brand yourself - 9sharp presentation
TRANSCRIPT
Brand YourselfBy Safwan Hak
CEO & CTO @9Sharp.com
About me• Over the past 20 years, I have worked for major companies• Building enterprise software • Implementing Project and Resource management• Consulting to fortune 500 companies.• Developing financial software to trade currency - Forex• Continue to program and learn
• Passionate about 9Sharp.com and what it can do• A husband and father of 3 wonderful children• A big fan of Doctor Who TV series.
Why do you need to Brand yourself?
• Everyone looks the same in a CV/Resume.• Competition is fierce.• For every job opening, 140 candidates are applying. That number is
increasing, not decreasing.• More money – Top executives get paid 40-60 times more than their
average employee.• Discover what really matters to you and therefore your work and life
satisfaction is higher.
Product Branding
What do they all have in common?
Brand Recognition
PERSONAL BRANDING- 10 steps to branding yourself -
Me, myself and I
Understand your personal brand.
•What do you do better than your peers? •What makes you authentic?•How does that reflect in your work?
Passion
Passion is what fuels you from the inside.
•What excites you?•What makes you tick? •What do you want everyone to know?
Value
Your VALUE is what you bring to the table.
• Accomplishments• Awards• Experience• Reputation
Content
Develop ideas of content that will bring together your authenticity, passion and value.
•Do you have a Blog? Or a Twitter account?•Do you have Projects or a Portfolio?•How much do you contribute online?
The Hook
Attention spans are short. Hook them with something that makes them want to know more.
•Who are you in 140 characters (Not words)? •How do you make them want to know more about you?
Personality
It’s not only what you say, it’s how you say it.
•What do you need to do to sound like yourself? •How do you want your reader to feel?
Personal content
People want to know about the real and authentic you; your Brand should be at least 70% professional and 30% personal.
•What do you want to tell about yourself that is personal?•What brings out your authenticity?
Test-drive your Brand
Get trusted colleagues, mentors, friends and family to provide feedback and input.
• Is it you? • Is it interesting & compelling? • Is it authentic enough?
It’s ALIVE.
Your brand needs constant maintenance, updating and polishing. Keep it up-to-date. It can quickly become stale.
Go Live – Version 1.0
Use the internet to brand yourself and Go Live with version 1.0 of your Brand.
• Do you have your own website?• Do you have your Twitter, Youtube, Github, StackOverflow, Behance, Dribbble,
Blog?• Are you using Branding software such as 9Sharp.com to help you get started?
The 10 steps to branding yourself
Me, Myself & I
The 10 steps to branding yourself
Me, Myself & I
Passion
The 10 steps to branding yourself
Me, Myself & I
Value
Passion
The 10 steps to branding yourself
Me, Myself & I
Content
Value
Passion
The 10 steps to branding yourself
Me, Myself & I
The Hook
Content
Value
Passion
The 10 steps to branding yourself
Me, Myself & I Personality
The Hook
Content
Value
Passion
The 10 steps to branding yourself
Me, Myself & I Personality
The Hook
Content
Value
Passion Personal Content
The 10 steps to branding yourself
Me, Myself & I
Test-drive your Brand
Personality
The Hook
Content
Value
Passion Personal Content
The 10 steps to branding yourself
Me, Myself & I
Test-drive your Brand
It’s ALIVE
Personality
The Hook
Content
Value
Passion Personal Content
The 10 steps to branding yourself
Me, Myself & I
Test-drive your Brand
Go Live – Version 1.0
It’s ALIVE
Personality
The Hook
Content
Value
Passion Personal Content
9Sharp in 140 Characters
Create a unique, professional, multilingual profile, combining your digital identity from sites such as Github, Twitter, Behance and more
9Sharp integrates with…
9Sharp is multilingual
9Sharp is in..• English• French• Italian• Spanish• Bulgarian• Russian• Portugese (Coming in 2016)• German (Coming in 2016)
Create a CV/Resume in less than 10 seconds
join the #[email protected]
We are hiringSoftware developers – Frontend and Backend
Quality Assurance Engineers – Manual and Automated testing