class notes for friday, september 24

Download Class Notes for Friday, September 24

Post on 24-Apr-2015

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  • 1.
  • 2. TODAYS AGENDA
    • Discussion -- current events
    • 2) Lecture -- Blog
    • 3) Class blogs review
  • 3. The Long Tail
  • 4. Blogs: Emerging Dominance
  • 5. The 90-9-1 Principal
  • 6. So what is thing you call a blog?
    • A contraction of the term "web log.
    • A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
  • 7. Whats the big deal?
    • Dynamic content that levels the playing field.
    • Engagement with constituents
    • Expand reach at minimal cost
    • Create a distinctive voice
    • Grow awareness of you, a cause or organization
  • 8. The Pioneer Woman Blog
    • Be yourself.
    • Blog often.
    • Be varied.
    • Allow your boundaries to set themselves naturally.
    • Dont be afraid to embarrass yourself.
    • Try your best to spell words correctly and use proper grammar.
    • If you have writers block, push through and blog anyway.
  • 9. Building a Blog: The Basics
    • KISS: Keep It Short and Simple
    • Get to the point quickly!
    • Paragraph headings
    • One idea per paragraph
    • Links, links, links and more links
    • Multimedia
  • 10. The Theory of Twos
    • The first TWO words must engage
    • The first TWO lines must be compelling
    • The first TWO paragraphs must captivate
  • 11. Online vs. Offline Reading
    • Offline: read every word
    • Online: scan
    • Offline: long paragraphs OK
    • Online: short paragraphs
    • Offline: linear (beginning/middle/end)
    • Online: non-linear
  • 12. Sample #1: Chris Brogan
  • 13. Sample #2: Business Insider
  • 14. Sample #3: The Delicious Life
  • 15. What is Meta Data?
    • Information about content that enables it to be stored in and retrieved from a database.
  • 16. Meta Data examples
    • Your name
    • Tags
    • Keywords
    • Date
    • Transcript of interviews
    • Image information: date created/camera/etc