how to run a twitter chat
TRANSCRIPT
How to run a twitter chat
Elja Daae
tbisaacs, flickr
Goal: get you started on the pathto a thriving twitter chat
11:00 - 12:00 1. Twitter chats: what & why12:00 - 13:00 Exercise: finding hashtags, users and influencers13:00 - 14:00 Lunch 14:00 - 15:00 2. How to start your twitter chat15:00 - 16:00 Exercise: we participate in our own live twitter chat 16:00 - 17:00 3. How to prepare for succes 17:30 - 18:00 Exercise: Planning for succes
Agenda
#Elja
www.eljadaae.nl
@elja1op1 #blogchat
twitter chat #blogpraat
Twitter:Accounts?Experience?Likes/dislikes?
1. Twitter chats
The power of hashtags
#
“A HTML-activated device thatallows Twitter users to sort their
feeds by topic.”
The first hashtag
“These things are for nerds. They’re never going to catch
on.”Twitter
Hashtags
Hashtags
http://www.nbc.com/the-‐tonight-‐show/hashtags
Hashtags #dtv
Hashtags = power
Hashtags2
#IstandwithAhmed
Important developments. Like:
http://mashable.com/2015/07/13/instagram-‐food-‐infographic/#Glo4tiTmh8qG
Hashtags help people findinformation & each other
#
Twitter chats
An online conversationhappening around a predetermined hashtag at a predetermined time
#blogpraat
#ttot
#blogchat
#bufferchat
can help you build a communitycan help you build your brandhelp grow engagementhelp show you’re human
help your community find answershelp your community enjoy themselveshelp your community connect with other
Twitter chats:
#blogchat
organizer
organizer
second account
organizer
audience
hashtags
target audience
Relevant topics
(help people find your chat)
#TTOT: travel talk on twitter
#TTOT
community input
#TTOTcommunity
sponsor?
mentions = community
industry
industry
“use thetag duringtheweek”
no yes/no questions
moderating your
community
actively involvecommunity
Being conversational
moderator sets the toneof voice
context (new followers)
Being conversational
Being conversational
Corporate account
Being conversational
1. Determine audience
2. Find local/relevant: • chats• hashtags• influencers
Goal: initial list of resources & ideas to start yourchat
Assignment
2. How to start your twitter chat
• Publish landing page: info on hashtag, purpose, how-to & rules• Decide on a subject• Broadcast your intention & the subject• Prepare questions• Have a list of links & content ready (guest info, subject info, visuals,
statistics, tips, articles that my be useful for participants)• Involve influencers, colleagues, fans• On the day, count down to create buzz• Set up your screens, including a way to see your mentions & DM's
Preparation
• Announce the kick-off• Welcome participants• Introduce yourself & colleagues• Have others introduce themselves• Link to the house rules and event page• Introduce the subject and your intention to ask the first question• Be conversational• No commercial messages!• Welcome newcomers• Retweet or ‘+1’ – mindful of regular followers & context• Respond to particpants• Share what you know• Moderate off-topic discussions, critical remarks, spam, etc.• Favorite the tweets you want to save
Ready, set, go!
• Add participants to a twitter list• Check tweets that went unanswered• Check your mentions & follow-up• Thank people personally• Put together a transcript, blog post, storify, etc• Tweet out the link to the transcript• Repeat
Follow-up
Landing pages
domain name: claim
the url
Moderating
• make & break a twitter chat• lead by example• set the pace• keep things friendly & positive (safe)• look after newcomers• answer questions• address unwanted behavior• are responsible for the ‘operations’ of a chat
Moderators & hosts:
Announcing your chat
Announcing your chat
Announcing your chat
Mentionguest >
influencer
Announcing your chat
event promotion: hashtag = event tag
Kick-off
Help community get to knoweachother
use images to post
questions
Kick-off
Help community get to knoweachother
Kick-off
Welcome newcomers
Welcome newcomers
Check forquestionsand assignsomeone toanswer
Welcome newcomers
Help peopleby linking toyour landing
page
Posting questions
Questionsdetermineanswers!
Questionsdetermineanswers
Posting questions
Questionsdetermineanswers
Posting questions
Retweet like a pro
Retweet like a pro
Wrap-up
Wrap-up
Wrap-up
Wrap-up
Announce next topic &
date
Wrap-up
Try-out:• hashtag #trivelja• tweetchat.com• personal twitter account• make sure you start your tweet with an @name• optional: delete tweets afterwards
Assignment
3. How to prepare for succes
1. Build a community2. Make your corporate account feel personal3. Use images4. Guest hosts & influencers5. Leverage your chat by follow-up6. Tools
Driving succes
• Be conversational• Participate in twitter chats• Post content with relevant hashtags• Post content that’s helpful, inspiring, etc.• Follow people out of interest• Help & engage
1. Build a community
😉
Make it personal
(tip: claim your chat account!)
Build a community
2. Use images
Use images
Announcing your chat
3. Guest hosts & influencers
• Guests: official involvement• Influencers: semi-official involvement
Why?• Amplify your chat’s reach• Help you provide relevant content• Help your guest expand their reach
Guest & influencers:
Guests
Guests
Guests
Influencers
4. Follow-up
Wrap-up
Storifytranscript of favoritetweets
Embedded tweets
Embedded tweets
Be a resource!
5. Tools
Retweeting on twitter
Looks like this in tweetchat
Click on the second retweetbutton
Add text to retweet
Prepare for succes:1. Set goals2. Define audience3. Set hashtag4. Find team5. Make landing page6. Claim twitter account/domain name7. Set schedule8. Plan subjects & guests9. Find (make) relevantcontent10. Plan tweets
Assignment
www.eljadaae.nl
@elja1op1
@eljakdaae
Facebook.com/marketingadvies
LinkedIn: Elja Daae
Google+: Elja Daae
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