web2.0 presentation on lean startups
DESCRIPTION
TRANSCRIPT
@glusman
Beyond 2 guys in a garage
1
Lean startup lessons for any sized company
@glusman 2
@glusman 3
Meetup helps you meet the people you want to meet who are doing the things you want to do
@glusman
@glusman
the most likely
@glusman
95% of new initiatives fail à 5% success�
@glusman
95% of new initiatives fail à 5% success�
90% of new initiatives fail à 10% success�
2X odds of suc
cess�
+ Customer Discovery Interviews�+ MVP�+ Iterative Development �+ Usability Testing �+ Split Testing �+ 5 Why Analysis + Customer Advisory Board + Smoke Tests + etc
@glusman
Still fail 90% of the time �
@glusman
FAIL FAIL
FAIL FAIL
FAIL FAIL
FAIL FAIL
SUCCESS FAIL
@glusman
Not starting from scratch�WHY START FROM SCRATCH?�
@glusman
95% of new initiatives fail à 5% success�
90% of new initiatives fail à 10% success�
85% of new initiatives fail à 15% success�
2X �
3X �PIVOT: �
@glusman
95% of new initiatives fail à 5% success�
90% of new initiatives fail à 10% success�
85% of new initiatives fail à 15% success�
80% of new initiatives fail à 20% success�
75% of new initiatives fail à 25% success�
2X �
3X �
4X �
5X �
PIVOT: �
PIVOT: �
PIVOT: �
@glusman
Still fail 75% of the time �
1/4 1/10 vs.
@glusman
WHAT WOULD YOU DO IF YOU ASSUMED YOU WOULD FAIL?
@glusman
RUN INTO A BUZZ SAW AS FAST AS WE CAN�
@glusman
GO AFTER THE THINGS THAT WILL CAUSE US TO FAIL AS FAST AND OFTEN AS WE CAN �
@glusman
MALKOVICH BIAS:
THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO
@glusman
Watching people use the stuff you build, is the best way to confront the Malkovich Bias
@glusman
Shifts the conversation from how I would use the website to how this user uses the website
@glusman
“That was humbling” - A developer after a session
@glusman
On pace to do 600-800 sessions this year
Will cost around $30,000 (less than 1 outsourced usability project)
@glusman
Test 2-3 days a week (t, w, th)
Setup tests prior to knowing what will be tested
Recruit participants from community and through recruiter (compensate for their time)
Use gotomeeting to broadcast sessions to developers
Use silverback to record
Do remote tests via gotomeeting
Follow each session with discussion & notes/video
@glusman
“This Group meets the first
Saturday of every month “
@glusman
“This Group meets the first
Saturday of every month “ “This Group
meets the first Saturday of
every month “
“This Group meets the first
Saturday of every month “
“This Group meets the first
Saturday of every month “
@glusman
DO try this at home….
1. Give team direct access to customers
2. Look for boulders in the road
3. Substitute frequency for precision
4. Strip out costs wherever possible …but be willing to trade money for time
5. Have discussions
6. Launch & learn
7. Do as much as you can in low tech way, then scale
