PortfolioLindsey Moeller

ContactLindsey Moeller3414 E. Palace Ct.Nampa, ID 83687208.860.9689oak06003@byui.edu

Table of Contents1. Event Ad2. Logos3. Business Card4. Letterhead5. Brochure6. Flier7. Montage8. Web Page9. Photodesign

Event AdDescription: An ad createed completely in Microsoft Word, promoting an event.

Course, instructor, date: Communications 130Emily KunzMay 17, 2015

Programs used:Microsoft Word

Objectives:Comprehend image sizing.Find, scan and import a high-quality image.Create a full-bleed design.Choose a color scheme and typeface(s) that work for your message and audience.Learn to use only Word design features without using any Adobe programs, including Photoshop.

Process: I created this flier by first scanning a picture from a magazine and importing it into a Word document. I used tools in Word to create the triangles and finish my advertisement. I used the colors sur-rounding the handprints to choose the colors for the angles. I also picked a decorative font, Viner Hand ITC, that looked like it could have been scratched into the cave wall next to these hands.

LogosDescription: A logo created for a day spa.

Course, instructor, date: Communications 130Emily KunzJune 6, 2015

Programs used:Adobe Illustrator

Objectives:Create three different, original logos to fit a company or personal image that will appeal to the audience. Market research: gather opinions from at least ten people about which logo appeals most to them.Use only the Illustrator tools to create and draw your logos. Refine one logo with variations for color

Process: I created this logo in Adobe Illustrator. First I drew half a petal us-ing the pen tool. I then reflected a copy of it to get my initial petal shape. I then increased the stroke around the petal. After that, I cop-ied the shape 6 more times and arranged them to resemble a lotus flower. The name above I tried to keep with the semi-circle outline the flower made so I gave it an arc to match and placed the words day spa underneath.

Business CardDescription: A coordinating stationary page and business card along with the logo.

Course, instructor, date: Communications 130Emily KunzJune 13, 2015

Programs used:Adobe Illustrator, Adobe InDesign

Objectives:Create a logo to fit a company or personal image.Use the logo to design consistent layouts for a business card and letterhead.Apply typography rules.Keep designs simple with light watermarks and drop shadows and plenty of white space.

Process: I created the logo in Adobe Illustrator. I used the elipse tool and the pen tool to make the music notes. I then adjusted all the anchor points to look more note-like. Then I grouped my shapes into one object. Next I made the title of the company adjusting the biggest music note to look like an A.

LetterheadDescription: A coordinating stationary page and business card along with the logo.

Course, instructor, date: Communications 130Emily KunzJune 13, 2015

Programs used:Adobe Illustrator, Adobe InDesign

Objectives:Create a logo to fit a company or personal image.Use the logo to design consistent layouts for a business card and letterhead.Apply typography rules.Keep designs simple with light watermarks and drop shadows and plenty of white space.

Process: After I created my logo, I opened an InDesign document and placed the logo in the upper left hand corner. I then repeated a smaller, opaque version of my music note logo as a watermark along the bottom and bleeding off the edges of the page.

BrochureDescription: A tri-fold brochure to inform people of FireWise landscaping techniques, which is landscaping to protect your home from wild-fires.

Course, instructor, date: Communications 130Emily KunzJuly 11, 2015

Programs used:Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Objectives:Set up and align a two-sided, folded document.Create an original, new logo and use it in a brochure.Incorporate quality images. Incorporate at least four quality images, one should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders.Trim for a full bleed and print in duplex (two-sided) color.

Process: I first created my logo in Adobe Illustrator using the pen tool. Next I created the layout in Adobe InDesign. I used Photoshop to cut out the house used in the inside of the brochure. Then it was just a mat-ter of placing the images and text. I also used text wrap for the copy on either side of the house.

FlierDescription: A flier promoting a conference.

Course, instructor, date: Communications 130Emily KunzMay 9, 2015

Programs used:Adobe InDesign

Objectives:Incorporate basic InDesign skills to improve basic flier layout.

Process: I created this flier using Adobe InDesign software. The text and im-ages were provided by BYU-I. I tried to keep the design simple so that the overall message wasnt lost. I used rulers to keep my edges neat and straight and left two boxes clear of elements on opposite top and bottom of the page to give balance and attention to the items between those negative spaces. I tried to keep the flow simple and distinguishable by using the zigzag Z pattern. I incorporat-ed different sizes of copy to create visual hierarchy and ensure the reader understood the message.

MontageDescription: A spiritual montage created using two inspiring photos and uplifting text.

Course, instructor, date: Communications 130Emily KunzMay 30, 2015

Programs used:Adobe Photoshop

Objectives:Unify a layout with a consistent theme and dominant spiritual message.Blend two or more images together gradually, using masks.Use a mask to apply a filter to one part of the image.Apply typography principles.

Process: This montage was created in Photoshop using a mask. I used the mask to bring the picture of Christs face into the layout where I feathered it to make it blend. I then adjusted the opacity to make the image softer. I also cropped the man on top of the rocks, re-versed him so he was facing the other direction, and then used a mask to place him back into the layout. After I painted the edges of that image, I blurred them to make sure they blended. I also adjust-ed the levels, saturation color balance of the photos. Lastly, I added the text and blurred the background behind it to make it more visi-ble. The last thing I did was add a small drop shadow to the text to make it stand out a even a little more.

Web PageDescription: A web page I created that shows a logo I created and the process to create it.

Course, instructor, date: Communications 130Emily KunzJune 28, 2015

Programs used:Notepad++, Adobe Photoshop

Objectives:Size and optimize an original logo as a .png for a web page.Write content to describe the process and how it appeals to a target audience. Acquire a working knowledge of HTML and CSS. Identify hex colors to match logo, using Photoshop color picker.

Process: I created this webpage in Notepad ++. I edited an existing html file to format the layout and then made sure my html file validated. Then I attached an existing CSS file where I was able to make changes including color, font, and overall style. I used two Google fonts to try to match the fonts of my logo. I also used Photoshops eye dropper tool to get the hex codes for the colors in my logo so that I could match them exactly. I used a gradient background to help support my monochromatic logo. I also added a dashed border to make the gradient even more obvious and to add a little visual interest.

PhotodesignDescription: A design created in photoshop meant to inspire or motivate.

Course, instructor, date: Communications 130Emily KunzMay 23, 2015

Programs used:Adobe Photoshop, Adobe InDesign

Objectives:Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.Adjust image levels, saturation, color balance, sharpen tool on sepa-rate layers for NDE (non-destructive editing.)Use layers to design text, and repeating graphic elements in Photo-shop.

Process: I used my Canon point and shoot camera to take a picture of train tracks. Once I had my image I took it to Photoshop and learned how to edit and then manipulate it to make it more appealing. I edited levels, saturation, color balance and I used the sharpen tool as well. The image had a bunch of lighter tones in it so I tried to play off the contrast by choosing darker colors to pull out of it and compliment it with. I made them slightly opaque just to soften them a little. Final-ly, I added some white lines to help guide the eye.