Brand Yourself to

Success

K. Patrice Williams JDChief Brand Officer

123 Target Marketingwww.123TargetMarketing.com

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s What is a Brand?

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DEFINE YOUR PERSONAL BRAND

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Your Brand is Talking whether you know it or not!

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s Who am I?

K. Patrice Williams, JD

• African American woman with a JD & Marketing Degree builds Creditability

• My Legacy will be that I touched and effected 1Million People and with Life /Work Balance

• I LOVE being a Mother & a Wife• Time Off is just as valuable as Time

On!• I'm amazing at Brand Design and

will continue to stretch myself to get better

• Passion for Teaching: Adj. Professor – Marketing, Speaker

• Knowledge & Value is worth at least $150k plus a year

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What's Unique about you?• What are you Passionate About• What are your Attributes• What are my Strengths?• Value Proposition

Ask YourselfWhat are my Strengths?What am I already good at?What am I known for?What do I want my Legacy to be?

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What do you really want?1. Ideal Position2. Ideal Salary3. Location

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Stepping into your New Brand by Leaving behind your Old Brand

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LEAVE THE OLD BRAND

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• New way of Thinking• New Look• New Style• Education• Mentor

Break the Old Brand

Just walk away …..

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BRAND ACTION PLAN

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What you do NOT What you Say

• Look

• Sound

• Action

• Reaction

• Thoughts

Communicating your Brand

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Brand Action Plan

Define your Brand

Identify your Brand Goals

Communication Plan

Show up as an Expert in your Brand!Walk your Brand Everyday

Evaluate and Revise your Plan

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Create a Clear Brand

Plan.

1. Show up as an Expert

2. Only spend 15-30 minutes a day on your Social

Media Platforms

3. Make it your purpose to spend time building one

on one and build a relationship with everyone in

your LinkedIn, Facebook and Twitter network!

4. Deliver Content and Information that your Target

Audience cares about

5. Don’t just set up your social media accounts and

watch…Engage them by

POSTING messages on their wall

RESPONDING to their updates and content

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s Show up as an Expert in your New Brand!

• Speak at Industry Events• Create Video, Articles• Start a Blog • Are you a chatter box?

Create your own radio show in your area of expertise?

• Update your Resume – Be ready for the next career opportunity

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Resume

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Decide which Social Media Platform is Right for YOU!

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View your Social Media Sites as Online Real Estate

www.namechk.com

Available for Company & Assoc. Presentations, Keynotes, Corporate Workshops,

Professional Consulting, 707-557-7007

K. Patrice Williams JDChief Brand Officer

123 Target Marketingwww.123TargetMarketing.com

www.linkedin/in/kpatricewilliamswww.facebook.com/123targetmarketing.com

QUESTIONS & ANSWERS