brand yourself thechazingroup_2015

Presented by:

Ethan Chazin2015

Market Yourself for a

Successful Career

Only Through BRANDING Can We

Achieve Lasting Differentiation

What is a “Brand?”

Is it a LOGO?

http://www.cs.columbia.edu/~sedwards/apple2fpga/apple_logo_rainbow_6_color.jpg

http://www.cs.columbia.edu/~sedwards/apple2fpga/apple_logo_rainbow_6_color.jpg

http://larryfire.files.wordpress.com/2010/04/starbucks-logo2.jpg

http://larryfire.files.wordpress.com/2010/04/starbucks-logo2.jpg

…tagline?

“Finger-Licking

Good.”

“We Bring Good

Things to Life.”

“Quality is

Job One.”

http://www.marcgunther.com/wp-content/uploads/ge-logo.gif

http://www.marcgunther.com/wp-content/uploads/ge-logo.gif

http://gosublogger.com/wp-content/uploads/2009/04/kfc-logo.jpg

http://gosublogger.com/wp-content/uploads/2009/04/kfc-logo.jpg

…a jingle?

It’s a PROMISE!

Memorable

Invaluable

Unique

What is YOUR

Brand?

It’s a “PERCEPTION”

thing.

Ask people how they perceive YOU?

Your BRAND is the collection of all your

actions.

The Chazin GroupThe Chazin Group

• LIVE your brand:

– If you say you’ll do it…DO IT

–Do as I DO…NOT “do as I say.”

– Return ALL emails & phone calls

– Subscribe to a “MORAL COMPASS”

The Chazin GroupThe Chazin GroupLIVE Your Brand

Your Journey to Personal Exploration Begins


17

The Chazin Group

DREAM

JOB

Passions Strengths

Your Passions & Skills Collide

• Psychological Assessment Tools:–Keirsey Temperament Sorter

(www.keirsey.com)

–Myers Briggs (www.myersbriggs.org)

–Hermann Brain Dominance Instrument: www.hbdi.com

–DISC Tool: www.onlinediscprofile.com

–Birkman Method (www.birkman.com)

The Chazin GroupThe Chazin GroupTake a Test

• Your Goals:– Identify Strengths & Areas for Improvement

– Identify New Career Opportunities

– Identify Ideal Industries and Companies

– Identify Your Working Style

The Chazin GroupThe Chazin GroupPersonal Exploration

• Match Your Values and Belief System to the Ideal Culture of Potential Employers:

–Research your ideal company culture.

– Learn to distinguish between the Formal and Informal culture in ANY organization.

The Chazin GroupThe Chazin GroupPersonal Assessment

Personal Mission Statement

Positioning Statement

Proposition Statement

The Chazin GroupThe Chazin GroupBrand Building Is a 3 Step Process

Your

PERSONAL MISSION

Statement

The Chazin GroupThe Chazin Group STEP 1

• What principles do I choose as a foundation for my life?

• What would I like to accomplish and contribute?

• What would I like to be?

• How do I fit into my family and community?

• What are my strengths?

• What are my passions?

The Chazin GroupThe Chazin GroupYour Core Values & Beliefs

• Take an Online Self Assessment Tool:– Myers-Briggs Type Indicator (MBTI)– The Birkman Method– Keirsey Temperament Sorter

• Understand Your Values• Match Your Values To Ideal Employer

Cultures (Differentiate the Formal & Informal)

• Identify Your Preferred Working Environment

The Chazin GroupThe Chazin GroupWho Are You?


Elements to ConsiderVery

Important Important NeutralNot

Important N/A

Security

Financial Stability

Challenge

Creativity

Competitiveness

Personal Growth

Promotional Opportunities

Variety

Routine

Detail Orientation

Organized Environment

Culture: Values Integrity Energy Structure Celebrations

What’s MOST Important to You?


Elements to ConsiderVery

Important Important NeutralNot

Important N/A

Environment

Helping or Impacting Lives of Others

Pace

Physical Demands

Work-Life Balance

Recognition

Rate of Pay

Educational Requirements

Personal Relationship with Manager

Personal Relationship with Co-workers

Physical location

Commute

What’s MOST Important to You?

Your Marketing 5 Ps

Mission Statement Templates

The Chazin Groupwww.timethoughts.com/goalsetting/mission-statements.htm

www.timethoughts.com/goalsetting/mission-statements.htm

http://www.timethoughts.com/goalsetting/

"My personal mission is to take time every

day for reflection, to realize what I learned,

what I should learn more about to say thank

you, to give myself a pat on the back while

looking into what I need to improve upon.”

The Chazin GroupThe Chazin GroupAn Example

Have a

40-Year Plan


Your

POSITIONING

Statement


• Based on my background, this is how I am in aUNIQUE POSITION to help your organization

• Highlight your FEATURES & BENEFITS:

– Core Competencies (Workforce Solutions, Candidate Screening, Training & Development)

– Expertise (Leadership, Management)

– Success Stories

– Qualifications & Experience

– Accreditations & Certifications

– Language Proficiency

The Chazin GroupThe Chazin GroupYour Positioning Statement

Your

PROPOSITION

Statement


• Based on my personal mission and my positioning statement, I PROPOSE that…

• Here’s what I will do for your organization

• Apply your background, skills and experience to their specific needs

The Chazin GroupThe Chazin GroupYour Proposition Statement

• FranklinCovey Mission Builder;www.franklincovey.com/missionbuilder/index.html

• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life

• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work

The Chazin GroupThe Chazin GroupResources

Marketing the Brand Called YOU…

The Chazin GroupThe Chazin GroupYour Brand Is Ready

•PRICE: Know Your Worth

•PLACE: Meet With the Right People

•PROMOTION: You Can’t Sell What

You Don’t Know. Why Should Someone Do Business With You?

•PACKAGING: Dressing for Success

•PRODUCT: Your Features &

Benefits

Your Marketing 5 Ps

• Become a Subject Matter Expert

• Get Published

• Identify Your USP

• Your Product Features & Benefits

• Build Rolodex of References / Testimonials

• Your Success Stories

• Actively Promote Yourself AT ALL TIMES

• Defend Your Brand (Name) Against ALL Attacks

The Chazin GroupThe Chazin GroupSelf-Promotion = BRANDING

Your Personal Marketing Plan



Security Analyst Information Security Research Market Data

Senior Security Analyst

Information Analyst Research Analyst

Market Data Specialist

Quant Research Analyst

Network Intrusion Analyst Research Manager

Quant Modeler / Trader

Application Security Analyst

FX Systematic Trader

Security Systems Analyst

Your Contact Details Here!

Summary of my professional qualifications: 13 years as a security analyst with core competencies in:

• Core competency 1• Core competency 2• Core competency 3• Core competency 4

My target job functions & job titles:

Your Personal Marketing Plan

The Chazin GroupThe Chazin GroupYour Personal Marketing Plan

Key Company Attributes Ideal Job Location

Entrepreneurial culture, small start up, and

condones calculated risk-taking

NYC, Northern/Central NJ

Dallas/Ft. Worth, TX

Cincinnati, OH

E-Commerce Manufacturing Security Sports

Management

Amazon Amano

Corporation

Kroll Worldwide Steiner Sports

E-Bay Johnson Controls Citigate-Hu dson MIllsport

B&N.com United

Technologies

Safir-Rosetti SME, Inc.

Key Responsibilities That I am Seeking Include:• Project Management • Telemarketing• Customer Service

Target Industries and Companies:

My Ideal Company Characteristics and Locations Are:

Only 10-15% of Jobs Get Advertised

Online Resources:

oCareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs

Classified Advertising:

oNJ.com, NYT.com, Craig’s List

The Chazin GroupThe Chazin GroupUse All Your Resources

Job Aggregator Sites:oSimplyHired.com

o Indeed.com

Executives/Professionals:oExecuNet

oKorn Ferry

oChristian & Timbers

o6FigureJobs

The Chazin GroupThe Chazin GroupUse ALL Your Resources

• Research Sources: Hoover’s Online

SEC (www.sec.gov/edgar.shtml)

DNB.com

Business.com

SearchSystems.net (public records dbase)

PR Newswire

The Chazin GroupThe Chazin GroupDo Your Research

• Research Sources: ThomasNet.com

CNNMoney.com (http://money.cnn.com/news/crc)

vault.com/companies/searchcompanies.jsp

www.learnwebskills.com/company

The Chazin GroupThe Chazin GroupDo Your Research

• Your Resume “Forever” Success Stories

• You Are a Product:–Features & Benefits:

• Core competencies

• Experience

• Skills & Qualifications

• Education

• Certifications

• Resume & Cover Letter LAST!

The Chazin GroupThe Chazin GroupYou Are a Product

EDUCATIONHOBBIES &

INTERESTS

CONTACTS

LANGUAGE

VALUES & BELIEFS

Your Product Benefits/Features

What Are Transferrable Skills?



Transferable skills are talents you've acquired elsewhere, that you can

take with you to help future employers.

Your Transferrable Skills


Experiences like volunteer work, hobbies, sports, previous jobs, college

coursework or even life happenings can lead you to

find these skills.

Your Transferrable Skills

• Communications

• Human Relations

• Research & Planning

• Organization, Management, Leadership

• Work Survival

The Chazin GroupThe Chazin Group5 Basic Skill Areas

• Paralegals

• Home Healthcare & Nursing

• Risk Management

• Green Initiatives

• The Government

• Business Continuity

• Security

• Sports Management

The Chazin GroupThe Chazin GroupGo Where the Jobs Are

Ready to Completely CHANGE Your Resume?


• What USELESS Folly

• The “10-15 Second” Rule

• Customize for Each Job

• Success Stories

• Highlight Your Experience

•The C.A.R Approach• Customize By Job and/or Industry

The Chazin GroupThe Chazin GroupResumes That Get Read

7 Success Stories


• Can It Be Scanned?

• As Long As It Needs To Be

• Make It About Employer Needs

• Separate Yourself From Other Candidates

• Show How Will Employers Make Money by Hiring You

• Use LOTS of Buzzwords

• Use Numbers to Build a Compelling Story

The Chazin GroupThe Chazin GroupResumes that Get Read


Value Proposition

Value Proposition as Billboard

The Chazin GroupThe Chazin GroupGive An Overview for EACH Job

Highlight Success Stories

Tell Your Success Stories

The Chazin GroupThe Chazin GroupTell a Story Using #s

UNCONVENTIONAL Cover Letters


• OPEN: How About A Headline?

• Target With Research

• Address Their Needs

• You Are a Set of “Solutions”

• Canned Letters Get Canned – Be Unconventional!

• CLOSE: I Will Call You…Then Do It!

The Chazin GroupThe Chazin GroupCover Letters That Get Calls

• Let’s Play Whack-a-Mole

• Ask the Best Companies in industries you want to work in who THEY use

• Limit to No More Than 3-4

• Provide Your Marketing Plan

• Leverage Against Each Other

• Kennedy Information “Red Book”

of Recruiters

The Chazin GroupThe Chazin GroupUse Recruiting Firms

– Talent Shortage Growing Rapidly• College graduates incapable of performing the work

before them

• Baby Boomers Soon to Retire in Masses

– Becoming an Employer of Choice

– Tons of Job Seekers…Meet Hiring Freezes

– Measurable Training & Development

– Develop & Implement Acquisition/

Retention Strategies

Want a Seat at Management Table

The Chazin GroupThe Chazin GroupEnter the Mind of HR

• Temporary Work/Consulting

• Placement Agencies

• Freelance / Contract Work

• Websites:–Sologig

–Flipdog

–Allfreelance

–VirtualVocations

–PeoplePerHour

The Chazin GroupThe Chazin GroupContract Work Is A Viable Option

• Research Participating Firms

• Perfect Your Elevator Speech

• Resumes, Marketing Plans & Bios

• Dress to IMPRESS!

• Focus On Your Industry

The Chazin GroupThe Chazin GroupHow To Work a Job Fair

Your Brand Goes Networking

The 5-2-1 Goal:

5 SECONDS

2 MINUTES

1 HOUR

•Develop a Networking PLAN Profile of your immediate boss

Relevant Industry Associations

Key Industry networking groups

Industry Websites

Include contact tracking form

The Chazin GroupThe Chazin GroupCultivate a Lifeline

•Networking Is Reaching Out To: Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!

It’s Not Who YOU Know But Who Knows YOU

Keep a Tracking Form: Name & Organization

Tel. #

Email

Who They Referred You To

Comments


•Networking = GET OUT THERE!

BNI

FENG, MENG, etc.

Toastmasters

Industry Associations

Chambers of Commerce

Business Development Centers

Small Business Administration


The Chazin GroupThe Chazin GroupManage Your Pipeline

FirstName

LastName

JobTitle

Organization Industry Address City State Zip Tel

The “Informational”Interview


•The Informational Interview:

Understand What People Do

What They Enjoy Most/Least

How They Got Into the Industry

Great Networking Source

Fine Tune Your Selling Skills

DON’T Ask For a Job!

The Chazin GroupThe Chazin GroupThe Informational Interview

•The Informational Interview:

DO Ask For Referrals!

Ask what they read to stay current

Who in their company/organization is a “shining light” (rising star)

Send Thank You Immediately

The Chazin GroupThe Chazin GroupThe Informational Interview

Know Your Worth

Place a “VALUE”

on Your Brand


• Research An Appropriate Salary Range: Numerous Resources Exist Online:

SalaryCalculator.com

Salary.com

JobStar.org

EcompOnline.com

SalaryExpert.com

Payscale.com/salary-calculator

By Industry

Experience Level

Geography

Bureau of Labor Statistics

Anecdotal (Through Your Networking)

The Chazin GroupThe Chazin GroupKnow Your Worth

The Interview


Interviewing

• Interviewer Is NOT an Expert, so…

• YOU Control the Process

• Get Ready…The Curtain’s Up

• Focus On…EVERYTHING!

• An Aptitude Test Might Be Given

• Rehearse Your Core Competencies

• Apply The ‘Mirroring’ Technique

• 1:to:1 Versus 1:to:Many

The Chazin GroupThe Chazin GroupInterviewing For Success

Interviewing

• Know Your Interviewer So You Can…

• Interview the Interviewer

• Salesmanship in Print

• Ask For The Sale

• Understand The Follow-Up Process

• Video/audiotape your practice

• Practice, Practice, Practice


Interviewing Questions

• Some Examples of AWFUL Questions:– Tell Me About Yourself

– What Are Your Strengths/Greatest Weakness?

– Where do you see yourself in the future?

– What would your old boss say about you?

– Why did you leave your last job?

• For each question add to the end of it: ”As it applies to my ability to do this job!”

• Relate their questions to your interests, strengths, and accomplishments.


Interviewing Questions

• What you SHOULD ask them:– When we have my first review how will you gauge

success?

– What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity?

– What problems keep you up at night?

– What have been the qualities/characteristics of people you have worked most effectively with?

– What happened to the person doing the position most recently?
