comparison of mcdonalds, starbucks, subway, kfc and other top qsr brands in singapore on facebook in...

Download Comparison of McDonalds, Starbucks, Subway, KFC and Other Top QSR Brands in Singapore on Facebook in Q4 2015

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  1. 1. QSR Chains In Singapore On Facebook Oct 1st Dec 31st, 2015
  2. 2. Top QSR Chains in India on Facebook in Q4 2015 In this report we looked at 10 QSR chains in Singapore on Facebook. Read on to find out how brands like Dominos, KFC and Dunkin Donuts performed.
  3. 3. Key Findings Among the 10 QSR brands, Starbucks Singapore was engaging best with their Fans. With a growth rate of 4.4%, Burger King Singapore enjoyed the highest Fan Growth Rate among the QSR brands. 65% of fan posts on Nandos Singapore wall were positive in nature. Dominos Singapore replied to 70% of fan posts on its wall. 3,334 new Posts were written across these 10 brand walls. Thats an average of 3.6 Posts per day - per wall!
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  5. 5. Fans McDonald's Singapore had the largest fan base of 374,299 while Burger King Singapore showed the highest fan growth of 4.41%. QSR Brands in Singapore 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 0K 50K 100K 150K 200K 250K 300K 350K 400K Growth% Number of Fans Burger King Singapore The Coffee Bean & Tea Leaf Sg Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore Subway Singapore KFC Singapore(SG) Pizza Hut Singapore(SG) McDonald's Singapore(SG)
  6. 6. Fans - Geography QSR Brands in Singapore 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Philippines Countries < 2% Malaysia Singapore Indonesia Other Countries Philippines Countries < 2% Malaysia Singapore
  7. 7. Conversations KFC Singapore had the highest PTAT of 3.43% as a percentage of its average number of Fans during this time period. QSR Brands in Singapore 0.0% 1.0% 2.0% 3.0% 4.0% 0K 50K 100K 150K 200K 250K 300K 350K 400K Peopletalkingabout(as%ofFans) Average Number of Fans Burger King Singapore The Coffee Bean & Tea Leaf Sg Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore Subway Singapore KFC Singapore(SG)
  8. 8. Engagement - Posts KFC Singapore published the greatest number of posts (119). Starbucks Singapore had the highest average engagement, with a score of 853. QSR Brands in Singapore 0 20 40 60 80 100 120 140 0 100 200 300 400 500 600 700 800 900 Burger King The Coffee Bean Nando's Peri- Dominos Subway Singapore KFC Pizza Hut McDonald's Starbucks Dunkin' Number of Posts Engagement Score Engagement Score Number of Posts
  9. 9. Engagement Breakdown 0 20000 40000 60000 80000 100000 120000 140000 Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) The Coffee Bean & Tea Leaf Sg Dominos Singapore Subway Singapore KFC Singapore(SG) Pizza Hut Singapore(SG) McDonald's Singapore(SG) Starbucks Singapore Dunkin' Donuts(SG) Likes Comments Shares KFC Singapore received the most number of Likes (125,701), McDonald's Singapore got the most number of Comments (5,350) and Starbucks Singapore had the most number of Shares (13,812). QSR Brands in Singapore
  10. 10. Most Engaging Brand Posts QSR Brands in Singapore McDonald's Singapore Wed, Dec 30 at 10:00 PM EST Theres nothing better to kickstart the year than with Singapores favourite twist. Pop by any McDon .. Engagement Score Likes Comments Shares Sentiment 1,000 16,313 506 1,052 Uncategori zed Nando's Peri-Peri Chicken Singapore Tue, Dec 22 at 10:38 PM EST Here's the season to be giving ???? Why send a card when you can gift a holiday? Better yet, a holi .. Pizza Hut Singapore Fri, Dec 11 at 8:04 AM EST Celebrate this Christmas with our all-new Christmas Platter Feast. Plan a party and head down to a P .. Engagement Score Likes Comments Shares Sentiment 1,000 4,688 588 317 Uncategori zed Engagement Score Likes Comments Shares Sentiment 1,000 10,499 276 587 Neutral
  11. 11. Most Engaging Brand Posts QSR Brands in Singapore Starbucks Singapore Sun, Nov 1 at 7:30 PM EST The red cups are back and were buzzing with festive cheer. From 2-5 Nov, buy any Venti Christmas .. Engagement Score Likes Comments Shares Sentiment 1,000 6,435 762 1,435 Positive Burger King Singapore Wed, Oct 28 at 9:52 AM EDT You know youre gonna be splurgin during the festivities, so save up now to prepare! Starbucks Singapore Tue, Oct 27 at 8:30 PM EDT Christmas classics and new traditions. #joyineverysip #itsfinallyhere Engagement Score Likes Comments Shares Sentiment 1,000 2,450 314 1,315 Positive Engagement Score Likes Comments Shares Sentiment 1,000 10,059 793 2,546 Positive
  12. 12. Fan Posts 0 100 200 300 400 500 600 700 800 900 1000 Burger King Singapore The Coffee Bean & Tea Leaf Sg Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore Subway Singapore KFC Singapore(SG) Pizza Hut Singapore(SG) McDonald's Singapore(SG) Starbucks Singapore Dunkin' Donuts(SG) Number of Fan Posts McDonald's Singapore's Facebook Page saw the highest number of Fan posts (945). QSR Brands in Singapore
  13. 13. Sentiment Analysis Nando's Peri-Peri Chicken Singapore received the highest percentage of Positive Sentiment (64.00%). QSR Brands in Singapore 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Burger King Singapore The Coffee Bean & Tea Leaf Sg Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore Subway Singapore KFC Singapore(SG) Pizza Hut Singapore(SG) McDonald's Singapore(SG) Starbucks Singapore Dunkin' Donuts(SG) Negative Neutral Positive
  14. 14. Brand Responses Dominos Singapore responded to the highest percentage of Fan posts (69.33%). QSR Brands in Singapore 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 %ofFanPostsBrandRespondedto Average Response Time (mins) Burger King Singapore The Coffee Bean & Tea Leaf Sg Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore Subway Singapore KFC Singapore(SG) Pizza Hut Singapore(SG) McDonald's Singapore(SG) Starbucks Singapore Dunkin' Donuts(SG)
  15. 15. Share Of Voice Volume of Posts KFC Singapore published the most with 119 posts, among the brands in "Group 2" Group. QSR Brands in Singapore 10% 8% 6% 9% 10% 12% 9% 15% 14% 7% Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG) Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore The Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG) Starbucks Singapore
  16. 16. Share Of Voice Likes KFC Singapore received the largest volume of Likes (125,701), among the brands in "Group 2" Group. QSR Brands in Singapore 6% 1% 24% 8% 3% 1%2% 26% 5% 24% Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG) Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore The Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG) Starbucks Singapore
  17. 17. Share Of Voice Comments McDonald's Singapore received the largest volume of Comments (5,350), among the brands in "Group 2" Group. QSR Brands in Singapore 6% 1% 24% 10% 5% 2% 4% 18% 7% 23% Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG) Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore The Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG) Starbucks Singapore
  18. 18. Share Of Voice Shares Starbucks Singapore received the largest volume of Shares (13,812), among the brands in "Group 2" Group. QSR Brands in Singapore 5% 0% 24% 13% 2% 1% 2% 14% 6% 33% Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG) Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore The Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG) Starbucks Singapore
  19. 19. Thanks For Reading! To generate your own free report like this for your own brands, head over to Unmetric now Create Your Free Social Media Report Now