Twi$er  Tips,  Tricks,  &  Best  Prac2ces  

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•  Tweet  -­‐  your  posts  •  Retweet  (RT)  -­‐  when  you  repost  something  from  

another  person  •  Modified  Tweet  (MT)  -­‐  when  you  share  someone  

else’s  tweet,  but  make  edits  to  include  your  own  thoughts  

•  Trending  Topic  (TT)  -­‐  discussed  by  many  people  at  one  @me  

•  Direct  Message  (DM)  -­‐  a  private  message  that  you  send  to  a  follower  

•  Handle  –  the  name  you  choose  to  represent  yourself  on  TwiDer  

Terms  

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Tips  •  Write  a  clear  descrip@on  of  yourself  in  your  TwiDer  bio,  

include  album  pre-­‐order/buy  links  •  Pin  an  important/informa@ve  tweet  to  the  top  of  your  

page  (album  pre-­‐order/video  premiere)  

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•  Authen@c  content,  content  with  links,  retweets,  photos,  and  videos  

•  Engage  your  fans  by  replying  to  their  ques@ons  and  comments  

•  Unless  you  use  a  handle,  the  likelihood  of  that  person/brand/publica@on  seeing  your  tweet  is  slim.    Tagging  allows  people  to  know  when  they  have  been  men@oned  and  flag  a  tweet  they  may  want  to  retweet.  

•  Timing  will  depend  on  your  audience,  purpose,  and  objec@ve.    It  is  best  to  tweet  3-­‐5  @mes  a  day  

•  There  is  a  reason  for  the  140  character  limit  

Do’s  Mix  up  your  posts  with  an  array  of  tweets  

@  Reply  

Tag  other’s  handles  in  tweets  and  replies  

Plan  your  tweets  and  tweet  oWen  

Keep  tweets  short  and  sweet  

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•  Excessive  selling,  self-­‐promo@ons,  and  retwee@ng  will  cluDer  people’s  feed  and  turn  them  off  from  what  you  have  to  saying  

•  TwiDer  has  its  own  voice  and  should  not  be  linked  with  other  social  networks.  

•  If  something  has  a  link  make  sure  you  include  it  within  the  post  

•  Hashtags  can  be  a  useful  tool,  but  use  them  sparingly.    Regularly  including  three  or  more  hashtags  in  your  tweets  means  people  will  probably  start  overlooking  them,  because  they  tend  to  look  like  spam  and  are  harder  to  read  quickly.  

Don’ts  Overdo  it  

Link  to  other  pla]orms  

Use  too  many  hashtags  

Share  important  news  without  a  link  

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•  TwiDer  allows  for  posts  tagging  retailers  and  linking  to  releases,  sales,  or  promo@ons  

•  Posts  should  only  tag  one  retailer  at  a  @me  •  Posts  tagging  iTunes/Apple  Music  should  include  a  

photo  or  video  in  order  to  be  eligible  for  a  retweet  

Retail  

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New  Features  

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•  Rich  media  has  become  increasingly  important  on  TwiDer  

•  Photos  are  now  uncropped  in  the  @meline,  making  them  more  immersive  

•  TwiDer  has  introduced  enlarged  mul@-­‐photo  displays  as  well  

Uncropped  Photos  

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•  iOS  and  web  now  have  muted  auto-­‐play  for  na@ve  videos,  GIFs,  and  Vines  

•  Clicking/tapping  causes  full  screen  video  with  sound  to  pop  up  

•  Videos  now  appear  larger  in  your  @meline  

Auto-­‐playing  Video  

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•  iOS  now  has  muted  auto-­‐play  for  Periscope  broadcasts  in  the  @meline  and  profiles  

•  Clicking/tapping  causes  full  screen  video  with  sound  to  pop  up  

•  Comments  and  hearts  can  be  viewed  within  TwiDer,  but  adding  comments/hearts  remains  a  Periscope-­‐only  feature  

Periscope  Integra2on  

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•  iOS,  Android,  and  desktop  now  have  the  ability  to  create  two-­‐choice  polls  

•  Vo@ng  is  anonymous  and  remains  open  for  24  hours  •  To  get  the  public’s  opinion  on  anything,  just  select  the  

poll  icon  within  the  compose  box  

Polls  

twiDer.com/orchtweets  

facebook.com/theorchard  

linkedin.com/company/the-­‐orchard  

The  Orchard  and  its  logo  are  registered  trademarks  of  Orchard  Enterprises  NY,  Inc.  All  Rights  Reserved.  All  other  trademarks  not  owned  by  the  Orchard  Enterprises  NY,  Inc.,  its  parent  or  affiliates  that  appear  herein  are  the  property  of  their  respecBve  owners,  who  may  or  may  not  be  affiliated  with,  connected  to,  or  sponsored  by  Orchard  Enterprises  NY,  Inc.,  its  parent  or  its  affiliates.  

Thank  You!  See  you  later