AUDIENCE FEEDBACK EVALUATIONJack Richards

The first question was do you like this cover? The feedback from this great as everyone who answered the question said they liked it. The front cover is usually the main selling point and a good cover will get a lot more sales than a poor cover design. With the target market all saying they like the cover is great and means more people will buy it if the group that answered the magazine reflects the whole of my target market.

Do you like this cover?

1

• All the different things going on, and that you have used pictures.

• Bright colours, big texts and lots of cool fonts.

• Main image, lots of information, colours used and a competition.

• Colour scheme• Competition circle• Good use of colour scheme• Photos• Main Photo• Pictures• Left Third• Images• Left third and images• Main Image, Masthead and Left

third

What parts of the cover do you like?

The second question on the questionnaire was there for the target market to fill out and write what they liked. There was various different answers in the responses but some appeared quite a lot. One was that the use of photos was liked as it appeared seven times which is more that half the responses. This is good and the main pictures or even sub images are often a main reason why they customer buys the magazine as they may see a artist they like or the stance, mise en scene and props could also draw attention to the magazine and get it sold. A lot of people also said that they liked the colour scheme and this is great as the house style reflects the genre and meaning of the magazine. If a lot of people like the colour scheme then they are more likely to buy it and read it. Finally there was also a lot of like for circle with the competition. People always like winning things and this is a great way to get it sold as they might buy it as they want the chance to win something.

2

What parts of the cover do you dislike?• Bottom right image and text

• Main Image• Feature Image• Only one piece of yellow text• Red and yellow used to much• Bottom right image• Featured celebrity's• The colours• Nothing• The JLS part at the top• No parts • Colours• Colours are too bright

3The next questionnaire was trying to see the bad points of the cover so I can improve them at another date. As some on the previous question liked the main image some also don’t like. The main image is very important and even thought a lot like it some don’t and I will need to get a main image that everyone or as many as possible like to improve sales. There is also a number of people that answered the questionnaire saying that they don’t like the colour scheme as it is too bright or just not the right choice. The two main answers that were disliked features were also liked by others so it shows that people have different opinions and they you have to get a balance to try and please as any customers as possible.

4

What music genre do you think this Magazine targets?

This question asked what genre the target audience thought the genre was about. This question was important as it is important to know what genre a magazine is quickly and easily so you know if you want to buy it or not. I tried to make it clear what genre it was and 57% found that they thought it was pop which is good that a lot over half know what it is about. Also about 20% thought is it RnB which isn’t that bad as it is quite similar and it does include some RnB as well as mainly pop artists.

5Do you think the colour scheme is

effective for the cover?

Colour scheme is very important on the cover of a magazine as it reflects the mood and genre of the magazine. Black, grey and red would look good on a rock magazine but would not be expected on my pop magazine. However 93% of people that answered my questionnaire said it looked good an this was great. If the target market didn’t like the house style then they are a lot less likely to buy the magazine as it reflects the magazine and gives an important first impression. Thankfully most liked the colour scheme I chose and this would help sell a lot more if on the shelves.

6Would you buy the music

magazine based on the cover?The cover is a massive part in the magazine and one of the major factors of getting the issue sold. This question showed me that 64% would buy the magazine based on the layout, style, colours and the look of the cover. This figure is good as music magazines are becoming increasingly unpopular with technologic advances but I would like this figure to be higher by maybe 10% or so. The reason say this is with less and less people buying music magazine you want as many as possible to like the cover giving your self more chance of selling more. This shows to me that some of the comments in the earlier question about changes you would like to see should be seriously looked at and considered.

7What age do you think the

magazine is aimed at?

The seventh question about the magazine was an important one as the age group is important and needs to be targeted properly. It good that the answers 31-40, 41-50 or 50+ wasn’t choose as they are completely wrong and weren’t meant to be aimed at in any way. The two most popular answers were 11-20 and 21-30 and these could both apply to the magazine. The 11-20 age group is what it is mainly aimed at and the majority agreed with this with 86% feeling that it was aimed at this age group. There was a small amounts that voted for the next group but this isn’t too bad some buyers and readers might be of this age.

8

The main image will always be important on a music magazine as it shows the big star that is featured in the issue and really draws many customers in sometimes not regulars as they just want to see what there favourite artists had to say. The results from this question are great as it shows that nearly all of the answers say the main image is good which can really help sell the issue and as over 90% like the picture this is a lot of potential customers more interested in buying it.

Do you think the main image is good?

9Do you think the music magazine

looks professional?

The idea of making this magazine is to make a professional looking magazine as a magazine which looks badly thrown together wont get brought by many and the poor cover will be seen and then represent the whole magazine as people will think the whole magazine is poor too. However the target group liked the main image and this means they will be more likely to buy it as it stands out and looks good. I could have added a question asking what you like or dislike about the cover.

10What would you like to see on the

cover which isn't there?The final question was asking what the target audience would like to see on the cover. There was a variety of answers such and one that appeared a coupe of times was improved top strip. I agree with what they are saying as it is a bit bland and boing as it only has one piece of information and text on. This could be improved by adding more information and text that draws in the reader. Another feature that was requested a lot was some more images. I feel that one more picture could be added but it isn’t essential. A lot of people like see faces with recognisable people to know there inside rather than text and I agree it easier and better to make the cover more visual than filled with text. One reply said add a price but that is on there so maybe this means I have to make it bigger and easier to see as it is important.

• One more image and better top strip

• Celebrity Pictures• Nothing, I like it how it is• More effects• Another offer• One or two more images• Different genres of music artists• Jump line• The price• Pictures of some of the artists down

the side so if people don’t know the name they could recognise the face.

• More offers• Another pug• Improved top strip