comm 130 - project 9: portfolio

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BRAD BODILY PORTFOLIO

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Brad Bodily's portfolio of all projects completed from COMM 130.

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  • BRAD BODILY

    PORTFOLIO

  • CONTACT

    Brad Bodily845 W Tropical DriveNampa, ID [email protected]

  • TABLE OF CONTENTS

    LOGOS

    BUSINESS CARDS

    LETTERHEAD

    MONTAGE

    BROCHURE

    PHOTODESIGN

    EVENT AD

    WEB PAGE

    FLIER

  • LOGOS

    DATE2015.02.20

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONThree logo variations for the same company/brand

    PROCESSThe face logo was developed from a number of sketches I made. I used Illustrator to create a digital version then started with a tetrad color scheme that included teal, brick, gold and indigo. After working on the typography, I revised my color scheme until I was happy with it.

    The second logo is a product of how the b and c look together in the Changeling Neo typeface. Most of the design relates to alignment and spacing on the brand name - many small adjustments.

    For the last logo, I started by scribbling a BC signature until I got something I liked, found a font that contrasted a lot and picked a simple color scheme.

    PROGRAMS/TOOLSAdobe Illustrator

    OBJECTIVESCreate three high quality logos for a personal brand, utilizing different styles, typography, and color schemes.

  • Brad Clayton

    B R A D C L A Y T O N

    cbB R A D C L A Y T O N

    CLAYTON

  • BUSINESS CARDS

    PROCESSI started by working on the logo. This involved a lot of sketches. I tried many different styles and concepts before deciding to use a lion head and before deciding on this style version of the lion head. After settling on the shape, I created the logo in Illustrator. I also worked with many different color combinations. I tried some three and four color versions but ultimately used two to allow the shapes to do most of the work.

    The business card layout was created in InDesign and involved starting with standard sized frames. I wanted to keep the diagonal balance similar to the corner pips on a playing card. However, the small size made some elements work better centered (specifically, the rules and business name).

    PROGRAMS/TOOLSAdobe IllustratorAdobe InDesign

    OBJECTIVESCreate a professional quality business cards well-suited for a given company and branding.

    DATE2015.02.28

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONBusiness cards designed using a personally created logo

  • [email protected] .4 66 .99197716 West MysteryNampa, ID 83686

    Menta l i s t

    JOSEPH P. MAGICIAN

    MAGISTYe n t e r t a i n m e n t

    MAGISTYe n t e r t a i n m e n t

  • MONTAGE

    PROCESSI started with the coal image and used a black-to-white gradient to serve as a depth mask for the Lens Blur filter. I also used Color Fill layers with gradient layer masks to darken the image in an upper left-to-lower right fashion. I placed the diamond image and adjusted scaling and placement. I used a layer mask and a variety of overlapping gradients to fade the image into the coal background.

    I controlled colors using a variety of adjustment layers and used the Sharpen tool to enhance the diamonds. Finally, I added a concrete texture overlay to given some additional detail and unification to the image before moving onto the typography. I used some drop shadow and a black Color Fill layer to set the some of the text apart from the image.

    PROGRAMS/TOOLSAdobe Photoshop

    OBJECTIVESCreate an inspirational montage that utilized good typography, blended images, and an effective color scheme. Specifically, the focus was on using subtle blending techniques rather than cropping or marquee selections.

    DATE2015.02.14

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONAn inspirational montage using blended imagery and typography

  • LETTERHEAD

    PROCESSAfter a lot of sketching, I decided to use the idea of a stylized lion head. I used Illustrator to create a digital version.

    Once the logo was in place, I started working on layout in InDesign. I placed the logo as a set of linked Illustrator files (one for the color version, and one for the watermark). Using the linked files meant I could go back and revise the logo in Illustrator, and InDesign would automatically pick up the changes.

    I used black, white, and horizontal rules to try and add a classy feeling.

    PROGRAMS/TOOLSAdobe IllustratorAdobe InDesign

    OBJECTIVESCreate a professional quality letterhead well-suited for a given company and branding.

    DATE2015.02.28

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONLetterhead cards designed using a personally created logo

  • joseph@magist y.com

    208 .4 66 .9919

    7716 West Myster y

    Nampa, ID 83686

    M E N T A L I S T

    JOSEPH P. MAGICIAN

    e n t e r t a i n m e n tMAGISTY

  • BROCHURE

    PROCESSI used Manga Studio to create the digital versions of the playing card symbols. I used Illustrator to create vector versions and InDesign to create a four panel layout (two 10 x 3.5 pages). I used guides to ensure everything ended up where it should be. I then created a logo in Illustrator and set about picked a color scheme.

    I played with different ways to showcase and/or hide the different symbols before working on the copy layout much. Once the outside faces of the brochure was done, I started working on the inside. I finished by tweaking copy, paragraph styles, and word-wrap settings.

    PROGRAMS/TOOLSManga StudioAdobe IllustratorAdobe InDesign

    OBJECTIVESCreate a two-sided/folding document.Use InDesigns word-wrap functions.Use InDesigns Paragraph Styles

    DATE2015.03.28

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONA two-side (duplex) folding brochure

  • print websocial rtiusdigita l magicA

    You have seconds to make a lasting impression and that initial reaction is more important than ever. Yet, many branding strategies boil down to whatever can be thrown together as quickly and cheaply as possible. Are the assumptions people make about your business based on quick and cheap?

    What impression is your branding making today?

    The magic of social media lies in creating new relationships and fostering a sense of connection that changes customers into loyal ambassadors. Artius can help you build the communication channels that are driving these new opportunities. Your customers want to connect with you, lets make it happen.

    Is your web site a tool, or an afterthought?

    A website is the least your customers expect...

    Youve made a business of meeting your customers needs, but what about your website? Is your website designed for your customers, or is it just another digital storefront? The magic of an Artius website is our top to bottom focus on creating a website that serves your customers and their unique needs.

    Artius creates truly powerful brands by dedicating the same level of excellence to print and physical media as we pour into web and social designs. Whether its business cards or billboards, we understand the specific needs of each project and how to make your marketing digitally magical in any medium.

    Your brand is more than a web address and a quick logo.

    printweb socialrtiusdigita l magicA

  • PHOTODESIGN

    PROCESSI sketched some basic layouts and then set up to take some pictures. I used a UV filter and a polarizing filter and opened the lens up to f/1.7 because I wanted to keep the key in focus, but not much else. To light it, I used a little light from a window, a Duracell LED headlamp with all four white LEDs on, and my iPod Touch for a little bit more light. The LEDs arent a great light, but they gave the key some bright highlights and a higher contrast shadow.

    I then tweaked some basic settings in Photoshop and selected a color scheme and some contrasting fonts to work with. I used a variety of weights and colors to create interest and contrast within the text. I spent a fair amount of time tweaking alignments and spacing to create the implied column for the text.

    PROGRAMS/TOOLSAdobe Photoshop

    OBJECTIVESDemonstrate good photography and image editing skills and incorporate color into a poster layout with an original photo taken by me.

    DATE2015.02.06

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONA poster that incorporates a personally taken photograph

  • EVENT AD

    PROCESSI started some rough sketches to come up with layout ideas. I played with making the image very prominent and also making it very small within the design. Its a good picture, and making it larger worked better. So, I created some more detailed sketches to get an idea where I wanted the different elements to go. Once I had a decent idea of what I wanted, I moved into Word and started placing elements.

    Inside word, I positioned the elements and then starting experimenting with fonts. I found some fonts that I thought fit the exquisite feel I was going for perfectly, so I used those. There were many, many adjustments to font size, tracking, and even Words limited kerning settings.

    PROGRAMS/TOOLSCanon ScannerMicrosoft Word

    OBJECTIVESFind a high quality print image to scanCreate a full-bleed designUse tools within Word to create a professional design

    DATE2015.01.30

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONFull-bleed event ad created entirely in Word

  • WEB PAGE

    PROCESSThe process was fairly simple I took some base CSS and HTML files, added the existing logo, then started adjusting colors and fonts, and making layout changes. I tried a variety of combinations for the colors before settling on this one. Changes to padding, letter spacing, font size, margins, etc. were mostly tweaked through trial and error. I tried to focus mostly on contrast and alignment, while looking for a web design that meshed with the logo.

    PROGRAMS/TOOLSNetBeansWindows Snipping tool

    OBJECTIVESWork with HTML and CSSCreate body copyDescribe the process for creating a logo that appeals to a target audienceIdentify hex colors for web useCompress files into a ZIP archive

    DATE2015.03.14

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONA web page designed to showcase a personally created logo

  • FLIER

    PROCESSI made very basic thumbnails of shape ideas. After getting some general ideas, I made more detailed sketches. I started incorporating the different pieces to see how they worked together.

    The flier went through many revisions, including changes based off of the critiques I was involved in. I tried adding some elements that were only there to provide repetition, but ended up removing them to keep things simple (and they didnt have much of any other purpose, so I ditched them).

    I ended up completely redoing this project at the end of the semester to try and better utilize the new skills I had developed (though, its still not my strongest.)

    PROGRAMS/TOOLSAdobe InDesign

    OBJECTIVESApply design principles to create a basic flier layout, and incorporate appropriate typography in the creation of a promotional flier.

    DATE2015.01.24

    COURSE & INSTRUCTORCOMM 130; Caryn Esplin

    DESCRIPTIONBlack and white promotional flier

  • Lincoln Convention Center

    October 21

    8am to

    5pm

    G R A D U A T E

    L E A D E R S H I PC O N F E R E N C E

    REGISTRATION & MORE INFORMATION AVAILABLE AT:

    http://www.vouantcomm.com/leaders

    DO YOU WA N T TO HAVE THE EDGE IN BUSINESS?

    Come lea rn how to gain that edge at Vouant Commun ica t ion s annua l Graduate Leadership Conference.

    Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

    C o n f e re n c e i s a v a i l a b l e t o g r a d u a t i n g s e n i o r s .Space is limited.