kmg presentation brand yourself for career success

How to Brand

Yourself for Career

Success

DePaul UniversityJanuary 24, 2013

Lynn HazanLynn Hazan & Associates, Inc.Executive Search Firm for Marketing and Communications

[email protected]

© 2013 Lynn Hazan & Associates, Inc.

VUCA: The “New Normal”

Volatile Uncertain Complex Ambiguous

Derived from military vocabulary in the 1990’s


The VUCA Antidote

Vision Understanding Clarity Agility

Barb Cheng, founder, president,

and CEO of Executive Core

With a clear vision, creative space opens up for innovations.

Listening and understanding can help leaders discover new ways of thinking and acting.

Clarity works because people are so confused that they grasp at anything that helps them make sense out of chaos.

Leaders must be ready for surprises. Have practices which support agility.


War for Talent

Employers ARE Hiring!

Top tier candidates being courted; getting multiple offers.

Intense competition for talent

Speed is important


Clients Seek 21st Century Skills Creativity &

Innovation Critical Thinking &

Problem Solving Communication &

Collaboration Productivity &

Accountability Leadership &

Responsibility

Technology Literacy Flexibility &

Adaptability Initiative & Self

Direction Social & Cross

Cultural Skills Information Literacy Social Media

Literacy


Where are the jobs?

Others11%

Professional & Business

Services26%

Education and health services

24%

Leisure and hospitality

17%

Retail and wholesale

trade9%

Construction7%

Financial Activities6%


Top Jobs of 2013-CareerBuilder

•Information security analysts/web developers/computer network architects

•Software developers

•Personal financial advisors/accountants/financial analysts

•Market research analysts/marketing specialists

•Mechanical engineers/industrial engineers


Top Jobs @LH&A:

•Multiple jobs- Multiple Clients- B2B & B2C

Tech co in Golf industry-Partnership Mk, Mk Analyst, Marcom-PR, Graphic Designer

B2B Co- Mk Mger, Sr Mk Mger, Marcom DirMarcom-PR- Consumer-golf

Consumer Durables- VP/Dir of Mk, VP-Mk & Comm

•Training co-Content Producer, Sls, Mk Coord.•Medical Assn- Member Outreach Rep


Set up SMART Goals-Like a Marketing Campaign

S-Specific

M-Measurable

A-Attainable

R-Realistic

T-Timely


Must have skills for candidates Marketing Writing Analytic/Quantitative Social Media &

digital skills Collaborative work

styles Industry specific

experience Strategy and tactics Biz Dev

Managing clients, supervisory skills

Foreign Language skills

Do more than less!


Re-Define Yourself in a Changing World Who are you? What do you want to

do?Reinvent yourself, your

skills Strengths & core

competencies


EXTRAORDINARY


What makes you extraordinary? What are you a subject matter expert in?

Write your answers.


Be a subject matter expert

Know your subject matter and best practices

Have experiences to relateSpeaking engagements to share your

knowledge


21st century expert is online!

Blogs and video blogs

eBook e-zine articles

Webinars Online

presentationsSocial media


Marketing Yourself

Always market yourself Innovation – What new

services can you offer?Nonprofit/Pro-Bono projects Join professional

associations Be an active member! Position yourself as a leader!


What are your spheres of influence?

You

Community Organizations

Places of Worship

Social Clubs

???

Arts/Culture

Online Groups

Schools / Universities

Professional Associations


The Hemmingway Challenge

Write a story

in only 6 words.


For Sale. Baby shoes. Never worn.


What’s your story in 6 words?

Lynn’s Story:

Passionate Recruiter loves placing superb talent


What is your unique positioning statement?What makes your talent special?


Unique Positioning Statement

Summary statement for resume

Lead off for a successful interview

Why employer or client should hire you


How to Create Your UPS

What makes you unique?

What makes you special?

What’s your story?

?

????

????


Elevator Speech

30-60 second speechReasons why employer should hire youWhat can you bring to the employer?Make it interesting!Practice! Practice! Practice!


Try it out: Paired Share

Why you should hire me?

Make it interesting!

Time: 1 minute each


How to get yourself on the “A-List”

?


Content Mk= New MK


Building your credibility

BE VISIBLE!Where are other experts?

Real-world organizations Personal websites or blogs Online social networking sites

Have you Googled yourself lately? Is your profile/blog/content accessible? Were you mentioned in articles or on sites? Manage your online reputation!


Building your credibilityPost / share new content

Case studies Relevant news articles Recycle content from different formats

Participate in discussions Start discussions by asking questions Offer feedback, opinions, or experiences


Building your credibilityThink about the platform

Multi-media – pictures, video, podcasts, webinars, slide presentations

Is video better than audio? Should I write a blog post or a tweet?

Be accessible Promote organizations or events on your profile Review a conference on your blog Share your blog posts with your followers


After posting presentation, LH&A featured on SlideShare’s Career front page

Lynn is also a Platinum Author at EzineArticles.com

Create content to get noticed!


Online tool to check your brand

www.brand-yourself.com

Free-to-try

See how your personal brand rates online


Don’t forget about etiquette

Be kind! Make positive contributions to discussions or

conversations

Watch for tone of voice (punctuation) DON’T USE ALL CAPS! Grammar still matters

Revise and review before posting


Trend Blog/Resources

Trendwatching.comFuturist: David Houle’s blog for hot tips:

Evolutionshift.com

Marketingcharts.comMcKinsey Global Institute Publications


A Wise Man Once Said…

"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

Leonardo Da Vinci


Sign up for Lynn’s E-jobs

Clearly print your name and email address on the sign up sheet!

A free, confidential listserv from LH&A

Email Lynn at: [email protected]

55 E. Washington St. Suite 715

Chicago, IL 60602

[email protected]

@lynnhazan

Lynn HazanLynn Hazan &

Associates, Inc.


kmg presentation brand yourself for career success

Documents

new mk

content mk

mk coord

sr mk mger

golf industrypartnership

new services

candidates marketing

century expert