comm 130 portfolio | tara hill

Portfolio

Design

Ta

r a H

i l l

Tara Hill156 E 2nd S Apt. CRexburg, ID 83440408 464 [email protected]

Contact Table of ContentsMontageLogosLetterheadBusiness CardBrochureFlierEvent AdWeb PageImaging

MontageDescription: Inspirational montage created using three photos and typography.

Date: February 11th, 2016

Course & Instructor:Communications 130Lindsey Lefevre

Programs: Adobe Photoshop

Objectives:Demonstrate more advanced Adobe Photoshop skills using masks to blend multiple photos. Learn to use filters and manage Photoshop layers.

Process: I started with three photos-- the image of Jesus Christ, the lighthouse, and the background image of sand. I placed the image of the Savior over the image of the lighthouse and added a mask layer. I eliminated the harsh edges of the photo using black paint at 100% opactiy. Next, I increased the stroke size of my paintbrush and lowered the opactiy to 30% to fade the rest of the image just slightly. After inserting my text and placing each element where it fit best, I inserted the image of the sand and set it to overlay then lowered the opacity so that the main images could show through. I added a gradient to the lighthouse image to give my design a warm, inviting coloring. I aligned the text on the left of the lighthouse and at an angle as your eyes move down, so as to add flow to the design.

BrochureDescription: Two- sided, tri-fold brochure

Date: March 26th, 2016


Programs: Adobe PhotoshopAdobe InDesignAdobe Illustrator

Objectives:Set up and align a two-sided, folded document.Learn to wrap text around an image.Use paragraph styles in InDesign.

Process: After contemplating my message and audience, I decided to target my design towards female clients interested in high end, all natural haircare products. I started by designing my logo in Adobe Illustrator. I picked a modern font for the “Glamour Effects” text and then drew my own script using the paintbrush tool to create the text underneath. I used the paintbrush tool to draw the profile of the girl in my logo. In Photoshop, I edited the photo of the girl with red hair and cut out the main part of the photo. I designed the main part of my brochure in Adobe InDesign. Teal is the main color throughout the brochure, but brick, purple, and yellow complete my double complementary color scheme. Using teal on the inside and outside of the brochure creates repetition and flow. I added the photos and color blocks. I added my text and wrapped it around the photo of the girl with red hair. I spent a lot of time moving the different pieces around to see what looked the most cohesive. I finally decided on the layout you see above. I really enjoyed creating this design.

Top of the line shampoo and conditioner allow you to unlock your hair’s natural style. Only the best of earth’s ingredients go into Glamour Effects hair care systems. Natural oils and minerals combine to create Glamour Effects red-carpet-worthy shampoo and conditioner lines. With three different formulas to choose from, you will find your best ally in achieving your hair’s optimal health and combating dreaded bad hair days.

Glamour Effects

This tangy combination of mango, citrus, and marshmallow will leave your hair feeling flawless and weightless. Guaranteed to lock in all-day volume and style, Glamour Effect’s Volumizing Shampoo and Conditioner is the natural way to show of your hair’s body. Now you can have it all—smooth and polished hair that is still full of bounce and movement.

Indulge

in our entire line of professional hair-care and styling products.

Volumizing

Moisturizing

Glamour Effects combines earth’s most gentle ingredients including aloe vera, lavender, and green tea to protect your color from premature fading. Your style has never been this protected. With this naturally powerful system, your hair color will maintain its vibrancy for up to 8 weeks without compromising the health of

Color Protection

Made with avocado and lavender oil, Glamour Effect’s Moisturizing Shampoo and Conditioner will seal every

strand of hair with bands of nourishing moisture. Frizz and dryness will loose the battle against this simple formula of earth’s moisturizers. This advanced, lightweight formula targets parched, damaged

hair and restores the natural

moisture it’s

missing. Give

Business CardDescription: Matching business card and letterhead using a personally created logo.



Programs: Adobe Illustrator Adobe InDesign

Objectives:Create a new, personal logo.Design consistent layouts for a business card with a coordinating letterhead.Use the basic tools of Adobe Illustrator and InDesign.

Process: After seeking inspiration for several days, I used Adobe Illustrator to create my stationery designs. I used the paintbrush tool to draw the calligraphy and then picked a simple, sanserif font for my text. Then I drew the texture behind the calligraphy in a watercolor setting and lowered the opacity.

T a r a H i l l

c o s m e t o l o g i s t

408 444 2014 [email protected] 123 Beauty Ln., San Jose, CA

T a r a H i l l

c o s m e t o l o g i s t

[email protected]

LetterheadDescription: Matching letterhead and business card using a personally created logo.





Process: I used Adobe Illustrator to create my logo. I used the paintbrush tool to draw the calligraphy and then drew the texture behind the calligraphy in a watercolor setting and lowered the opacity. For the letter heading, I simply copied my logo into the top left corner, lowered the opacity and then copied the background texture and placed it in the bottom right corner. I added contact information and two purple lines at the top and bottom of the page to add clarity, rhythm, and balance.

Event AdDescription: Full-bleed ad to promote fundraising event using Microsoft Word and a scanner.

Date: January 30th, 2016


Programs: Microsoft WordEpson Scanner

Objectives:Scan, import, and resize quality images. Create a full-bleed, color design.

Process: I started by brainstorming the kind of event that I wanted to design for. After scanning an image using an Epson scanner, I decided on designing a flier for a charity ball hosted by St. Jude Children’s Research Hospital. I contemplated several color schemes, but the simple elegance of a monochromatic color scheme really appealed to me. After resizing it, I used the scanned image as the main backdrop for the design and then built off of that. Using only Microsoft Word, I added the necessary body text and inserted the St. Jude Children’s Research Hospital logo. I aligned all the main body text on the right. I had fun playing with the title text and decided to take a chance an use a decorative font for the word “ball.” Because it only appears once in the design, the decorative font adds to the elegance of the ad. Upon completion of my draft, my ad was critiqued by a handful of people. I made the necessary changes and adjustments and completed the final design.

Ball Charity

Join us

February 14th for the annual charity event hosted by

St. Jude’s Children’s Research Hospital

Ticket sales are donated to St. Jude’s for research to save children from cancer For more information visit www.stjudes.com/charityball

$140 per couple or $100 per ticket

Dinner will be served ● Formal attire

Idaho Falls Convention Center

10pm-2am

LogosDescription: Matching letterhead and business card using a personally created logo.





Process: I used Adobe Illustrator to create three logos. I wanted to create different styles of logos to show the variety of my ability to design. For the top logo, I chose two typefaces that contrasted each other and simply placed them in a navy rectangle. This design is clean and simple, appealing to a sophisticated audience. The second logo was also created in Adobe Illustrator. I had a lot of fun working the text around the oval shape. I chose just one font to keep the logo uncomplicated to the eye. I put some of the text above the oval and wrapped it to fit the shape, and then enlarged the word “diamonds” so it is the main focus of the logo. For the third logo I decided to use a serif font at the top and a more decorative font for the word “diamonds.” Again, the larger, decorative-style typeface catches the eye and draws attention to the logo.

Main Street Diamonds

MainStreetD i a m o n d s

M a i n S t r e e t diamonds

M a i n S t r e e t

Diamonds

Tara Hill

ImagingDescription: Photograph taken and edited by Tara Hill.



Programs: Photoshop

Objectives:Learn basic photography skills. Understand digital imaging and upload image. Learn and understand basic editing principles in Photoshop.

Process: I used a Cannon digital camera to capture this image. I took the photo early in the morning so as to achieve the best light. After taking several photos, I decided to focus on this one because of all the beautiful, intricate details found in it. I uploaded the photo the begin the editing process in Photoshop. For each edit, I created a new layer for each edit so that I didn’t edit the original photo by mistake. I started by increasing the vibrancy of the photo up to about 30. Next, I added a cooling filter to enhance the cold, winter feel of the photograph. After many more edits including enhancing the brightness, contrast, hues, and saturation of the photo, I finished and saved my project.

FlierDescription: Black and white flier promoting a graduate leadership conference.

Date: January 23rd, 2016


Programs: Adobe InDesign

Objectives:Apply basic design principles and use appropriate typography.Incorporate basic InDesign skills to improve flier layout.Create a project folder with image, logo and InDesign document to keep links intact.

Process: I began the design by sketching out some of my ideas. I used Adobe InDesign to create my preferred layout. I chose two simple typefaces for my heading. I had a lot of fun playing with the text and resizing the letter “f” to make it stand out. To create contrast, I emphasized the word “conference” in the title, which also added to the visual interest of the piece. I inserted several text boxes and aligned them the heading and the photograph. The dark gray blocks on the top and bottom of the flier pull the design together and establish repetition. The design contains enough white space for the eye to relax and be drawn to the most important information. I was given the image, logo, and content for this flier.

g r a d u a t e l e a d e r s h i p

conference

October 218 a.m.- 5 p.m.Lincoln Convention Center

Come learn how at Vouant Communication’s annual Graduate Leadership Conference.

Vouant Communications is devoted to helping tomorrow’s leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

Do you want to have the competitive edge in business?

Registration and more information available at http://www.vouantcomm.com/ leaders

Web PageDescription: A web page designed to showcase a personally created logo.

Date: March 13th, 2016


Programs: Text WranglerAdobe Photoshop

Objectives:Size and optimize an original logo as a .png for a web page.Acquire a working knowledge of HTML.Acquire a working knowledge of CSS. Identify hex colors to match logo, using Photoshop color picker.

Process: I designed this simple web page using Text Wrangler. I worked with basic HTML and CSS programing. I connected the HTML and CSS files. I inserted my own logo design image and added my own text. I coordinated the typography and adjusted the color and size of the typefaces to correlate with the design of my logo. I customized the color of the background and added a fun polka-dot pattern. I added the necessary tags in HTML and comments in CSS.

comm 130 portfolio | tara hill

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