class notes for friday, october 8, 2010
TRANSCRIPT
Evening News Ratings
Ratings down, age up
Time Devoted to News on Nightly Newscasts, All
Networks
Cable News Prime Time
25-54 Prime Time
FNC – 454,000 viewersCNN – 121,000 viewers
MSNBC –261,000 viewersCNBC – 65,000 viewersHLN – 99,000 viewers
Source
What’s Driving the Decline?
What’s Driving the Decline?
1. Choice… too much choice
2. People have changed, TV has not
3. TV still makes a lot of money
4. Programmed content vs. on demand
5. Unions
6. Content relevance
7. Fear
1978/1985/1990/2010
The people who work in television news have
become the autoworkers of the information age.
It’s not just the news
Not everyone is suffering
Univision
• Last week, Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and on 3 out of 7 nights among Teens 12-17.
• In the second week of the 2010-11 Season, and for the second consecutive week Univision had the highest growth compared to ABC, CBS, NBC or FOX versus the same week last year in overall primetime among Adults 18-49 (+8%).
America the bilingual
• Nearly 45% of residents in the Los Angeles DMA claim Hispanic origin.
• In South Florida, Telemundo’s WSCV-Channel 51 saw high numbers with its "Noticiero 51” at 6PM and 11PM. In fact, it was the top-rated newscast among both English- and Spanish-language viewers.
• In the Dallas-Fort Worth market, Univision’s KUVN-Channel 23 was the No. 1 rated station in the entire market among adults 18-34, according to Nielsen.
Television vs. Video
Fewer people are watching television
but more people consume video
TV goes online
Viewers will get what they want regardless…
The next front: the living room
The OTHER next front: mobile
CONCLUSION
Bandwidth costs = lower
Storage costs = lower
Production costs = lower
VIDEO NOT TV IS THE FUTURE