Customer Development & Lean Startups, Алексей Черняк

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  • Customer Development & Lean Startups -, ex- Groupon Russia uchinovoe.ru - biznesmodeli.ruAlexey@biznesmodeli.ru

  • alexey@biznesmodeli.ru-, . Groupon Russia (darberry) / uchinovoe.ru biznesmodeli.ru (, , )C 2009- , Customer Development , Lean, Kanban, ERP 2003-2008 . 21 ( , ) Stanford EMBA

  • . .

  • . , , ? / $10k 6 . WhatsApp . 0 . 1 .

  • . , , ? $100k 12 . Wordpress $100 1 .http://school.darkside.vc/

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    , !

  • Lean? %

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  • 99,9 % -

    99 %1% Time

    Value Added

    Waste (Muda)

  • Lean Startup . , .

    (pull) (push)

    . , , ..

  • . The Four steps for Epiphany (Steven Blank) \,

    6-12 -------------------

    ----------------

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  • Customer Development

  • 1 =

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    $500 $20000 $20 000200 50 10

  • 1- hh, avito, youdo facebook

  • . . HADI

  • HADI

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    MVP 0.1MVP 0.2MVP 0.3

  • , 10 . . : [ ] [ 1, 1], [ ] [ . ] , [] [ ] * [ ] = [] 1- 20% . () 50%, 30% / 10%

  • (buyer personas)

  • AirBNB ? trello: https://trello.com/b/3qHk9RmF/airbnb

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    , 1-2 . . 150 . . 1- :50 . 50 . 30 . 10 . 10 .

  • , - :

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  • Buyer Persona Journey ?

  • Techcrunch.com Siliconrus.com Biznesmodeli.ru - + paulgraham.com - ( ) Lean Startup (Eric Ries)4- ( )4 ( ) ( ) ( )Adele Revella Buyer Personas ( MVP 1- ). Yandex Tolstoy Camp Harvest # YCombinator, ,

  • ? -, ex- Groupon Russia uchinovoe.ru - biznesmodeli.ruAlexey@biznesmodeli.ru 101

    http://biznesmodeli.ru/biznes-101/

    3 - 15

    (2 .) B101HSE

    + - skype 30 .

    - 23.00

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