startup bootcamp lean marketing for startups
TRANSCRIPT
April 2016Hayut Yogev, CEO Gaia-VSM
Lean Marketing for startups The core elements to focus on to get results
Brand PerceptionRevenues & Sales
ערך החברה מתבטא בכסף ובתפיסת המותג
Marketing definition
Marketing perception
The three stages of Marketing
6Gaia VSM LTD confidential
All rights reserves
The Challenge
Innovative Technology
“….it was working forward from the
technology instead of working backward
from the business results you're trying
to achieve."*
The year 2008
Do #1
Determine an accurate Market Strategy, based
on your target market behavior, make sure it’s
correct, and stay in focus
Do’s and Don’ts
What is a Market Strategy?
A process that can allow an organization
to concentrate its limited resources on the greatest
opportunities to increase sales and achieve
a sustainable competitive advantage
(Wikipedia)
Strategic Analysis Market Mapping
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What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model
Do #2:
Plan your marketing activities based on the
“location” of your target market, and focus on
the activities that will bring you to results.
Do’s and Don’ts
Two basic questions that must be answered prior planning
the marketing activities:
1. Where is our target market and potential clients?
2. How will we reach them?
Marketing Activities
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LUMOS GLOBAL VISION
We believe that every family and,
most importantly, every person
has a basic right to an abundance
of safe electricity.
It is an essential condition for
quality of life and for better living.
We believe that the only way to
reach scale is through
commercially viable investments.
?איך משיגים את שיתוף הפעולה של המדיה
http://tech.co/case-study-how-one-startups-press-release-went-viral-2012-05
http://www.youtube.com/watch?v=-QFa3Kkl1tk
CellMiningMarketing and branding
activities
Booth
T-Shirt
Brochure
Postcard
Landing Page
Website
Social Media
Twitter LinkedInFacebook
Social Media
You Tube Google +
More Activities..
• PR
• Pitch
• Schedule meetings
• Business card
• Writing posts
• Etc..
Do #3:
Whatever the activity, set 2-3 goals to achieve.
Even if the outcome is not familiar to you
Do’s and Don’ts
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Don’t #1:
Do not jump from one idea to another.
By staying persistent and maintain consistency
you’ll get to better results.
Do’s and Don’ts
Consistency. Consistency. Consistency
Don’t #2:
Do not count on people from inside the
organization to do marketing as an extra.
Find the right supplier that will do it
appropriately.
Do’s and Don’ts
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Marketing activities
Designers
Adobe MAX
Social Networks
Newsletters
Blogs
Etc…
Gift cardsMailing
lists
PR
Webinars
Online Adv’
Internet magazines
Don’t #3:
Don’t ever stop asking questions
And think lean…
Do’s and Don’ts
Always keep one step ahead…
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1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
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