BRANDING YOURSELFwith social media

Personal Branding Defined

Reaching Your

Target Audience

Traditional Branding Methods

Branding in the Modern

WorldBest

Practices

Personal

Branding

Defined

Personal Branding …

An authentic depiction of who you are, what skills you have developed, and what value you can bring to your

work.

GOOD NEWSYour

Reputation

What Am I known for?

What do I want to be known for 5

years from today? What would I want professors to say

about me at graduation? Does my actions reflect the

brand I want to present?

Publicize Your Achievements.

Key to personal branding… consistency & trustworthiness.

Building a personal

brand requires

self-examinatio

n

Ask yourself tough questions about yourself.

Everything you do reflects on

your brand.

Reaching Your

Target Audience

What’s YourFunctional

Advantage?

Do you have something that sets you apart from other students in your

field?

HOW?Have a Depth of Knowledge

Forge an Emotional BondBe an ExpertCreate Trust

Traditional Branding Methods

Resume PortfolioBusiness

card

NetworkingAppearanceBody Language

Branding in the

Modern World

Social Media

96% of Americans under 50 are on

Facebook

Good Photo

Accomplishmen

ts in bio

Interest & Likes

Share links

Action Photos

Vanity URL

Search for Friends

Leave comments

Join Groups

Participate

Facebook Only

Content

Social Media Pitfalls

Be selective about the tool you useKeep your information updated

Continue to network face to face

Best Practic

es

MASTER BASIC SKILLS

STAY RELEVANT

SEIZE OPPORTUNITIES

PASSION FOR SUCCESS

KEEP IT FRESH

BE MINDFUL

Resources

www.schoolofcreati vebusiness.com