pharmaceutical brands social media comparison q4 2015

Pharmaceutical

Brands onSocial MediaOct 01 2015 - Dec 31 2015

Pharmaceutical Brands: Social Media Report

This report looks at how

Pharmaceutical Brandsperformed on social media between

October 1st – December 31st, 2015

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Comparison of

PharmaceuticalFacebook Pages

Oct 01, 2015 - Dec 31, 2015

Novo Nordisk had the largest fan base of 461,144 and showed the highest fan growth of 53.45%.

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

Gro

wth

%

Number of Fans

Eli Lilly and Company Boehringer Ingelheim(US) Pfizer McKesson Corporation

Novartis Genentech Merck Bayer(US)

Novo Nordisk Medtronic Diabetes

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

MedtronicDiabetes

Novartis Novo Nordisk Pfizer Merck BoehringerIngelheim(US)

Genentech McKessonCorporation

Bayer(US) Eli Lilly andCompany

Egypt United States Countries < 2% Pakistan Puerto Rico Brazil Indonesia Other Countries Algeria India

Fans - Geography

Genentech had the highest PTAT of 31.86% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0K 50K 100K 150K 200K 250K 300K 350KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns

)

Average Number of Fans

Eli Lilly and Company Boehringer Ingelheim(US) Pfizer Novartis McKesson Corporation

Genentech Merck Novo Nordisk Bayer(US) Medtronic Diabetes

Conversations

Pfizer published the greatest number of posts (255). Genentech had the highest average engagement, with a score of 1,000.

0 50 100 150 200 250 300

0 200 400 600 800 1000 1200

Eli Lilly and…

Boehringer…

Pfizer

McKesson…

Novartis

Genentech

Merck

Bayer(US)

Novo Nordisk

Medtronic…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Novo Nordisk received the most number of Likes (59,173), Medtronic Diabetes got the most number of Comments (5,252) and Merck had the most number of Shares (12,681).

0K 10K 20K 30K 40K 50K 60K 70K

Eli Lilly and Company

Boehringer Ingelheim(US)

Pfizer

Novartis

McKesson Corporation

Genentech

Merck

Medtronic Diabetes

Novo Nordisk

Bayer(US)

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsNovartis

18-DEC-15, FRI 12:19PM

Providing affordable access to medicines starts with great partnerships. That’s why we’re grateful t ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 9,613 23 49 Positive


17-DEC-15, THU 1:00PM

Varios factores pueden atribuir a la diabetes tipo 2, como el sobrepeso, historial familiar, edad y ..

Merck

16-DEC-15, WED 4:23PM

It’s time to learn more about HPV (human papillomavirus). Get #HPVFacts and get informed.

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 18,747 286 2,201 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 1,580 202 1,043 Positive

http://www.facebook.com/139511646066086/posts/1208027709214469



Most Engaging Brand PostsNovo Nordisk

10-DEC-15, THU 12:00PM

Today we announced a partnership with IBM - our aim to improve the lives of people with diabetes by ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 28,755 39 147 Positive

Genentech

10-DEC-15, THU 10:56AM

“Every individual needs our help, and I want to have better medicines and better predictors of benef ..

Merck

10-DEC-15, THU 10:48AM

We congratulate William C. Campbell, Ph.D., who shares this year’s Nobel Prize in Physiology or Medi ..

ENGM

T.


S

SENTIMENT

1,000 1,824 28 188 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 832 18 204 Positive




Novo Nordisk's Facebook Page saw the highest number of Fan posts (393).

0 50 100 150 200 250 300 350 400 450

Eli Lilly and Company


Pfizer

McKesson Corporation

Novartis

Genentech

Merck

Bayer(US)

Novo Nordisk

Medtronic Diabetes

Number of Fan Posts

Fan Posts

Novo Nordisk received the highest percentage of Positive Sentiment (55.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Novo Nordisk

Medtronic Diabetes

Negative Neutral Positive

Sentiment Analysis

Pfizer published the most with 255 posts, among the brands.

5%5%

30%

5%4%

13%

14%

11%

8%

5%

Novo Nordisk Merck Pfizer Genentech Bayer(US)

Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation

Share Of Voice – Volume of Posts

Novo Nordisk received the largest volume of Likes (59,173), among the brands.

17%

11%

7%

12%

0%

10%

11%

14%

15%

3%



Share Of Voice – Likes

Medtronic Diabetes received the largest volume of Comments (5,252), among the brands.

3%

15%

4%

12%

1%10%

7%

41%

5%

2%



Share Of Voice – Comments

Merck received the largest volume of Shares (12,681), among the brands.

7%

22%

8%

18%

0%

12%

6%

20%

6%

1%



Share Of Voice – Shares

During this time period, #BeWell125 was the most engaging run by Merck. Novo Nordisk published the most (6) in its #MeetTheHERO 2015 campaign.

0 1 2 3 4 5 6 7

0 200 400 600 800 1000 1200

LGBT Pride Month(Eli…

NO DATA(Boehringer…

#MentalWellnessMonth…

NO DATA(McKesson…

World Leprosy…

NO DATA(Genentech)

#BeWell125(Merck)

NO DATA(Bayer(US))

#MeetTheHERO…

NO DATA(Medtronic…

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

PfizerFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

194,107 42,843 28.32% Worldwide

Pfizer

Engagement Score

175

Total Posts

255

Total Likes

26,401

Total Comments

549

Total Shares

4,425

BRAND POSTS

Brand Overview

0K

50K

100K

150K

200K

250K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

194,107

New Fans

42,843

Engagement

0

250

500

750

1,000

1,250

Pfizer had an average engagement score of 175 and a highest of 996.

Community Analysis

Pfizer fans are largely from United States followed by Egypt.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K 70K

United States

Egypt

India

Brazil

Pakistan

Mexico

Philippines

Turkey

Algeria

0

1

2

3

4

5

6

7

8

9

10


Brand Posts

Top keywords used Frequency

Pfizer 44

Pfizer Photo Archives 26

PFEScience 26

disease 25

patients 25

0%

100%

Brand Participation Brand Non Participation

45%

8%

47%

Posititve Negative Neutral

Brand Posts - Engagement

Pfizer responded to 0 conversations generated by the 255 Posts they published.

Pfizer receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

16-NOV-15, MON 11:30AM

We’ve donated #500milliondoses of antibiotics to help end #trachoma, the leading infectious cause of ..

ENGMT

.


S

SENTIMENT

1,000 9,441 200 1,059 Positive

16-NOV-15, MON 11:40AM

Pfizer has joined forces with over 100 partners to help put an end to trachoma, the leading infectio ..

05-NOV-15, THU 8:26AM

We’ve listened and we’re acting. In response to the challenges patients face paying out-of-pocket co ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

999 2,605 70 713 Positive

ENGMT

.


S

SENTIMENT

714 224 4 153 Positive

NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 50 100 150 200 250 300

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50 60

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Pfizer posts were around 'Others', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 10 20 30 40 50 60

0 100 200 300 400 500 600 700

Patient Stories

Brand News

Product/Offering

Photos

Others

Event

R&D

Contest

Question to fans

Corporate Social…

Facebook App

New Drug Discovery

Number of Posts

Engagement Score


In Pfizer Posts about Pharma & Health, News posts received the highest engagement.

In Pfizer Posts about General Happenings, the category Current Affairs received the highest engagement.

Content Intel

About Pharma & Health About General Happenings

0 20 40 60 80

0 50 100 150 200

HealthcareAdvice/Awareness

Fact

Others

Event

Question to fans

News

Number of Posts

Engagement Score


0 1 2 3 4

0 50 100 150

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8

0 20 40 60 80

#MentalWellnessMonth

#NewYear 2016

#Clinicaltrials

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300

#MentalWellnessMonth

#NewYear 2016

#Clinicaltrials

Number of Posts

Engagement Score


Analysis of

Novo NordiskFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

461,144 160,628 53.45% WorldwideMostly Older, Female and

Attached.

Novo Nordisk

Engagement Score Total Fan Posts

601 393

Total Posts Brand Response Rate

42 1.78%

Total Likes Avg. Reply Time

59,173 3 days, 3 hrs, 27 mins

Total Comments General Sentiment

415 Positive

Total Shares

3,720

BRAND POSTS FAN POSTS

Brand Overview

0K

50K

100K

150K

200K

250K

300K

350K

400K

450K

500K


Fan Growth

Total Fans

461,144

New Fans

160,628

Engagement

0

250

500

750

1,000

1,250

Novo Nordisk had an average engagement score of 601 and a highest of 1000.

Community Analysis

Novo Nordisk fans are mostly Older, Female and Attached.

Novo Nordisk fans are largely from Algeria followed by Pakistan.

Fan Demographics Distribution of Fans

39%

61%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

Algeria

Pakistan

Egypt

Indonesia

India

Peru

Brazil

Denmark

United States

Japan

0

1

1

2

2

3


Brand Posts


Novo Nordisk 14

diabetes 10

World Diabetes Day

2015

10

comments section 5

photo album 5

19%

81%


53%

7%

40%



Novo Nordisk responded to 8 conversations generated by the 42 Posts they published.

Novo Nordisk receives more positive than negative vibes from comments on their Posts.



10-DEC-15, THU 12:00PM

Today we announced a partnership with IBM - our aim to improve the lives of people with diabetes by ..

ENGMT

.


S

SENTIMENT

1,000 28,755 39 147 Positive

12-OCT-15, MON 11:39AM

We're proud to share the news that our CEO Lars Rebien Sørensen has today been announced as the No. ..

03-DEC-15, THU 3:27PM

See how we create value by having a patient centred business approach in the new issue of our TBL Qu ..

ENGMT

.


997 2,179 89 1,180 Positive

ENGMT

.


S

SENTIMENT

967 7,989 9 22 Neutral

NO IMAGE NO IMAGE NO IMAGE






0 5 10 15 20

0 100 200 300 400 500 600 700

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Novo Nordisk 355

diabetes 87

5 years 79

Harvard Business

Review

78

stigma 50

User Posts

0

10

20

30

40

50

60

70

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Novo Nordisk responded to 7 conversations generated by the 393 Posts fans published.

Novo Nordisk appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

2%

98%


55%

14%

31%


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8 10 12 14 16 18 20

0 100 200 300 400 500 600 700

#MeetTheHERO 2015

World Diabetes Day

Changing Diabetes® in Children programme

Number of Posts

Engagement Score


Analysis of

NovartisFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

120,703 13,767 12.87% WorldwideMostly Young, Male and

Attached.

Novartis

Engagement Score

672

Total Posts

73

Total Likes

52,650

Total Comments

670

Total Shares

3,466

BRAND POSTS

Brand Overview

100K

105K

110K

115K

120K

125K


Fan Growth

Total Fans

120,703

New Fans

13,767

Engagement

0

250

500

750

1,000

1,250

Novartis had an average engagement score of 672 and a highest of 1000.

Community Analysis

Novartis fans are mostly Young, Male and Attached. Novartis fans are largely from Egypt followed by India.

Fan Demographics Distribution of Fans

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

0K 5K 10K 15K 20K

Egypt

India

Brazil

United States

Pakistan

Italy

Kenya

Portugal

Turkey

Norway

0

1

1

2

2

3

3

4


Brand Posts


disease 16

medicine 11

Novartis Access 10

health 10

patients 10

0%

100%


55%

9%

36%



Novartis responded to 0 conversations generated by the 73 Posts they published.

Novartis receives more positive than negative vibes from comments on their Posts.



18-DEC-15, FRI 12:19PM

Providing affordable access to medicines starts with great partnerships. That’s why we’re grateful t ..

ENGMT

.


S

SENTIMENT

1,000 9,613 23 49 Positive

29-OCT-15, THU 1:23PM

“We want to empower the whole community to reduce the burden of hypertension, and improve the health ..

16-DEC-15, WED 12:11PM

On December 1, the Novartis Foundation, FHI 360 and other global health experts convened in London t ..

ENGMT

.


999 6,332 20 85 Positive

ENGMT

.


S

SENTIMENT

997 6,196 8 28 Positive







0 5 10 15 20 25 30 35 40

0 200 400 600 800 1,000

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Novartis posts were around 'Brand News', and posts around 'Event' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18

0 100 200 300 400 500 600 700 800 900 1000

Patient Stories

Brand News

Product/Offering

Photos

Others

Event

R&D

Contest

Question to fans

Corporate Social…

Facebook App

New Drug Discovery

Number of Posts

Engagement Score


In Novartis Posts about Pharma & Health, News posts received the highest engagement.

In Novartis Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Pharma & Health About General Happenings

0 2 4 6

0 200 400 600 800 1000

HealthcareAdvice/Awareness

Fact

Others

Event

Question to fans

News

Number of Posts

Engagement Score


0 1 2

0 200 400 600 800

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8 10 12 14

0 100 200 300 400 500 600 700

World Leprosy Day

#MelanomaJustGotPersonal

#BeautifulMedicine

Number of Posts

Engagement Score


Analysis of

GenentechFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


12,109 2,216 22.40%United

States

Genentech

Engagement Score

1,000

Total Posts

41

Total Likes

44,093

Total Comments

1,532

Total Shares

10,277

BRAND POSTS

Brand Overview

0K

2K

4K

6K

8K

10K

12K

14K


Fan Growth

Total Fans

12,109

New Fans

2,216

Engagement

0

250

500

750

1,000

1,250

Genentech had an average engagement score of 1000 and a highest of 1000.

Community Analysis

Genentech fans are largely from United States followed by India.


0K 1K 2K 3K 4K 5K 6K 7K 8K 9K 10K

United States

India

Italy

United Kingdom

Brazil

Mexico

Egypt

Canada

Pakistan

0

1

1

2

2

3


Brand Posts


people 14

disease 7

multiple sclerosis 4

Metastatic Breast

Cancer

4

relapses 3

12%

88%


82%

8%

10%



Genentech responded to 5 conversations generated by the 41 Posts they published.

Genentech receives more positive than negative vibes from comments on their Posts.



10-DEC-15, THU 10:56AM

“Every individual needs our help, and I want to have better medicines and better predictors of benef ..

ENGMT

.


S

SENTIMENT

1,000 1,824 28 188 Positive

09-DEC-15, WED 3:01PM

“I knew going in the outcome was uncertain, but looking back I’m glad I participated,” Carla says ab ..

04-DEC-15, FRI 3:00PM

While today's treatments may be effective at removing blood cancer from the body, cancer cells can l ..

ENGMT

.


1,000 763 13 86 Positive

ENGMT

.


S

SENTIMENT

1,000 647 10 179 Positive







0 5 10 15 20 25 30 35

0 200 400 600 800 1,000 1,200

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Boehringer IngelheimFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


11,771 3,749 46.73%United

States

Boehringer Ingelheim

Engagement Score Total Fan Posts

998 27

Total Posts General Sentiment

108 Neutral

Total Likes

36,078

Total Comments

1,325

Total Shares

6,820

BRAND POSTS FAN POSTS

Brand Overview

0K

2K

4K

6K

8K

10K

12K

14K


Fan Growth

Total Fans

11,771

New Fans

3,749

Engagement

0

250

500

750

1,000

1,250

Boehringer Ingelheim had an average engagement score of 998 and a highest of 1000.

Community Analysis

Boehringer Ingelheim fans are largely from United States followed by Philippines.


0K 2K 4K 6K 8K 10K 12K 14K

United States

Philippines

Egypt

Pakistan

Bangladesh

Afghanistan

Mexico

Germany

China

0

1

1

2

2

3

3

4


Brand Posts


idiopathic pulmonary

fibrosis

17

patients 17

communities 12

BI Cares Foundation 11

diabetes tipo 2 10

5%

95%


49%

4%

47%



Boehringer Ingelheim responded to 5 conversations generated by the 108 Posts they published.

Boehringer Ingelheim receives more positive than negative vibes from comments on their Posts.



17-DEC-15, THU 1:00PM

Varios factores pueden atribuir a la diabetes tipo 2, como el sobrepeso, historial familiar, edad y ..

ENGMT

.


S

SENTIMENT

1,000 18,747 286 2,201 Positive

02-DEC-15, WED 1:00PM

Una vez al año debes hacerte la prueba del colesterol, así como también un examen dental y visual. V ..

19-NOV-15, THU 1:00PM

Brindando por tu salud. Sigue estos Consejos Saludables y Cuida Tu Don de La Salud: https://www.cuid ..

ENGMT

.


1,000 2,557 78 876 Positive

ENGMT

.


S

SENTIMENT

1,000 1,944 62 656 Neutral







0 10 20 30 40 50 60 70 80

0 200 400 600 800 1,000 1,200

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Boehringer Ingelheim 14

rebate 3

upcoming months 2

mastitis 2

Boehringer

IngelheimGruno

2

User Posts

0

1

1

2

2

3

3

4

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Boehringer Ingelheim responded to 0 conversations generated by the 27 Posts fans published.

Boehringer Ingelheim appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

0%

100%


33%

8%

59%


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