class notes for friday, october 8, 2010
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- 2. Evening News Ratings
- 3. Ratings down, age up
- 4. Time Devoted to News on Nightly Newscasts, All Networks
- 5. Cable News Prime Time
- 25-54 Prime Time
- FNC 454,000 viewers
- CNN 121,000 viewers
- MSNBC 261,000 viewers
- CNBC 65,000 viewers
- HLN 99,000 viewers
- 6. Whats Driving the Decline?
- 7. Whats Driving the Decline?
- Choice too much choice
- People have changed, TV has not
- TV still makes a lot of money
- Programmed content vs. on demand
- Content relevance
- 8. 1978/1985/1990/2010
- The people who work in television news have become the autoworkers of the information age.
- 10. Its not just the news
- 12. Not everyone is suffering
- 13. Univision
- Last week, Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and on 3 out of 7 nights among Teens 12-17.
- In the second week of the 2010-11 Season, and for the second consecutive week Univision had the highest growth compared to ABC, CBS, NBC or FOX versus the same week last year in overall primetime among Adults 18-49 (+8%).
- 14. America the bilingual
- Nearly 45% of residents in the Los Angeles DMA claim Hispanic origin.
- In South Florida, Telemundos WSCV-Channel 51 saw high numbers with its "Noticiero 51 at 6PM and 11PM. In fact, it was the top-rated newscast among both English- and Spanish-language viewers.
- In the Dallas-Fort Worth market, Univisions KUVN-Channel 23 was the No. 1 rated station in the entire market among adults 18-34, according to Nielsen.
- 15. Television vs. Video
- Fewer people are watching television but more people consume video
- 16. TV goes online
- 17. Viewers will get what they want regardless
- 18. The next front: the living room
- 19. The OTHER next front: mobile
- 20. CONCLUSION
- Bandwidth costs = lower
- Storage costs = lower
- Production costs = lower
- VIDEONOTTV IS THE FUTURE
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