best practices for retargeting on twitter
DESCRIPTION
Twitter gives over 255 million monthly active users the power to share ideas and information instantly, and that often includes brands. With Twitter’s introduction of tailored audiences, marketers have a new way to use their website data to serve engaging direct-response ads to reach Twitter’s global audience. Now that 78% of Twitter’s users are active on mobile, running retargeting on Twitter has become an essential way to reach site visitors across devices. Join AdRoll Product Specialist Kelly Eng and Product Manager Peter Clark to get indispensable best practices for setting up successful campaigns on Twitter: Campaign strategy and audience segmentation for Twitter tailored audiences Advanced cross-device tips Performance benchmarks and use cases Case studies from top-performing brands Chubbies’s strategy for driving ROI with AdRoll on Twitter How to get free product access through AdRollTRANSCRIPT
Meet the Speakers
Kelly EngProduct Specialist
Peter ClarkProduct Manager
AGENDA:1. AdRoll and the Value of Retargeting 2. Introduction to Twitter Ads
3. Use Cases and Customer Success Stories
4. Q&A
AdRoll is the Global Leader in Retargeting
20,000+ Customers
Agency Partnerships
Promoted content on Twitter
AdRoll brings retargeting expertise to Twitter
Marketers have been leveraging purchase intent for years
Modern Furniture
Marketers have been leveraging purchase intent for years
AdRoll leverages the purchase intent data from your website
Web Retargeting
Facebook Retargeting
AdRoll brought web retargeting to the masses
Twitter Retargeting
Web Retargeting
Facebook Retargeting
Twitter Retargeting
AdRoll Retargeting SolutionsAdRoll supports the largest amount of advertisers on FBX
Web Retargeting
Facebook Retargeting
Twitter Retargeting
AdRoll Retargeting SolutionsAdRoll was the first retargeting-focused company on Twitter tailored audiences
Diving into Twitter retargeting
Reaching your customers where they’re most engaged
Twitter: A new channel for retargeting
Twitter’s mobile users are more engaged
78% of Twitter’s active users are on mobile
Mobile is quickly becoming the most important channel for reaching users
Twitter has custom ads to solve for different marketing objectives
Mobile App Card Lead Generation Card
Website Card
How AdRoll’s Retargeting WorksStep 1
Collect the cookie IDs of shoppers on your site
How AdRoll’s Retargeting WorksStep 2
Analyze the data and divide users into targetable segments
How AdRoll’s Retargeting WorksStep 3
Serve a relevant Tweet to shoppers
Rock/Creek increased engagement by 255% with AdRoll
► 6.29% engagement rate on Twitter retargeting (versus 2.8% engagement rate on Twitter interest-based targeting)
► Lowered Cost Per Click to $0.45
“Twitter Retargeting with AdRoll was the real success in driving engagement and
conversions. It’s been extremely cost- efficient with CPCs notably lower than our
average CPCs in display and across other Twitter products.”— Mark McKnight, Marketing and Creative Director at Rock/Creek
How Bonobos Leverages Twitter Lead Generation
1. User engages on website
3. User redeems coupon and gives email address
2. User is served lead generation card
Hipmunk Drives Mobile App Installs
1. Traveler books flight on Hipmunk.com 2. Retarget user
across devices with Mobile App Install Ad
3. User converts within Hipmunk mobile app
Introducing Self Service and Promotional Offer for Q3
Now customers of any size can sync their segments over to Twitter.
Monthly Pricing: Greater of $50 or 10% of media spend
Promotion: Customers can try it free through the end of Q3
Syncing AdRoll segments to Twitter
is easy
1. Place the AdRoll SmartPixel2. Build out audience segments3. Sync segments over to Twitter by placing
Twitter handle in the AdRoll self-serve UI4. Launch campaign in Twitter, targeting your
AdRoll segments
Questions?
Q&A with Peter Clark, Product Managerand Kelly Eng, Product Specialist
Thank You!