How to Brand Yourself!

Improve Your Business..

Get more Conversions..

Branding requires..• Display advertising • PPC (Google Adwords)• CPM (Cost-per-thousand impressions)• Social Media• Facebook Ads• Press Release• Offline & Online promotions

What is Display Advertising?

• Display advertising is graphical advertising on the World Wide Web that appears next to content on web pages, IM applications, email, etc.

• These ads, often referred to as banners, come in standardized ad sizes, and can include text, logos, pictures, or more recently, rich media.

Display Ad on Yahoo News:

Significant advantage over other

advertisements:• Display advertising has a significant

advantage over advertising in magazines, newspapers and TVs

• Targeting options such as demographic and behavioural targeting are available to laser in on your audience.

• You can track the performance of your campaign daily to measure metrics such as impressions, clicks and conversions to calculate your ROI.

Display Advertising on the Yahoo! Network

• The Yahoo network has some of the most-viewed web pages across any advertising network. Your business could get exposure on sites such as:

Yahoo FinanceYahoo MailYahoo NewsYahoo Sportsplus partner sites dedicated to a variety of

business niches.

Steps for Yahoo My Display Ads• With Yahoo My Display Ads, you can use

customize your banner ad by changing text, logo, image and background color.

• There are four main steps to create a display campaign using Yahoo My Display Ads. They are:

Creating an AdTargeting Your CampaignSetting up your BudgetSubmitting Your Campaign

Creating an Ad:• Yahoo My Display Ads gives you all the

tools you need to easily create banner ads or upload your own ad creative.

• Yahoo My Display Ads gives you the option to choose a customizable ad template where you can add:

your logoan image textbackground color

Targeting Your Campaign:

With Yahoo My Display Ads, you can target:

• Geographically: You can geographically target at the National, State and/or DMA level

• By Channel: Site-content categories in the Yahoo Network. You can select “Run of Network” (Your ads may appear on sites throughout the Yahoo Network as well as partners’ sites) or more specific categories, which will target your ads to relevant properties in the Yahoo Network.

• Demographically: You can target your ads based on gender and age group.

Setting Up Your Budget:• To set up your budget, you’ll have to decide

whether you want to pay by impression (CPM = Cost per 1,000 impressions) or pay by click (CPC = Cost per click). We will try to display your ads in a way that supports those performance goals.

• The system will suggest a maximum CPM or CPC based on your media selection. You’re also prompted to select a minimum daily budget.

• Once you enter your daily budget, the system will estimate how many impressions or clicks you may receive based on that budget. This helps you to align your budget with your CPM or CPC goals.

Submitting Your Campaign:

• The final step in creating your display ad campaign is simply to click submit! You’ll be given the opportunity to review and confirm your ad(s), your targeting information and your budget details.

• You can also save a draft of your campaign to return to later.

Using Display Advertising and Search Marketing:

• Search and display advertising solutions can help your business attract the right customers. When used together, search and display advertising can provide even greater opportunities to:

• Reach customers at different points in their purchase cycles.

• Promote specific messages, promotions and products for your business.

• Increase the frequency in which customers are exposed to your business.

Pay Per Click(PPC):The position of your PPC ad is dependent on both your bid and your Quality Score, which is based on the ad's click-through rate (CTR) and the relevance of the ad to the keyword and the landing page it sends users to.

CPM:• CPM stands for cost-per-thousand

impressions, so you pay for each set of a thousand views of your ad. You set CPM bids to tell Google how much you're willing to pay for that set of impressions.

• CPM bidding is best suited for advertisers who are focused on brand awareness. For advertisers whose main goal is sales or website traffic, CPC bidding (pay for each click on your ad) might be a better option.

Retargeting:• Retargeting means displaying ads to

lost prospects who have left your web site in order to attract them back and convert them into buyers.

Social Media & Facebook Ads:

• Providing useful & quality content through SM profiles.

• Asking clients to write REVIEW , Testimonials

• Increasing Followers• Can reach exact target audience

through Facebook Ads -Branding & increasing followers

• Facebook Ads helps to increase TRAFFIC to your website

Offline & Online Promotions:

• Offline Promotions include Banners, Postures of celebration etc

• Online Promotion activities (along with PPC, FB Ads, SMO, etc) also includes Ads in TV & FM.

• Flash - mobs • Press Release: events and products