SellerPre-Listing

Real Living Lifestyles Academy

© Coach2Sell 2011

Listings provide an avenue to market your real estate services

Sellers are also Buyers

Control of your time and schedule

Your business runs even if you are not there

Why do we want Listings?

Your Real Estate Sign Property Brochures Post Cards Open Houses Networking with other

agents Your Website Word of Mouth Viral Marketing

Marketing through Listings

When they sell they need a new home

Great customer service will keep them loyal

Moving out of area send them to a referral agent for a referral fee 25-30%

Sellers are also Buyers

With Listings you are in more control of your time because you are not having to run and see property as they come on the market and having to fit into buyers schedules

Control Your Time & Schedule

Your Business Runs without You

Your inventory is always being shown for sale by other agents

You can go on Vacation and your homes are still being shown for sale by other agents

You control the inventory and pricing

Keep business coming in with consistent marketing

Where Do Listings Come From

SOI Farming Social Networking in Person Social Networking Virtual Past Clients – Friends – Family Internet Advertising Cold Calls Door Knocking

Tools to Assist Lead Generation

Picture Perfect San Diego

Client Gateway

Internet Lead Generation – 1 Park Place

Your Personal Website

Your Pre-List Package

Your Business Card A Personal hand written note Your Personal Brochure/Resume/Bio/Stats Choose from over 30 Full Color Presentation Sheets Real

Living Lifestyles Has Available to You Customize Your Own Presentation Sheets Marketing Samples Marketing Plan Information on Your Support Team Testimonials How to Prepare Your Home for Sale The Importance of Pricing Information or DVD Client Information Sheet (Homework) Market Trend Information – Altos Reports on ARC

Pre-Qualify the Appointment

Be sure to call to pre-qualify the appointment that the sellers are ready and able to move forward to sell their home (use a script)

Confirm the appointment time and address

One Step vs. Two Step Presentation

One step – you go out to meet with the clients view the home and do a complete listing presentation at one time

Two step – first appointment you go out to view the home and leave the pre-listing package with the client you go back gather information and return for a full listing presentation at a later time

Prepare Yourself for the AppointmentBe sure to get your mindset right before you go into the appointmentDress for SuccessHave your Comps and know them wellPreview All Active ListingsKnow your Presentation (use a scripted presentation)Know how to handle objections three waysEnjoy the process it has to be FunKnow your walk away price so you don’t take the listing if it is overpriced

Thank You for

Being Here