go brand yourself!
TRANSCRIPT
Go Brand Yourself!Leaving your mark on the internet, and beyond.
Patrick Haney UX Designer at Hanerino
notasausage
Hi, I’m Patrick Haney.I’m also not a sausage.
That’s my personal brand.What’s yours?
Find your brandCreate something that’s you, or let it find you.
STEP 1
Own your brandMake it yours and let the world know what you're about.
STEP 2
Help people find you• Register your full name as a
domain
• Create social media profiles with your brand or your name
• Google yourself and influence the results
Patrick Haney is not a sausage.
He’s a designer who codes,
an educated leader &
successful speaker, and an
active member of his local
design community.
Patrick is currently a board
member of the AIGA
Upstate New York chapter,
and previously of the
Boston chapter.
portfolio.patrickhaney.com
More portfolio work available
upon request.
Patrick Haney
Rochester, NY
patrickhaney.com
linkedin.com/in/patrickhaney
lanyrd.com/notasausage
Professional references
available upon request.
UX Designer & Front-End Developer
Hanerino in Rochester, NY
March 2009 - Present
Experienced designer with strong coding skills and one-half of a two-person design studio •
Designing & building experiences for client websites and applications • CMS setup and
custom development work • Researching and implementing responsive web design
best practices
Experience Designer
Partners + Napier in Rochester, NY
December 2015 - November 2016
Part of a small UX and front-end development team at an integrated agency • Working
directly with clients like BMW & MINI Financial Services, Mederma, and Delta Private Jets •
Designing, building and testing HTML emails and landing page experiences
Adjunct Instructor
The Center for Digital Arts in Waltham, MA
November 2009 - April 2014
Part time instructor in the Graphic and Web Design/Web Development programs at CDIA •
Teaching modules on CSS, XHTML, JavaScript, PHP and more to small class sizes • Assisting
with the development and improvement of modules within the program
Lead Designer
Litmus in Cambridge, MA
October 2011 - April 2012
Design and code for Litmus web application, including rework of old features and creation of
new features • Layout and content work for new marketing site pages • Application of user
metrics to realign site and app design elements
User Interface Designer
Harvard University in Cambridge, MA
November 2005 - March 2010
Lead designer for iSites, a content/course management system for Harvard with a robust
customization engine • Improved usability & accessibility of iSites with standards-based
HTML and CSS • Created new iSites themes for schools and departments to use
Web Developer
RIT Libraries in Rochester, NY
November 2003 - November 2005
Actively maintained and improved websites at RIT Libraries • Designed and built the Art on
Campus (artoncampus.rit.edu) and What’s in a Name? (whatsinaname.rit.edu) websites •
Created materials and taught quarterly seminars open to students, faculty and staff
Prior experience also includes employment with Element K, NetSetGo, Eastman Kodak and
Xerox. Previous clients include BMW & MINI Financial Services, Mederma, The Food
Network and Delta Private Jets.
• Make sure it’s not only easy to read, but easy to scan.
• Allow your brand, and your personality, to show
• Keep it to a single page
Letterhead
• Have a cover letter ready
Refine your brandOnce they find you, make them like you.
STEP 3
http://bit.ly/youronlinerep
of employers have rejected a job candidate because of information they found out about them online
70%
http://bit.ly/youronlinerep
of employers say that a positive online reputation influences
their hiring decisions
85%
Create contentaround your subject matter
Make lasting connectionsMeet them, greet them, and make them remember you.
STEP 4
Leave your comfort zoneExpand your network, and
your knowledge.
