Again, we will be your guide throughout each and every very important step.

Step 7 - Managing the Transaction through Closing

GailSuttonProperties.com

Page 18: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

GailSuttonProperties.com

Recent Homes Sold

Page 19: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Client Testimonials

“Great Real Estate broker!! Gail and her partner Holly have gone above and beyond anything you would expect from good agent. Contacted them about 2 months ago to let them know I was thinking of relocating. I went to Colorado last week and they took me all over the place to get to know neighborhoods and local business’s. They have been so helpful with every aspect of knowing the community and the properties. I will be recommending them to anyone thinking about moving to Colorado Springs or anyone thinking of buying of selling property in the area”. - Andres S.

“We were anxious about choosing the right REALTOR for the job, but were thrilled at how easy and comfortable you made the whole process.  Thanks Gail!” –Jim and Jill H.

“We can't thank you enough for your professionalism, expertise, and hard work in helping us find our home!  We love our home, the neighborhood, and the community and will turn to you for all our real estate questions and needs!” – Jack and Sue L.

“Gail sold our home in just 30 days without any of the headaches we’ve experienced in the past!” - Julie and Larry M.

GailSuttonProperties.com

Page 20: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Client Testimonials

I had my property listed for sale during the past year and was unsuccessful trying to sell my home. My realtor at the time was competent, but lacked the experience and drive to make a deal happen. I decided to make a change. Gail Sutton and I had the mutual benefit to have our paths cross and well . . . the rest is history. One day after Gail listed my home, we had a contract, and a little over thirty days later we closed the deal! As the saying goes, “the end justifies the means,” personifies Gail’s approach to her clients. Attention to details, professionalism beyond reproach and a tireless business acumen towards a client’s success are just a few of the traits that I found to be important and beneficial towards the objective of selling my property. I always felt that my best interests were considered, and the peace of mind that my realtor brought to our business relationship was a welcome element that pleasantly surprised me. If you’re searching for a highly qualified Realtor with an unbridled commitment to her clients, then I recommend Gail Sutton as your representative in any real estate transaction you may have.- Salvatore B.

Gail is an exceptionally talented closer and sales professional that produces phenomenal results for her clients…. an organizational savant.- Cynthia K.  Broker, RE/MAX Vail Valley

Gail has had a profound influence on my life with her exceptional skills in personal development and communication.Her effectiveness, positive energy and professional skills will be an asset to you.- Karen H.

GailSuttonProperties.com

Page 21: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Lets Get Started!

There is a reason why we sell homes faster for more valuethan most other generic real estate firms in Colorado

Springs. Put our 20+ years of expertise to work for you.We provide comprehensive Real Estate Services and

implement a powerful marketing plan! This sets us apartas a dedicated Real Estate Company that is committed to

your satisfaction. We work hard to assist you inshowcasing your home, attract more qualified buyers, and

sell your home successfully for more value in less time.There is so much thought, knowledge and preparation thatgoes into a successful home-selling campaign. We will be

your resourceful guide through every step. Let’s getstarted on formulating our strategic plan to get your home

sold.

GailSuttonProperties.com

Page 22: Gail Sutton, Broker/Agent, Gail Sutton Properties, Seller Pre-Listing Presentation

Thank You for Your Business

Much of our business is based on referrals from satisfied clients. If you know anyone who could benefit from our

services, please let us know how we can be of help!

Gail SuttonBroker l Owner l AgentGail Sutton Properties

Your Complete Colorado Real Estate Destination4780 Newstead Place

Colorado Springs, Colorado 80906TEL: 719-362-9702

GailSuttonProperties.com