Evaluation Question 4 - Who would be the audience for your media product?

MATTHEW PARKS

Target Audience:

We decided on a target audience while we were in the planning stages of our film, this would then enable us to shoot our film the way we wanted that would match the target audience. We decided that this would be young adults aged 15 – 20.

As our film is based around psychological horror, we would target people in this age gap that have an interest in this type of film, and are entertained by the tension and action that our film has. We tried to keep our film as close as we could to the genre title of Psychological horror to try and attract as many people as we could.

Research:In the pre production staged of making our film, we conducted a questionnaire which asked our audiences who they think the target audience would be for our film, and out of 35 people that voted, 31 people chose categories between 15-24. These were the age groups we were looking for as this is our target audience, and this shows that we have put the right content in our film to be able to match our target audience. We posted these questions on both Facebook and twitter, this enabled us to secure a wide range of responses from friends, family and acquaintances that would give us their idea about the film

How The Research was Used:

After conducting research, we decided to look at common patterns and activities that these age groups partake, for example, playing computer games, and from this we added a scene where the two characters go to play on the PlayStation. We also added in a scene where on of the characters is walking while listening to music through his earphones. We added this scene in as we believed it would create a level where the audience can connect to the character, as listening to music is a big part of our target audiences daily life.

How the Research was used (Cont.):

The two main characters in our film, Josh and Luke are both 17 year old boys. This would give some of the similar aged audiences to relate to, as would the fact that they are both boys, although we don't have a specific gender target. The fact that the two characters are best friends can mean that social groups can again relate to the characters, this attracts a larger demographic.