auto insurance brands on social media q4 2015
TRANSCRIPT
Top AutoInsuranceBrands Social Media Report
Oct 01 2015 - Dec 31 2015
Top Auto Insurance Brands: Social Media Report
This report looks at how the
Top Auto Insurance Brands
Performed on social media between
October 1st – December 31st, 2015
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Farmers Insurance had the largest fan base of 2,161,604 while Nationwide Insurance showed the highest fan growth of
9.76%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Gro
wth
%
Number of Fans
State Farm Nationwide Insurance Progressive Geico
The Hartford Liberty Mutual All State USAA
Amica Mutual Farmers Insurance Esurance
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AmicaMutual
NationwideInsurance
USAA LibertyMutual
State Farm FarmersInsurance
All State Geico The Hartford Esurance Progressive
United States Philippines Countries < 2% Mexico Canada
Malaysia Indonesia Other Countries Italy United Kingdom
Fans - Geography
Esurance had the highest PTAT of 5.97% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 500K 1,000K 1,500K 2,000K 2,500KPe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fan
s)
Average Number of Fans
Nationwide Insurance State Farm Geico Progressive The Hartford Liberty Mutual All State USAA Amica Mutual Farmers Insurance Esurance
Conversations
Geico published the greatest number of posts (181). Esurance had the highest average engagement, with a score of
797.
0 20 40 60 80 100 120 140 160 180 200
0 100 200 300 400 500 600 700 800 900
State Farm
Nationwide…
Progressive
Geico
The Hartford
Liberty Mutual
All State
USAA
Amica Mutual
Farmers…
Esurance
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
State Farm received the most number of Likes (457,211), Esurance got the most number of Comments (10,848) and
State Farm had the most number of Shares (39,687).
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
Nationwide Insurance
State Farm
The Hartford
Geico
Progressive
Liberty Mutual
All State
Amica Mutual
USAA
Farmers Insurance
Esurance
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsEsurance
30-DEC-15, WED 12:58PM
1 part white vinegar + 3 parts water in a spray bottle = your own anti-frost spray. Spray your windo ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 2,148 134 2,430 Positive
Esurance
14-DEC-15, MON 5:44PM
Esurance shared San Francisco 49ers's photo.
Esurance
06-DEC-15, SUN 9:00AM
It's on, San Francisco 49ers Faithful. Visit www.faithful49.com to learn how you could earn yards an ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 25,027 324 0 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 38,156 405 2,066 Positive
Most Engaging Brand PostsNationwide Insurance
29-NOV-15, SUN 8:30PM
Just casually throwing down the neighborhood gauntlet. #NBD #PeytonManning
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 21,600 1,065 7,070 Positive
Esurance
17-NOV-15, TUE 12:56PM
For the first time in team history, the 49ers Faithful have a chance to receive this exclusive 49ers jacket.
State Farm
16-NOV-15, MON 11:18AM
Being retired doesn’t mean life gets boring. Tips for #winning via the #GoldenGirls: st8.fm/2UQ
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 12,818 446 1,062 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 55,691 1,121 2,870 Positive
USAA's Facebook Page saw the highest number of Fan posts (3,118).
0 500 1000 1500 2000 2500 3000 3500
State Farm
Nationwide Insurance
Progressive
Geico
The Hartford
Liberty Mutual
All State
USAA
Amica Mutual
Farmers Insurance
Esurance
Number of Fan Posts
Fan Posts
Amica Mutual received the highest percentage of Positive Sentiment (72.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
State Farm
Nationwide Insurance
Progressive
Geico
The Hartford
Liberty Mutual
All State
USAA
Amica Mutual
Farmers Insurance
Esurance
Negative Neutral Positive
Sentiment Analysis
USAA responded to the highest percentage of Fan posts (75.72%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 100 200 300 400 500 600 700 800
% o
f F
an
Po
sts
Bra
nd
Resp
on
ded
to
Average Response Time (mins)
State Farm Nationwide Insurance Progressive Geico The Hartford Liberty Mutual
All State USAA Amica Mutual Farmers Insurance Esurance
Brand Responses
Geico published the most with 181 posts, among the brands in Auto Insurance.
7%
9%
4%
14%
11%
17%
8%
8%
11%
2% 9%
Farmers Insurance Amica Mutual Progressive Esurance USAA Geico The Hartford State Farm All State Liberty Mutual Nationwide Insurance
Share Of Voice – Volume of Posts
State Farm received the largest volume of Likes (457,211), among the brands in Auto Insurance.
1%1%0%
33%
12%
0%
3%
45%
1% 1%
3%
Farmers Insurance Amica Mutual Progressive Esurance USAA Geico The Hartford State Farm All State Liberty Mutual Nationwide Insurance
Share Of Voice – Likes
Esurance received the largest volume of Comments (10,848), among the brands in Auto Insurance.
1% 3% 2%
30%
23%
4%2%
24%
3%3%
5%
Farmers Insurance Amica Mutual Progressive Esurance USAA Geico The Hartford State Farm All State Liberty Mutual Nationwide Insurance
Share Of Voice – Comments
State Farm received the largest volume of Shares (39,687), among the brands in Auto Insurance.
5%
0%
3%
28%
18%
1%
3%
30%
4%
1%
7%
Farmers Insurance Amica Mutual Progressive Esurance USAA Geico The Hartford State Farm All State Liberty Mutual Nationwide Insurance
Share Of Voice – Shares
During this time period, #SkiSpec 2016 was the most engaging run by The Hartford. Esurance published the most (18) in
its #AwardWorthy campaign.
0 2 4 6 8 10 12 14 16 18 20
0 100 200 300 400 500 600 700 800 900
#TrickShotChallenge(St…
#EBONYPower2015(N…
#KeysToProgress(Prog…
#momversations(Geico)
#SkiSpec 2016(The…
#LibertyforAll(Liberty…
#UsherLiveAllstate(All…
#MLKMarch(USAA)
NO DATA(Amica Mutual)
#FIO16(Farmers…
#AwardWorthy(Esurance)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Analysis of
All StateFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
456,564 4,632 1.02%United
States
All State
Engagement Score Total Fan Posts
167 1,101
Total Posts Brand Response Rate
113 32.88%
Total Likes Avg. Reply Time
8,053 12 hrs, 3 mins
Total Comments General Sentiment
916 Neutral
Total Shares
5,685
BRAND POSTS FAN POSTS
Brand Overview
449K
450K
451K
452K
453K
454K
455K
456K
457K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
456,564
New Fans
4,632
Engagement
0
250
500
750
1,000
All State had an average engagement score of 167 and a highest of 894.
Community Analysis
All State fans are largely from United States followed by Puerto Rico.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
United States
Puerto Rico
India
Canada
Mexico
United Kingdom
Philippines
Pakistan
Nigeria
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
tips 17
season 11
Halloween 10
holiday 9
safe 8
24%
76%
Brand Participation Brand Non Participation
47%
19%
34%
Posititve Negative Neutral
Brand Posts - Engagement
All State responded to 23 conversations generated by the 95 Posts they published.
All State receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
11-NOV-15, WED 9:00AM
To the brave men and women who have served our country: thank you.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
894 1,488 16 595 Positive
06-DEC-15, SUN 11:02AM
From adopting a little girl to moving closer to relatives, see how 2015 has been a year of firsts fo ..
31-DEC-15, THU 9:00AM
Here’s to an amazing 2016 filled with exciting firsts of all kinds! #HeresToFirsts #NYE
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
657 352 318 165 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
466 282 8 179 Uncategorized
NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 50 100 150 200 250
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Allstate Insurance 420
time 165
insurance 165
years 164
claim 163
User Posts
0
5
10
15
20
25
30
35
40
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
All State responded to 362 conversations generated by the 1,101 Posts fans published.
All State appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
33%
67%
Brand Participation Brand Non Participation
26%
24%
50%
Posititve Negative Neutral
Most of All State posts were around 'Others', and posts around 'Like This Posts' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14
0 50 100 150 200 250 300 350 400
Insurance Policy
Brand News
Career/Job Offerings
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score
Engagement Score Number of Posts
In All State Posts about Insurance, Insurance Tips/Advice posts received the highest engagement.
In All State Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Insurance About General Happenings
0 10 20 30
0 50 100 150 200
Research Data
Sector News
Others
Insurance Tips/Advice
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 100 200 300
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8
0 100 200 300 400
#UsherLiveAllstate
#HeresToFirsts
#Thanksgiving 2015(TG)
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250
#UsherLiveAllstate
#HeresToFirsts
#Thanksgiving 2015(TG)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
GeicoFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
436,083 4,856 1.13%United
States
Geico
Engagement Score Total Fan Posts
28 2,129
Total Posts Brand Response Rate
181 35.18%
Total Likes Avg. Reply Time
1,737 14 mins
Total Comments General Sentiment
1,407 Neutral
Total Shares
780
BRAND POSTS FAN POSTS
Brand Overview
428K
429K
430K
431K
432K
433K
434K
435K
436K
437K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
436,083
New Fans
4,856
Engagement
0
250
500
Geico had an average engagement score of 28 and a highest of 274.
Community Analysis
Geico fans are largely from United States followed by Mexico.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
United States
Mexico
Canada
India
Puerto Rico
Brazil
Philippines
United Kingdom
Germany
Norway
0
1
2
3
4
5
6
7
8
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
TipOfTheWeek 16
car insurance 14
GEICO auto insurance 13
Facebook page 13
alumni associations 12
24%
76%
Brand Participation Brand Non Participation
40%
24%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Geico responded to 43 conversations generated by the 181 Posts they published.
Geico receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
28-DEC-15, MON 1:53PM
You know when that cell phone rings, it can only mean one thing.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
460 38 36 178 Neutral
02-NOV-15, MON 10:46AM
Age is just a number (to rub in everyone else's face).
21-DEC-15, MON 4:33PM
Sometimes it's really not a good time to talk to your mom...
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
288 42 109 51 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
269 32 17 90 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 20 40 60 80 100 120 140
Links
Plain Text
Videos
Photos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Geico 972
Peter Pan
commercial
417
time 294
company 289
commercial 273
User Posts
0
10
20
30
40
50
60
70
80
90
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Geico responded to 749 conversations generated by the 2,129 Posts fans published.
Geico appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
35%
65%
Brand Participation Brand Non Participation
25%
29%
46%
Posititve Negative Neutral
Most of Geico posts were around 'Promotions/Offers', and posts around 'Ad Campaigns' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30
0 20 40 60 80 100 120 140 160 180
Insurance Policy
Brand News
Career/Job Offerings
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Geico Posts about Insurance, Insurance Tips/Advice posts received the highest engagement.
In Geico Posts about General Happenings, the category Entertainment received the highest engagement.
Content Intel
About Insurance About General Happenings
0 10 20 30 40
0 5 10 15
Research Data
Sector News
Others
Insurance Tips/Advice
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 10 20 30 40 50
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 2 4 6
0 10 20 30
#momversations
#StripAtNight
Halloween 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 20 40 60
#momversations
#StripAtNight
Halloween 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
State FarmFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,825,362 10,344 .57%United
States
Mostly Young, Male and
Attached.
State Farm
Engagement Score Total Fan Posts
659 2,059
Total Posts Brand Response Rate
82 26.57%
Total Likes Avg. Reply Time
457,211 3 hrs, 54 mins
Total Comments General Sentiment
8,822 Neutral
Total Shares
39,687
BRAND POSTS FAN POSTS
Brand Overview
1,808K
1,810K
1,812K
1,814K
1,816K
1,818K
1,820K
1,822K
1,824K
1,826K
1,828K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,825,362
New Fans
10,344
Engagement
0
250
500
750
1,000
1,250
State Farm had an average engagement score of 659 and a highest of 1000.
Community Analysis
State Farm fans are mostly Young, Male and Attached. State Farm fans are largely from United States followed by Indonesia.
Fan Demographics Distribution of Fans
57%
43%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
Indonesia
Philippines
Mexico
Malaysia
United Kingdom
Canada
India
Australia
Japan
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
GoodNeighbors 16
Aaron Rodgers 6
safe 6
Drive2N2 4
st8.fm/SFGoodNeighbor
s
4
28%
72%
Brand Participation Brand Non Participation
84%
11%
5%
Posititve Negative Neutral
Brand Posts - Engagement
State Farm responded to 23 conversations generated by the 82 Posts they published.
State Farm receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
16-NOV-15, MON 11:18AM
Being retired doesn’t mean life gets boring. Tips for #winning via the #GoldenGirls: st8.fm/2UQ
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 55,691 1,121 2,870 Positive
08-NOV-15, SUN 11:15AM
Nothing beats bonding time with grandkids. These fun activities can help keep you close. http://st8. ..
08-OCT-15, THU 12:30PM
Dogs are more than man’s best friend -they're family! #GoodNeighbors http://st8.fm/alldogs
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 46,827 894 4,723 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 51,593 497 4,414 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1,000
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
State Farm 1398
years 366
claim 322
time 317
insurance 274
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
State Farm responded to 547 conversations generated by the 2,059 Posts fans published.
State Farm appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
27%
73%
Brand Participation Brand Non Participation
29%
22%
49%
Posititve Negative Neutral
Most of State Farm posts were around 'Others', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 5 10 15 20 25
0 200 400 600 800 1000 1200
Insurance Policy
Brand News
Career/Job Offerings
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score
Engagement Score Number of Posts
In State Farm Posts about Insurance, Insurance Tips/Advice posts received the highest engagement.
In State Farm Posts about General Happenings, the category Entertainment received the highest engagement.
Content Intel
About Insurance About General Happenings
0 5 10 15
0 200 400 600 800
Research Data
Sector News
Others
Insurance Tips/Advice
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 500 1000 1500
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 1 2 3 4
0 100 200 300 400
#TrickShotChallenge
#Thanksgiving (TG)
Halloween 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 100 200 300 400
#TrickShotChallenge
#Thanksgiving (TG)
Halloween 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Liberty MutualFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,942,628 -2,783 -.14% WorldwideMostly Older, Female and
Attached.
Liberty Mutual
Engagement Score Total Fan Posts
104 773
Total Posts Brand Response Rate
21 31.82%
Total Likes Avg. Reply Time
7,847 7 hrs, 56 mins
Total Comments General Sentiment
1,080 Positive
Total Shares
1,163
BRAND POSTS FAN POSTS
Brand Overview
1,941K
1,942K
1,943K
1,944K
1,945K
1,946K
1,947K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,942,628
New Fans
-2,783
Engagement
0
250
500
750
Liberty Mutual had an average engagement score of 104 and a highest of 546.
Community Analysis
Liberty Mutual fans are mostly Older, Female and Attached. Liberty Mutual fans are largely from United States followed by Puerto Rico.
Fan Demographics Distribution of Fans
36%
64%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Puerto Rico
Mexico
India
Brazil
Iran
Pakistan
Philippines
United Kingdom
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
liberty 9
people 7
name 4
Liberty Mutual Express
Estimate
3
accident 3
95%
5%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Liberty Mutual responded to 20 conversations generated by the 21 Posts they published.
Liberty Mutual receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
11-NOV-15, WED 8:30AM
This Veterans Day, we thank those who have and continue to serve and protect our country.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
546 3,382 35 494 Positive
28-OCT-15, WED 9:30AM
129 years ago, the Statue of Liberty was dedicated in New York Harbor. Today, we celebrate all that ..
15-DEC-15, TUE 2:12PM
Happy Holidays from Liberty Mutual Insurance.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
212 674 29 174 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
177 540 86 112 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 50 100 150 200
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Liberty Mutual
Insurance
362
commercials 146
company 140
years 125
customer 116
User Posts
0
5
10
15
20
25
30
35
40
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Liberty Mutual responded to 246 conversations generated by the 773 Posts fans published.
Liberty Mutual appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
32%
68%
Brand Participation Brand Non Participation
46%
18%
36%
Posititve Negative Neutral
Most of Liberty Mutual posts were around 'Question', and posts around 'Insurance Policy' received the highest
engagement.
Content Intel
0 1 2 3 4 5 6 7
0 10 20 30 40 50 60 70 80 90
Insurance Policy
Brand News
Career/Job Offerings
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Liberty Mutual Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4
0 50 100 150 200 250 300 350
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8
0 20 40 60
#LibertyforAll
New CarReplacement
#BidProtectionSweeps
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 20 40 60 80 100
#LibertyforAll
New Car Replacement
#BidProtectionSweeps
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Farmers InsuranceFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,161,604 -5,477 -.25%United
States
Mostly Older, Female and
Attached.
Farmers Insurance
Engagement Score Total Fan Posts
95 572
Total Posts Brand Response Rate
74 19.76%
Total Likes Avg. Reply Time
11,501 10 hrs, 19 mins
Total Comments General Sentiment
464 Neutral
Total Shares
7,267
BRAND POSTS FAN POSTS
Brand Overview
2,158K
2,159K
2,160K
2,161K
2,162K
2,163K
2,164K
2,165K
2,166K
2,167K
2,168K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,161,604
New Fans
-5,477
Engagement
0
250
500
Farmers Insurance had an average engagement score of 95 and a highest of 442.
Community Analysis
Farmers Insurance fans are mostly Older, Female and Attached.
Farmers Insurance fans are largely from United States followed by United Kingdom.
Fan Demographics Distribution of Fans
27%
73%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
United Kingdom
Canada
Philippines
Italy
India
Mexico
Germany
Australia
Trinidad And Tobago
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Life Insurance 20
holiday 9
Farmers 6
farme.rs/vote 5
SmartHack 5
16%
84%
Brand Participation Brand Non Participation
59%
2%
39%
Posititve Negative Neutral
Brand Posts - Engagement
Farmers Insurance responded to 12 conversations generated by the 74 Posts they published.
Farmers Insurance receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
01-OCT-15, THU 12:44PM
Thank America’s Teachers is giving away five $100,000 grants to teachers across the country in our D ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
823 6,474 170 1,299 Positive
17-NOV-15, TUE 1:00PM
As your family grows and changes, your Life Insurance policy should too. http://farme.rs/6182BPH2p
08-OCT-15, THU 1:00PM
A devastating fire can happen to any household at any time. Read our fire prevention tips: http://fa ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
249 1,303 15 197 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
179 73 5 221 Uncategorized
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 50 100 150 200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Farmers Insurance 375
company 104
insurance 58
Farmers 54
policy 53
User Posts
0
5
10
15
20
25
30
35
40
45
50
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Farmers Insurance responded to 113 conversations generated by the 572 Posts fans published.
Farmers Insurance appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
20%
80%
Brand Participation Brand Non Participation
42%
14%
44%
Posititve Negative Neutral
Most of Farmers Insurance posts were around 'Insurance Policy', and posts around 'Corporate Social Responsibility'
received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14
0 50 100 150 200 250
Insurance Policy
Brand News
Career/Job Offerings
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Farmers Insurance Posts about Insurance, Like This/Engagement Oriented Posts posts received the highest engagement.
In Farmers Insurance Posts about General Happenings, the category Others received the highest engagement.
Content Intel
About Insurance About General Happenings
0 2 4 6 8
0 50 100 150 200
Research Data
Sector News
Others
Insurance Tips/Advice
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60 80 100
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1 2 3
0 10 20 30 40
#FIO16
#GivingTuesday
#Halloween
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 10 20 30 40
#FIO16
#GivingTuesday
#Halloween
Number of Posts
Engagement Score
Engagement Score Number of Posts
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