WHO WOULD BE THE AUDIENCE

FOR YOUR MEDIA

PRODUCT?

My research helped me to come to the conclusion that my target audience would be, mainly female between the age of 16-24. I feel like this age range best suited my magazine as this is the age when people explore different types of music rather than following the mainstream crowd. As well as this 16 is the age that people start to go out to gigs and concerts, something my magazine is based on. I have decided to cut off my target audience at the age of 24 as in my opinion this is the age that people become more mature and stop going out and become less interested in hearing new music and discovering new genres. This age range is appropriate to my magazine as they will be able to afford the £4.00 cost of ‘REVOLUTION’ my market research also told me that this is an affordable price that people will be willing to pay. Although I am aiming my magazine at mainly females I would like to try and attract some males. I would do this through having different elements in each issue that appeal to the two different genders, for example different bands and artists.

. I wanted to aim it at mainly females as I feel most indie magazines are male dominated and only target males and I wanted my magazine to be different from other indie magazines. The type of clothing my model wears will also determine who will be attracted to the magazine, males or females. When producing my magazine, I had to keep in mind my genre and audience to ensure that everything fitted in and looked right. I dressed my model in a relaxed and casual way as this is the vibe I wanted my magazine to have. To stick to this, I took my photos in a relaxed way and tried to make the photos look as natural as possible. I think taking the photographs in an outdoor environment helped produce this look. Another part of my research that helped me come up with a target audience was looking at UK tribes. This helped me to discover the indie scenesters, a group of people who are likely to buy my magazine. They are more interested in hearing about small less known bands which is why I decided to feature the bands I did. The website mentions lots of groups however I feel like I could relate more to this particular group which made it easier to produce a magazine that would appeal to indie Scenesters.