motorbike brands in india social media comparison q4 2015

Bike Brands

in India onSocial Media

Oct 01 2015 - Dec 31 2015

Bike Brands: Social Media Report

This report looks at how

Bike Brands In Indiaperformed on social media between

October 1st – December 31st, 2015

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Bajaj Pulsar had the largest fan base of 1,680,168 while Honda 2 Wheelers India showed the highest fan growth of 24.82%.

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K

Gro

wth

%

Number of Fans

TVS Apache Suzuki Motorcycle India Bajaj Pulsar Yamaha India

Royal Enfield Honda 2 Wheelers India KTM - Ready to Race India Mahindra Motorcycles

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Royal Enfield TVS Apache MahindraMotorcycles

Yamaha India KTM - Ready toRace India

SuzukiMotorcycle India

Honda 2Wheelers India

Bajaj Pulsar

Countries < 2% Other Countries Nepal Bangladesh India

Countries < 2% Other Countries Nepal Bangladesh India

Fans - Geography

Honda 2 Wheelers India had the highest PTAT of 17.64% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns

)

Average Number of Fans

TVS Apache Bajaj Pulsar Suzuki Motorcycle India Yamaha India

Royal Enfield Honda 2 Wheelers India KTM - Ready to Race India Mahindra Motorcycles

Conversations

Yamaha India published the greatest number of posts (267). Bajaj Pulsar had the highest average engagement, with a score of 996.

0 50 100 150 200 250 300

0 200 400 600 800 1000 1200

TVS Apache

SuzukiMotorcycle…

Bajaj Pulsar

Yamaha India

Royal Enfield

Honda 2Wheelers India

KTM - Readyto Race India

MahindraMotorcycles

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Bajaj Pulsar received the most number of Likes (1,903,283), Bajaj Pulsar got the most number of Comments (17,317) and Bajaj Pulsar had the most number of Shares (51,362).

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

TVS Apache

Bajaj Pulsar

Suzuki Motorcycle India

Yamaha India

Royal Enfield

Honda 2 Wheelers India

Mahindra Motorcycles

KTM - Ready to Race India

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsBajaj Pulsar

28-DEC-15, MON 7:44AM

Calling all PuslarManiacs! Tell us your biking adventure resolution for 2016 in the comment section ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 92,161 741 364 Positive

Bajaj Pulsar

24-DEC-15, THU 7:30AM

Make the toughest terrains look effortlessly easy. #RideAnAdventure with the Pulsar AS150's Nitrox M ..


21-DEC-15, MON 6:30AM

Browse, Book and Buy a Suzuki Product through SnapDeal and get 1 year free Insurance! BOOK NOW - htt ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 114,416 553 474 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 54,982 218 137 Positive

http://www.facebook.com/118286750519/posts/10153750127830520



Most Engaging Brand PostsHonda 2 Wheelers India

21-DEC-15, MON 5:06AM

A bike built with racing DNA is bound to captivate you. This is the CBR 150R. Find out more: http:// ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 89,984 304 207 Positive


17-DEC-15, THU 9:30AM

Once the Honda CBR 250R is fired up, it will be all you think about. Some bikes make you fall in lov ..


17-DEC-15, THU 7:01AM

The Honda CBR 650F has Six Speed Transmission and more gear ratios for the way you want to ride! Kno ..

ENGM

T.


S

SENTIMENT

1,000 98,276 408 303 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 76,610 438 587 Positive




Royal Enfield's Facebook Page saw the highest number of Fan posts (1,872).

0 200 400 600 800 1000 1200 1400 1600 1800 2000

TVS Apache


Bajaj Pulsar

Yamaha India

Royal Enfield




Number of Fan Posts

Fan Posts

Honda 2 Wheelers India received the highest percentage of Positive Sentiment (36.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bajaj Pulsar

Royal Enfield




Negative Neutral Positive

Sentiment Analysis

Mahindra Motorcycles responded to the highest percentage of Fan posts (33.33%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0 1000 2000 3000 4000 5000 6000 7000 8000

% o

f F

an

Po

sts

Bra

nd

Res

po

nd

ed

to

Average Response Time (mins)

Bajaj Pulsar Royal Enfield Honda 2 Wheelers India KTM - Ready to Race India Mahindra Motorcycles

Brand Responses

Yamaha India published the most with 267 posts, among the brands.

12%

3%

15%

12%

10%

14%

29%

5%

Honda 2 Wheelers India Mahindra Motorcycles KTM - Ready to Race India TVS Apache

Royal Enfield Suzuki Motorcycle India Yamaha India Bajaj Pulsar

Share Of Voice – Volume of Posts

Bajaj Pulsar received the largest volume of Likes (1,903,283), among the brands.

18%

1%

16%

3%3%

4%

2%

53%



Share Of Voice – Likes

Bajaj Pulsar received the largest volume of Comments (17,317), among the brands.

13%1%

14%

6%

5%

7%

5%

49%



Share Of Voice – Comments

Bajaj Pulsar received the largest volume of Shares (51,362), among the brands.

11% 0%

11%

5%

8%

4%

4%

57%



Share Of Voice – Shares

During this time period, #RaceTrackToRoad was the most engaging run by Honda 2 Wheelers India. Suzuki Motorcycle India published the most (23) in its Suzuki India Knee Dragging Contest campaign.

0 5 10 15 20 25

0 200 400 600 800 1000 1200

Auto Expo 2016(TVSApache)

Suzuki India KneeDragging…

Whats Your AdventureResolution 2016…

#YamahaMT09(YamahaIndia)

NO DATA(Royal Enfield)

#RaceTrackToRoad(Honda 2 Wheelers India)

KTM RC16(KTM - Readyto Race India)

NO DATA(MahindraMotorcycles)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

Honda 2 Wheelers IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

265,356 52,758 24.82% India


Engagement Score Total Fan Posts

966 509

Total Posts Brand Response Rate

113 31.83%

Total Likes Avg. Reply Time

632,001 1 day, 4 hrs, 54 mins

Total Comments General Sentiment

4,709 Neutral

Total Shares

9,480

Most Engaging Content Type

Features

Least Engaging Content Type

Corporate Social

Responsibility

Most Prolific Content Type

Brand News

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

0K

50K

100K

150K

200K

250K

300K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

265,356

New Fans

52,758

Engagement

0

250

500

750

1,000

1,250

Honda 2 Wheelers India had an average engagement score of 966 and a highest of 1000.

Community Analysis

Honda 2 Wheelers India fans are largely from India followed by United Arab Emirates.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K

India

United Arab Emirates

Saudi Arabia

United States

Nepal

Bangladesh

Brazil

Philippines

Pakistan

Congo

0

1

1

2

2

3

3

4

4

5

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Honda 17

roads 16

Honda two-wheeler 14

bike 11

India 10

34%

66%

Brand Participation Brand Non Participation

76%

12%

12%

Posititve Negative Neutral

Brand Posts - Engagement

Honda 2 Wheelers India responded to 38 conversations generated by the 113 Posts they published.

Honda 2 Wheelers India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

21-DEC-15, MON 5:06AM

A bike built with racing DNA is bound to captivate you. This is the CBR 150R. Find out more: http:// ..

ENGMT

.


S

SENTIMENT

1,000 89,984 304 207 Positive

17-DEC-15, THU 9:30AM

Once the Honda CBR 250R is fired up, it will be all you think about. Some bikes make you fall in lov ..

17-DEC-15, THU 7:01AM

The Honda CBR 650F has Six Speed Transmission and more gear ratios for the way you want to ride! Kno ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 98,276 408 303 Positive

ENGMT

.


S

SENTIMENT

1,000 76,610 438 587 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 200 400 600 800 1,000 1,200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Honda 2 Wheelers

India

154

service 97

dealer 70

bike 64

vehicle 50

User Posts

0

5

10

15

20

25

30

35

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Honda 2 Wheelers India responded to 162 conversations generated by the 509 Posts fans published.

Honda 2 Wheelers India appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

32%

68%


36%

16%

48%


Most of Honda 2 Wheelers India posts were around 'Features', and posts around 'Features' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35

0 200 400 600 800 1000 1200

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Honda 2 Wheelers India Posts about Automotive, Question to fans posts received the highest engagement.

In Honda 2 Wheelers India Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Automotive About General Happenings

0 1 2 3 4

0 100 200 300 400

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 1 2 3 4 5 6 7 8 9 10

0 200 400 600 800 1000 1200

#RaceTrackToRoad

#SafetyForEveryone

Auto Expo 2016

Number of Posts

Engagement Score


Analysis of

KTM - Ready to Race IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

841,476 79,289 10.40% IndiaMostly Young, Female

and Single



607 571


144 1.93%


581,415 5 days, 23 mins


4,900 Neutral

Total Shares

10,041


Contest


Others


Brand News


Brand Overview

CONTENT & CAMPAIGNS

720K

740K

760K

780K

800K

820K

840K

860K


Fan Growth

Total Fans

841,476

New Fans

79,289

Engagement

0

250

500

750

1,000

1,250

KTM - Ready to Race India had an average engagement score of 607 and a highest of 1000.

Community Analysis

KTM - Ready to Race India fans are mostly Young, Female and Single

KTM - Ready to Race India fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

50%50%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

India

Bangladesh

Nepal


United States

Thailand

Malaysia

Cambodia

Colombia

Japan

0

1

2

3

4

5

6


Brand Posts


Ready 46

KTMIndia 37

ReadyToRace 34

KTM 23

pictures 22

3%

97%


79%

2%

19%



KTM - Ready to Race India responded to 4 conversations generated by the 144 Posts they published.

KTM - Ready to Race India receives more positive than negative vibes from comments on their Posts.



04-DEC-15, FRI 8:26AM

KTM, India’s No.1 Premium Motorcycle Brand is always Ready to Race and its fans always #LiveOrange.

..

ENGMT

.


S

SENTIMENT

1,000 146,778 861 747 Positive

02-DEC-15, WED 8:55AM

400 entries in just 5 days!

If you haven’t voted yet for your favourite pictures, we suggest you sta ..

25-NOV-15, WED 9:09AM

The time to show the world that orange pumps in your veins, is now. Upload a picture that best descr ..

ENGMT

.


1,000 53,236 446 598 Positive

ENGMT

.


S

SENTIMENT

1,000 64,433 412 489 Positive

NO IMAGE NO IMAGE






0 20 40 60 80 100 120 140

0 100 200 300 400 500 600 700

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



KTM INDIA 161

Ready 138

Race India 133

bike 45

KTM KTM 35

User Posts

0

5

10

15

20

25

30

35

40

45


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


KTM - Ready to Race India responded to 11 conversations generated by the 571 Posts fans published.

KTM - Ready to Race India appears to participate more when Fan conversations have greater positive vibes than negative.



2%

98%


25%

2%

73%


Most of KTM - Ready to Race India posts were around 'Event', and posts around 'Contest' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40

0 200 400 600 800 1000 1200

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App


Number of Posts

Engagement Score


In KTM - Ready to Race India Posts about Automotive, Automotive Advice posts received the highest engagement.

In KTM - Ready to Race India Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel


0 1 2 3

0 50 100 150

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 2 4 6

0 50 100 150 200

KTM RC16

#Dakar2016

#SuperDukeR

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400 500

KTM RC16

#Dakar2016

#SuperDukeR

Number of Posts

Engagement Score


Analysis of

Mahindra MotorcyclesFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


961,104 -5,312 -.55% IndiaMostly Young, Male and

Single



134 3


30 33.33%


22,150 3 hrs, 34 mins


247 Neutral

Total Shares

307


Brand Overview

958K

959K

960K

961K

962K

963K

964K

965K

966K

967K


Fan Growth

Total Fans

961,104

New Fans

-5,312

Engagement

0

250

500

750

Mahindra Motorcycles had an average engagement score of 134 and a highest of 564.

Community Analysis

Mahindra Motorcycles fans are mostly Young, Male and Single

Mahindra Motorcycles fans are largely from India followed by United Arab Emirates.


92%

8%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

India


United States

Saudi Arabia

Bangladesh

Canada

Australia

Pakistan

Qatar

Netherlands

0

1

1

2

2

3

3

4


Brand Posts


Mahindra Motorcycles 13

Mahindra Rise 6

home Mahindra Centuro5

MahindraCenturo 4

features 4

10%

90%


89%

11%

0%



Mahindra Motorcycles responded to 3 conversations generated by the 30 Posts they published.

Mahindra Motorcycles receives more positive than negative vibes from comments on their Posts.



10-OCT-15, SAT 4:27AM

#KisiSeKamNahi Offer: Celebrate this festive season with us. Buy a Mahindra Centuro and avail cashba ..

ENGMT

.


S

SENTIMENT

801 9,327 35 42 Positive

09-NOV-15, MON 2:41AM

This Diwali, cut down on the distances with your #MahindraCenturo & plan a road trip to your relativ ..

22-NOV-15, SUN 4:00PM

An irresistible offer from Paytm on purchasing a #MahindraCenturo: Get Rs 5000 Paytm Cashback, Hurry ..

ENGMT

.


674 5,635 109 69 Positive

ENGMT

.


S

SENTIMENT

485 3,764 14 23 Negative







0 5 10 15 20 25 30

0 20 40 60 80 100 120 140 160

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



karna chahte bataye 1

ham ak ko 1

ak ko book karna 1

Great work 1

karna hoga 1

User Posts

0

0

0

1

1

1

1


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Mahindra Motorcycles responded to 1 conversations generated by the 3 Posts fans published.

Mahindra Motorcycles appears to participate more when Fan conversations have greater positive vibes than negative.



33%

67%


33%

0%

67%


Analysis of

Yamaha IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


199,424 8,349 4.37% IndiaMostly Young, Male and

Single

Yamaha India

Engagement Score

205

Total Posts

267

Total Likes

56,530

Total Comments

1,913

Total Shares

3,899


Brand News


Event


Brand News

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

186K

188K

190K

192K

194K

196K

198K

200K

202K


Fan Growth

Total Fans

199,424

New Fans

8,349

Engagement

0

250

500

750

Yamaha India had an average engagement score of 205 and a highest of 598.

Community Analysis

Yamaha India fans are mostly Young, Male and Single Yamaha India fans are largely from India followed by Bangladesh.


98%

2%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

India

Bangladesh


Malaysia

Indonesia

Nepal

Saudi Arabia

United States

Sri Lanka

New Zealand

0

1

2

3

4

5

6


Brand Posts


Yamaha 68

Image Courtesy 64

ride 24

bike 17

rider 16

18%

82%


89%

2% 9%



Yamaha India responded to 48 conversations generated by the 267 Posts they published.

Yamaha India receives more positive than negative vibes from comments on their Posts.



24-OCT-15, SAT 3:42AM

Riders Ignite your racing instinct & get ready for the Race with Yamaha’s Moto GP Champion Jorge Lor ..

ENGMT

.


S

SENTIMENT

904 3,631 19 24 Positive

25-OCT-15, SUN 5:00AM

Are you a Jorge Lorenzo Fan?

If Yes, then Rush to your nearest Yamaha Dealership to buy YZF R3 befor ..

10-DEC-15, THU 1:24AM

YZF-R3 wins the MOTORCYCLE OF THE YEAR award.

Mr. Roy Kurian, VP, Yamaha sales and marketing, accep ..

ENGMT

.


785 2,269 37 15 Positive

ENGMT

.


S

SENTIMENT

692 716 31 117 Positive







0 50 100 150 200 250 300

0 50 100 150 200 250

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Yamaha India posts were around 'Features', and posts around 'Brand News' received the highest engagement.

Content Intel

0 10 20 30 40 50 60 70 80 90 100

0 50 100 150 200 250 300 350 400 450 500

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App


Number of Posts

Engagement Score


In Yamaha India Posts about Automotive, Events in the automotive sector posts received the highest engagement.

In Yamaha India Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel


0 1 2 3

0 100 200 300

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 5 10 15 20

0 200 400 600 800 1000

#YamahaMT09

#AUTOEXPO2016

#WeRYoung

Number of Posts

Engagement Score


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