comparison of reese's, wonka, snickers, hersheys, and other top chocolate brands on facebook

Comparison of "Competitors" Facebook Pages

Apr 01, 2015 - Jun 30, 2015

Social Media Habits ofChocolate Brandsin the US

April 01 – June 30, 2015

Top Chocolate Brands on Facebook Q2-2015

In this report we looked at the top 10 chocolate brands on Facebook.

Despite the eternal appeal of chocolate, several brands saw a dip in their fan

numbers between April and June 2015.

Key Findings

• Among the 10 chocolate brands, Snickers was engaging best with their Fans

• With a growth rate of 4.4%, HERSHEY'S enjoyed the highest Fan Growth Rate.

• Among the 10 chocolate brands, 27% of content posted by brands was “brand related”

• Among the 10 chocolate brands, Snickers posted the most “non brand related” content on their wall

• 6,111 new Posts were written across these 10 ‘brand walls’. That’s an average of 6.7 Posts per day - per wall!

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Fans

Reese's had the largest fan base of 11,796,084 while HERSHEY'S showed the highest fan growth of 4.54%.

Competitors

10,000,000K 12,000,000K 14,000,000K 16,000,000K 18,000,000K 20,000,000K 22,000,000K0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

0.60%

0.70%

0.80%

Reese's Lindt Chocolate USA Twix KitKat(US) HERSHEY'S 3 Musketeers Wonka Snickers

HERSHEY'S KISSES M&M's U.S.A.

Number of Fans

Gro

wth

%

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

France United States Philippines Countries < 2% MexicoCanada Argentina Venezuela Other Countries India

Conversations

KitKat(US) had the highest PTAT of 4.49% as a percentage of its average number of Fans during this time period.

Competitors

8,000,000K 10,000,000K 12,000,000K 14,000,000K 16,000,000K 18,000,000K 20,000,000K 22,000,000K0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

Lindt Chocolate USA Reese's KitKat(US) Twix HERSHEY'S Wonka 3 Musketeers Snickers HERSHEY'S KISSES

M&M's U.S.A.

Average Number of Fans

Peop

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Engagement - Posts

Lindt Chocolate USA published the greatest number of posts (84). M&M's U.S.A. had the highest average engagement, with a score of 580.

Competitors

Reese's

Lindt Chocolate USA

Twix

KitKat(US)

HERSHEY'S

3 Musketeers

Wonka

Snickers

HERSHEY'S KISSES

M&M's U.S.A.

0 100 200 300 400 500 600 700

0 10 20 30 40 50 60 70 80 90

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement Breakdown

Reese's

Lindt Chocolate USA

Twix

KitKat(US)

HERSHEY'S

3 Musketeers

Wonka

Snickers

HERSHEY'S KISSES

M&M's U.S.A.

0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000

Likes Comments Shares

Snickers received the most number of Likes (1,698,778), Snickers got the most number of Comments (28,701) and M&M's U.S.A. had the most number of Shares (141,503).

Competitors

Most Engaging Brand Posts

Competitors

M&M's U.S.A.Tue, Jun 30 at 2:00 PM EDT

Just blending perfectly into my surroundings… - Orange

NO IMAGE

Engagement Score

Likes Comments Shares Sentiment

1,000 314,975 3,316 19,144 Positive

M&M's U.S.A.Wed, Jun 17 at 1:05 PM EDT

Safety first! – Yellow

NO IMAGE

M&M's U.S.A.Mon, Jun 1 at 1:30 PM EDT

One of the perks of being brilliant: I don’t have to worry about brain-freeze. – Ms. Brown

NO IMAGE

Engagement Score


1,000 206,831 1,896 14,420 Positive

Engagement Score


1,000 265,180 3,548 15,806 Positive

http://www.facebook.com/30634981956/posts/10152894823711957




Competitors

SnickersMon, May 18 at 10:00 AM EDT

Satisfying freezers since 1996.

NO IMAGE

Engagement Score


1,000 320,239 3,868 7,288 Positive

M&M's U.S.A.Mon, May 11 at 10:30 AM EDT

Help us raise money and change lives. Make someone laugh and tell us about it in the

comment section ..

NO IMAGE

HERSHEY'SWed, Jun 24 at 10:30 AM EDT

#FeedYourFancy every day with new Hershey’s Caramels, now available in

stores:http://www.hersheys.co ..

NO IMAGE

Engagement Score


1,000 169,135 4,727 20,333 Positive

Engagement Score


999 129,798 1,820 5,131 Positive




Fan Posts

Lindt Chocolate USA

Reese's

KitKat(US)

Twix

HERSHEY'S

Wonka

3 Musketeers

Snickers

HERSHEY'S KISSES

M&M's U.S.A.

0 200 400 600 800 1000 1200 1400 1600 1800

Number of Fan Posts

HERSHEY'S's Facebook Page saw the highest number of Fan posts (1,588).

Competitors

Sentiment Analysis

Lindt Chocolate USA received the highest percentage of Positive Sentiment (34.00%).

Competitors

KitKat(US)

HERSHEY'S

Twix

Lindt Chocolate

USA

HERSHEY'S KISSES

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Brand Responses

Wonka responded to the highest percentage of Fan posts (54.68%).

Competitors

1200 1400 1600 1800 2000 2200 2400 2600 2800 30000.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

KitKat(US) Wonka HERSHEY'S Snickers Twix M&M's U.S.A. Lindt Chocolate USA Reese's HERSHEY'S KISSES

3 Musketeers

Average Response Time (mins)

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Share Of Voice – Volume of Posts

M&M's U.S.A. published the most with 84 posts, among the brands in "Competitors" Group.

Competitors

9%

9%

7%

18%

14%

18%

2%

9%

13%

HERSHEY'S KISSES HERSHEY'S Reese's 3 Musketeers M&M's U.S.A. Snickers Lindt Chocolate USA WonkaKitKat(US) Twix

Share Of Voice – Likes

Snickers received the largest volume of Likes (1,698,778), among the brands in "Competitors" Group.

Competitors

1%

14%2%

35%

40%

3% 0% 0%

5%

HERSHEY'S KISSES HERSHEY'S Reese's 3 Musketeers M&M's U.S.A. Snickers Lindt Chocolate USA Wonka KitKat(US)Twix

Share Of Voice – Comments

Snickers received the largest volume of Comments (28,701), among the brands in "Competitors" Group.

Competitors

1%

21%

4%

28%

32%

10%

0% 0%

4%

HERSHEY'S KISSES HERSHEY'S Reese's 3 Musketeers M&M's U.S.A. Snickers Lindt Chocolate USA Wonka KitKat(US)Twix

Share Of Voice – Shares

M&M's U.S.A. received the largest volume of Shares (141,503), among the brands in "Competitors" Group.

Competitors

2%

10%

9%

58%

15%

4%

0% 0%2%

HERSHEY'S KISSES HERSHEY'S Reese's 3 Musketeers M&M's U.S.A. Snickers Lindt Chocolate USA WonkaKitKat(US) Twix

Campaign Comparison

NO DATA(KitKat(US))

NO DATA(HERSHEY'S)

Pick A Side(Twix)

Lindt HELLO coupons(Lindt Chocolate

USA)

NO DATA(HERSHEY'S KISSES)

0 100 200 300 400 500 600 700 800

0 5 10 15 20 25 30


Engagement Score

Number of Posts

During this time period, Lindt HELLO coupons was the most engaging run by Lindt Chocolate USA. Twix published the most (24) in its Pick A Side campaign.

Competitors

Analysis of M&M's U.S.A. Facebook Page

Apr 01, 2015 - Jun 30, 2015

Generate Your Own Social Media Report

This report was generated entirely by

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Brand Overview

M&M's U.S.A.

Fans 10,530,177

New Fans 73,884

Fan Growth .70%

Country United States

Demographics Mostly Young, Female and Attached.

M&M's U.S.A. has 73,884 new Likes and an audience base of 10,530,177 fans who are mostly Young, Female and Attached.

M&M's U.S.A.

Brand Overview

Posts

Brand User

Engagement Score 580 Total Fan Posts 986

Total Posts 84 Brand Response Rate 5.68%

Total Likes 1,473,203 Average Reply Time 15 hrs, 40 mins

Total Comments 24,534 General Sentiment Neutral

Total Shares 141,503

M&M's U.S.A. had 84 new Posts, and their most recent campaign is #NashHasCrispy.

M&M's U.S.A.

Content & Campaigns

Most Engaging Content Type Engagement-oriented posts

Most Engaging Campaign #TheDress

Least Engaging Content Type Special Offer Most Recent Campaign #NashHasCrispy

Most Prolific Content Type Engagement-oriented posts

Fan Growth

31-M

ar

4-Apr

8-Apr

12-A

pr

16-A

pr

20-A

pr

24-A

pr

28-A

pr

2-May

6-May

10-M

ay

14-M

ay

18-M

ay

22-M

ay

26-M

ay

30-M

ay3-

Jun7-

Jun

11-Ju

n

15-Ju

n

19-Ju

n

23-Ju

n

27-Ju

n10,400,000

10,420,000

10,440,000

10,460,000

10,480,000

10,500,000

10,520,000

10,540,000

M&M's U.S.A. had a growth rate of 0.70% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 10,530,177

New Fans 73,884

M&M's U.S.A.

Engagement

1-Ap

r

4-Ap

r

7-Ap

r

10-A

pr

13-A

pr

16-A

pr

19-A

pr

22-A

pr

25-A

pr

28-A

pr

1-May

4-May

7-May

10-M

ay

13-M

ay

16-M

ay

19-M

ay

22-M

ay

25-M

ay

28-M

ay

31-M

ay

3-Ju

n6-

Jun

9-Ju

n

12-Ju

n

15-Ju

n

18-Ju

n

21-Ju

n

24-Ju

n

27-Ju

n

30-Ju

n0

200

400

600

800

1,000

1,200

M&M's U.S.A. had an engagement of 580 and the highest engagement was 1000.

M&M's U.S.A.

Community Analysis

M&M's U.S.A. fans are mostly Young, Female and Attached.

M&M's U.S.A. fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

M&M's U.S.A.

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20%

40%

60%

80%

100%

120%

Single

In a Relationship

Engaged

Married

0% 20%

40%

60%

80%

100%

120%

United States

Mexico

France

Colombia

Brazil

Italy

Poland

Philippines

Argentina

0K 2,000,000K 4,000,000K 6,000,000K

1-Apr

6-Apr

11-A

pr

16-A

pr

21-A

pr

26-A

pr

1-May

6-May

11-M

ay

16-M

ay

21-M

ay

26-M

ay

31-M

ay5-

Jun

10-Ju

n

15-Ju

n

20-Ju

n

25-Ju

n

30-Ju

n0

1

2

3

4

5M&M's U.S.A. posted a total of 84 Posts

between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

Top keywords used in the

PostsFrequency

M&M’S 27

Red Nose Day USA

24

Yellow 19

someone laugh 14

Brown 10

M&M's U.S.A.

1%

99%

Brand Participation Brand Non Participation

100%

Posititve Negative Neutral

Brand Posts - Engagement

M&M's U.S.A. responded to 1 conversations generated by the 84 Posts they published.

M&M's U.S.A. receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

M&M's U.S.A.


M&M's U.S.A.

Tue, Jun 30 at 2:00 PM EDT

Just blending perfectly into my surroundings… - Orange

NO IMAGE

Engagement Score


1,000 314,975 3,316 19,144 Positive

Wed, Jun 17 at 1:05 PM EDT

Safety first! – Yellow

NO IMAGE

Mon, Jun 1 at 1:30 PM EDT

One of the perks of being brilliant: I don’t have to worry about brain-freeze. – Ms. Brown

NO IMAGE

Engagement Score


1,000 206,831 1,896 14,420 Positive

Engagement Score


1,000 265,180 3,548 15,806 Positive




Photos

Videos

Plain Text

Links

Polls

0 100 200 300 400 500 600 700

0 10 20 30 40 50 60 70 80


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600 700 800 900

0 2 4 6 8 10 12 14 16 18


Engagement Score

Number of Posts

Brand Posts - Analysis

Most of M&M's U.S.A. posts were Photos, and posts with Photos received the highest engagement.

Most of M&M's U.S.A. posts were published on Wednesday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

M&M's U.S.A.

1-Ap

r

5-Ap

r

9-Ap

r

13-A

pr

17-A

pr

21-A

pr

25-A

pr

29-A

pr

3-May

7-May

11-M

ay

15-M

ay

19-M

ay

23-M

ay

27-M

ay

31-M

ay

4-Ju

n8-

Jun

12-Ju

n

16-Ju

n

20-Ju

n

24-Ju

n

28-Ju

n0

10

20

30

40

50

60

Positive Neutral Negative Users posted a total of 986 Posts

between Apr 01, 2015 and Jun 30, 2015

on M&M's U.S.A.'s wall.

User Posts

Top keywords used in the Posts

Frequency

M&M 381

U.S.A 168

M&Ms 82

Bacon 28

USA 22

M&M's U.S.A.

6%

94%


31%

6%

63%


User Posts - Engagement

M&M's U.S.A. responded to 57 conversations generated by the 986 Posts fans published.

M&M's U.S.A. appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

M&M's U.S.A.

Content Intel

Brand News

Event

Corporate Social Responsibility

Photos

Fan-specific content

Contest

Festival/Greetings

0 200 400 600 800 1000 1200

0 2 4 6 8 10 12


Engagement Score

Number of Posts

Most of M&M's U.S.A. posts were around 'Engagement-oriented posts', and posts around 'Engagement-oriented posts' received the highest engagement.

M&M's U.S.A.

Fact

Others

Recipe

Event

Question to fans

News

Like This/Engagement Oriented Posts

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1


Engagement Score

Number of Posts

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

0 50 100 150 200 250 300

0 0.5 1 1.5 2 2.5 3 3.5


Engagement Score

Number of Posts

Content Intel

The Brand Posts on this Facebook Page during this period were not categorized.

In Posts about General Happenings,M&M's U.S.A. Entertainment received the highest engagement.

About Food/Beverage About General Happenings

M&M's U.S.A.

#NashHasCrispy

#MakeMLaugh

RedNose Day

0 100 200 300 400 500 600 700

0 2 4 6 8 10 12 14 16 18


Engagement Score

Number of Posts

#NashHasCrispy

#MakeMLaugh

RedNose Day

0 100 200 300 400 500 600 700

0 2 4 6 8 10 12 14 16 18


Engagement Score

Number of Posts

Campaign Intel – 3 most recent campaignsBetween Apr 01, 2015 and Jun 30, 2015, #MakeMLaugh was the most engaging campaign run by M&M's U.S.A..

Overall, #MakeMLaugh engaged the best out of the recent 3 campaigns run by M&M's U.S.A..

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

M&M's U.S.A.

Analysis of Snickers Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Snickers

Fans 10,567,161

New Fans 86,198

Fan Growth .82%


Demographics Mostly Young, Male and Single

Snickers has 86,198 new Likes and an audience base of 10,567,161 fans who are mostly Young, Male and Single

Snickers

Brand Overview

Posts

Brand User



Total Likes 1,698,778 Average Reply Time 1 day, 9 hrs, 27 mins


Total Shares 37,295

Snickers had 65 new Posts, and their most recent campaign is Road Trip!.

Content & Campaigns

Most Engaging Content Type Brand News Most Engaging Campaign #EataSNICKERS

Least Engaging Content Type Facebook App Most Recent Campaign Road Trip!


Snickers

Fan Growth

31-M

ar

4-Apr

8-Apr

12-A

pr

16-A

pr

20-A

pr

24-A

pr

28-A

pr

2-May

6-May

10-M

ay

14-M

ay

18-M

ay

22-M

ay

26-M

ay

30-M

ay3-

Jun7-

Jun

11-Ju

n

15-Ju

n

19-Ju

n

23-Ju

n

27-Ju

n10,420,000

10,440,000

10,460,000

10,480,000

10,500,000

10,520,000

10,540,000

10,560,000

10,580,000

Snickers had a growth rate of 0.82% between Mar 31, 2015 and Jun 30, 2015.


New Fans 86,198

Snickers

Engagement

1-Ap

r

4-Ap

r

7-Ap

r

10-A

pr

13-A

pr

16-A

pr

19-A

pr

22-A

pr

25-A

pr

28-A

pr

1-May

4-May

7-May

10-M

ay

13-M

ay

16-M

ay

19-M

ay

22-M

ay

25-M

ay

28-M

ay

31-M

ay

3-Ju

n6-

Jun

9-Ju

n

12-Ju

n

15-Ju

n

18-Ju

n

21-Ju

n

24-Ju

n

27-Ju

n

30-Ju

n0

200

400

600

800

1,000

1,200

Snickers had an engagement of 561 and the highest engagement was 1000.

Snickers

Community Analysis

Snickers fans are mostly Young, Male and Single Snickers fans are largely from United States followed by Mexico.


Snickers

55%

45%

male female

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10%

20%

30%

40%

50%

60%

70%

80%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10%20%30%40%50%60%

United States

Mexico

India

Poland

Egypt

Philippines

Romania

Serbia

Iran

Japan

0K 2,000,000K 4,000,000K 6,000,000K

1-Apr

6-Apr

11-A

pr

16-A

pr

21-A

pr

26-A

pr

1-May

6-May

11-M

ay

16-M

ay

21-M

ay

26-M

ay

31-M

ay5-

Jun

10-Ju

n

15-Ju

n

20-Ju

n

25-Ju

n

30-Ju

n0

1

2

3Snickers posted a total of 65 Posts


2015.

Brand Posts


PostsFrequency

hungry 23

EatASNICKERS 10

meme generator 6

satisfaction 6

SNICKERS 5

Snickers

11%

89%


93%

7%



Snickers responded to 7 conversations generated by the 65 Posts they published.

Snickers receives more positive than negative vibes from comments on their Posts.


Snickers


Snickers

Mon, May 18 at 10:00 AM EDT

Satisfying freezers since 1996.

NO IMAGE

Engagement Score


1,000 320,239 3,868 7,288 Positive

Wed, Jun 3 at 11:18 AM EDT

Bring a satisfying addition to the barbecue.

NO IMAGE

Fri, May 29 at 10:02 AM EDT

Frozen satisfaction. #Icecream

NO IMAGE

Engagement Score


999 220,122 3,091 5,593 Positive

Engagement Score


998 206,382 2,822 3,791 Positive




Photos

Videos

Plain Text

Links

Polls

0 100 200 300 400 500 600 700

0 10 20 30 40 50 60


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600 700 800

0 2 4 6 8 10 12 14 16


Engagement Score

Number of Posts


Most of Snickers posts were Photos, and posts with Photos received the highest engagement.

Most of Snickers posts were published on Friday and posts on Monday received the highest engagement.


Snickers

1-Ap

r

5-Ap

r

9-Ap

r

13-A

pr

17-A

pr

21-A

pr

25-A

pr

29-A

pr

3-May

7-May

11-M

ay

15-M

ay

19-M

ay

23-M

ay

27-M

ay

31-M

ay

4-Ju

n8-

Jun

12-Ju

n

16-Ju

n

20-Ju

n

24-Ju

n

28-Ju

n0

10

20

30

40

50

60

70

80

90



on Snickers's wall.

User Posts


Frequency

Snickers 429

coupon 59

ice cream 48

hungry 48

FUNKUP 36

Snickers

5%

95%


28%

4%67%



Snickers responded to 49 conversations generated by the 900 Posts fans published.

Snickers appears to participate more when Fan conversations have greater positive vibes than negative.


Snickers

Content Intel

Brand News

Event


Photos


Contest

Festival/Greetings

0 200 400 600 800 1000 1200

0 5 10 15 20 25 30 35


Engagement Score

Number of Posts

Most of Snickers posts were around 'Engagement-oriented posts', and posts around 'Brand News' received the highest engagement.

Snickers

Fact

Others

Recipe

Event

Question to fans

News


0 1 2 3 4 5 6


Engagement Score

Number of Posts

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

0 10 20 30 40 50 60 70

0 0.5 1 1.5 2 2.5 3 3.5


Engagement Score

Number of Posts

Content Intel

In Posts about Food/Beverage,Snickers Like This/Engagement Oriented Posts posts received the highest engagement.

In Posts about General Happenings,Snickers Question to fans received the highest engagement.


Snickers

Road Trip!

#NFLDraft 2015

SNICKERS® BRAND “WHO ARE YOU?”

CONTEST

0 50 100 150 200 250 300 350 400 450

0 1 2 3 4 5 6


Engagement Score

Number of Posts

Road Trip!

#NFLDraft 2015

SNICKERS® BRAND “WHO ARE YOU?”

CONTEST

0 50 100 150 200 250 300

0 1 2 3 4 5 6 7 8 9


Engagement Score

Number of Posts

Campaign Intel – 3 most recent campaignsBetween Apr 01, 2015 and Jun 30, 2015, SNICKERS® BRAND “WHO ARE YOU?” CONTEST was the most engaging campaign run by Snickers.

Overall, SNICKERS® BRAND “WHO ARE YOU?” CONTEST engaged the best out of the recent 3 campaigns run by Snickers.


Snickers

Analysis of Reese's Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Reese's

Fans 11,796,084

New Fans 37,826

Fan Growth .32%


Demographics Mostly Young, Female and Single

Reese's has 37,826 new Likes and an audience base of 11,796,084 fans who are mostly Young, Female and Single

Reese's

Brand Overview

Posts

Brand User



Total Likes 90,600 Average Reply Time 1 day, 7 hrs, 58 mins


Total Shares 22,583

Reese's had 32 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Reese's

Fan Growth

31-M

ar

4-Apr

8-Apr

12-A

pr

16-A

pr

20-A

pr

24-A

pr

28-A

pr

2-May

6-May

10-M

ay

14-M

ay

18-M

ay

22-M

ay

26-M

ay

30-M

ay3-

Jun7-

Jun

11-Ju

n

15-Ju

n

19-Ju

n

23-Ju

n

27-Ju

n11,710,000

11,720,000

11,730,000

11,740,000

11,750,000

11,760,000

11,770,000

11,780,000

11,790,000

11,800,000

11,810,000

Reese's had a growth rate of 0.32% between Mar 31, 2015 and Jun 30, 2015.


New Fans 37,446

Reese's

Engagement

1-Ap

r

4-Ap

r

7-Ap

r

10-A

pr

13-A

pr

16-A

pr

19-A

pr

22-A

pr

25-A

pr

28-A

pr

1-May

4-May

7-May

10-M

ay

13-M

ay

16-M

ay

19-M

ay

22-M

ay

25-M

ay

28-M

ay

31-M

ay

3-Ju

n6-

Jun

9-Ju

n

12-Ju

n

15-Ju

n

18-Ju

n

21-Ju

n

24-Ju

n

27-Ju

n

30-Ju

n0

100

200

300

400

500

600

700

800

900

1,000

Reese's had an engagement of 206 and the highest engagement was 872.

Reese's

Community Analysis

Reese's fans are mostly Young, Female and Single Reese's fans are largely from United States followed by Philippines.


Reese's

39%

61%

male female

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40% 50%

United States

Philippines

United Kingdom

Australia

Puerto Rico

Germany

India

Pakistan

France

Belgium

0K 5,000,000K 10,000,000K 15,000,000K

1-Apr

6-Apr

11-A

pr

16-A

pr

21-A

pr

26-A

pr

1-May

6-May

11-M

ay

16-M

ay

21-M

ay

26-M

ay

31-M

ay5-

Jun

10-Ju

n

15-Ju

n

20-Ju

n

25-Ju

n

30-Ju

n0

1

2

3Reese's posted a total of 32 Posts


2015.

Brand Posts


PostsFrequency

Project Reese’s Peanut Butter

3

Reese 3

cup 2

REESESGameday 2

Reese’s 2

Reese's

9%

91%


97%

3%



Reese's responded to 3 conversations generated by the 32 Posts they published.

Reese's receives more positive than negative vibes from comments on their Posts.


Reese's


Reese's

Tue, May 12 at 11:15 AM EDT

Brownies, meet Reese’s Minis: http://bit.ly/1FGJfM2

NO IMAGE

Engagement Score


872 11,865 1,197 7,524 Positive

Sat, Apr 18 at 12:30 PM EDT

The proof is in this Peanut Butter Cup Pudding: http://bit.ly/1aZMl68

NO IMAGE

Tue, Apr 28 at 6:09 PM EDT

You’re going to want a piece of this pie: http://bit.ly/1blE7FM

NO IMAGE

Engagement Score


550 6,807 320 2,779 Positive

Engagement Score


547 7,534 296 2,694 Positive




Links

Photos

Videos

Plain Text

Polls

0 50 100 150 200 250 300 350

0 5 10 15 20 25


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600

0 1 2 3 4 5 6


Engagement Score

Number of Posts


Most of Reese's posts were Photos, and posts with Photos received the highest engagement.

Most of Reese's posts were published on Monday and posts on Tuesday received the highest engagement.


Reese's

1-Ap

r

5-Ap

r

9-Ap

r

13-A

pr

17-A

pr

21-A

pr

25-A

pr

29-A

pr

3-May

7-May

11-M

ay

15-M

ay

19-M

ay

23-M

ay

27-M

ay

31-M

ay

4-Ju

n8-

Jun

12-Ju

n

16-Ju

n

20-Ju

n

24-Ju

n

28-Ju

n0

10

20

30

40

50

60

70



on Reese's's wall.

User Posts


Frequency

Reese 555

peanut butter cups 135

chocolate 43

candy 34

Simple rules 25

Reese's

18%

82%


33%

6%

62%



Reese's responded to 153 conversations generated by the 874 Posts fans published.

Reese's appears to participate more when Fan conversations have greater positive vibes than usual.


Reese's

Analysis of Twix Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Twix

Fans 7,747,897

New Fans -25,070

Fan Growth -.32%



Twix has -25,070 new Likes and an audience base of 7,747,897 fans who are mostly Young, Female and Single

Twix

Brand Overview

Posts

Brand User



Total Likes 224,226 Average Reply Time 18 hrs, 47 mins


Total Shares 6,018

Twix had 61 new Posts, and their most recent campaign is Pick A Side.

Content & Campaigns

Most Engaging Content Type Engagement-oriented posts

Most Engaging Campaign Pick A Side

Least Engaging Content Type Question to fans Most Recent Campaign Pick A Side


Twix

Fan Growth

31-M

ar

4-Apr

8-Apr

12-A

pr

16-A

pr

20-A

pr

24-A

pr

28-A

pr

2-May

6-May

10-M

ay

14-M

ay

18-M

ay

22-M

ay

26-M

ay

30-M

ay3-

Jun7-

Jun

11-Ju

n

15-Ju

n

19-Ju

n

23-Ju

n

27-Ju

n7,730,000

7,735,000

7,740,000

7,745,000

7,750,000

7,755,000

7,760,000

7,765,000

7,770,000

7,775,000

7,780,000

Twix had a growth rate of -0.32% between Mar 31, 2015 and Jun 30, 2015.


New Fans -25,070

Twix

Engagement

1-Ap

r

4-Ap

r

7-Ap

r

10-A

pr

13-A

pr

16-A

pr

19-A

pr

22-A

pr

25-A

pr

28-A

pr

1-May

4-May

7-May

10-M

ay

13-M

ay

16-M

ay

19-M

ay

22-M

ay

25-M

ay

28-M

ay

31-M

ay

3-Ju

n6-

Jun

9-Ju

n

12-Ju

n

15-Ju

n

18-Ju

n

21-Ju

n

24-Ju

n

27-Ju

n

30-Ju

n0

200

400

600

800

1,000

1,200

Twix had an engagement of 142 and the highest engagement was 957.

Twix

Community Analysis

Twix fans are mostly Young, Female and Single Twix fans are largely from United States followed by Egypt.


Twix

40%

60%

male female

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10%20%30%40%50%60%70%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40% 50%

United States

Egypt

France

Serbia

Poland

Italy

Portugal

Romania

Pakistan

0K 2,000,000K 4,000,000K 6,000,000K

1-Apr

6-Apr

11-A

pr

16-A

pr

21-A

pr

26-A

pr

1-May

6-May

11-M

ay

16-M

ay

21-M

ay

26-M

ay

31-M

ay5-

Jun

10-Ju

n

15-Ju

n

20-Ju

n

25-Ju

n

30-Ju

n0

1

2

3Twix posted a total of 61 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


PostsFrequency

TWIX 11

chocolate 10

cookie 9

caramel 9

Right TWIX 7

Twix

100%


93%

2%5%



Twix responded to 0 conversations generated by the 61 Posts they published.

Twix receives more positive than negative vibes from comments on their Posts.


Twix


Twix

Sat, Jun 27 at 2:00 PM EDT

TWIX Ice Cream Bars are just like the TWIX you love, only with 100% more ice cream.

NO IMAGE

Engagement Score


998 154,803 1,865 3,869 Positive

Fri, May 8 at 2:30 PM EDT

We all scream for TWIX Caramel Ice Cream.

NO IMAGE

Thu, May 21 at 3:00 PM EDT

As the weather warms up, it’s time to cool down, deliciously.

NO IMAGE

Engagement Score


198 3,734 119 284 Positive

Engagement Score


135 2,664 64 172 Positive




Videos

Photos

Plain Text

Links

Polls

0 20 40 60 80 100 120 140 160 180

0 10 20 30 40 50 60


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 100 200 300 400 500 600

0 2 4 6 8 10 12 14


Engagement Score

Number of Posts


Most of Twix posts were Photos, and posts with Photos received the highest engagement.

Most of Twix posts were published on Friday and posts on Saturday received the highest engagement.


Twix

1-Ap

r

5-Ap

r

9-Ap

r

13-A

pr

17-A

pr

21-A

pr

25-A

pr

29-A

pr

3-May

7-May

11-M

ay

15-M

ay

19-M

ay

23-M

ay

27-M

ay

31-M

ay

4-Ju

n8-

Jun

12-Ju

n

16-Ju

n

20-Ju

n

24-Ju

n

28-Ju

n0

2

4

6

8

10

12

14

16

18



on Twix's wall.

User Posts


Frequency

peanut butter twix 34

right twix 26

cookie 23

chocolate 19

size 17

Twix

8%

92%


21%

4%

75%



Twix responded to 30 conversations generated by the 391 Posts fans published.

Twix appears to participate more when Fan conversations have greater positive vibes than negative.


Twix

Content Intel

Brand News

Event


Photos


Contest

Festival/Greetings

0 100 200 300 400 500 600 700

0 1 2 3 4 5 6 7


Engagement Score

Number of Posts

Most of Twix posts were around 'Engagement-oriented posts', and posts around 'Engagement-oriented posts' received the highest engagement.

Twix

Fact

Others

Recipe

Event

Question to fans

News


0 5 10 15 20 25 30

0 0.2 0.4 0.6 0.8 1 1.2


Engagement Score

Number of Posts

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

0 5 10 15 20 25 30 35 40

0 0.5 1 1.5 2 2.5


Engagement Score

Number of Posts

Content Intel

In Posts about Food/Beverage,Twix Like This/Engagement Oriented Posts posts received the highest engagement.

In Posts about General Happenings,Twix Festival/Greetings received the highest engagement.


Twix

Pick A Side

NO DATA

NO DATA

0 5 10 15 20 25 30 35

0 2 4 6 8 10 12 14 16 18 20


Engagement Score

Number of Posts

Pick A Side

NO DATA

NO DATA

0 10 20 30 40 50 60 70

0 5 10 15 20 25 30


Engagement Score

Number of Posts

Campaign Intel – 3 most recent campaignsBetween Apr 01, 2015 and Jun 30, 2015, Pick A Side was the most engaging campaign run by Twix.

Overall, Pick A Side engaged the best out of the recent 3 campaigns run by Twix.


Twix

Analysis of Wonka Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Wonka

Fans 7,531,733

New Fans 6,327

Fan Growth .08%



Wonka has 6,327 new Likes and an audience base of 7,531,733 fans who are mostly Young, Female and Single

Wonka

Brand Overview

Posts

Brand User



Total Likes 5,118 Average Reply Time 19 hrs, 7 mins

Total Comments 173 General Sentiment Neutral

Total Shares 191

Wonka had 10 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Wonka

Fan Growth

31-M

ar

4-Apr

8-Apr

12-A

pr

16-A

pr

20-A

pr

24-A

pr

28-A

pr

2-May

6-May

10-M

ay

14-M

ay

18-M

ay

22-M

ay

26-M

ay

30-M

ay3-

Jun7-

Jun

11-Ju

n

15-Ju

n

19-Ju

n

23-Ju

n

27-Ju

n7,490,000

7,500,000

7,510,000

7,520,000

7,530,000

7,540,000

7,550,000

Wonka had a growth rate of 0.08% between Mar 31, 2015 and Jun 30, 2015.


New Fans 6,327

Wonka

Engagement

1-Ap

r

4-Ap

r

7-Ap

r

10-A

pr

13-A

pr

16-A

pr

19-A

pr

22-A

pr

25-A

pr

28-A

pr

1-May

4-May

7-May

10-M

ay

13-M

ay

16-M

ay

19-M

ay

22-M

ay

25-M

ay

28-M

ay

31-M

ay

3-Ju

n6-

Jun

9-Ju

n

12-Ju

n

15-Ju

n

18-Ju

n

21-Ju

n

24-Ju

n

27-Ju

n

30-Ju

n0

20

40

60

80

100

120

Wonka had an engagement of 25 and the highest engagement was 101.

Wonka

Community Analysis

Wonka fans are mostly Young, Female and Single Wonka fans are largely from United States followed by Mexico.


Wonka

34%

66%

male female

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10%

20%

30%

40%

50%

60%

70%

80%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40% 50%

United States

Mexico

Argentina

Colombia

Canada

Peru

Venezuela

Chile

Brazil

0K 2,000,000K 4,000,000K 6,000,000K

1-Apr

6-Apr

11-A

pr

16-A

pr

21-A

pr

26-A

pr

1-May

6-May

11-M

ay

16-M

ay

21-M

ay

26-M

ay

31-M

ay5-

Jun

10-Ju

n

15-Ju

n

20-Ju

n

25-Ju

n

30-Ju

n0

1

2

3Wonka posted a total of 10 Posts


2015.

Brand Posts


PostsFrequency

Méxicopor

2

WONKA Poppin Pops

2

WONKA Magical Minis

2

http://goo.gl/q31ssb

2

fun 2

Wonka

30%

70%


80%

10%

10%



Wonka responded to 3 conversations generated by the 10 Posts they published.

Wonka receives more positive than negative vibes from comments on their Posts.


Wonka


Wonka

Fri, May 1 at 5:17 PM EDT

¡Felicitaciones a Monserrat Gonzalez Rodriguez de México

por ser la ganadora de la primera semana de ..

NO IMAGE

Engagement Score


101 3,204 17 9 Positive

Thu, Apr 30 at 2:26 PM EDT

Chill out with a freezing Sweet Tarts WONKA treat!

NO IMAGE

Mon, Jun 15 at 5:54 PM EDT

Glowing bright in the darkest night, WONKA Poppin' Pops bring the fun — each bite!

NO IMAGE

Engagement Score


58 731 60 85 Positive

Engagement Score


15 149 7 31 Negative




Photos

Plain Text

Links

Videos

Polls

0 5 10 15 20 25 30

0 2 4 6 8 10 12


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 20 40 60 80 100 120

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5


Engagement Score

Number of Posts


Most of Wonka posts were Photos, and posts with Photos received the highest engagement.

Most of Wonka posts were published on Monday and posts on Friday received the highest engagement.


Wonka

1-Ap

r

5-Ap

r

9-Ap

r

13-A

pr

17-A

pr

21-A

pr

25-A

pr

29-A

pr

3-May

7-May

11-M

ay

15-M

ay

19-M

ay

23-M

ay

27-M

ay

31-M

ay

4-Ju

n8-

Jun

12-Ju

n

16-Ju

n

20-Ju

n

24-Ju

n

28-Ju

n0

2

4

6

8

10

12

14

16

18



on Wonka's wall.

User Posts


Frequency

nerds 35

Wonka 31

candy 15

Chewy Runts 15

box 15

Wonka

55%

45%


26%

6%

68%



Wonka responded to 146 conversations generated by the 267 Posts fans published.

Wonka appears to participate more when Fan conversations have greater positive vibes than negative.


Wonka

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comparison of reese's, wonka, snickers, hersheys, and other top chocolate brands on facebook

Food

hersheys kisses reeses

number of comments

number of shares

greatest number of posts

positive mms

yellow mms

eternal appeal of chocolate

highest average engagement