class notes for friday, october 8, 2010

Download Class Notes for Friday, October 8, 2010

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  1. 2. Evening News Ratings
  2. 3. Ratings down, age up
  3. 4. Time Devoted to News on Nightly Newscasts, All Networks
  4. 5. Cable News Prime Time
    • 25-54 Prime Time
      • FNC 454,000 viewers
      • CNN 121,000 viewers
      • MSNBC 261,000 viewers
      • CNBC 65,000 viewers
      • HLN 99,000 viewers
      • Source
  5. 6. Whats Driving the Decline?
  6. 7. Whats Driving the Decline?
    • Choice too much choice
    • People have changed, TV has not
    • TV still makes a lot of money
    • Programmed content vs. on demand
    • Unions
    • Content relevance
    • Fear
  7. 8. 1978/1985/1990/2010
  8. 9.
    • The people who work in television news have become the autoworkers of the information age.
  9. 10. Its not just the news
  10. 12. Not everyone is suffering
  11. 13. Univision
    • Last week, Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and on 3 out of 7 nights among Teens 12-17.
    • In the second week of the 2010-11 Season, and for the second consecutive week Univision had the highest growth compared to ABC, CBS, NBC or FOX versus the same week last year in overall primetime among Adults 18-49 (+8%).
  12. 14. America the bilingual
    • Nearly 45% of residents in the Los Angeles DMA claim Hispanic origin.
    • In South Florida, Telemundos WSCV-Channel 51 saw high numbers with its "Noticiero 51 at 6PM and 11PM. In fact, it was the top-rated newscast among both English- and Spanish-language viewers.
    • In the Dallas-Fort Worth market, Univisions KUVN-Channel 23 was the No. 1 rated station in the entire market among adults 18-34, according to Nielsen.
  13. 15. Television vs. Video
    • Fewer people are watching television but more people consume video
  14. 16. TV goes online
  15. 17. Viewers will get what they want regardless
  16. 18. The next front: the living room
  17. 19. The OTHER next front: mobile
  18. 20. CONCLUSION
    • Bandwidth costs = lower
    • Storage costs = lower
    • Production costs = lower
    • VIDEONOTTV IS THE FUTURE