branding yourself through technology & social media
TRANSCRIPT
this isn’t the only wayit’s not even the best way
it just happens to be my way
Branding Yourself Through Technology and Social Media
#afta2010@devonvsmith
My Story
13 D
irty
Littl
e Se
cret
s
1. Talking about social media attracts attention on social media platforms
2. Posting topics outside your niche will drive traffic short term
3. Link link link. It’s hard to predict exactly where your traffic will come from
4. Read more than you write, listen more than you measure
5. A strategic plan isn’t required
6. Link to people you want to meet
7. Your opinions aren’t enough
8. Give away everything you can for free
9. SEO is no joke. Figure it out
10. Steal ruthlessly
but attribute everything
11. Learn to think in 140 characters
12. Connections matter
13. It’s easier than you think to be invited to a conference
Challenges you’ll have to overcome
• Social media is exhausting• Once you start, people expect you to continue• You will be tied to your employer’s brand,
and they to your brand
Where to turn for help
thanks!
Ann Sachs, for being a constant promoterAnne Trites, for giving me a reason to start a blog
Beth Kanter, for showing me the wayChris Ashworth, for being the first person to take me seriously
Cory Huff, for demanding I become a “real” bloggerDavid Loehr, for managing the community
Ian David Moss, without whom which I never would have started bloggingKerry Israel, Natalie Gilmore, and Peter Kuo, for telling me when theory falls flat
Michaela Daniel, for teaching me powerpointNick Denton, for creating the first blog I ever fell in love with
Pete Cashmore, for reminding me that even 24 year olds can build empiresRob Bole, for introducing me to digital media
And the so many theatres, commenters, and tweeps that inspire me