auto brands in middle east social media comparison q4 2015

Auto BrandsIn Middle Easton Social Media

Oct 01 2015 - Dec 31 2015

Auto Brands in Middle East: Social Media Report

This report looks at how

Auto Brands in Middle Eastperformed on social media between

October 1st – December 31st, 2015

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Comparison of

Auto Brands in Middle East

Facebook Pages

Oct 01, 2015 - Dec 31, 2015

Audi Middle East had the largest fan base of 3,404,525 while Volkswagen Dubai showed the highest fan growth of

13.70%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K

Gro

wth

%

Number of Fans

Volkswagen Dubai JaguarMENA Toyota Saudi Arabia Chevrolet Arabia Ferrari World Abu Dhabi

Mercedes Benz UAE Audi Middle East Honda saudi arabia Dodge Middle East porsche saudi arabia

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

VolkswagenDubai

MercedesBenz UAE

ChevroletArabia

Dodge MiddleEast

JaguarMENA Honda saudiarabia

Toyota SaudiArabia

porsche saudiarabia

Ferrari WorldAbu Dhabi

Audi MiddleEast

Egypt United Arab Emirates Countries < 2% Saudi Arabia Jordan Other Countries Tunisia Sri Lanka Algeria India

Fans - Geography

Chevrolet Arabia had the highest PTAT of 5.61% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns

)

Average Number of Fans

Volkswagen Dubai Toyota Saudi Arabia JaguarMENA Chevrolet Arabia Mercedes Benz UAE

Ferrari World Abu Dhabi Audi Middle East Honda saudi arabia Dodge Middle East porsche saudi arabia

Conversations

Toyota Saudi Arabia published the greatest number of posts (140). Audi Middle East had the highest average

engagement, with a score of 979.

0 20 40 60 80 100 120 140 160

0 200 400 600 800 1000 1200

Volkswagen…

JaguarMENA

Toyota…

Chevrolet…

Ferrari World…

Mercedes…

Audi Middle…

Honda saudi…

Dodge…

porsche…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Audi Middle East received the most number of Likes (2,138,367), Audi Middle East got the most number of Comments

(24,102) and Audi Middle East had the most number of Shares (56,830).

0K 500K 1,000K 1,500K 2,000K 2,500K

Volkswagen Dubai

Toyota Saudi Arabia

JaguarMENA

Chevrolet Arabia

Audi Middle East

Mercedes Benz UAE

Ferrari World Abu Dhabi

Honda saudi arabia

Dodge Middle East

porsche saudi arabia

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsAudi Middle East

27-DEC-15, SUN 6:00AM

/كم 100-0 :التسارع فيس ثواني 3.4

حصان 570 :القوة

V10ليتر 5.2 :المحرك

المتوفرالعدد الحولسيارة 99 : ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 72,584 2,600 5,381 Uncategorized

Chevrolet Arabia

24-DEC-15, THU 2:00AM

Mohd Mourad didn’t need the scenery in

the background, but it was a nice touch.

His Tahoe though, th ..

JaguarMENA

23-DEC-15, WED 10:44AM

- Jetmanتتحدى XJجاكوار بينالتحديشاهد

جريءسباقفيالسماءفيرجلوأسرع XJجاكوار .

Jaguar XJ vs. ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 18,383 99 984 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 22,778 458 8,293 Positive

http://www.facebook.com/110925251880/posts/10153174777441881



Most Engaging Brand PostsAudi Middle East

22-DEC-15, TUE 6:00AM

العالمفيبرجأطولمصعدمعنتسابقبأنتحديتموناأنتم

أوديبسيارة RS 7 التحديقبلناونحن، خوضناومع . ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 164,205 659 999 Positive

Audi Middle East

17-DEC-15, THU 6:00AM

أوديأوخليفةبرج RS 7؟

قوةأوالعالمفيبرجأطولمصعد حصان؟ 560

فيبرجأطولمصعدبينالتحديشاهدوا ..

Dodge Middle East

16-DEC-15, WED 1:25AM

القوةبينتمزج٢٠١٥ SRT® 392تشالنجر

الحديثواألداءاألسطورية .

Legendary styling with modern perform ..

ENGM

T.


S

SENTIMENT

1,000 160,294 662 1,043 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 55,109 531 652 Positive




JaguarMENA's Facebook Page saw the highest number of Fan posts (227).

0 50 100 150 200 250

Volkswagen Dubai

JaguarMENA

Toyota Saudi Arabia

Chevrolet Arabia


Mercedes Benz UAE

Audi Middle East

Honda saudi arabia

Dodge Middle East

porsche saudi arabia

Number of Fan Posts

Fan Posts

Mercedes Benz UAE received the highest percentage of Positive Sentiment (67.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Volkswagen Dubai

JaguarMENA

Toyota Saudi Arabia

Chevrolet Arabia


Mercedes Benz UAE

Audi Middle East

Dodge Middle East

Negative Neutral Positive

Sentiment Analysis

Toyota Saudi Arabia responded to the highest percentage of Fan posts (81.94%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

% o

f F

an

Po

sts

Bra

nd

Resp

on

ded

to

Average Response Time (mins)

Volkswagen Dubai JaguarMENA Toyota Saudi Arabia Chevrolet Arabia

Ferrari World Abu Dhabi Mercedes Benz UAE Audi Middle East Dodge Middle East

Brand Responses

Toyota Saudi Arabia published the most with 140 posts, among the brands.

0%

15%

2%

10%

11%

18%

26%

0%8%

10%

Mercedes Benz UAE Ferrari World Abu Dhabi Honda saudi arabia Chevrolet Arabia Dodge Middle East

JaguarMENA Toyota Saudi Arabia porsche saudi arabia Audi Middle East Volkswagen Dubai

Share Of Voice – Volume of Posts

Audi Middle East received the largest volume of Likes (2,138,367), among the brands.

0%

3%

0%

8%

6%

19%

3%

0%

60%

1%



Share Of Voice – Likes

Audi Middle East received the largest volume of Comments (24,102), among the brands.

0%

5%

1%

7%

6%

13%

8%

0%

59%

1%



Share Of Voice – Comments

Audi Middle East received the largest volume of Shares (56,830), among the brands.

0%

8%0%

5%

5%

29%

8%

0%

44%

1%



Share Of Voice – Shares





Create Your Free




Analysis of

BMW Middle EastFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,521,656 101,942 4.21%Middle

East

Mostly Young, Male and

Single

BMW Middle East

Engagement Score Total Fan Posts

262 123

Total Posts Brand Response Rate

82 0.81%

Total Likes Avg. Reply Time

210,622 17 days, 4 hrs, 45 mins

Total Comments General Sentiment

2,883 Neutral

Total Shares

9,902

BRAND POSTS FAN POSTS

Brand Overview

2,360K

2,380K

2,400K

2,420K

2,440K

2,460K

2,480K

2,500K

2,520K

2,540K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

2,521,656

New Fans

101,942

Engagement

0

250

500

750

1,000

BMW Middle East had an average engagement score of 262 and a highest of 888.

Community Analysis

BMW Middle East fans are mostly Young, Male and Single BMW Middle East fans are largely from Jordan followed by

Saudi Arabia.

Fan Demographics Distribution of Fans

79%

21%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

Jordan

Saudi Arabia

Egypt

United Arab Emirates

Lebanon

India

Kuwait

Iraq

Qatar

Poland

0

1

2

3

4

5

6

7

8


Brand Posts

Top keywords used Frequency

BMW الجديدةالسابعةالفئة 34

new BMW 28

كليا ًالجديدةالسابعة 26

new BMW 7 Series 25

من 22

17%

83%

Brand Participation Brand Non Participation

99%

0%

1%

Posititve Negative Neutral

Brand Posts - Engagement

BMW Middle East responded to 14 conversations generated by

the 82 Posts they published.

BMW Middle East receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

13-OCT-15, TUE 6:00AM

منسياراتثالثترشيحتم BMW لجائزة" الشرقسيارة

العاملهذااألوسط " هيالسياراتوهذه، : BMW الراالفئة

..

ENGMT

.


S

SENTIMENT

979 44,311 275 376 Positive

12-NOV-15, THU 7:42AM

#Dubai #Police surely knows how to fight crime

in style. #BMW i8 #DubaiMotorShow #Dubai

تعدبيشرطة ..

16-NOV-15, MON 1:00AM

اتنظرلتنتزعكليا ًالجديدةالسابعةالفئة BMWُصممتحلّتأينماواالهتماماإلعجاب .

The all-new BMW 7 ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

759 7,651 166 1,007 Positive

ENGMT

.


S

SENTIMENT

593 9,287 40 223 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 100 200 300 400 500 600

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

BMW USA BMW

India

32

http://www.dailycarblo

g.com/2015/10/the-

28

BMW India 25

BMW USA 25

BMW X5 23

User Posts

0

5

10

15

20

25

30

35

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

BMW Middle East responded to 1 conversations generated by

the 123 Posts fans published.

BMW Middle East appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

1%

99%


15%1%

84%


Analysis of

Ferrari World Abu DhabiFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

839,228 25,855 3.18%

United

Arab

Emirates



408 30


83 13.33%


114,966 1 day, 5 hrs, 13 mins


2,213 Neutral

Total Shares

11,003


Brand Overview

800K

805K

810K

815K

820K

825K

830K

835K

840K

845K


Fan Growth

Total Fans

839,228

New Fans

25,855

Engagement

0

250

500

750

1,000

1,250

Ferrari World Abu Dhabi had an average engagement score of 408 and a highest of 1000.

Community Analysis

Ferrari World Abu Dhabi fans are largely from United Arab Emirates followed by Saudi Arabia.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K

United Arab Emirates

Saudi Arabia

India

Pakistan

Philippines

Egypt

United States

Jordan

Italy

0

1

1

2

2

3

3

4


Brand Posts


Ferrari World Abu Dhabi22

Ferrari World 17

FerrariWorldAD 16

Scuderia Ferrari 14

festive 10

7%

93%


87%

2% 11%



Ferrari World Abu Dhabi responded to 6 conversations

generated by the 83 Posts they published.

Ferrari World Abu Dhabi receives more positive than negative

vibes from comments on their Posts.



07-DEC-15, MON 9:01AM

What are your plans this festive season?

Join us from 18th Dec to 9th Jan for our

Winterfest celebra ..

ENGMT

.


S

SENTIMENT

1,000 17,270 241 6,486 Positive

17-NOV-15, TUE 10:22AM

Introducing our brand new kid’s morning at

#FerrariWorldAD, Khalil’s Adventure Club!

On weekends bet ..

19-DEC-15, SAT 2:56AM

Good Morning Folks! Don't forget to

share your #Winterfest2015 moments

with us! #FerrariWorldAD

ENGMT

.


993 23,189 75 314 Uncategorized

ENGMT

.


S

SENTIMENT

986 21,975 62 83 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50 60 70 80

0 200 400 600 800 1,000 1,200

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Abu Dhabi 12

Ferrari World Abu

Dhabi

11

www.facebook.com/al

fakhamahtours

2

مصنعمنحراري 1

اهتمامنا

موقعنا

1

User Posts

0

1

1

2

2

3

3

4

4

5


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Ferrari World Abu Dhabi responded to 4 conversations

generated by the 30 Posts fans published.

Ferrari World Abu Dhabi appears to participate more when Fan




13%

87%


17%

6%

77%


Analysis of

Honda saudi arabiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


79,765 4,325 5.73%Saudi

Arabia

Honda saudi arabia

Engagement Score

431

Total Posts

9

Total Likes

1,116

Total Comments

252

Total Shares

175

BRAND POSTS

Brand Overview

73K

74K

75K

76K

77K

78K

79K

80K

81K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

79,765

New Fans

4,325

Engagement

0

250

500

750

Honda saudi arabia had an average engagement score of 431 and a highest of 700.

Community Analysis

Honda Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.


0K 10K 20K 30K 40K 50K 60K

Saudi Arabia

Egypt

Iraq

Pakistan

Jordan

India

Yemen

Sudan

Syrian Arab Republic

0

1

1

2

2

3


Brand Posts


Honda Saudia 2

السعوديةهوندا 2

cargo space 1

بحركة 1

Complete Choice 1

89%

11%


100%

0% 0%



Honda saudi arabia responded to 8 conversations generated

by the 9 Posts they published.

Honda saudi arabia receives more positive than negative vibes

from comments on their Posts.



12-NOV-15, THU 8:29AM

" PILOT 2016 "

حياتكجوانبلكل

For All The People You Are

ENGMT

.


S

SENTIMENT

700 153 34 66 Positive

11-NOV-15, WED 5:45AM

وقتوأيمكانأيفيمريحة - Anywhere,

Anytime. SUV Comfort

11-NOV-15, WED 2:09AM

Honda Saudia | السعوديةهوندا updated their

cover photo.

ENGMT

.


589 166 40 36 Positive

ENGMT

.


S

SENTIMENT

429 147 26 18 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 2 4 6 8 10

0 100 200 300 400 500 600 700 800

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 1 2 3 4

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Toyota Saudi ArabiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,437,071 95,362 7.11%Saudi

Arabia

Mostly Young, Male and

Attached.

Toyota Saudi Arabia


189 72


140 81.94%


123,126 2 hrs, 5 mins


3,145 Neutral

Total Shares

10,525


Brand Overview

1,280K

1,300K

1,320K

1,340K

1,360K

1,380K

1,400K

1,420K

1,440K

1,460K


Fan Growth

Total Fans

1,437,071

New Fans

95,362

Engagement

0

250

500

750

1,000

Toyota Saudi Arabia had an average engagement score of 189 and a highest of 859.

Community Analysis

Toyota Saudi Arabia fans are mostly Young, Male and

Attached.

Toyota Saudi Arabia fans are largely from Saudi Arabia

followed by Egypt.

Fan Demographics Distribution of Fans

91%

9%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

Saudi Arabia

Egypt

Jordan

Pakistan

Iraq

India

Yemen

Philippines

Sudan

0

1

2

3

4

5

6

7

8

9

10


Brand Posts


في 29

للسياراتالدوليجدةبمعرض 26

2016_هايلكس 20

2016_الندكروزر 16

قوةواكتشفجربها 16

60%

40%


64%

0%

36%



Toyota Saudi Arabia responded to 84 conversations generated


Toyota Saudi Arabia receives more positive than negative




28-DEC-15, MON 11:51AM

فيالهايبردتكنولوجيا _جناح# الدوليجدةبمعرضتويوتا

للسيارات

ENGMT

.


S

SENTIMENT

907 3,706 179 1,537 Positive

20-NOV-15, FRI 1:03PM

مسابقةفيشارك الفوزفرصةلتربح 2016_الندكروزر#

لمدةدبيفيلشخصينسفاريبرحلة أيام 3

http://www.the ..

07-NOV-15, SAT 6:30AM

لـالخارجيةااللوانمنالخياراتبتعدداستمتع

2016_الندكروزر#

ENGMT

.


859 5,457 168 995 Positive

ENGMT

.


S

SENTIMENT

849 6,063 133 885 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



عليكمالسالم 13

من 11

انا 5

2016كوروال 4

متى 3

User Posts

0

1

1

2

2

3

3

4

4

5


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Toyota Saudi Arabia responded to 59 conversations generated

by the 72 Posts fans published.

Toyota Saudi Arabia appears to participate more when Fan




82%

18%


3%

0%

97%


Analysis of

Porsche Saudi ArabiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


51,991 -142 -.27%Saudi

Arabia

Porsche Saudi Arabia

Engagement Score

142

Total Posts

3

Total Likes

133

Total Comments

10

Total Shares

9

BRAND POSTS

Brand Overview

51K

51K

51K

51K

52K

52K

52K

52K

52K


Fan Growth

Total Fans

51,991

New Fans

-142

Engagement

0

250

500

Porsche Saudi Arabia had an average engagement score of 142 and a highest of 247.

Community Analysis

Porsche Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.


0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K

Saudi Arabia

Egypt

India

Pakistan

Philippines

Iraq

Jordan

Syrian Arab Republic

Yemen

0

0

0

1

1

1

1


Brand Posts


حلبةفيالسعوديةإلى 2

للترحيبنتطلع 2

جي 1

٢٤من 1

قريبا ً 1

33%

67%


50%50%

0%



Porsche Saudi Arabia responded to 1 conversations generated


Porsche Saudi Arabia receives more negative than positive




24-OCT-15, SAT 5:07AM

بورشهمركزفيالرياضيةالسيارةروعةاختبر # جدة

لراواإلنجازات،التنقلبمستقبلالماضيعراقةتلتقيحيث

..

ENGMT

.


S

SENTIMENT

247 94 5 5 Positive

29-NOV-15, SUN 8:05AM

تيجيبورشهكأستحدي إلىيعوداألوسطالشرق 3

قريبا ًالدوليةالريمحلبةفيالسعودية .

لإطالععلىابق ..

20-OCT-15, TUE 5:59AM

بالمملكةحصريعرضأولفيهايبرد 919بورشه

للسياراتالدوليأكسسمعرضفيالسعوديةالعربية

بمديالفاخرة ..

ENGMT

.


128 31 4 3 Negative

ENGMT

.


S

SENTIMENT

38 8 1 1 Uncategorized

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 1 2 3 4

0 20 40 60 80 100 120 140 160

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 1 2

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score






Create Your Free




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