comparison of reese's, wonka, snickers, hersheys, and other top chocolate brands on facebook

Comparison of "Competitors" Facebook Pages

Apr 01, 2015 - Jun 30, 2015

Social Media Habits ofChocolate Brandsin the US

April 01 – June 30, 2015

Top Chocolate Brands on Facebook Q2-2015

In this report we looked at the top 10 chocolate brands on Facebook.

Despite the eternal appeal of chocolate, several brands saw a dip in their fan

numbers between April and June 2015.

Key Findings

• Among the 10 chocolate brands, Snickers was engaging best with their Fans

• With a growth rate of 4.4%, HERSHEY'S enjoyed the highest Fan Growth Rate.

• Among the 10 chocolate brands, 27% of content posted by brands was “brand related”

• Among the 10 chocolate brands, Snickers posted the most “non brand related” content on their wall

• 6,111 new Posts were written across these 10 ‘brand walls’. That’s an average of 6.7 Posts per day - per wall!

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Fans

Reese's had the largest fan base of 11,796,084 while HERSHEY'S showed the highest fan growth of 4.54%.

Competitors

-1.00%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K

Gro

wth

%

Number of Fans

Reese's Lindt Chocolate USA Twix KitKat(US) HERSHEY'S

3 Musketeers Wonka Snickers HERSHEY'S KISSES M&M's U.S.A.

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

HERSHEY'S KISSES Reese's M&M's U.S.A. Snickers Wonka KitKat(US) Twix Lindt Chocolate USA3 Musketeers HERSHEY'S

France United States Philippines Countries < 2% Mexico

Canada Argentina Venezuela Other Countries India

Conversations

KitKat(US) had the highest PTAT of 4.49% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Lindt Chocolate USA Reese's KitKat(US) Twix HERSHEY'S

Wonka 3 Musketeers Snickers HERSHEY'S KISSES M&M's U.S.A.

Engagement - Posts

Lindt Chocolate USA published the greatest number of posts (84). M&M's U.S.A. had the highest average engagement, with a score of 580.

Competitors

0 10 20 30 40 50 60 70 80 90

0 100 200 300 400 500 600 700

Reese's

Lindt…

Twix

KitKat(US)

HERSHEY'S

3 Musketeers

Wonka

Snickers

HERSHEY'S…

M&M's U.S.A.

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000

Reese's

Lindt Chocolate USA

Twix

KitKat(US)

HERSHEY'S

3 Musketeers

Wonka

Snickers

HERSHEY'S KISSES

M&M's U.S.A.

Likes Comments Shares

Snickers received the most number of Likes (1,698,778), Snickers got the most number of Comments (28,701) and M&M's U.S.A. had the most number of Shares (141,503).

Competitors

Most Engaging Brand Posts

Competitors

M&M's U.S.A.

Tue, Jun 30 at 2:00 PM EDT

Just blending perfectly into my surroundings… -Orange

Engagement Score

Likes Comments Shares Sentiment

1,000 314,975 3,316 19,144 Positive

M&M's U.S.A.

Wed, Jun 17 at 1:05 PM EDT

Safety first! – Yellow

M&M's U.S.A.

Mon, Jun 1 at 1:30 PM EDT

One of the perks of being brilliant: I don’t have to worry about brain-freeze. – Ms. Brown

Engagement Score


1,000 206,831 1,896 14,420 Positive

Engagement Score


1,000 265,180 3,548 15,806 Positive

http://www.facebook.com/30634981956/posts/10152894823711957




Competitors

Snickers

Mon, May 18 at 10:00 AM EDT

Satisfying freezers since 1996.

Engagement Score


1,000 320,239 3,868 7,288 Positive

M&M's U.S.A.


Help us raise money and change lives. Make someone laugh and tell us about it in the comment

section ..

HERSHEY'S

Wed, Jun 24 at 10:30 AM EDT

#FeedYourFancy every day with new Hershey’s Caramels, now available in

stores:http://www.hersheys.co ..

Engagement Score


1,000 169,135 4,727 20,333 Positive

Engagement Score


999 129,798 1,820 5,131 Positive




Fan Posts

0 200 400 600 800 1000 1200 1400 1600 1800

Lindt Chocolate USA

Reese's

KitKat(US)

Twix

HERSHEY'S

Wonka

3 Musketeers

Snickers

HERSHEY'S KISSES

M&M's U.S.A.

Number of Fan Posts

HERSHEY'S's Facebook Page saw the highest number of Fan posts (1,588).

Competitors

Sentiment Analysis

Lindt Chocolate USA received the highest percentage of Positive Sentiment (34.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

KitKat(US)

Wonka

HERSHEY'S

Snickers

Twix

M&M's U.S.A.

Lindt Chocolate USA

Reese's

HERSHEY'S KISSES

3 Musketeers

Negative Neutral Positive

Brand Responses

Wonka responded to the highest percentage of Fan posts (54.68%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 500 1000 1500 2000 2500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

KitKat(US) Wonka HERSHEY'S Snickers Twix

M&M's U.S.A. Lindt Chocolate USA Reese's HERSHEY'S KISSES 3 Musketeers

Share Of Voice – Volume of Posts

M&M's U.S.A. published the most with 84 posts, among the brands in "Competitors" Group.

Competitors

9%

9%

7%

0%

19%

14%

18%

2%

9%

13%

HERSHEY'S KISSES HERSHEY'S Reese's 3 Musketeers M&M's U.S.A.

Snickers Lindt Chocolate USA Wonka KitKat(US) Twix

Share Of Voice – Likes

Snickers received the largest volume of Likes (1,698,778), among the brands in "Competitors" Group.

Competitors

1%

14%2%

0%

35%

40%

3% 0%

0%

5%



Share Of Voice – Comments

Snickers received the largest volume of Comments (28,701), among the brands in "Competitors" Group.

Competitors

1%

21%

4%0%

28%

32%

10%

0% 0%

4%



Share Of Voice – Shares

M&M's U.S.A. received the largest volume of Shares (141,503), among the brands in "Competitors" Group.

Competitors

2%

10%

9%

0%

58%

15%

4%

0%0%

2%



Campaign Comparison

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700 800

NO DATA(KitKat(US))

NO DATA(Wonka)

NO DATA(HERSHEY'S)

Road Trip!(Snickers)

Pick A Side(Twix)

#NashHasCrispy(M&M…

Lindt HELLO…

NO DATA(Reese's)

NO DATA(HERSHEY'S…

NO DATA(3 Musketeers)

Number of Posts

Engagement Score


During this time period, Lindt HELLO coupons was the most engaging run by Lindt Chocolate USA. Twix published the most (24) in its Pick A Side campaign.

Competitors

Analysis of M&M's U.S.A. Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

M&M's U.S.A.

Fans 10,530,177

New Fans 73,884

Fan Growth .70%

Country United States

Demographics Mostly Young, Female and Attached.

M&M's U.S.A. has 73,884 new Likes and an audience base of 10,530,177 fans who are mostly Young, Female and Attached.

M&M's U.S.A.

Brand Overview

Posts

Brand User

Engagement Score 580 Total Fan Posts 986

Total Posts 84 Brand Response Rate 5.68%

Total Likes 1,473,203 Average Reply Time 15 hrs, 40 mins

Total Comments 24,534 General Sentiment Neutral

Total Shares 141,503

M&M's U.S.A. had 84 new Posts, and their most recent campaign is #NashHasCrispy.

M&M's U.S.A.

Content & Campaigns

Most Engaging Content TypeEngagement-oriented posts

Most Engaging Campaign #TheDress

Least Engaging Content Type Special Offer Most Recent Campaign #NashHasCrispy

Most Prolific Content TypeEngagement-oriented posts

Fan Growth

10,400,000

10,420,000

10,440,000

10,460,000

10,480,000

10,500,000

10,520,000

10,540,000

M&M's U.S.A. had a growth rate of 0.70% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 10,530,177

New Fans 73,884

M&M's U.S.A.

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

M&M's U.S.A. had an engagement of 580 and the highest engagement was 1000.

M&M's U.S.A.

Community Analysis

M&M's U.S.A. fans are mostly Young, Female and Attached.

M&M's U.S.A. fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

M&M's U.S.A.

0% 50% 100% 150%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 50% 100% 150%

Single

In a Relationship

Engaged

Married

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

Mexico

France

Colombia

Brazil

Italy

Poland

Philippines

Argentina

0

1

2

3

4

5 M&M's U.S.A. posted a total of 84 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

M&M’S 27

Red Nose Day USA 24

Yellow 19

someone laugh 14

Brown 10

M&M's U.S.A.

1%

99%

Brand Participation Brand Non Participation

100%

0%0%

Posititve Negative Neutral

Brand Posts - Engagement

M&M's U.S.A. responded to 1 conversations generated by the 84 Posts they published.

M&M's U.S.A. receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

M&M's U.S.A.


M&M's U.S.A.

Tue, Jun 30 at 2:00 PM EDT

Just blending perfectly into my surroundings… -Orange

Engagement Score


1,000 314,975 3,316 19,144 Positive

Wed, Jun 17 at 1:05 PM EDT

Safety first! – Yellow


One of the perks of being brilliant: I don’t have to worry about brain-freeze. – Ms. Brown

Engagement Score


1,000 206,831 1,896 14,420 Positive

Engagement Score


1,000 265,180 3,548 15,806 Positive




0 20 40 60 80

0 100 200 300 400 500 600 700

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of M&M's U.S.A. posts were Photos, and posts with Photos received the highest engagement.

Most of M&M's U.S.A. posts were published on Wednesday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

M&M's U.S.A.

0

10

20

30

40

50

60

Positive Neutral Negative Users posted a total of 986 Posts between

Apr 01, 2015 and Jun 30, 2015 on M&M's

U.S.A.'s wall.

User Posts


Frequency

M&M 381

U.S.A 168

M&Ms 82

Bacon 28

USA 22

M&M's U.S.A.

6%

94%


31%

6%63%


User Posts - Engagement

M&M's U.S.A. responded to 57 conversations generated by the 986 Posts fans published.

M&M's U.S.A. appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

M&M's U.S.A.

Content Intel

0 2 4 6 8 10 12

0 200 400 600 800 1000 1200

Brand News

Others

Event

Engagement-oriented…

Corporate Social…

Ad Campaigns

Photos

Special Offer

Fan-specific content

Recipes/Product…

Contest

Question to fans

Festival/Greetings

Facebook App

Number of Posts

Engagement Score


Most of M&M's U.S.A. posts were around 'Engagement-oriented posts', and posts around 'Engagement-oriented posts' received the highest engagement.

M&M's U.S.A.

0 1

0 1

Fact

Others

Recipe

Event

Question to fans

News

Like…

Number of Posts

Engagement Score


0 1 2 3 4

0 100 200 300

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

The Brand Posts on this Facebook Page during this period were not categorized.

In Posts about General Happenings,M&M's U.S.A. Entertainment received the highest engagement.

About Food/Beverage About General Happenings

M&M's U.S.A.

0 5 10 15 20

0 200 400 600 800

#NashHasCrispy

#MakeMLaugh

RedNose Day

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800

#NashHasCrispy

#MakeMLaugh

RedNose Day

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #MakeMLaugh was the most engaging campaign run by M&M's U.S.A..

Overall, #MakeMLaugh engaged the best out of the recent 3 campaigns run by M&M's U.S.A..

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

M&M's U.S.A.

Analysis of Snickers Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Snickers

Fans 10,567,161

New Fans 86,198

Fan Growth .82%


Demographics Mostly Young, Male and Single

Snickers has 86,198 new Likes and an audience base of 10,567,161 fans who are mostly Young, Male and Single

Snickers

Brand Overview

Posts

Brand User



Total Likes 1,698,778 Average Reply Time 1 day, 9 hrs, 27 mins


Total Shares 37,295

Snickers had 65 new Posts, and their most recent campaign is Road Trip!.

Content & Campaigns

Most Engaging Content Type Brand News Most Engaging Campaign #EataSNICKERS

Least Engaging Content Type Facebook App Most Recent Campaign Road Trip!


Snickers

Fan Growth

10,420,000

10,440,000

10,460,000

10,480,000

10,500,000

10,520,000

10,540,000

10,560,000

10,580,000

Snickers had a growth rate of 0.82% between Mar 31, 2015 and Jun 30, 2015.


New Fans 86,198

Snickers

Engagement

0

200

400

600

800

1,000

1,200


Snickers had an engagement of 561 and the highest engagement was 1000.

Snickers

Community Analysis

Snickers fans are mostly Young, Male and Single Snickers fans are largely from United States followed by Mexico.


Snickers

55%

45%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K

United States

Mexico

India

Poland

Egypt

Philippines

Romania

Serbia

Iran

Japan

0

1

2

3 Snickers posted a total of 65 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

hungry 23

EatASNICKERS 10

meme generator 6

satisfaction 6

SNICKERS 5

Snickers

11%

89%


93%

7%

0%



Snickers responded to 7 conversations generated by the 65 Posts they published.

Snickers receives more positive than negative vibes from comments on their Posts.


Snickers


Snickers


Satisfying freezers since 1996.

Engagement Score


1,000 320,239 3,868 7,288 Positive

Wed, Jun 3 at 11:18 AM EDT

Bring a satisfying addition to the barbecue.

Fri, May 29 at 10:02 AM EDT

Frozen satisfaction. #Icecream

Engagement Score


999 220,122 3,091 5,593 Positive

Engagement Score


998 206,382 2,822 3,791 Positive




0 10 20 30 40 50 60

0 100 200 300 400 500 600 700

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Snickers posts were Photos, and posts with Photos received the highest engagement.

Most of Snickers posts were published on Friday and posts on Monday received the highest engagement.


Snickers

0

10

20

30

40

50

60

70

80

90


Apr 01, 2015 and Jun 30, 2015 on Snickers's

wall.

User Posts


Frequency

Snickers 429

coupon 59

ice cream 48

hungry 48

FUNKUP 36

Snickers

5%

95%


29%

4%

67%



Snickers responded to 49 conversations generated by the 900 Posts fans published.

Snickers appears to participate more when Fan conversations have greater positive vibes than negative.


Snickers

Content Intel

0 5 10 15 20 25 30 35

0 200 400 600 800 1000 1200

Brand News

Others

Event


Corporate Social…

Ad Campaigns

Photos

Special Offer


Recipes/Product…

Contest

Question to fans

Festival/Greetings

Facebook App

Number of Posts

Engagement Score


Most of Snickers posts were around 'Engagement-oriented posts', and posts around 'Brand News' received the highest engagement.

Snickers

0 2 4 6

0 200 400 600 800 1000

Fact

Others

Recipe

Event

Question to fans

News

Like…

Number of Posts

Engagement Score


0 1 2 3 4

0 20 40 60 80

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Food/Beverage,Snickers Like This/Engagement Oriented Posts posts received the highest engagement.

In Posts about General Happenings,Snickers Question to fans received the highest engagement.


Snickers

0 2 4 6

0 100 200 300 400 500

Road Trip!

#NFLDraft 2015

SNICKERS® BRAND

“WHO ARE …

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300

Road Trip!

#NFLDraft 2015

SNICKERS® BRAND

“WHO ARE …

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, SNICKERS® BRAND “WHO ARE YOU?” CONTEST was the most engaging campaign run by Snickers.

Overall, SNICKERS® BRAND “WHO ARE YOU?” CONTEST engaged the best out of the recent 3 campaigns run by Snickers.


Snickers

Analysis of Reese's Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Reese's

Fans 11,796,084

New Fans 37,826

Fan Growth .32%


Demographics Mostly Young, Female and Single

Reese's has 37,826 new Likes and an audience base of 11,796,084 fans who are mostly Young, Female and Single

Reese's

Brand Overview

Posts

Brand User



Total Likes 90,600 Average Reply Time 1 day, 7 hrs, 58 mins


Total Shares 22,583

Reese's had 32 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Reese's

Fan Growth

11,710,000

11,720,000

11,730,000

11,740,000

11,750,000

11,760,000

11,770,000

11,780,000

11,790,000

11,800,000

11,810,000

Reese's had a growth rate of 0.32% between Mar 31, 2015 and Jun 30, 2015.


New Fans 37,446

Reese's

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Reese's had an engagement of 206 and the highest engagement was 872.

Reese's

Community Analysis

Reese's fans are mostly Young, Female and Single Reese's fans are largely from United States followed by Philippines.


Reese's

39%

61%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K

United States

Philippines

United Kingdom

Australia

Puerto Rico

Germany

India

Pakistan

France

Belgium

0

1

2

3 Reese's posted a total of 32 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

Project Reese’s Peanut Butter

3

Reese 3

cup 2

REESESGameday 2

Reese’s 2

Reese's

9%

91%


97%

0%

3%



Reese's responded to 3 conversations generated by the 32 Posts they published.

Reese's receives more positive than negative vibes from comments on their Posts.


Reese's


Reese's

Tue, May 12 at 11:15 AM EDT

Brownies, meet Reese’s Minis: http://bit.ly/1FGJfM2

Engagement Score


872 11,865 1,197 7,524 Positive

Sat, Apr 18 at 12:30 PM EDT

The proof is in this Peanut Butter Cup Pudding: http://bit.ly/1aZMl68

Tue, Apr 28 at 6:09 PM EDT

You’re going to want a piece of this pie: http://bit.ly/1blE7FM

Engagement Score


550 6,807 320 2,779 Positive

Engagement Score


547 7,534 296 2,694 Positive




0 5 10 15 20 25

0 50 100 150 200 250 300 350

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5 6

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Reese's posts were Photos, and posts with Photos received the highest engagement.

Most of Reese's posts were published on Monday and posts on Tuesday received the highest engagement.


Reese's

0

10

20

30

40

50

60

70


Apr 01, 2015 and Jun 30, 2015 on Reese's's

wall.

User Posts


Frequency

Reese 555

peanut butter cups 135

chocolate 43

candy 34

Simple rules 25

Reese's

18%

82%


33%

6%

61%



Reese's responded to 153 conversations generated by the 874 Posts fans published.

Reese's appears to participate more when Fan conversations have greater positive vibes than usual.


Reese's

Analysis of Twix Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Twix

Fans 7,747,897

New Fans -25,070

Fan Growth -.32%



Twix has -25,070 new Likes and an audience base of 7,747,897 fans who are mostly Young, Female and Single

Twix

Brand Overview

Posts

Brand User



Total Likes 224,226 Average Reply Time 18 hrs, 47 mins


Total Shares 6,018

Twix had 61 new Posts, and their most recent campaign is Pick A Side.

Content & Campaigns

Most Engaging Content TypeEngagement-oriented posts

Most Engaging Campaign Pick A Side

Least Engaging Content Type Question to fans Most Recent Campaign Pick A Side


Twix

Fan Growth

7,730,000

7,735,000

7,740,000

7,745,000

7,750,000

7,755,000

7,760,000

7,765,000

7,770,000

7,775,000

7,780,000

Twix had a growth rate of -0.32% between Mar 31, 2015 and Jun 30, 2015.


New Fans -25,070

Twix

Engagement

0

200

400

600

800

1,000

1,200


Twix had an engagement of 142 and the highest engagement was 957.

Twix

Community Analysis

Twix fans are mostly Young, Female and Single Twix fans are largely from United States followed by Egypt.


Twix

40%

60%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

Egypt

France

Serbia

Poland

Italy

Portugal

Romania

Pakistan

0

1

2

3 Twix posted a total of 61 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

TWIX 11

chocolate 10

cookie 9

caramel 9

Right TWIX 7

Twix

0%

100%


93%

2%

5%



Twix responded to 0 conversations generated by the 61 Posts they published.

Twix receives more positive than negative vibes from comments on their Posts.


Twix


Twix

Sat, Jun 27 at 2:00 PM EDT

TWIX Ice Cream Bars are just like the TWIX you love, only with 100% more ice cream.

Engagement Score


998 154,803 1,865 3,869 Positive

Fri, May 8 at 2:30 PM EDT

We all scream for TWIX Caramel Ice Cream.

Thu, May 21 at 3:00 PM EDT

As the weather warms up, it’s time to cool down, deliciously.

Engagement Score


198 3,734 119 284 Positive

Engagement Score


135 2,664 64 172 Positive




0 10 20 30 40 50 60

0 50 100 150 200

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Twix posts were Photos, and posts with Photos received the highest engagement.

Most of Twix posts were published on Friday and posts on Saturday received the highest engagement.


Twix

0

2

4

6

8

10

12

14

16

18


Apr 01, 2015 and Jun 30, 2015 on Twix's

wall.

User Posts


Frequency

peanut butter twix 34

right twix 26

cookie 23

chocolate 19

size 17

Twix

8%

92%


21%

4%

75%



Twix responded to 30 conversations generated by the 391 Posts fans published.

Twix appears to participate more when Fan conversations have greater positive vibes than negative.


Twix

Content Intel

0 1 2 3 4 5 6 7

0 100 200 300 400 500 600 700

Brand News

Others

Event


Corporate Social…

Ad Campaigns

Photos

Special Offer


Recipes/Product…

Contest

Question to fans

Festival/Greetings

Facebook App

Number of Posts

Engagement Score


Most of Twix posts were around 'Engagement-oriented posts', and posts around 'Engagement-oriented posts' received the highest engagement.

Twix

0 1 2

0 10 20 30

Fact

Others

Recipe

Event

Question to fans

News

Like…

Number of Posts

Engagement Score


0 1 2 3

0 10 20 30 40

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Food/Beverage,Twix Like This/Engagement Oriented Posts posts received the highest engagement.

In Posts about General Happenings,Twix Festival/Greetings received the highest engagement.


Twix

0 5 10 15 20

0 10 20 30 40

Pick A Side

NO DATA

NO DATA

Number of Posts

Engagement Score


0 10 20 30

0 20 40 60 80

Pick A Side

NO DATA

NO DATA

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, Pick A Side was the most engaging campaign run by Twix.

Overall, Pick A Side engaged the best out of the recent 3 campaigns run by Twix.


Twix

Analysis of Wonka Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Wonka

Fans 7,531,733

New Fans 6,327

Fan Growth .08%



Wonka has 6,327 new Likes and an audience base of 7,531,733 fans who are mostly Young, Female and Single

Wonka

Brand Overview

Posts

Brand User



Total Likes 5,118 Average Reply Time 19 hrs, 7 mins

Total Comments 173 General Sentiment Neutral

Total Shares 191

Wonka had 10 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Wonka

Fan Growth

7,490,000

7,495,000

7,500,000

7,505,000

7,510,000

7,515,000

7,520,000

7,525,000

7,530,000

7,535,000

7,540,000

7,545,000

Wonka had a growth rate of 0.08% between Mar 31, 2015 and Jun 30, 2015.


New Fans 6,327

Wonka

Engagement

0

20

40

60

80

100

120


Wonka had an engagement of 25 and the highest engagement was 101.

Wonka

Community Analysis

Wonka fans are mostly Young, Female and Single Wonka fans are largely from United States followed by Mexico.


Wonka

34%

66%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

Mexico

Argentina

Colombia

Canada

Peru

Venezuela

Chile

Brazil

0

1

2

3 Wonka posted a total of 10 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

Méxicopor

2

WONKA Poppin Pops

2

WONKA Magical Minis

2

http://goo.gl/q31ssb

2

fun 2

Wonka

30%

70%


80%

10%

10%



Wonka responded to 3 conversations generated by the 10 Posts they published.

Wonka receives more positive than negative vibes from comments on their Posts.


Wonka


Wonka

Fri, May 1 at 5:17 PM EDT

¡Felicitaciones a Monserrat Gonzalez Rodriguez de México

por ser la ganadora de la primera semana de ..

Engagement Score


101 3,204 17 9 Positive

Thu, Apr 30 at 2:26 PM EDT

Chill out with a freezing Sweet Tarts WONKA treat!


Glowing bright in the darkest night, WONKA Poppin' Pops bring the fun — each bite!

Engagement Score


58 731 60 85 Positive

Engagement Score


15 149 7 31 Negative




0 2 4 6 8 10 12

0 5 10 15 20 25 30

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5

0 20 40 60 80 100 120

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Wonka posts were Photos, and posts with Photos received the highest engagement.

Most of Wonka posts were published on Monday and posts on Friday received the highest engagement.


Wonka

0

2

4

6

8

10

12

14

16

18


Apr 01, 2015 and Jun 30, 2015 on Wonka's

wall.

User Posts


Frequency

nerds 35

Wonka 31

candy 15

Chewy Runts 15

box 15

Wonka

55%

45%


26%

6%

68%



Wonka responded to 146 conversations generated by the 267 Posts fans published.

Wonka appears to participate more when Fan conversations have greater positive vibes than negative.


Wonka

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