branding yourself & your global cv
DESCRIPTION
This is the slideset from a presentation I did for the 2010 expat exposition "Lyon à la Carte" in Lyon, France. Called "Branding Yourself & Your Global CV", it shares the 8 rules for branding your online presence in an international job market.TRANSCRIPT
Lyon à la Carte Expats Presents
{ Kelly Rigotti
Branding Yourself & Your Global CV
Branding Yourself & Your Global CV
2 Questions
Branding Yourself & Your Global CV
Question 1
What is Web 2.0, social
media, social networking,
Twitter, Facebook and
whatever else you want to
throw at me?
Branding Yourself & Your Global CV
Question 2
Why should I use personal
branding, online
networking or social media
in my professional life?
Before we start…
Me, Myself & I
Before we start…
Google ‘Kelly Rigotti’
Google ‘Kelly Rigotti’
Google ‘Kelly Rigotti’
Google ‘Kelly Rigotti’
What is Web 2.0? Common Definitions of Uncommon Terms
Web 1.0, 2.0 & 3.0
Common Definitions
Web 1.0, 2.0 & 3.0Social Media & Social Networks
Common Definitions
Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated Content
Common Definitions
Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworking
Common Definitions
Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworkingRSS
Common Definitions
Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworkingRSSPersonal Branding
Common Definitions
Why Should I Use Web 2.0?
Because…
Why Should I Use Web 2.0?
Because…
Your Personal Brand=
Your Personal Reputation
Why Should I Use Web 2.0?
Because…
Your Personal Brand=
Your Personal Reputation
How do you control that?
Why Should I Use Web 2.0?
8 Steps for Controlling Your Online Brand
Know thyself. (And how others see you.)
Online:• Google Alerts• Yahoo! Pipes• Social Mention• Google.com
Know thyself. (And how others see you.)
Online:• Google Alerts• Yahoo! Pipes• Social Mention• Google.com
Offline:• Ask! (the 360° review,
or more informally)
Know thyself. (And how others see you.)
Know where you’re going.
To create an effective web presence & personal brand, ask yourself:
Know where you’re going.
To create an effective web presence & personal brand, ask yourself:• Who am I?
Know where you’re going.
To create an effective web presence & personal brand, ask yourself:• Who am I?• What do I want people to know about me?
Know where you’re going.
To create an effective web presence & personal brand, ask yourself:• Who am I?• What do I want people to know about me?• What do I not want people to know about me?
Know where you’re going.
To create an effective web presence & personal brand, ask yourself:• Who am I?• What do I want people to know about me?• What do I not want people to know about me?• What are my goals?
Know where you’re going.
Show where you’ve been.
Get to at least 85% on LinkedIn
Show where you’ve been.
Get to at least 85% on LinkedIn• Last 3 jobs, 10 years or 1 geographic region• Photo• Website• Email address• Groups• +5% for each recommendation
Show where you’ve been.
Get to at least 85% on LinkedIn• Last 3 jobs, 10 years or 1 geographic region• Photo• Website• Email address• Groups• +5% for each recommendationCreate a website to highlight your accomplishments and act as an online CV
Show where you’ve been.
Stick out.
• Try something different on your CV.
Stick out.
• Try something different on your CV.
• Share your CV in an unusual way.
Stick out.
Be two-sided.
Social networking is 10% about you…
Be two-sided.
Social networking is 10% about you…
90% about the other guy.
Be two-sided.
Social networking is 10% about you…
90% about the other guy.
Engage in conversation.
Be two-sided.
Talk to your audience.
Social network use varies according to country:• Brazil: Orkut• France: Viadeo• United States: LinkedIn• Saudi Arabia: Maktoob
Talk to your audience.
Social network use also varies according to target audience:• Goal Setters: 43 Things• Musicians: ReverbNation• Local Connectors: MeetUp• Flickr: Photos and Images
Talk to your audience.
Be consistent.
Be consistent.
• Use your (real) name as your email address
Be consistent.
• Use your (real) name as your email address• Claim your personalized LinkedIn URL
Be consistent.
• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL
Be consistent.
• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL• Create a Twitter profile using your name
Be consistent.
• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL• Create a Twitter profile using your name• Buy a URL in your name
Be consistent.
• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL• Create a Twitter profile using your name• Buy a URL in your name • Use the same photo, colors, typeface, style &
tone across all medium
Be consistent.
Don’t do anything (online) you wouldn’t want
your boss, your grandmother
or your worst enemy to see.
never
forgets
Set your privacy settings.Check them often.
Many thanks!
