brand yourself thechazingroup_2015

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The Chazin Group

Presented by:Ethan Chazin2015

Market Yourself for a Successful Career

Only Through BRANDING Can We Achieve Lasting Differentiation 22What is a Brand?

33Is it a LOGO? 44

55tagline? 66 Finger-Licking Good.

We Bring Good Things to Life.Quality isJob One.

77a jingle? 88Its a PROMISE! 99 Memorable Invaluable Unique 1010What is YOURBrand? 1111

1212Its a PERCEPTION thing.

Ask people how they perceive YOU? 1313Your BRAND is the collection of all your actions.The Chazin Group The Chazin Group14LIVE your brand:If you say youll do itDO ITDo as I DONOT do as I say. Return ALL emails & phone calls Subscribe to a MORAL COMPASSThe Chazin Group The Chazin GroupLIVE Your Brand15Your Journey to Personal Exploration BeginsThe Chazin Group The Chazin Group

1617 The Chazin GroupDREAMJOBPassionsStrengthsYour Passions & Skills Collide17Psychological Assessment Tools:Keirsey Temperament Sorter (www.keirsey.com)Myers Briggs (www.myersbriggs.org)Hermann Brain Dominance Instrument: www.hbdi.comDISC Tool: www.onlinediscprofile.comBirkman Method (www.birkman.com) The Chazin Group The Chazin GroupTake a Test18Your Goals:Identify Strengths & Areas for ImprovementIdentify New Career OpportunitiesIdentify Ideal Industries and CompaniesIdentify Your Working StyleThe Chazin Group The Chazin GroupPersonal Exploration19Match Your Values and Belief System to the Ideal Culture of Potential Employers:Research your ideal company culture.Learn to distinguish between the Formal and Informal culture in ANY organization.The Chazin Group The Chazin GroupPersonal Assessment20Personal Mission Statement

Positioning Statement

Proposition Statement

The Chazin Group The Chazin GroupBrand Building Is a 3 Step Process21YourPERSONAL MISSIONStatement

The Chazin Group The Chazin GroupSTEP 122 What principles do I choose as a foundation for my life? What would I like to accomplish and contribute? What would I like to be? How do I fit into my family and community? What are my strengths?What are my passions?The Chazin Group The Chazin GroupYour Core Values & Beliefs23 Take an Online Self Assessment Tool:Myers-Briggs Type Indicator (MBTI)The Birkman MethodKeirsey Temperament SorterUnderstand Your ValuesMatch Your Values To Ideal Employer Cultures (Differentiate the Formal & Informal)Identify Your Preferred Working Environment

The Chazin Group The Chazin GroupWho Are You?24The Chazin Group The Chazin GroupElements to ConsiderVery ImportantImportantNeutralNot ImportantN/ASecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional OpportunitiesVarietyRoutineDetail OrientationOrganized EnvironmentCulture:ValuesIntegrityEnergyStructureCelebrationsWhats MOST Important to You?25The Chazin Group The Chazin GroupElements to ConsiderVery ImportantImportantNeutralNot ImportantN/AEnvironmentHelping or Impacting Lives of OthersPacePhysical DemandsWork-Life BalanceRecognitionRate of Pay Educational RequirementsPersonal Relationship with ManagerPersonal Relationship with Co-workersPhysical locationCommuteWhats MOST Important to You?26Your Marketing 5 PsMission Statement Templates The Chazin Group

www.timethoughts.com/goalsetting/mission-statements.htmwww.timethoughts.com/goalsetting/mission-statements.htm27"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.The Chazin Group The Chazin GroupAn Example28Have a40-Year Plan The Chazin Group The Chazin Group29The Chazin Group The Chazin Group

30YourPOSITIONINGStatementThe Chazin Group The Chazin GroupSTEP 231 Based on my background, this is how I am in a UNIQUE POSITION to help your organizationHighlight your FEATURES & BENEFITS:Core Competencies (Workforce Solutions, Candidate Screening, Training & Development)Expertise (Leadership, Management)Success StoriesQualifications & ExperienceAccreditations & Certifications Language ProficiencyThe Chazin Group The Chazin GroupYour Positioning Statement32YourPROPOSITIONStatementThe Chazin Group The Chazin GroupSTEP 333Based on my personal mission and my positioning statement, I PROPOSE thatHeres what I will do for your organizationApply your background, skills and experience to their specific needsThe Chazin Group The Chazin GroupYour Proposition Statement34FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.htmlLaurie Beth Jones, The Path: Creating Your Mission Statement For Work & For LifeRichard J. Leider, The Power of Purpose: Creating Meaning in Your Life and WorkThe Chazin Group The Chazin GroupResources35Marketing the Brand Called YOUThe Chazin Group The Chazin GroupYour Brand Is Ready36PRICE: Know Your WorthPLACE: Meet With the Right PeoplePROMOTION: You Cant Sell What You Dont Know. Why Should Someone Do Business With You?PACKAGING: Dressing for SuccessPRODUCT: Your Features & BenefitsYour Marketing 5 Ps3737 Become a Subject Matter ExpertGet PublishedIdentify Your USPYour Product Features & BenefitsBuild Rolodex of References / TestimonialsYour Success StoriesActively Promote Yourself AT ALL TIMESDefend Your Brand (Name) Against ALL Attacks

The Chazin Group The Chazin GroupSelf-Promotion = BRANDING38Your Personal Marketing Plan

The Chazin Group The Chazin Group39The Chazin Group The Chazin GroupSecurity AnalystInformation SecurityResearchMarket DataSenior Security AnalystInformation AnalystResearch AnalystMarket Data SpecialistQuant Research AnalystNetwork Intrusion AnalystResearch ManagerQuant Modeler / TraderApplication Security AnalystFX Systematic TraderSecurity Systems AnalystYour Contact Details Here!Summary of my professional qualifications: 13 years as a security analyst with core competencies in: Core competency 1 Core competency 2 Core competency 3 Core competency 4

My target job functions & job titles:Your Personal Marketing Plan40Next we are going to talk about developing your very own personal marketing plan. Whether you like it or not, we are each a product that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called YOU. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)The Chazin Group The Chazin GroupYour Personal Marketing PlanKey Company AttributesIdeal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-takingNYC, Northern/Central NJDallas/Ft. Worth, TXCincinnati, OHE-CommerceManufacturingSecuritySports ManagementAmazonAmano CorporationKroll WorldwideSteiner SportsE-BayJohnson ControlsCitigate-Hu dsonMIllsportB&N.comUnited TechnologiesSafir-RosettiSME, Inc.Key Responsibilities That I am Seeking Include: Project Management Telemarketing Customer ServiceTarget Industries and Companies:My Ideal Company Characteristics and Locations Are:41Next we are going to talk about developing your very own personal marketing plan. Whether you like it or not, we are each a product that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called YOU. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)Only 10-15% of Jobs Get AdvertisedOnline Resources:CareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobsClassified Advertising:NJ.com, NYT.com, Craigs ListThe Chazin Group The Chazin GroupUse All Your Resources42Job Aggregator Sites:SimplyHired.comIndeed.comExecutives/Professionals:ExecuNetKorn FerryChristian & Timbers6FigureJobsThe Chazin Group The Chazin GroupUse ALL Your Resources43Research Sources:Hoovers OnlineSEC (www.sec.gov/edgar.shtml)DNB.comBusiness.comSearchSystems.net (public records dbase)PR NewswireThe Chazin Group The Chazin GroupDo Your Research44Research Sources:ThomasNet.com