plan a brand - branding yourself & your business - awc member of the year presentation

Branding Yourself and Your Business

Thinking Your Brand Through

Brought to you by:

http://twitter.com/PlanABrandhttp://www.PlanABrand.com

05/03/2023 - © 2011– All rights reserved

What is “Branding”?brand (brnd)brand·ed, brand·ing, brands

a. To mark; to show ownership.b. To provide with or publicize using a brand name.c. To impress firmly; fix ineradicably

http://twitter.com/PlanABrand

http://www.planabrand.com/





Brand Yourself Making your business believable to YOURSELF first, will help you

determine, develop, build and market a STRONG message to your clients.

It’s not easy to say something simple!● WHAT are your products and services? ● WHO is your target audience?● WHAT is your Brand ID - Does it clearly identify what and who you are?● WHAT is your verbal message and are you conveying and reinforcing it?● WHEN, WHERE and HOW are you spending your time marketing?

Get your Plan A right from the start!







Everything…Brand Everything.

– Every electronic communication (Outlook)– Every business card– Every piece of stationery– E-mail names via– Postcards and other collateral material– Website and Social Media




mailto:[email protected]?subject=Brand%20It!




YOUR LOGO isTHE non verbal representation of your BRAND when you’re not around to s/tell the story©

1. Your IDEAS2. Your PRODUCTS / SERVICES3. Your COLORS / IMAGERY

… all wrapped into one pretty package.







Brand Recognition











http://www.juggle.com/business/logos/all-logos/-advertising-logos



Famous Brands Logo History







What’s in a Word?• Name 10 ‘key words’ that best describe what you do …

• Do you have a unique selling proposition?• Head & Shoulders: "You get rid of dandruff"• Olay: "You get younger-looking skin"• Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30

minutes or less -- or it's free."• FedEx: "When your package absolutely, positively has to get there

overnight"• M&M's: "The milk chocolate melts in your mouth, not in your hand"




http://en.wikipedia.org/wiki/Head_&_Shoulders

http://en.wikipedia.org/wiki/Olay

http://en.wikipedia.org/wiki/Domino's_Pizza

http://en.wikipedia.org/wiki/FedEx_Corporation

http://en.wikipedia.org/wiki/M&M's




Social Media Branding





http://www.youtube.com/watch?v=NhPgUcjGQAw



Register Your Domain (.com)





http://www.godaddy.com/



Merging Your Brand Into Social Media

– Website– Newsletters– Polls– Surveys– Blog– Twitter– LinkedIn– Facebook …





http://www.planabrand.blogspot.com/


http://www.linkedin.com/in/cindyfaith

http://www.facebook.com/ads/create


http://www.godaddy.com/



Affiliate yourself with complementary products and services







Tweeting # Finding conversations about topics you like

for instance #branding• Topics that you’re interested in• Topics you want to learn about• Topics you want to hear people talk about

@ Mention people @planabrand• Reciprocation

Tweetdeck Share your Tweets with Facebook, LinkedIn etc. with just one post







Marketing Your Brand List each

Product / Service your provide

Tasks to include: Target Market Target Age Target Gender Social Media & Marketing Messaging*

Business Development (Sales)

Phone callsFollow up

Knowledge of product

Businesses - 10 persons to

Fortune 1000 (women)30 - 75 Female / Male Voice of Authority on

Branding

Business Development (with International

emphasis)Same as above Businesses - 20 person to

Fortune 1000 30 - 75 Female / Male

MarketingInternet research

Competitive analysisReviewing marketplaceKnow competition

Women - Small Business (under 20 persons) 30 - 75 Female / Male

Branding 30 - 75 Female / Male

Coaching 30 - 75 Female / Male







Social Media Calendar







Demographics – Women Rock!

Joanna Blakley - studies the impact of mass media and entertainment on our society and works at a think tank at the University of Southern California)







Colors

What color is your business?




http://h71028.www7.hp.com/enewsletter/cache/569970-0-0-225-121.html




Developing Your BrandPlease answer these questions: Scale: 1 – 5 (1 = Definitely 5=Not at all)

Do you know...1. what your services or products are – have you broken them down; categorized them?

2. what makes YOU different from your competition?

3. who your target market is?

4. what they are looking for?

5. what the ONE QUALITY or WAY clients would describe your product or service to others?

6. what you offer that will accommodate them?

7. what your brand looks, smells, sounds, and feels like to others?

8. how to explain what you do in 10 seconds?

9. what objections your clients might have and what your rebuttal is?

10. what brand image and explanation will convey all of this fast and clearly?

?







You Have A Brand.

You Own Your Brand.

Believe In Your Brand!

Don’t be afraid to ask for help.You don’t have to do this alone!







For more tips and information on how

PlanABrand can help you, please visit: www.PlanABrand.com




