how to market and brand yourself

15
How To Market and Brand Yourself Presented by Global AES

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Post on 18-Nov-2014

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Personal Branding is the essence of your sales and marketing strategy. Do you know what your personal brand says about you? If you sell a service or a product, and you are out front...You Gotta Get it Right! It can change your bottom line. In this powerpoint we show you how we work with our clients from the inside out. It you the client and then your marketing follows. Enjoy!

TRANSCRIPT

Page 1: How to market and brand yourself

How To Market and Brand Yourself

Presented by Global AES

Page 2: How to market and brand yourself

Our Sponsors

Page 3: How to market and brand yourself

What is Branding ?Branding is creating content, images, marketing pieces that help people remember you! Its not about asking for the sale, its more information about you or your company. “get to know me stuff”

The benefits of Branding• The Conversion of your Sales is higher• People are most likely to accept your commission rate if

your branding is in place• Google can find you • Your colleagues respect you• People trust you (Proven knowledge in your industry)

Page 4: How to market and brand yourself

How to do you Brand?1. Determine who is your audience (Your Target Market) 2. For Realtors: Define your neighborhood or City.3. For Business Owners: Who responds to your best, and buys your product or service (SELECT ONE GROUP) 4. Create an image of yourself that represents your specialty5. Create creative and knowledgeable content on your specialty6. Be Consistent

Page 5: How to market and brand yourself

Top Ways for a Realtor To Brand

• Professional Image Consultant – The style and color you represent MATTER!

• Professional Photography- Your headshot matters! Its needs to be everywhere.

• Video – can be professional or not (Just have video of yourself)

• Knowledge of the Area you represent- get involved in that community

Page 6: How to market and brand yourself

Jennifer The Client for this Presentation was Jennifer. A very energetic professional Realtor. She was open and coachable. (FIRST RULE if you are going to hire someone like us)

Page 7: How to market and brand yourself

The Tranformation Before After

Page 8: How to market and brand yourself

Website Before After

Page 9: How to market and brand yourself

Facebook Before After

Page 10: How to market and brand yourself

LogoBefore After

Page 11: How to market and brand yourself

Head Shot Before After

Page 12: How to market and brand yourself

The Process

Page 13: How to market and brand yourself

Fun Pictures of our Day

Page 14: How to market and brand yourself

Understand Your Color Psychology

Page 15: How to market and brand yourself

For more Information For More Information on Working on Your own Brand

Call us at [email protected]

www.globalaes.com