top jewellery brands in india social media comparison q4 2015

Download Top Jewellery Brands In India Social Media Comparison Q4 2015

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  • Top Jewellery Brands in IndiaSocial MediaReport

    Oct 01 2015 - Dec 31 2015

  • Top Jewellery Brands in India: Social Media Report

    This report looks at how the

    Top Jewellery Brands in India(by number of fans on Facebook)

    performed on social media between

    October 1st December 31st, 2015

  • Generate Your Own Social Media Report

    This report was generated entirely by

    the Unmetric Reporting Engine.

    It took minutes to create.

    Create Your FreeSocial Media Report Now

    http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=jewelry&utm_source=slideshare&utm_medium=buttonhttp://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=jewelry&utm_source=slideshare&utm_medium=button

  • Caratlane had the largest fan base of 921,617 while MGD INDIA showed the highest fan growth of 20.64%.

    -5.0%

    0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K

    Gro

    wth

    %

    Number of Fans

    Tanishq Kalyan Jewellers Joyalukkas India Hublot(IN) PCJeweller

    Platinum Day of Love BlueStone.com MGD INDIA Caratlane.com Azva

    Fans

  • 0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    United Arab Emirates Qatar Countries < 2% Saudi Arabia Bahrain Malaysia Oman Other Countries Kuwait India

    Fans - Geography

  • MGD INDIA had the highest PTAT of 7.23% as a percentage of its average number of Fans during this time period.

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    8.0%

    0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000KPe

    op

    le t

    alk

    ing

    ab

    ou

    t (a

    s %

    of

    Fa

    ns

    )

    Average Number of Fans

    Tanishq Kalyan Jewellers Joyalukkas India PCJeweller Hublot(IN) Platinum Day of Love BlueStone.com Caratlane.com MGD INDIA Azva

    Conversations

  • PCJeweller published the greatest number of posts (231). Joyalukkas India had the highest average engagement, with a score of 959.

    0 50 100 150 200 250

    0 200 400 600 800 1000 1200

    Tanishq

    Kalyan

    Joyalukkas

    Hublot(IN)

    PCJeweller

    Platinum

    BlueStone.com

    MGD INDIA

    Caratlane.com

    Azva

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Engagement - Posts

  • Platinum Day of Love received the most number of Likes (314,125), Tanishq got the most number of Comments (3,333) and Tanishq had the most number of Shares (6,751).

    0K 50K 100K 150K 200K 250K 300K 350K

    Tanishq

    Kalyan Jewellers

    Joyalukkas India

    PCJeweller

    Hublot(IN)

    Platinum Day of Love

    BlueStone.com

    Caratlane.com

    MGD INDIA

    Azva

    Likes Comments Shares

    Engagement Breakdown

  • Most Engaging Brand PostsJoyalukkas India

    31-DEC-15, THU 11:16PM

    Happy New year 2016 Have a great and joyful year

    ENGMT

    .

    LIKES COMMENT

    S

    SHARE

    S

    SENTIMENT

    1,000 2,289 19 97 Positive

    Platinum Day of Love

    29-DEC-15, TUE 4:17AM

    These small indicators show that your relationship is built to last for a lifetime, just like eterna ..

    Platinum Day of Love

    24-DEC-15, THU 1:30AM

    Love brings you many moments to be treasured - a surprise date, a bouquet of flowers delivered to yo ..

    ENGM

    T.

    LIKES COMMENTS SHARE

    S

    SENTIMENT

    1,000 29,030 146 571 Positive

    ENGMT

    .

    LIKES COMMENT

    S

    SHARE

    S

    SENTIMENT

    1,000 51,247 184 809 Positive

    http://www.facebook.com/208006332548372/posts/1241829502499378http://www.facebook.com/168224816536648/posts/1449338638425253http://www.facebook.com/168224816536648/posts/1444944365531347

  • Most Engaging Brand PostsPlatinum Day of Love

    18-DEC-15, FRI 12:56AM

    A special day, a treasured gift or a memory you would like to honor-share with us your picture that ..

    ENGMT

    .

    LIKES COMMENT

    S

    SHARE

    S

    SENTIMENT

    1,000 45,709 187 594 Positive

    Platinum Day of Love

    11-DEC-15, FRI 6:08AM

    Traversing three continents, four countries and five cities

    Komal and Anands love story has all the ..

    Joyalukkas India

    08-DEC-15, TUE 7:14AM

    Joy Alukkas donates Rs.3 Crore to Honble Chief Minister Jayalalithaa for Chennai relief.

    "Chennai ..

    ENGM

    T.

    LIKES COMMENTS SHARE

    S

    SENTIMENT

    1,000 33,472 74 142 Uncategorized

    ENGMT

    .

    LIKES COMMENT

    S

    SHARE

    S

    SENTIMENT

    1,000 1,934 72 332 Positive

    http://www.facebook.com/168224816536648/posts/1440651205960663http://www.facebook.com/168224816536648/posts/1388388191186965http://www.facebook.com/208006332548372/posts/1227129220636073

  • BlueStones Facebook Page saw the highest number of Fan posts (262).

    0 50 100 150 200 250 300

    Tanishq

    Kalyan Jewellers

    Joyalukkas India

    Hublot(IN)

    PCJeweller

    Platinum Day of Love

    BlueStone.com

    MGD INDIA

    Caratlane.com

    Azva

    Number of Fan Posts

    Fan Posts

  • Azva received the highest percentage of Positive Sentiment (100.00%).

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Tanishq

    Kalyan Jewellers

    PCJeweller

    Platinum Day of Love

    BlueStone.com

    MGD INDIA

    Caratlane.com

    Azva

    Negative Neutral Positive

    Sentiment Analysis

  • Caratlane.com responded to the highest percentage of Fan posts (50.00%).

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    0 500 1000 1500 2000 2500 3000 3500 4000 4500

    % o

    f F

    an

    Po

    sts

    Bra

    nd

    Res

    po

    nd

    ed

    to

    Average Response Time (mins)

    Tanishq Kalyan Jewellers PCJeweller Platinum Day of Love BlueStone.com MGD INDIA Caratlane.com Azva

    Brand Responses

  • PCJeweller published the most with 231 posts, among the brands.

    20%

    11%

    8%

    7%14%

    10%

    14%

    8%

    4%4%

    PCJeweller MGD INDIA Tanishq Hublot(IN) Kalyan Jewellers BlueStone.com Caratlane.com Azva Platinum Day of Love Joyalukkas India

    Share Of Voice Volume of Posts

  • Platinum Day of Love received the largest volume of Likes (314,125), among the brands.

    11%

    15%

    28%

    1%2%

    1%

    5%

    7%

    28%

    2%

    PCJeweller MGD INDIA Tanishq Hublot(IN) Kalyan Jewellers BlueStone.com Caratlane.com Azva Platinum Day of Love Joyalukkas India

    Share Of Voice Likes

  • Tanishq received the largest volume of Comments (3,333), among the brands.

    12%

    18%

    24%

    1%

    9%

    5%

    12%

    9%

    8%

    2%

    PCJeweller MGD INDIA Tanishq Hublot(IN) Kalyan Jewellers BlueStone.com Caratlane.com Azva Platinum Day of Love Joyalukkas India

    Share Of Voice Comments

  • Tanishq received the largest volume of Shares (6,751), among the brands.

    9%

    15%

    25%

    2%

    6%

    4%

    14%

    8%

    12%

    5%

    PCJeweller MGD INDIA Tanishq Hublot(IN) Kalyan Jewellers BlueStone.com Caratlane.com Azva Platinum Day of Love Joyalukkas India

    Share Of Voice Shares

  • During this time period, 20% Off On Diamond Jewellery was the most engaging run by Tanishq. Caratlane.com published the most (12) in its Duet Dubsmash campaign.

    0 2 4 6 8 10 12 14

    0 100 200 300 400 500 600 700 800

    20% Off On Diamond

    #ChennaiFloods(Kalya

    NO DATA(Joyalukkas

    NO DATA(Hublot(IN))

    NO DATA(PCJeweller)

    NO DATA(Platinum

    #GiftThoughtfully(BlueS

    NO DATA(MGD INDIA)

    Duet

    NO DATA(Azva)

    Number of Posts

    Engagement Score

    Engagement Score Number of Posts

    Campaign Comparison

  • Generate Your Own Social Media Report

    This report was generated entirely by

    the Unmetric Reporting Engine.

    It took minutes to create.

    Create Your FreeSocial Media Report Now

    http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=jewelry&utm_source=slideshare&utm_medium=buttonhttp://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=jewelry&utm_source=slideshare&utm_medium=button

  • Analysis of

    CaratlaneFacebook Page

    Oct 01, 2015 - Dec 31, 2015

  • Brand Overview

    FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

    921,617 30,440 3.42% IndiaMostly Young, Female

    and Attached.

    Caratlane

  • Engagement Score Total Fan Posts

    107 10

    Total Posts Brand Response Rate

    159 50.00%

    Total Likes Avg. Reply Time

    59,254 12 hrs, 7 mins

    Total Comments General Sentiment

    1,604 Positive

    Total Shares

    3,731

    BRAND POSTS FAN POSTS

    Brand Overview

  • 875K

    880K

    885K

    890K

    895K

    900K

    905K

    910K

    915K

    920K

    925K

    1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

    Fan Growth

    Total Fans

    921,617

    New Fans

    30,440

  • Engagement

    0

    250

    500

    750

    1,000

    Caratlane had an average engagement score of 107 and a highest of 903.

  • Community Analysis

    Caratlane fans are mostly Young, Female and Attached. Caratlane fans are largely from India followed by United States.

    Fan Demographics Distrib

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