twitter chat best practices
TRANSCRIPT
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Twitter Chat Best PracticesNovember 2011
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Twitter Chat Philosophy
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Definition
• An online discussion which uses Twitter as a singular source of discussion
• Anyone with a Twitter account can participate
• Chats are completely open to the public to chime in or listen
• Hashtags (the symbol “#” followed but a designated word/words) are used to show a continuous flow of chat
• Applications such as TweetChat.com and TweetDeck allow you to search for the hashtag to view stream
Twitter Chat
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Best Practices
• Creating and populating the same hashtag for regularly scheduled chats over time is the best way to continue the conversation
• Oftentimes, having a moderator helps create a smooth running chat
• Using the initial “Q” for questions (usually predetermines) and “A” for answers helps keep the chat running smoothly
• For more than one question, use “Q1” “Q2” and “A1” “A2” to coordinate questions with answers
Twitter Chat
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Integrated Invitations
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A centralized source of information
• A free service that enables us to create an e-vite for each Twitter chat and distribute electronically to a targeted list
• Integration with social media platforms allows attendees to share information easily with friends and followers
• Metrics in the backend allow tracking of RSVPs and waitlists
Event Brite
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Clearly states time & date of chat
Provides additional information on the chat and the organization who is providing/overseeing the chat. Clearly states hashtag
Social media integration allows for each social media sharing. Great feature to increase participation
Calendar feature allows attendees to easily add to Outlook or Google Calendars
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Event Invites
• Event invites created within Facebook pages allow attendees to set up reminders and invite their fellow Facebook friends
• Open wall allows attendees to interact prior to Twitter party to build excitement
Clearly states time & date of chat
Shows who has been invited and who is attending
Prominently displayed URL allows attendees to view more information
• Eventbrite creates a URL which may then be shared across different website and blog platforms
• After the Twitter Chat, it is helpful to post a transcript or recap of the Twitter chat for participants to review and share with their readers
• This also provides an additional piece of shareable media for participants
Website/Blog Placement
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Contents are proprietary and confidential.
Hashtags
• Using the same hashtag for a regularly scheduled chat allows the conversation to continue even during the “off hours” of the chat
• Hashtags allow the creators of the chat to collect the tweets from the chat for archiving
• Next slide contains a list of regularly scheduled healthcare related Twitter chats and their hashtags
The Importance of Hashtags
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A List of Healthcare Related Twitter Chats
The Importance of Hashtags
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Contents are proprietary and confidential.
Thank youQ&A
• http://mnama.blogspot.com/2011/11/five-steps-to-successful-twitter-chat.html
• http://socialfresh.com/twitter-chat-how-to/
• http://www.eventcoup.com/top-10-twitter-chats-for-event-planners
Additional Resources to Consider
Contents are proprietary and confidential.
Contents are proprietary and confidential.