brand yourself for a successful career transition
DESCRIPTION
This program was presented to students at NYU's School of Continuing Professional Studies on January 9, 2011.TRANSCRIPT
The Chazin Group
BrandBrand YOURSELFYOURSELF For a For a Career TransitionCareer Transition
The Chazin Group
Presented byPresented byEthan ChazinEthan Chazin
The Chazin Group
BrandBrand YOURSELFYOURSELF for a for a Successful Career Successful Career
TransitionTransition
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The Chazin Group
The Chazin Group
What You Should Know About Me:
20 Years In Corporate America Began Career as Recruiter Downsized 8X Marketing & Sales Background Helped 10k People Find Jobs
Me First…
NOW YOU…NOW YOU…
Today’s Scorched Earth Job Market DEMANDSDEMANDS You Find
Jobs That DON’TDON’T Exist Using BRANDING.
The Chazin Group The Chazin Group
In a Global Economy, In a Global Economy, the OLD Ways (the OLD Ways (priceprice, , qualityquality, , serviceservice) of ) of
Achieving TRUE Achieving TRUE Competitive Competitive
Advantage Are Advantage Are DEAD!DEAD!
Only Through Only Through BRANDINGBRANDING Can We Can We Achieve Lasting Achieve Lasting
DIFFERENTIATIONDIFFERENTIATION
What’s a What’s a BRANDBRAND??
Is it a Is it a LOGOLOGO??
……taglinetagline??
“Finger-Licking Good.”
“We Bring Good Things
to Life.”
“Quality isJob One.”
……a a jinglejingle??
Could Your Could Your Brand BeBrand Be
a a PromisePromise??
……the promise ofthe promise ofsomething truly:something truly: MemorableMemorable InvaluableInvaluable
UniqueUnique
Is it Is it PERCEPTIONPERCEPTION? ?
How do people perceive How do people perceive YOUYOU??
Ask people around you Ask people around you who know you best.who know you best.
What’sWhat’sYOURYOUR
Brand?Brand?
Your Journey to Personal Exploration
Begins...Begins...
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“It isn’t enough that wehave meaningful work.What is also required iswork that satisfies the satisfies the
soulsoul.”Thomas MooreThomas Moore
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“InsanityInsanity: The act of performing the same task over and over again, and
expecting a different outcome.”
WHO SAID THIS?
The Insane Job Search
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The Chazin Group The Chazin Group“The 100% effort that a
person MUST exert on an effective career
transition is extremely extremely rarerare and has a
pronounced POSITIVE effect on their results.”
Your Job Search Initiative
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26
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DREAMDREAMJOBJOB
Passions Strengths
Your Passions & Skills Collide
The Chazin GroupThe End of the Rainbow
•Psychological Assessment Tools:– Keirsey Temperament Sorter
(www.keirsey.com)– Myers Briggs (www.myersbriggs.org)– Hermann Brain Dominance Instrument:
www.hbdi.com– DISC Tool: www.onlinediscprofile.com– Birkman Method (www.birkman.com)
The Chazin Group The Chazin GroupPrecursors to Building a Brand
•Set Your Goals:– Identify Strengths & Areas for Improvement– Identify New Career Opportunities– Identify Ideal Industries and Companies– Identify Your Working Style
The Chazin Group The Chazin GroupPrecursors to Building a Brand
• Match Your ValuesValues and Belief System Belief System to the Ideal CultureCulture of Potential Employers:– Research your ideal company culture.– Learn to distinguish between the FORMALFORMAL
and INFORMALINFORMAL culture in ANY organization.
The Chazin Group The Chazin GroupPrecursors to Building a Brand
• http://Jiibe.com• quintcareers.com/
employer_corporate_culture.html• www.WetFeet.com • http://hbswk.hbs.edu/item/5917.html • 42.5 million Google results for the search
“research company cultureresearch company culture”
The Chazin Group The Chazin GroupFind Your Ideal Employer Culture
Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin Group The Chazin GroupBrand Building Is a 3 Step Process
YourPERSONAL MISSIONPERSONAL MISSION
Statement
The Chazin Group The Chazin GroupSTEP 1
• What principles do I choose as the foundation for my life?
• What would I like to accomplish and contribute to society?
• What would I like to be remembered for?
• How do I fit into my family and community?
• What are my STRENGTHSSTRENGTHS?• What are my PASSIONSPASSIONS?
The Chazin Group The Chazin GroupYour Core Values & Beliefs
• Take an Online Self Assessment Tool • Understand Your Values • Match Your Values To Ideal Employer
Cultures (Differentiate the Formal & Informal)
• Identify Your Preferred Working Environment
The Chazin Group The Chazin GroupPersonal Assessment Checklist
The Chazin Group The Chazin GroupElements to Consider
Very Important Important Neutral
Not Important N/A
SecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional Opportunities
VarietyRoutineDetail OrientationOrganized EnvironmentCulture:ValuesIntegrityEnergyStructureCelebrations
What’s MOST Important to You?
The Chazin Group The Chazin GroupElements to Consider
Very Important Important Neutral
Not Important N/A
EnvironmentHelping or Impacting Lives of Others
PacePhysical DemandsWork-Life BalanceRecognitionRate of Pay Educational RequirementsPersonal Relationship with Manager
Personal Relationship with Co-workers
Physical locationCommute
What’s MOST Important to You?
Why We All Need a Personal Mission Statement!
• Ensures a greater chance of career success!• Steven Covey refers to crafting a mission
statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."
• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
The Chazin Group The Chazin GroupPersonal Mission Statement
1. Identify Your SUCCESSESSUCCESSES2. Identify Your CORE VALUESCORE VALUES3. Identify your CONTRIBUTIONSCONTRIBUTIONS4. Identify Your GOALSGOALS
VOILA!VOILA!
The Chazin GroupA Four-Step Process
Your Marketing 5 PsMission Statement Templates
The Chazin Group www.timethoughts.com/goalsetting/mission-statements.htm
www.timethoughts.com/goalsetting/mission-statements.htm
ValuesThe Chazin Group The Chazin GroupSome Values
"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”
The Chazin Group The Chazin GroupAn Example
Your 4040-Year Plan
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Write Your Personal Write Your Personal Mission StatementMission Statement
The Chazin Group The Chazin GroupEXERCISE
YourPOSITIONINGPOSITIONING
Statement
The Chazin Group The Chazin GroupSTEP 2
• Based on my background, this is how I am in a UNIQUEUNIQUE POSITIONPOSITION to help your organization
• Highlight your FEATURES & BENEFITS:– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency
The Chazin Group The Chazin GroupYour Positioning Statement
Write Your Positioning Write Your Positioning StatementStatement
The Chazin Group The Chazin GroupEXERCISE
YourPROPOSITIONPROPOSITION
Statement
The Chazin Group The Chazin GroupSTEP 3
• Based on my personal mission and my positioning statement, I PROPOSEPROPOSE that…
• Here’s what I will do for your organization• Apply your background, skills and experience to
their specific needs
The Chazin Group The Chazin GroupYour Proposition Statement
Write Your Proposition Write Your Proposition StatementStatement
The Chazin Group The Chazin GroupEXERCISE
• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
The Chazin Group The Chazin GroupResources
Marketing the Brand Called YOU… YOU…
The Chazin Group The Chazin GroupYour Brand Is Ready
•PPRICE: Know Your Worth•PPLACE: Meet With the Right People•PPROMOTION: You Can’t Sell What
You Don’t Know. Why Should Someone Do Business With You?
•PPACKAGING: Dressing for Success•PPRODUCT: Your Features &
Benefits
Your Marketing 5 Ps
• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build Rolodex of References / Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group The Chazin GroupSelf Promotion = BRANDINGBRANDING
• Confirm Your Value to Your Boss & Enquire About Your Future
• Go Higher Up If Needed• Tap Into the Gossip Mill (at All Levels)• Listen to the Press• Pursue Professional Development Opportunities
– Join / Become Active in NYSSA & Other Associations– Network, Network, Network
• Follow Industry Trends
The Chazin Group The Chazin GroupDefend Your Current Job
Your Personal Marketing Plan
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The Chazin Group The Chazin Group
Security Analyst
Information Security Research Market Data
Senior Security Analyst
Information Analyst Research Analyst
Market Data Specialist
Quant Research Analyst
Network Intrusion Analyst Research Manager
Quant Modeler / Trader
Application Security Analyst
FX Systematic Trader
Security Systems Analyst
Your Contact Details Here!Summary of my professional qualifications: 13 years as a security analyst with core competencies in:
• Core competency 1• Core competency 2• Core competency 3• Core competency 4
My target job functions & job titles:
Your Personal Marketing Plan
The Chazin Group The Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking
NYC, Northern/Central NJDallas/Ft. Worth, TXCincinnati, OH
E-Commerce Manufacturing
Security Sports Management
Amazon Amano Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls
Citigate-Hu dson
MIllsport
B&N.com United Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I am Seeking Include:• Project Management • Telemarketing• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations Are:
Only 10-15% of Jobs Get Advertised Online Resources:
oCareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs
Classified Advertising:oNJ.com, NYT.com, Craig’s List
The Chazin Group The Chazin GroupUse ALL Of Your Resources
Job Aggregator Sites:oSimplyHired.como Indeed.com
Executives/Professionals:oExecuNetoKorn FerryoChristian & Timberso6FigureJobs
The Chazin Group The Chazin GroupUse ALL Of Your Resources
• Company Research Sources Hoover’s Online SEC (www.sec.gov/edgar.shtml) DNB.com Business.com SearchSystems.net (public records
dbase) PR Newswire
The Chazin Group The Chazin GroupDo Your Research
The Chazin Group The Chazin GroupYour Research
When Its Time to Leave• Company Research Sources:
ThomasNet.com CNNMoney.com (http://money.cnn.com/news/crc) vault.com/companies/searchcompanies.jsp www.learnwebskills.com/company
The Chazin Group The Chazin GroupDo Your Research
The Chazin Group The Chazin GroupOnline Research Tools
• Your Resume “Forever” Success Stories• You Are a Product:
– Features & Benefits:• Core competencies• Experience• Skills & Qualifications• Education• Certifications
• Resume & Cover Letter Come LAST!
The Chazin Group The Chazin GroupWhen It’s Time to Leave
EXPERIENCE
EDUCATION
TRAINING
CERTIFICATIONS
HOBBIES &
INTERESTS
CONTACTS LANGUAGE
VALUES & BELIEFS
Your BRAND Benefits & Features
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TransferableSkills
What Are TransferableTransferable Skills?
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“Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek.”
Kevin Donlin, résumé writer
Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills.
Any skill is transferable; the trick is showing employers howhow your skills apply and are USEFUL USEFUL to them.
www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills
Your Transferable Skills
• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management
The Chazin Group The Chazin GroupGo Where the Jobs Are
The Chazin Group The Chazin Groupwww.quintcareers.com/transferable_skills_set.html
Your Transferable Skills
Ready to Completely CHANGE Your Resume?
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• What USELESS Folly• The “10-15 Second10-15 Second” Rule• Customize for Each Job• Success Stories• Highlight Your Experience•The C.A.R ApproachThe C.A.R Approach• Customize By Job and/or Industry
The Chazin Group The Chazin GroupResumes That Get Read
Exercise: YOUR 7 Success Stories
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• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by
Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story
The Chazin Group The Chazin GroupResumes that Get Read
The Chazin Group The Chazin Group
Value Value PropositionProposition
Value Proposition as a Billboard
The Chazin Group The Chazin GroupGive An Overview for EACH Job
Highlight Success Stories
Highlight Your Success Stories
The Chazin Group The Chazin GroupTell a Story Using #s
The UNCONVENTIONAL Cover Letter
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• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be
Unconventional!• CLOSE: I Will Call You…Then Do It!
The Chazin Group The Chazin GroupCover Letters that Get Calls
The Chazin Group The Chazin Group
• Let’s Play Whack-a-MoleWhack-a-Mole• Ask the Best Companies in industries
you want to work in who THEY use• Limit to No More Than 3-4• Provide Your Marketing Plan• Leverage Against Each Other• Kennedy Information “Red Book”of Recruiters
The Chazin Group The Chazin GroupUse Recruiting Firms
The Chazin Group The Chazin GroupKennedy Red Book
– Talent Shortage Growing Rapidly• College graduates incapable of performing the work before
them• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice– Tons of Job Seekers…Meet Hiring Freezes– Measurable Training & Development– Develop & Implement Acquisition/Retention StrategiesWant a Seat at Management Table
The Chazin Group The Chazin GroupEnter the Mind of HR
• Temporary Work/Consulting• Placement Agencies• Freelance / Contract Work• Websites:
– Sologig– Flipdog– Allfreelance– VirtualVocations
The Chazin Group The Chazin GroupContract Work Is A Viable Option
• Research Participating Firms & Representatives Attending
• Perfect Your Elevator Speech• Bring Plenty of Your Resumes, Marketing
Plans, & Bios• Dress to IMPRESS!• Focus On Your Industry• Think SNIPER RIFLE, NOT SHOT GUN!
The Chazin Group The Chazin GroupHow To Work a Job Fair
Your Brand Goes Networking
Your Brand Goes Networking
The 5-2-1 Goal
Your Brand Goes Networking
The 5-2-1 Goal:5 SECONDS2 MINUTES
1 HOUR
•Develop a Networking PLANPLAN Profile of your immediate boss Relevant Industry Associations Key Industry networking groups Industry Websites Include contact tracking form
The Chazin Group The Chazin GroupCultivate a Lifeline
•Networking Is Reaching Out To: Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends! It’s Not Who YOU Know But Who Knows
YOU Keep a Tracking Form:
Name & Organization Tel. # Email Who They Referred You To Comments
The Chazin Group The Chazin GroupCultivate a Lifeline
•Networking = GETTING OUT THERE! BNI FENG, MENG, etc. Toastmasters NYSSA, CFA Institute, WSTA, Society of
Quant Analysts Chambers of Commerce Business Development Centers Small Business Administration
The Chazin Group The Chazin GroupCultivate a Lifeline
The Chazin Group The Chazin GroupManage Your PipelineFirstName
LastName
JobTitle Organization Industry Address City State Zip Tel
The Chazin Group The Chazin GroupManage Your Pipeline
EmailREFERRAL
(Who did they refer to you)
COMMENTS (Outcomes of conversations
)
FOLLOW UP (Is there any
action required on your/their
part)
Website
Professional
AffiliationsSpoke
With on?Follow
Up Date?
Leverage Social Media to its FULL Advantage
The Chazin Group The Chazin Group Establish a Brand Online
Social Networking: Face BookFace Book TwitterTwitter UNYK LinkedInLinkedIn MeetUp.comMeetUp.com StumbleUpon FourSquare Digg MySpace Delicious
The Chazin Group The Chazin GroupLeverage Social Media
The Chazin Group The Chazin GroupStart With LinkedIn
The Chazin Group The Chazin GroupLeverage Social Media
The Chazin Group The Chazin GroupBegin With Linked in
The Chazin Group The Chazin GroupLeverage Your Twitter Account
The Chazin Group The Chazin GroupFacebook Professional Account
The Chazin Group The Chazin GroupBlogging Builds Thought Leadership
The Chazin Group The Chazin GroupMeet Through Meetup
The Chazin Group The Chazin GroupJoin Meetup
The Chazin Group The Chazin GroupMonitor Your EvolvingEvolving BRAND
The Chazin Group The Chazin GroupLeverage Social Media
The “InformationalInformational”” Interview
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•The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!
The Chazin Group The Chazin GroupThe Informational Interview
•The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is
a “shining light” (rising star) Send Thank You Immediately
The Chazin Group The Chazin GroupThe Informational Interview
Know Your WorthPlace a “VALUEVALUE”on Your Brand
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• Research An Appropriate Salary Range: Numerous Resources Exist Online:
SalaryCalculator.com Salary.com JobStar.org EcompOnline.com SalaryExpert.com Payscale.com/salary-calculator
By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Through Your Networking)
The Chazin Group The Chazin GroupKnow Your Worth
The Chazin Group The Chazin GroupKnow Your Worth
The Chazin Group The Chazin GroupKnow Your Worth
The Chazin Group The Chazin GroupKnow Your Worth
The Interview Process
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Interviewing• Interviewer Is NOT an Expert, so…• YOU Control the Process• Get Ready…The Curtain’s Up• Focus On…EVERYTHING!• An Aptitude Test Might Be Given• Rehearse Your Core Competencies• Apply The ‘Mirroring’ Technique• 1:to:11:to:1 Versus 1:to:Many1:to:Many
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing• Know Your Interviewer So You Can…• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• Understand The Follow-Up Process• Video/audiotape your practice
• Practice, Practice, Practice
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing Questions• Some Examples of AWFUL Questions:
– Tell Me About Yourself– What Are Your Strengths/Greatest Weakness?– Where do you see yourself in the future?– What would your boss say about you?– Why did you leave your last job?
• For each question add to the end of it: ”As it applies to my ability to do this job!”
• Relate their questions to your interests, strengths and accomplishments
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing Questions• What you SHOULDSHOULD ask them:
– When we have my first review how will you gauge success?
– What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity?
– What problems keep you up at night?– What have been the qualities/characteristics of
people you have worked most effectively with?– What happened to the person doing the position
most recently?
The Chazin Group The Chazin GroupInterviewing For Success
Can You Spot a TREND in These Questions?
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“Taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the savings of many years in thousands of families are gone. More important, a host of unemployed
citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark
realities of the moment.”
“Happiness lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of…profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to
minister to Ourselves and to our fellow men.”
“Our greatest primary task is to put people to work. This is no unsolvable problem if we face it wisely and courageously.”
A Little Perspective on Today…
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First Inaugural Address. March 4, 1933
$15
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