top 11 twitter tools and twitter best practices - brandhackers presentation
Post on 17-Oct-2014
18.455 views
DESCRIPTION
This presentation on Twitter for Business, including the top eleven Twitter tools and the top eight best practices, was presented at the Brandhackers event in New York City in May 2009. This is an annotated version for sharing here. Presented by David Berkowitz, @dberkowitz on TwitterTRANSCRIPT
Twitter for Business
David BerkowitzDirector of Emerging Media360i@db k it@[email protected]
Get Yer 2 Characters Right Here
360i /t itth t d 360i.com/twitterpovshortyawards.com
22www.360i.com
Agenda
• Introduction
11 T itt t l • 11 Twitter tools
• Best Practices
33www.360i.com
Introduction
4
My Trip to Texas: April 2009
5
I took a trip to Dallas in April 2009p
6
I got to spend sometime with the in-laws…
7
…and Nanny…
88www.360i.com
…and of course my wife
99www.360i.com
My in-laws kept wanting to talk about this Twitter thing
1010www.360i.com
to talk about this Twitter thingthey kept hearing about
They made me think
1111www.360i.com
constantly about Twitter
Okay, I was really thinking
1212www.360i.com
about Sprinkles Cupcakes
And eating quite a few too,along with Dr Pepper
(the kind with cane sugar)
1313www.360i.com
So my wife and I went to the source:
1414www.360i.com
the Dr Pepper Museumand Free Enterprise Institute
in Waco, Texas
1515www.360i.com
Signs for Twitter were EVERYWHERE,even in the elevator
1616www.360i.com
They even encouraged sharing photosWith “TwitPic photo ops”
The secret flavor in Dr Pepper is…
!!
Was Twitter the secret ingredient
1717www.360i.com
Was Twitter the secret ingredientIn Dr Pepper?
I was ready to believe it
And then worlds collided:My mother-in-law
followed me on Twitter!
1818www.360i.com
Her first tweet also pluggedher business account –she had her hands full
1919www.360i.com
In no time, the Twitterobsession was on in full force
2020www.360i.com
The Top 11 Twitter Tools
21
Top 11 Twitter Tools
1. Twitter Search
2. Twist
7. TwitPic
8. HootSuite
3. TweetMeme
4. Bit.ly
9. Seesmic Desktop
10.Twitterfon4. Bit.ly
5. Mr. Tweet
6 Topify
10.Twitterfon
11.Troy’s Twitter Script
6. Topify Generally speaking, the tools are listed
in order of ease of use;;the second column is
more advanced
2222www.360i.com
1. Twitter Search: Monitor Trends and Brands
Twitter Search is essential for
2323www.360i.com
following trends andreviewing brand strength / activity
(search.twitter.com)
1. Twitter Search: Now on Twitter.com
T itt S h Twitter Search appearson one’s Twitter.com
home screen;Saving searches is
2424www.360i.com
gespecially useful
1. Twitter Search: Advanced Search
search.twitter.comdoes offer added functionality
2525www.360i.com
does offer added functionalitylike advanced search
2. Twist: Chart Twitter Buzz
Create comparative graphs
2626www.360i.com
Create comparative graphsof trends in Twitter mentions
at twist.flaptor.com
3. Tweetmeme: Track Twitter Trends
Tweetmeme.com is really greatfor viewing the most tweeted links;
2727www.360i.com
for viewing the most-tweeted links;never miss a hot trend, link, or meme!
4. bit.ly: Shorten and Track URLs
URL shorteners save space
2828www.360i.com
URL shorteners save space,and www.bit.ly does a great job –
it saved 33 characters here
4. bit.ly: Shorten and Track URLs
Bit.ly also has great trackingfor clicks, referring sites,
and users’ locations
2929www.360i.com
and users locations
5. Mr. Tweet: Find New People to Follow
MrTweet com will recommend
3030www.360i.com
MrTweet.com will recommendrelevant new people to follow
6. Topify: Manage Email Notifications
Topify.com provides detailedinformation about who follows you
3131www.360i.com
information about who follows youvia email alerts
6. Topify vs. New Twitter Alerts
Twitter now does this too,
3232www.360i.com
but Topify has MUCH more infoabout your followers
7. TwitPic: Upload Mobile Photos
Once you register with TwitPic com
3333www.360i.com
Once you register with TwitPic.com,you can send camera phone photos
to Twitter via MMS
7. TwitPic: Upload Mobile Photos
3434www.360i.com
I followed orders at the Dr Pepper Museum
8. HootSuite: Manage Multiple Accounts
HootSuite.com comes in handy
3535www.360i.com
when you have multiple Twitteraccounts to manage,
like personal and business tweets
9. Seesmic Desktop: Put Twitter on Your PC
Go to desktop seesmic com
3636www.360i.com
Go to desktop.seesmic.comto manage Twitter action
(and Facebook updates) on your desktop
10. Twitterfon: Tweet from iPhone / iPod Touch
If you tweet fromyour iPhone or yiPod Touch, try
Twitterfon.com –lots of featuresand it’s free!and it s free!
3737www.360i.com
11. Troy’s Twitter Script: Tweety Steroids
3838www.360i.com
Troy’s Twitter Script makes lots ofenhancements to Twitter.com
3939www.360i.com
Here’s a “before” picture –what Twitter looks like normally
4040www.360i.com
Here’s the “after” version with Troy’s;notice how the URL is now spelled out
4141www.360i.com
Another “before” screen shot…
4242www.360i.com
And “after” – Troy’s showsmultimedia right there on the page
4343www.360i.com
4444www.360i.com
Troy’s also shows conversationsstrung together, so it’s easier to follow
Two Steps: First Grease, Then Troy
Troy’s works for Firefox
Fi t d t i t ll th G k l iFirst you need to install the Greasemonkey pluginaddons.mozilla.org/en-US/firefox/addon/748
Then install Troy’s Twitter script
4545www.360i.com
y puserscripts.org/scripts/show/40617
Top 11 Twitter Tools
1. Twitter Searchwww.twitter.com / search.twitter.comwww.twitter.com / search.twitter.com
2. Bit.lywww.bit.ly
3. Twisttwist.flaptor.com
4. Mr. Tweet4. Mr. Tweetwww.mrtweet.com
5. Topifywww topify comwww.topify.com
6. TweetMemewww.tweetmeme.com
4646www.360i.com
7.
Top 11 Twitter Tools
7. TwitPicwww.twitpic.comwww.twitpic.com
8. HootSuitewww.hootsuite.com
9. Seesmic Desktop desktop.seesmic.com
10. Twitterfon10. Twitterfonwww.twitterfon.com
11. Troy’s Twitter Scripta) Install Greasemonkey (Firefox): a) Install Greasemonkey (Firefox): addons.mozilla.org/en-US/firefox/addon/748b) Install Troy: userscripts org/scripts/show/40617
4747www.360i.com
userscripts.org/scripts/show/40617
8 Best Practices
48
1. Be Authentic Write with a human voice
4949www.360i.com
2. Listen Pay attention to whatpeople are saying
See how quicklySprint respondedp p
to Kelly’s lost phonetweets
5050www.360i.com
2. Listen
As you can see,Kelly was beyondKelly was beyond
appreciative
5151www.360i.com
2. Listen
She’s even a more loyal customermore loyal customer
because of it
5252www.360i.com
3. Be Responsive
Monitor Twitter daily(or more) and respond(or more) and respond
whenever you can
5353www.360i.com
3. Be Responsive
Yet another !great response!
5454www.360i.com
4. Converse Talk to others
even when they’re nottalking specifically to youtalking specifically to you
5555www.360i.com
5. Quality over QuantityFocus on interesting posts,
with conversations and links,rather than constant updatesrather than constant updates
(@satisfaction posts infrequently but usually has something to say)
5656www.360i.com
6. Avoid Link Spam Some links to yoursites are fine,
but not in EVERY tweetbut not in EVERY tweet
5757www.360i.com
7: Rule of ~120 Make it easy for othersto ReTweet (RT) you
• Write tweets with room to be easily retweeted
Add 5 (f RT @ ) # f h i T itt d • Add 5 (for RT_ @, _) + # of chars in Twitter name + round up,subtract from 140
• dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120
5858www.360i.com
8. Stick Around Relationships and conversations arecentral to Twitter,
so plan for an ongoing engagementso plan for an ongoing engagementrather than a brief campaign
5959www.360i.com
8 Best Practices Reviewed
1.Be authentic
2.Listen
3.Be responsivep
4.Converse
5 Quality over quantity5.Quality over quantity
6.Rule of ~120
7.Avoid link spam
8.Stick around
6060www.360i.com
Thanks!
• David Berkowitz@[email protected]
• 360i:@360i / blog.360i.com
• My Blog:www marketerstudio comwww.marketerstudio.com
• 360i Twitter POVwww 360i com/twitterpovwww.360i.com/twitterpov
6161www.360i.com