comparison of muscletech, optimum nutrition, bsn, cellucor and other top protein shake brands on...

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Comparison of Protein Drink Brands on Facebook Aug 01, 2015 – Aug 31, 2015

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Page 1: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Comparison of

Protein DrinkBrands on

Facebook

Aug 01, 2015 – Aug 31, 2015

Page 2: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Top Protein Drink Brands on Facebook

In this report we looked at the top protein drink brands such as MuscleTech and BSN Nutrition.

Read on to find out how their social media performance stacked up against the

competition.

Page 3: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Key Findings

• Among the 10 brands analyzed, Isopure was engaging best with their Fans.

• With a growth rate of 2.1%, Isopure enjoyed the highest Fan Growth Rate among the 10 brands.

• 1,489 new Posts were written across these 10 ‘brand walls’. That’s an average of 4.8 Posts per day - per wall!

• The average Food/Beverage Page from North America added 7,091 Fans in the period.

Page 4: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Generate Your Own Social Media Report

This report was generated entirely by

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It took minutes to create.

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Page 5: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fans

MuscleTech had the largest fan base of 1,463,309 while Isopure showed the highest fan growth of 2.15%.

Protein Drinks

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K

Gro

wth

%

Number of Fans

dymatize Isopure Muscle Pharm Bpi sports Cellucor EAS Muscle Milk BSN Optimum Nutrition MuscleTech

Page 6: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fans - Geography

Protein Drinks

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

dymatize EAS Isopure Optimum NutritionCellucor BSN Muscle Milk Muscle Pharm MuscleTech Bpi sports

United States Countries < 2% Mexico Canada Thailand

Brazil Australia Other Countries United Kingdom India

Page 7: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Conversations

Bpi sports had the highest PTAT of 7.78% as a percentage of its average number of Fans during this time period.

Protein Drinks

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

dymatize Isopure Muscle Pharm Bpi sports Cellucor EAS BSN Muscle Milk MuscleTech Optimum Nutrition

Page 8: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement - Posts

Muscle Pharm published the greatest number of posts (158). Isopure had the highest average engagement, with a score of 539.

Protein Drinks

0 20 40 60 80 100 120 140 160 180

0 100 200 300 400 500 600

dymatize

Isopure

Muscle Pharm

Bpi sports

Cellucor

EAS

Muscle Milk

BSN

Optimum…

MuscleTech

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 9: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000 70000

dymatize

Isopure

Muscle Pharm

Bpi sports

Cellucor

EAS

Muscle Milk

BSN

Optimum Nutrition

MuscleTech

Likes Comments Shares

Muscle Pharm received the most number of Likes (63,652), Muscle Pharm got the most number of Comments (12,742) and Muscle Pharm had the most number of Shares (22,282).

Protein Drinks

Page 10: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Protein Drinks

Muscle Pharm

Sun, Aug 30 at 8:00 PM EDT

Muscle Pharm Contest!

Win this massive #MP prize pack filled with everything from Assault Black to W ..

Engagement Score

Likes Comments Shares Sentiment

1,000 4,101 2,547 2,573Uncategori

zed

Muscle Pharm

Sun, Aug 23 at 8:29 PM EDT

Muscle Pharm Hardcore Series Contest!

Want to win an entire Hardcore Series stack?

#like, #share and ..

Bpi sports

Mon, Aug 3 at 9:00 PM EDT

Join us in wishing our partner 4x Mr. Olympia Jay Cutler a Happy Birthday!

Engagement Score

Likes Comments Shares Sentiment

999 4,053 2,198 2,137 Positive

Engagement Score

Likes Comments Shares Sentiment

998 2,132 155 1,459 Positive

Page 11: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Protein Drinks

Muscle Pharm

Sat, Aug 8 at 4:30 PM EDT

How focused are you in the gym?

Take this advice from Arnold Schwarzenegger and concentrate on the t ..

Engagement Score

Likes Comments Shares Sentiment

997 4,532 435 2,195 Positive

Muscle Pharm

Thu, Aug 20 at 8:04 PM EDT

Did you make the time today?

Muscle Pharm

Sun, Aug 2 at 7:30 PM EDT

Muscle Pharm Contest!

We are giving away an Ultimate Fat Loss Stack that includes 2 of the brand NEW ..

Engagement Score

Likes Comments Shares Sentiment

994 1,533 130 2,299 Positive

Engagement Score

Likes Comments Shares Sentiment

981 1,811 1,182 1,151 Positive

Page 12: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fan Posts

0 50 100 150 200 250

dymatize

Isopure

Muscle Pharm

Bpi sports

Cellucor

BSN

Muscle Milk

EAS

MuscleTech

Optimum Nutrition

Number of Fan Posts

Optimum Nutrition's Facebook Page saw the highest number of Fan posts (223).

Protein Drinks

Page 13: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Sentiment Analysis

Muscle Milk received the highest percentage of Positive Sentiment (67.00%).

Protein Drinks

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

BSN

MuscleTech

Muscle Milk

EAS

Optimum Nutrition

dymatize

Muscle Pharm

Bpi sports

Isopure

Negative Neutral Positive

Page 14: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Responses

Isopure responded to the highest percentage of Fan posts (69.05%).

Protein Drinks

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

BSN MuscleTech Muscle Milk EAS Optimum Nutrition dymatize Muscle Pharm Bpi sports Isopure

Page 15: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Share Of Voice – Volume of Posts

Muscle Pharm published the most with 158 posts, among the brands in "Group 2" Group.

Protein Drinks

3%

8% 2%0%

13%

4%

35%

8%

16%

11%

BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

Page 16: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Share Of Voice – Likes

Muscle Pharm received the largest volume of Likes (63,652), among the brands in "Group 2" Group.

Protein Drinks

3%

11% 1% 0%

3%

4%

36%

29%

9%4%

BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

Page 17: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Share Of Voice – Comments

Muscle Pharm received the largest volume of Comments (12,742), among the brands in "Group 2" Group.

Protein Drinks

4%8%

1%

0%1%

2%

66%

6%

5%

7%

BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

Page 18: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Share Of Voice – Shares

Muscle Pharm received the largest volume of Shares (22,282), among the brands in "Group 2" Group.

Protein Drinks

2%

6%

1% 0% 1%

1%

63%

15%

10%

1%

BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

Page 19: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Analysis of MuscleTech Facebook Page

Aug 01, 2015 - Aug 31, 2015

Page 20: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

Page 21: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

MuscleTech

Fans 1,463,309

New Fans 2,565

Fan Growth .18%

Country Worldwide

Demographics Not Available

MuscleTech has 2,565 new Likes and an audience base of 1,463,309 fans.

MuscleTech

Page 22: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Posts

Brand User

Engagement Score 40 Total Fan Posts 222

Total Posts 51 Brand Response Rate 13.06%

Total Likes 6,565 Average Reply Time 19 hrs, 20 mins

Total Comments 1,262 General Sentiment Neutral

Total Shares 498

MuscleTech had 51 new Posts.

MuscleTech

Page 23: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fan Growth

1,459,000

1,459,500

1,460,000

1,460,500

1,461,000

1,461,500

1,462,000

1,462,500

1,463,000

1,463,500

1,464,000

MuscleTech had a growth rate of 0.18% between Aug 01, 2015 and Aug 31, 2015.

Total Fans 1,463,309

New Fans 2,565

MuscleTech

Page 24: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement

0

10

20

30

40

50

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70

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100

1-A

ug

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g

31

-Au

g

MuscleTech had an average engagement score of 40 and its highest was 95.

MuscleTech

Page 25: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Community Analysis

MuscleTech fans are largely from United States followed by India.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K

United States

India

Thailand

Mexico

Canada

Brazil

United Kingdom

Pakistan

Malaysia

Belgium

MuscleTech

Page 26: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

1

2

3

4

5

6 MuscleTech posted a total of 51 Posts

between Aug 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

voting 13

2015 Bodybuilding.com

Supplement Awards

10

http://bbcom.me/1Df40DI

10

Supplement Awards

10

Plasma Muscle 8

MuscleTech

Page 27: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

59%

41%

Brand Participation Brand Non Participation

94%

3%3%

Posititve Negative Neutral

Brand Posts - Engagement

MuscleTech responded to 30 conversations generated by the 51 Posts they published.

MuscleTech receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

MuscleTech

Page 28: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Mon, Aug 17 at 11:55 PM EDT

The next evolution of #Shatter pre-workout is here. New #Shatter SX-7 Black Onyx delivers more explo ..

Engagement Score

Likes Comments Shares Sentiment

231 615 181 73 Positive

Tue, Aug 4 at 9:35 AM EDT

MuscleTech fans, we need you to take action now and help us WIN! And you could win too! Here is what ..

Wed, Aug 26 at 10:50 AM EDT

Olympia Weekend Trivia: True or False: no bodybuilder has ever won the Mr. Olympia 9 times. 5

rand ..

Engagement Score

Likes Comments Shares Sentiment

139 396 122 27 Positive

Engagement Score

Likes Comments Shares Sentiment

137 180 197 10Uncategori

zed

MuscleTech

Page 29: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0 10 20 30 40 50

0 10 20 30 40 50

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 10 20 30 40 50 60

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of MuscleTech posts were Photos, and posts with Videos received the highest engagement.

Most of MuscleTech posts were published on Tuesday and posts on Wednesday received the highest engagement.

Brand Post Types Days of the Week

MuscleTech

Page 30: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

5

10

15

20

25

30

35

40

Positive Neutral Negative Users posted a total of 222 Posts between

Aug 01, 2015 and Aug 31, 2015 on

MuscleTech's wall.

User Posts

Top keywords used in the Posts

Frequency

MuscleTech 82

Nitrotech 29

Muscle 23

grapeCell tech

20

strawberryClear muscle

19

MuscleTech

Page 31: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

13%

87%

Brand Participation Brand Non Participation

33%

10%

57%

Posititve Negative Neutral

User Posts - Engagement

MuscleTech responded to 29 conversations generated by the 222 Posts fans published.

MuscleTech appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

MuscleTech

Page 32: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Analysis of Optimum Nutrition Facebook Page

Aug 01, 2015 - Aug 31, 2015

Page 33: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Optimum Nutrition

Fans 1,164,903

New Fans 22,382

Fan Growth 1.96%

Country United States

Demographics Not Available

Optimum Nutrition has 22,382 new Likes and an audience base of 1,164,903 fans.

Optimum Nutrition

Page 34: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Posts

Brand User

Engagement Score 102 Total Fan Posts 223

Total Posts 17 Brand Response Rate 8.97%

Total Likes 6,471 Average Reply Time 3 hrs, 40 mins

Total Comments 352 General Sentiment Neutral

Total Shares 466

Optimum Nutrition had 17 new Posts.

Optimum Nutrition

Page 35: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fan Growth

1,130,000

1,135,000

1,140,000

1,145,000

1,150,000

1,155,000

1,160,000

1,165,000

1,170,000

Optimum Nutrition had a growth rate of 1.96% between Aug 01, 2015 and Aug 31, 2015.

Total Fans 1,164,903

New Fans 22,382

Optimum Nutrition

Page 36: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement

0

50

100

150

200

250

300

350

400

1-A

ug

2-A

ug

3-A

ug

4-A

ug

5-A

ug

6-A

ug

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ug

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ug

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ug

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g

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g

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g

31

-Au

g

Optimum Nutrition had an average engagement score of 102 and its highest was 343.

Optimum Nutrition

Page 37: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Community Analysis

Optimum Nutrition fans are largely from United States followed by Turkey.

Distribution of Fans

0K 100K 200K 300K 400K 500K

United States

Turkey

Egypt

Canada

Pakistan

Peru

Italy

Algeria

Morocco

Optimum Nutrition

Page 38: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

1

2

3 Optimum Nutrition posted a total of 17

Posts between Aug 01, 2015 and Aug 31,

2015.

Brand Posts

Top keywords used in the Posts

Frequency

TrueStrength 11

chance 8

Email 7

11:59PM CST 7

August 9th 6

Optimum Nutrition

Page 39: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

71%

29%

Brand Participation Brand Non Participation

87%

0% 13%

Posititve Negative Neutral

Brand Posts - Engagement

Optimum Nutrition responded to 12 conversations generated by the 17 Posts they published.

Optimum Nutrition receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Optimum Nutrition

Page 40: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Mon, Aug 3 at 11:26 AM EDT

Optimum Nutrition has been nominated for 18 Bodybuilding.com 2015 Supplement Awards including

BRAND ..

Engagement Score

Likes Comments Shares Sentiment

530 3,157 101 164 Positive

Fri, Aug 14 at 11:12 AM EDT

There is no doubt that mornings can be hectic! How many times are you rushing around to get out the ..

Mon, Aug 10 at 12:15 PM EDT

Amino Energy’s foundational ingredients are caffeine from natural sources and micronized free-form ..

Engagement Score

Likes Comments Shares Sentiment

136 478 35 38 Positive

Engagement Score

Likes Comments Shares Sentiment

119 354 29 39 Positive

Optimum Nutrition

Page 41: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0 5 10 15 20

0 20 40 60 80 100 120

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5

0 50 100 150 200 250 300

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Optimum Nutrition posts were Photos, and posts with Photos received the highest engagement.

Most of Optimum Nutrition posts were published on Wednesday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

Optimum Nutrition

Page 42: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

5

10

15

20

25

30

Positive Neutral Negative Users posted a total of 223 Posts between

Aug 01, 2015 and Aug 31, 2015 on

Optimum Nutrition's wall.

User Posts

Top keywords used in the Posts

Frequency

Optimum Nutrition 172

Bodybuilding.com 24

protein 18

Supplement 17

Whey 17

Optimum Nutrition

Page 43: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

9%

91%

Brand Participation Brand Non Participation

26%

3%

71%

Posititve Negative Neutral

User Posts - Engagement

Optimum Nutrition responded to 20 conversations generated by the 223 Posts fans published.

Optimum Nutrition appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Optimum Nutrition

Page 44: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Analysis of BSN Facebook Page

Aug 01, 2015 - Aug 31, 2015

Page 45: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

BSN

Fans 956,583

New Fans 9,006

Fan Growth .95%

Country United States

Demographics Not Available

BSN has 9,006 new Likes and an audience base of 956,583 fans.

BSN

Page 46: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Posts

Brand User

Engagement Score 227 Total Fan Posts 140

Total Posts 11 Brand Response Rate 4.29%

Total Likes 6,445 Average Reply Time 10 hrs, 17 mins

Total Comments 794 General Sentiment Neutral

Total Shares 672

BSN had 11 new Posts.

BSN

Page 47: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fan Growth

942,000

944,000

946,000

948,000

950,000

952,000

954,000

956,000

958,000

BSN had a growth rate of 0.95% between Aug 01, 2015 and Aug 31, 2015.

Total Fans 956,583

New Fans 9,006

BSN

Page 48: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement

0

100

200

300

400

500

600

700

800

1-A

ug

2-A

ug

3-A

ug

4-A

ug

5-A

ug

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g

31

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g

BSN had an average engagement score of 227 and its highest was 676.

BSN

Page 49: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Community Analysis

BSN fans are largely from United States followed by Canada.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K

United States

Canada

Mexico

Iran

Egypt

Malaysia

Italy

Puerto Rico

Poland

BSN

Page 50: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

1

2

3 BSN posted a total of 11 Posts between

Aug 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Tune 4

Bodybuilding 3

Flex Lewis IFBB Pro 3

PUSH Challenge 3

first hardcore workout

2

BSN

Page 51: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

18%

82%

Brand Participation Brand Non Participation

89%

11%

0%

Posititve Negative Neutral

Brand Posts - Engagement

BSN responded to 2 conversations generated by the 11 Posts they published.

BSN receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

BSN

Page 52: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Wed, Aug 19 at 11:49 AM EDT

And in the news….

What is the bear thinking? Give us a caption. The caption with the most “likes” ..

Engagement Score

Likes Comments Shares Sentiment

676 1,229 592 264 Positive

Tue, Aug 4 at 11:45 AM EDT

Help BSN FINISH FIRST! We are excited to be nominated for an impressive 11 Bodybuilding.com

supplem ..

Thu, Aug 13 at 2:51 PM EDT

Episode 2 of the PUSH Challenge is here! Watch as the three contestants endure their first hardcore ..

Engagement Score

Likes Comments Shares Sentiment

493 2,650 68 112 Positive

Engagement Score

Likes Comments Shares Sentiment

229 576 29 85 Positive

BSN

Page 53: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0 1 2 3 4 5 6

0 200 400 600 800

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5 6

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of BSN posts were Videos, and posts with Links received the highest engagement.

Most of BSN posts were published on Thursday and posts on Tuesday received the highest engagement.

Brand Post Types Days of the Week

BSN

Page 54: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

5

10

15

20

25

Positive Neutral Negative Users posted a total of 140 Posts between

Aug 01, 2015 and Aug 31, 2015 on BSN's

wall.

User Posts

Top keywords used in the Posts

Frequency

Flex Lewis 34

pushchallenge 24

BSN 19

BSN booth 19

AB Arsenal 18

BSN

Page 55: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

4%

96%

Brand Participation Brand Non Participation

40%

2%

58%

Posititve Negative Neutral

User Posts - Engagement

BSN responded to 6 conversations generated by the 140 Posts fans published.

BSN appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

BSN

Page 56: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Analysis of Cellucor Facebook Page

Aug 01, 2015 - Aug 31, 2015

Page 57: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Cellucor

Fans 806,717

New Fans 8,410

Fan Growth 1.05%

Country United States

Demographics Not Available

Cellucor has 8,410 new Likes and an audience base of 806,717 fans.

Cellucor

Page 58: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Posts

Brand User

Engagement Score 226 Total Fan Posts 0

Total Posts 36 Brand Response Rate 0%

Total Likes 20,330 Average Reply Time 0 sec

Total Comments 1,589 General SentimentNO User Post For

TimePeriod

Total Shares 2,044

Cellucor had 36 new Posts.

Cellucor

Page 59: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fan Growth

794,000

796,000

798,000

800,000

802,000

804,000

806,000

808,000

Cellucor had a growth rate of 1.05% between Aug 01, 2015 and Aug 31, 2015.

Total Fans 806,717

New Fans 8,410

Cellucor

Page 60: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-A

ug

2-A

ug

3-A

ug

4-A

ug

5-A

ug

6-A

ug

7-A

ug

8-A

ug

9-A

ug

10

-Au

g

11

-Au

g

12

-Au

g

13

-Au

g

14

-Au

g

15

-Au

g

16

-Au

g

17

-Au

g

18

-Au

g

19

-Au

g

20

-Au

g

21

-Au

g

22

-Au

g

23

-Au

g

24

-Au

g

25

-Au

g

26

-Au

g

27

-Au

g

28

-Au

g

29

-Au

g

30

-Au

g

31

-Au

g

Cellucor had an average engagement score of 226 and its highest was 895.

Cellucor

Page 61: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Community Analysis

Cellucor fans are largely from United States followed by Brazil.

Distribution of Fans

0K 100K 200K 300K 400K 500K

United States

Brazil

Canada

Australia

United Kingdom

India

Spain

Germany

Mexico

Norway

Cellucor

Page 62: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

1

2

3

4 Cellucor posted a total of 36 Posts between

Aug 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

CellucorNation 6

sure 5

Cellucor 4

TeamCellucor Athlete

4

Alex Silver-Fagan 3

Cellucor

Page 63: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

31%

69%

Brand Participation Brand Non Participation

68%

14%

18%

Posititve Negative Neutral

Brand Posts - Engagement

Cellucor responded to 11 conversations generated by the 36 Posts they published.

Cellucor receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Cellucor

Page 64: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Wed, Aug 5 at 12:37 PM EDT

All of these products have been nominated for Bodybuilding.com Supplement Awards and YOU CAN

WIN THE ..

Engagement Score

Likes Comments Shares Sentiment

895 4,431 174 659 Positive

Mon, Aug 3 at 2:34 PM EDT

Say Hello to CN3, our newest product. This 2 in 1 Super Compound will amplify your strength in the g ..

Wed, Aug 12 at 11:30 AM EDT

Be one of the FIRST to try our new Strength and Pump Amplifier, CN3. Go to -> bit.ly/xhellocn3 <- to ..

Engagement Score

Likes Comments Shares Sentiment

851 3,664 613 329 Positive

Engagement Score

Likes Comments Shares Sentiment

589 2,769 175 105 Positive

Cellucor

Page 65: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0 5 10 15 20 25

0 50 100 150 200 250 300 350

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Cellucor posts were Photos, and posts with Photos received the highest engagement.

Most of Cellucor posts were published on Friday and posts on Wednesday received the highest engagement.

Brand Post Types Days of the Week

Cellucor

Page 66: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Analysis of Muscle Pharm Facebook Page

Aug 01, 2015 - Aug 31, 2015

Page 67: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Muscle Pharm

Fans 724,154

New Fans 7,075

Fan Growth .99%

Country United States

Demographics Not Available

Muscle Pharm has 7,075 new Likes and an audience base of 724,154 fans.

Muscle Pharm

Page 68: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Brand Overview

Posts

Brand User

Engagement Score 366 Total Fan Posts 156

Total Posts 158 Brand Response Rate 14.10%

Total Likes 63,652 Average Reply Time 7 hrs, 40 mins

Total Comments 12,742 General Sentiment Neutral

Total Shares 22,282

Muscle Pharm had 158 new Posts.

Muscle Pharm

Page 69: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Fan Growth

712,000

714,000

716,000

718,000

720,000

722,000

724,000

726,000

Muscle Pharm had a growth rate of 0.99% between Aug 01, 2015 and Aug 31, 2015.

Total Fans 724,154

New Fans 7,075

Muscle Pharm

Page 70: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-A

ug

2-A

ug

3-A

ug

4-A

ug

5-A

ug

6-A

ug

7-A

ug

8-A

ug

9-A

ug

10

-Au

g

11

-Au

g

12

-Au

g

13

-Au

g

14

-Au

g

15

-Au

g

16

-Au

g

17

-Au

g

18

-Au

g

19

-Au

g

20

-Au

g

21

-Au

g

22

-Au

g

23

-Au

g

24

-Au

g

25

-Au

g

26

-Au

g

27

-Au

g

28

-Au

g

29

-Au

g

30

-Au

g

31

-Au

g

Muscle Pharm had an average engagement score of 366 and its highest was 952.

Muscle Pharm

Page 71: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Community Analysis

Muscle Pharm fans are largely from United States followed by United Kingdom.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K

United States

United Kingdom

Canada

India

Brazil

Mexico

Australia

Philippines

Egypt

Muscle Pharm

Page 72: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

1

2

3

4

5

6

7

8 Muscle Pharm posted a total of 158 Posts

between Aug 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Muscle Pharm 128

Day 65

MusclepharmPres 40

USA Wrestling 26

WorkoutForm Videos

26

Muscle Pharm

Page 73: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

5%

95%

Brand Participation Brand Non Participation

61%

5%

34%

Posititve Negative Neutral

Brand Posts - Engagement

Muscle Pharm responded to 8 conversations generated by the 158 Posts they published.

Muscle Pharm receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Muscle Pharm

Page 74: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

Most Engaging Brand Posts

Sun, Aug 30 at 8:00 PM EDT

Muscle Pharm Contest!

Win this massive #MP prize pack filled with everything from Assault Black to W ..

Engagement Score

Likes Comments Shares Sentiment

1,000 4,101 2,547 2,573Uncategori

zed

Sun, Aug 23 at 8:29 PM EDT

Muscle Pharm Hardcore Series Contest!

Want to win an entire Hardcore Series stack?

#like, #share and ..

Sat, Aug 8 at 4:30 PM EDT

How focused are you in the gym?

Take this advice from Arnold Schwarzenegger and concentrate on the t ..

Engagement Score

Likes Comments Shares Sentiment

999 4,053 2,198 2,137 Positive

Engagement Score

Likes Comments Shares Sentiment

997 4,532 435 2,195 Positive

Muscle Pharm

Page 75: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0 20 40 60 80 100 120 140

0 200 400 600 800

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Muscle Pharm posts were Photos, and posts with Videos received the highest engagement.

Most of Muscle Pharm posts were published on Monday and posts on Sunday received the highest engagement.

Brand Post Types Days of the Week

Muscle Pharm

Page 76: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

0

2

4

6

8

10

12

14

16

18

20

Positive Neutral Negative Users posted a total of 156 Posts between

Aug 01, 2015 and Aug 31, 2015 on Muscle

Pharm's wall.

User Posts

Top keywords used in the Posts

Frequency

Muscle Pharm 103

360 Albany Sleep 10

one comic book 10

Maddie 10

Aski Palomino 10

Muscle Pharm

Page 77: Comparison of MuscleTech, Optimum Nutrition, BSN, Cellucor and Other Top Protein Shake Brands on Facebook

14%

86%

Brand Participation Brand Non Participation

41%

3%

56%

Posititve Negative Neutral

User Posts - Engagement

Muscle Pharm responded to 22 conversations generated by the 156 Posts fans published.

Muscle Pharm appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts