10 best practices: twitter for rehab therapists

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© 2013 WebPT, Inc. webpt.com | 866.221.1870 TWITTER 10 TIPS FOR REHAB THERAPISTS

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Make the most of your time on Twitter with these helpful tips on how to market your rehab therapy practice on one of the world's biggest social media networks.

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Page 1: 10 Best Practices: Twitter for Rehab Therapists

© 2013 WebPT, Inc. webpt.com | 866.221.1870

TWITTER

10 TIPS FOR REHAB THERAPISTS

Page 2: 10 Best Practices: Twitter for Rehab Therapists

BASIC

RULES

KEEP IT SIMPLE WITH THESE

Page 3: 10 Best Practices: Twitter for Rehab Therapists

Listen first

Talksecond

1

2

Page 4: 10 Best Practices: Twitter for Rehab Therapists

Before you jump in, find out how your peers, clients, and industry insiders are using Twitter. Here's how to get started:

Do a quick search for your name and your business name to see what people are saying about you on Twitter.

Find relevant hashtags to see what your peers are saying about rehab therapy.

Here are a few to get you started:

● #SolvePT● #SocialPT● #PhysicalTherapy● #OccupationalTherapy● #SLPeeps● #BizPT

Page 5: 10 Best Practices: Twitter for Rehab Therapists

Identify Your GOAL3

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Connect with fellow therapists and physicians?

You'll get more out of your Twitter experience if you have a specific goal in mind.

What's your main purpose on Twitter?

Provide your customers with support?

Stay on top of news and industry trends?

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4SHARE

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Share industry news, rehab therapy how-tos, updates for your clients, and anything else relevant to you and your profession.

@BigDawg: Good news! Dogs allowed on couch. @SmallerDawg: Great info;

See you there! RT @BigDawg: Good news! Dogs allowed on couch.

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Ask Questions 5

Ask questions of your followers to learn their top concerns, identify opportunities to improve your customer service, and show that you are listening.

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RESPOND@Duck1 thanks for the RT!

@RealDuck you're welcome. Have a great weekend!

6

Respond to compliments and criticisms promptly, professionally, and in real-time.

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REWARD YOURFOLLOWERS

7

Page 12: 10 Best Practices: Twitter for Rehab Therapists

Tweet special offers, time-sensitive deals, and insider

scoops to your followers to make them feel LOVED.

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GO

TEAM

SUPPORT

!

Page 14: 10 Best Practices: Twitter for Rehab Therapists

Retweet, favorite, and mention great tweets posted by your followers and peers. It's a

good way to SUPPORT the profession and show that you are part of the community.

Page 15: 10 Best Practices: Twitter for Rehab Therapists

Establish your

VOICE

Think about how you'd like to be perceived on Twitter. Are you scholarly and professional, fun and carefree, or (we recommend) somewhere in between?

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Be a LEADER

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10

Build credibility by becoming a go-to resource for your followers. It's the first step to becoming a thought leader in your industry.

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For a more serious

discussion on

thought leadership

Page 19: 10 Best Practices: Twitter for Rehab Therapists

What Next?Follow us on Twitter:

Like us on Facebook:

Connect on LinkedIn:

@WebPT

Facebook.com/WebPT

Linkedin.com/company/webpt

Guess What Else?

MORE SLIDES(this is a link)

Check out our blog: WebPT.com/resources/blog

Page 20: 10 Best Practices: Twitter for Rehab Therapists

Want More?Top 10 Blog Posts on

Using Social to Market Your Practice

(you can click on this one, too)

WebPT believes in empowering the rehab community to achieve greatness in therapy practice. That’s why we created an intuitive, web-based electronic medical record software and combined it with exceptional, comprehensive practice management services. WebPT gives therapists peace of mind, so they can get back to what truly matters—their patients.