WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

BETH O’LENAHAN

AUDIENCE RESEARCHSURVEY

These are the ages of the

people who took the survey, they are all within the age range I am

targeting.

My film genre would target mostly girls

so fortunately more girls took the

survey than boys.

Perks of being a Wallflower, Fight club and the Note Book are al films

that my target audience like.

Why they like these films, helps me create my films so that they

will like it too.

Very all rounded people.They have a lot of interestsand are very creative, like my target audience. This helps metarget my audience by as I can make characters have similar interests so that the audience can relate to them.

This helped me shape my main character by finding out what other people would want

him to be like.

A lot of variety with music taste,I know that my target audience likes lots of different genres of music but indie and rock are the main genres that listen to. This helps me know what kind of music to add in to my opening sequence.

The majority of people said they would rather go out with friends, which is very similar to my target audience. This helps shape my characters so that they are similar to my audience so that the film attracts my target

audience even more.

This helps me plan the plot of the film as I want it to go against many expectations as I want it to be unique. It also helps me know what to

include in my film too, such as ‘nothing cliché’.

The majority of people wait to buy the DVD and go to

the cinema to watch films.

This helps me know what to focus on the most in my opening sequence.

I think ‘Just another shot’ should be rated a

15 as some scenes might be inappropriate for under 15’s and the films target audience

is 15+.

•STRONG VIOLENCE. •FREQUENT STRONG LANGUAGE. •PORTRAYALS OF SEXUAL ACTIVITY. •STRONG VERBAL REFERENCES TO SEX. •SEXUAL NUDITY. •BRIEF SCENES OF SEXUAL VIOLENCE OR VERBAL REFERENCES TO SEXUAL VIOLENCE.

•DISCRIMINATORY LANGUAGE OR BEHAVIOUR. •DRUG TAKING (drug taking may be shown but the work as a whole must not promote or encourage drug misuse).

AUDIENCE PROFILE.FILMS MY AUDIENCE ALSO LIKE:

• 500 DAYS OF SUMMER • NICK AND NORAHS INFINITE PLAYLIST • AMELIE • THE GREAT GATSBY • FIGHT CLUB • THE NOTEBOOK • ADVENTURELAND • THE BOAT THAT ROCKED • RUBY SPARKS • SILVER LININGS PLAYBOOK • PERKS OF BEING A WALLFLOWER • THE HELP • DON JOHN • ANY INDEPENDENT FILMS • FRENCH FILMS.

TWO VIEWS OF THE SAME USERDemographic overview

• Female.• Age 15-21.• Still in education.• No income or minimum wage.• Part time job.• Middle Class

Psychographic overview

• Well educated• Has a big social group• Very creative.• Cultured• Loves Music.• Loves to go out with friends• Likes reading • Goes on social media such as

Tumblr and Instergram• Buys clothes from Urban Outfitters,

Topshop, thrift shops and second hand/ charity shops.

• Enjoys photography.

This is Marla Clarke. She is 17 years old and is studying photography, English literature, psychology and art for A-Level. She lives in Highgate in North London. She is predicted high grades in A-Level, especially in photography and art as she is very artistic and creative. On the weekends she goes to parties, gigs and clubs with her friends. She is well balanced between her social life, her school work and her family. She is very fashionable, some people would label for style ‘hipster’. She is into bands such as Arctic Monkeys, Warpaint, James Blake, The Libertines, Swim Deep, Alt-J and David Bowie. She volunteers at Oxfam every saturday and really enjoys it. She is hoping she can help out at Glastonbury with oxfam this year. She likes all kinds of films, she watched dramas (such as The Help), Thrillers (Fight Club), romance (500 days of summer) independent films (Blue is the warmest colour) and French films (Amelie). She has a big collection of films at home, she never illegally downloads films and tries to find time to see them at the cinema. She watches channel 4 and E4 mostly. She watched TV shows like The Big Bang Theory, Friends, Skins, Misfits and Black Mirror.I think ‘Just Another Shot’ would attract her as it includes a lot of her interests such as photography and music. It is a romance that is not cheesy and cliché, which she prefers to the average romance. The main character is her ‘type’ of guy, the POV technique interests her as she likes something different and the story line attracts her as she can relate to it.