brand yourself for career success
TRANSCRIPT
Presented by:Ethan Chazin
PresidentThe Chazin Group LLC
Brand New YOU: Market YOURSELF for
Career Success
• A good pitch should answer 3 questions:–Who are you?–What do you do?–What are you looking for.
• Clarify your target.• Get it down on paper.• WIIFM! Tailor the pitch to your
audience, not you.• Eliminate industry jargon.
A Compelling Pitch
• Practice, practice, practice (then get feedback.)• Prepare a few variations.• Nail it with confidence.
A Compelling Pitch
• Product: Your background, experience, accreditations, training, qualifications.
• Packaging: Dress for success. Culture, language proficiency, Study/Live Abroad
• Pricing: Know Your Worth Always.• Placement: Network Strategically. Put
yourself out there.• Promotions: How to Market Yourself.
Your 5 Ps
Blog.Slideshop.com
The Chazin Group The Chazin Group
Security Analyst
Information Security Research Market Data
Senior Security Analyst
Information Analyst Research Analyst
Market Data Specialist
Quant Research Analyst
Network Intrusion Analyst Research Manager
Quant Modeler / Trader
Application Security Analyst
FX Systematic Trader
Security Systems Analyst
Your Contact Details Here!Summary of professional qualifications: X years as a security analyst with core competencies in:
• Core competency 1• Core competency 2• Core competency 3• Core competency 4
My target Job Functions & Job Titles:
Your Personal Marketing Plan
The Chazin Group The Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking.
NYC, Northern/Central NJ, Dallas/Ft. Worth, TXCincinnati, OH.
E-Commerce Manufacturing
Security Sports Management
Amazon Amano Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls
Citigate-Hu dson
MIllsport
B&N.com United Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I Oversee:• Project Management • Telemarketing• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations:
• Become a SME.• Get Published.• Identify Your UVP.• Your “Product” Features & Benefits.• Build a Rolodex of References:–Advisors, Bosses, Peers, Clients,
Professors, Mentors.• Define Your 4-5 Success Stories.• Promote Yourself AT ALL TIMES.
The Chazin Group The Chazin GroupSelf Promotion=BRANDING
• Participate on Panels.• Speak at Industry Events,
Tradeshows, Conferences.• Obtain Recommendations.• Defend Your Brand (Name)
Against ALL Attacks.• Blog, Blog, Blog.
The Chazin Group The Chazin GroupSelf Promotion=BRANDING
The Chazin Group The Chazin Group Your USP (UVP)
Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin Group The Chazin GroupDefine Your UVP in 3 Steps
YourPERSONAL MISSION
Statement
The Chazin Group The Chazin GroupSTEP 1
"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”
The Chazin Group The Chazin GroupAn Example
• What principles do I choose as a foundation for my life?
• What would I like to accomplish and contribute?
• What would I like to be? • How do I fit into my family and
community? • What are my strengths?• What are my passions?
The Chazin Group The Chazin GroupYour Core Values & Beliefs
The Chazin Group The Chazin GroupElements to Consider
Very Important Important Neutral
Not Important N/A
SecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional Opportunities
VarietyRoutineDetail OrientationOrganized EnvironmentCulture: Values Integrity Energy Structure Celebrations
What’s MOST Important to You?
The Chazin Group The Chazin GroupElements to Consider
Very Important Important Neutral
Not Important N/A
EnvironmentHelping or Impacting Lives of Others
PacePhysical DemandsWork-Life BalanceRecognitionRate of Pay Educational RequirementsPersonal Relationship with Manager
Personal Relationship with Co-workers
Physical locationCommute
What’s MOST Important to You?
Why We ALL Need a Personal Mission Statement!
• Ensures a greater chance of career success!• Steven Covey has referred to crafting a
mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."
• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
The Chazin Group The Chazin GroupPersonal Mission Statement
1. Identify Your SUCCESSES2. Identify Your CORE VALUES3. Identify your CONTRIBUTIONS4. Identify Your GOALS
VOILA!
The Chazin Group4-Step Process
YourPOSITIONING
Statement
The Chazin Group The Chazin GroupSTEP 2
• Based on my background, this is how I am in a UNIQUE POSITION to help my organization
• Highlight your FEATURES & BENEFITS:– Core Competencies (things you do REALLY well)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency
The Chazin Group The Chazin GroupYour Positioning Statement
Your positioning statement should be brief and contain the following information:
1. An overview of your skills, experiences, and the type of work that you're looking for:
Ex. I am a qualified CPA who thrives in my role as an Analyst.
2. A description of your specific skills & experiences:
Ex. My experience includes accounting, general office management duties, IT management and facilities management.
The Chazin Group The Chazin GroupYour Positioning Statement
3. Additional information:
Ex. I’ve spent the past 3 years in a variety of Financial and IT roles in a high growth business, in which I have managed and motivated teams of up to sixteen people to a high level of achievement.
Ex. I have the ability and desire to contribute and influence at a management level, and the capacity to participate in the strategic development of an organization.
The Chazin Group The Chazin GroupYour Positioning Statement
Stick with a 4-6 word statement. It defines your role, your worth and establishes a place (or position) in the mind of a hiring manager, HR person, recruiter or networking contact. Think about it as your tag-line (Ex. Avis: We try harder). Here are a few examples to get you started:
• Customer-Driven CPA• Industry Expert Financial Analyst• Problem Solver and Detail Oriented
CPA
The Chazin Group The Chazin GroupYour Positioning Statement
YourPROPOSITION
StatementUVP!
The Chazin Group The Chazin GroupSTEP 3
• Based on my personal mission and my positioning statement, I PROPOSE that…
• Here’s what I will do for your organization.• Apply your background, skills and experience to
deliver a set of solutions that will solve their specific challenges, and let them sleep at night.
The Chazin Group The Chazin GroupYour Proposition Statement
• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
• www.thenovogroup.com/personal-positioning-statement/
• www.inspirational-sayings-in-action.com/example-of-a-personal-mission-statement.html
The Chazin Group The Chazin GroupResources
The Chazin Group The Chazin GroupGet Endorsements
The Chazin Group The Chazin GroupRecommendations MATTER
U?
The Chazin Group The Chazin Group Building Relationships
The Chazin Group The Chazin Group Mutual Symbiosis
• What you put INTO your relationships matters most, so…
• Share articles.• Inform of upcoming events.• Make introductions.• Start your own group.
Be Indispensable
The Chazin Group The Chazin Group
Be a Connector
The Chazin Group The Chazin Group Step 1: The Plan
Who do you want/needto connect with?
• Define your career, business, professional goals.
• Self assessment to uncover your values and personality type.
• Develop your professional bio.• Research then describe your ideal
contact in SIGNIFICANT detail using someone you know well as an example.
Your IDEAL Connection
• Find out where they meet.• Initiate STALKING.• A “work-in-progress” - test, refine,
and revisit often.
Your IDEAL Connection
• Their job description.• Job-related roles and responsibilities.• Key business/professional
challenges.• Industries they work(ed) in.• Associations they belong(ed) to.
Ideal Target Profile
• Their ideal contact.• Schools they attended.• Professional certifications,
accreditations.• Training they attended.
Ideal Target Profile
• Events they attend.• Their credentials and certifications.• Where do they congregate.• Interests, hobbies…PASSIONS.• Volunteer work/community
engagement.
Ideal Target Profile
The Chazin Group The Chazin Group Your Plan
The Chazin Group The Chazin Group Your PlanList the professional groups and trade associations that you currently belong to:
1. _________________________________________
2. _________________________________________
3. _________________________________________
4. _________________________________________
5. __________________________________________
The Chazin Group The Chazin Group Your Plan
The Chazin Group The Chazin Group Step 2: PRE Event
• Alma Mater?• Active in their Alumni Assn?• Belong to Professional Associations?• Industry Events, Tradeshows and
Conferences they attend?• Check their LinkedIn profile.• Groups they belong to?• Rehearse…YES, REHEARSE!
Background Check
The Chazin Group The Chazin Group Invite to Connect
The Chazin Group The Chazin Group Step 3: The EVENT
Connect!
5-2-1
Keep Their INTEREST
The Chazin Group The Chazin Group Step 4: POST Event
• Invite to learn more about one another.
• NOT selling!• Send a Thank you?• Share information that came up
when you spoke.• Invite to connect online.
Next Steps
Your Brand?
A Brand is…a PROMISE!
Memorable Invaluable
Unique
Why YOUR Brand Matters
• Reduces the effort required to understand you, your needs, background, skills.
• Define your QUALITIES/ABILITIES.• Present your professional attributes.• Chance to “connect” with your brand.• Sign of your perceived quality and
PRESTIGE.• Help others organize knowledge about
you.
Brands Matter to Others
• Savvy networkers, but…• Many HUNTERS still exist.• Address Each Person’s WIIFM.• Networking “saturation.”• Increased competition.• Too many venues & events.• Commingling of social and
professional networking goals.
Branding Challenges
• You achieve maximum benefit from the “added value” attributed to marketing your brand.
• You create value for your brand many ways.
• There are many different ways in which the value of your brand can be exhibited or exploited to benefit your job search, career goals, and business ownership efforts.
Brand Equity
Achieve(Online & Offline)
BrandCONSISTENCY
The Chazin Group The Chazin GroupCreate a COMPELLING Profile
The Chazin Group The Chazin GroupYour Summary as BIO
The Chazin Group The Chazin GroupEngage in Groups
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group Meet Through Meetup
The Chazin Group The Chazin GroupJoin Groups
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group Be a (Video) Star
Are you “Pinteresting?”
Monitor Your AccountsSocial Media
Management Tools
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Engage Your Community
• Volunteer Your Time.• Serve on (School, Zoning) Boards.• Fundraising Matters:–What Are Your Town’s “Big Ticket”
Issues?–Special Projects?
• Local Politics.
Engage Your Community
Join Groups
• NYSSCPA, FEA, FENG• BNI, LeTip, Rotary• Vistage, TAB, ACG.• Mastermind Groups• Local Merchant Associations.• Chambers of Commerce.
Join Groups
The Chazin Group The Chazin GroupCreate a Group
The Chazin Group The Chazin GroupManage Your PipelineFirstName
LastName
JobTitle Organization Industry Address City State Zip Tel
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