@TwitterAds | Confidential

The Best Tweets

How do you know if you’re successful?- Check your Timeline Activity Dashboard to see if

people are retweeting or favoriting your Tweets

- Create special Twitter-only promotions to bring in new customers or bring regulars back more often

- Ask your customers: Are they following on Twitter?

Smart and witty: People respond to content that is entertaining and clever. Play off trending topics, current events, and breaking conversations.

Conversational: A genuine, approachable tone goes a long way. Try to avoid ‘ad-speak’ and use relatable language. Over time, your Tweets will convey your own voice and style.

Fresh and timely: The real-time nature of the platform creates a short shelf life for content so Tweet often and about relevant topics.

Tweet something sharable: Users come to Twitter to discover. Include a photo, ask a question, share a video, or even add a quote.Understand why people share things to create better Tweets.

Ask, listen and respond: Ask your followers questions to glean valuable insights. Listen for constructive comments and suggestions about your business. Show them you are listening by responding back in real time.

Demonstrate wider leadership and know-how: Reference articles and links about the bigger picture as it relates to your business.

The right content converts people into customers and turns customers into advocates. Follow these simple best practices to craft the perfect Tweets:

Ben & Jerry’s @cherrygarciaSeems like everyone's mouths are watering for Schweddy Balls, our latest limited batch flavor. :) http://ow.ly/6omOM

Whole Foods Market @WholeFoodsMemorial Day is coming up, which means backyard BBQs and celebrations in the park! RECIPE INSPIRATION: http://bit.ly/JrLZFj 

21st Amendment @21stAmendmentHey San Francisco we are so close to opening our pub at 4PM today after our five day "renovation" project. #loveyou pic.twitter.com/kckc5NFQ

Schmendricks @Schmendricks@josh_leskar Thanks! But more importantly, congrats on the win! Hide conversation

Josh Leskar @josh_leskarFINALLY! A real bagel in San Francisco. Thank you @Schmendricks - the team loved them! (and we won!)

Monday: Special

Promotions

Tuesday: Behind the

Scenes

Wednesday: Helpful Tips

Thursday: Media

Spotlights

Friday: Focus on followers

Barista Bar @baristabarAnyone having a “Case of the Mondays”? Let us know what movie that’s from for 30% off your coffee! #happymonday

Barista Bar @baristabarCheck out our tutorial on making the perfect latte. Please RT and share! #latte t.co/34fkd9

Barista Bar @baristabarWe need your help! What should we call our new espresso drink? Best answer gets free espressos for a month! #espresso t.co/falO934

Barista Bar @baristabarThis might be our favorite “latte flower” photo from longtime customer @ehchkay pic.twitter.com/uif843D

Barista Bar @baristabarCheck out our rockstar barista @brownday’s favorite methods of grinding his beans: pic.twitter.com/hHj89AL

A Week On TwitterAn example of what a week on Twitter looks like

The Top 10 Best Performing Tweets included*:- 98% included links for deeper engagement

- 72% used hashtags to brand the conversation

- 70% featured new, up-to-minute content

- 40% used direct calls to action (“Click here”)

* Twitter internal data

@TwitterAds | Confidential

PROFILE TIPS:• It is best to use a clear, high resolution image of your

brand’s logo or personality. Make sure that it is recognizable when it is scaled down to 48x48 pixels.

• Not a designer? Check out Themeleon (colourlovers.com/themeleon/twitter) to instantly create a custom background for your profile.

The Best Twitter ProfilesYour Twitter profile is your destination for followers and non-followers to discover more about your brand. Follow this checklist to make sure you are making the most out of yours

Profile Checklist:Profile Photo: Upload an account avatar that best represents your brand or company. Remember: this is your identity on Twitter so use an image that easily recognizable!

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Profile bio: Use your real name so followers can easily find your business. Your @username should be recognizable and case sensitive for compound names. Write a short, creative profile bio about what your business is about.

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Background image: Use a creative background image that represents your brand. (800k max file size)

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Fresh, engaging Tweets: Post new Tweets 3-5 times a day to stay engaged with your followers. Use strong call to actions with links for deeper engagement. Tweet photos, videos, and other rich media!

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