comparison of top qsr brands on facebook

Comparison ofTop QSR Brandson Facebook inQ4-2015

Oct 01, 2015 - Dec 31, 2015

Top QSR Brands on Facebook Q4-2015

For this report, we looked at the Facebook strategies of the top 10 QSR brands, according to the annual list of the Top 50 best performing QSR brands published in QSR Magazine.

Read on to find out how brands like Starbucks, Burger King, Subway, Taco Bell and Pizza Hut performed.

QSR Brands – Q4,2015

https://www.qsrmagazine.com/reports/qsr50-2015

Highlights

• With a growth rate of 1.9%, Wendy's enjoyed the highest Fan Growth Rate among the 10 brands analyzed

• Of the brands analyzed, Wendy's also engaged the best with their Fans

• Among the QSR brands analyzed, on an average, 88% of content posted by brands was “brand related”

• 52,056 new Posts were written across these 10 ‘brand walls’. That’s an average of 56.0 Posts per day - per wall!


Key Findings

• Unsurprisingly, the most engaging content among the top brands is brand related –

pictures of food are universally loved!

• Apart from contents and offers, Fans of most brands engaged best with new products,

additions to menus as well as the re-introduction of old favorites.

• Between the fuss about their red cups, and their offers of free coffee - Starbucks

commanded the most Likes, Comments and Shares among the group.


Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=QSR15Q4&utm_source=slideshare&utm_medium=button

Fans

Starbucks Coffee had the largest fan base of 36,076,316 while Wendy's showed the highest fan growth of 1.91%.

-0.50%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K

Gro

wth

%

Number of Fans

McDonald's(US) Taco Bell Burger King Chick-fil-A Panera Bread

Subway Starbucks Coffee Dunkin' Donuts US(US) Pizza Hut(US) Wendy's


Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Philippines Countries < 2% Mexico Canada

Argentina Brazil Other Countries Germany United Kingdom


Conversations

Wendy's had the highest PTAT of 2.54% as a percentage of its average number of Fans during this time period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

McDonald's(US) Taco Bell Burger King Chick-fil-A Panera Bread

Subway Dunkin' Donuts US(US) Starbucks Coffee Pizza Hut(US) Wendy's


Engagement - Posts

Dunkin' Donuts US(US) published the greatest number of posts (235). Wendy's had the highest average engagement, with a score of 857.

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800 900

McDonald's(…

Taco Bell

Burger King

Chick-fil-A

Panera Bread

Subway

Starbucks…

Dunkin'…

Pizza Hut(US)

Wendy's

Number of Posts

Engagement Score

Engagement Score Number of Posts


Engagement Breakdown

0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000

McDonald's(US)

Taco Bell

Burger King

Chick-fil-A

Panera Bread

Subway

Dunkin' Donuts US(US)

Starbucks Coffee

Pizza Hut(US)

Wendy's

Likes Comments Shares

Starbucks Coffee received the most number of Likes (3,658,834), the most number of Comments (150,111) and had the most number of Shares (178,742).


Most Engaging Brand Posts

Pizza Hut(US)

Wed, Dec 2 at 9:06 AM EST

When these three families ordered a Triple Treat Box, they weren't expecting this to happen.

Engagement Score

Likes Comments Shares Sentiment

1,000 41,668 4,386 15,145 Positive

Burger King

Fri, Nov 20 at 6:23 PM EST

Chill out. Surge is here. #SurgeComeback

Pizza Hut(US)

Mon, Nov 9 at 12:37 PM EST

It's here. It's real. It's $19.99. Order your Triple Treat Box now. bit.ly/1kGcdZb

Engagement Score


1,000 112,261 6,190 12,590 Positive

Engagement Score


1,000 58,579 17,322 16,594 Positive


http://www.facebook.com/6053772414/posts/10153577777577415



Most Engaging Brand Posts

Starbucks Coffee

Sun, Nov 1 at 9:00 AM EST

Welcome back, red cups!

Engagement Score


1,000 572,353 16,633 20,107 Positive

Wendy's

Wed, Oct 21 at 2:42 PM EDT

The new 4 for $4 Meal. Believe it. Eat it.

Wendy's

Mon, Oct 12 at 11:00 AM EDT

If you’ve got four bucks, you’ve got the 4 for $4 Meal. Take that, economy.

Engagement Score


1,000 134,662 18,979 16,813 Positive

Engagement Score


1,000 570,751 47,864 49,485 Positive





Fan Posts

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

McDonald's(US)

Taco Bell

Burger King

Chick-fil-A

Panera Bread

Subway

Starbucks Coffee


Pizza Hut(US)

Wendy's

Number of Fan Posts

Starbucks Coffee's Facebook Page saw the highest number of Fan posts (16,497).


Sentiment Analysis

Chick-fil-A received the highest percentage of Positive Sentiment (38.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Taco Bell

Chick-fil-A

Panera Bread

Subway

Starbucks Coffee


Pizza Hut(US)

Wendy's

Negative Neutral Positive


Brand Responses

Pizza Hut US responded to the highest percentage of Fan posts (62.45%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 100 200 300 400 500 600 700 800 900 1000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Taco Bell Chick-fil-A Panera Bread Subway Starbucks Coffee Dunkin' Donuts US(US) Pizza Hut(US) Wendy's


Share Of Voice – Volume of Posts

Dunkin' Donuts US published the most with 235 posts, among the QSR brands

34%

5%

10%5%

8%

10%

5%

7%

5%

11%

Dunkin' Donuts US(US) Subway Wendy's Taco Bell Chick-fil-A

McDonald's(US) Panera Bread Burger King Starbucks Coffee Pizza Hut(US)


Share Of Voice – Likes

Starbucks Coffee received the largest volume of Likes (3,658,834), among the QSR brands.

1%1%

24%

3%

7%

3%

2%17%

37%

5%




Share Of Voice – Comments

Starbucks Coffee received the largest volume of Comments (150,111), among the QSR brands.

3% 3%

25%

5%

6%

9%

1%

11%

29%

8%




Share Of Voice – Shares

Starbucks Coffee received the largest volume of Shares (178,742), among the QSR brands.

2% 3%

23%

5%

10%

5%

1%

12%

29%

10%




Campaign Comparison

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600 700 800 900 1000

McPick 2 for $2…

TACO BELL® AND…

#McWhopperProposal(…

#HolidayMVP(Chick-…

#SandwichAptitudeTes…

#WhereSuperHeroesEa…

#StarbucksReserve(Sta…

#BeDunkinCool(Dunki…

$5 Flavor Menu(Pizza…

Enter for a chance to…

Number of Posts

Engagement Score

Engagement Score Number of Posts

During this time period, TACO BELL® AND PLAYSTATION® GAME was the most engaging campaign run by Taco Bell. Pizza Hut US published the most content (15) in its $5 Flavor Menu campaign.


Thanks For Reading!

To generate your own free report like this

for your own brands, head over to

Unmetric now

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=QSR15Q4c&utm_source=slideshare&utm_medium=button

Thanks!

Please contact us at

[email protected]

for any further information