CONTAC

T ME

ALLECIA

MITCHE

LL

702.358

.2761

LESHOA

91@GMA

IL.COM

8333 CO

RBETT S

T.

LAS VEG

AS, NEV

ADA 891

49

TABLE O

FCONTE

NTS

3 BRO

CHURE

5 EVE

NT AD

7 MO

NTAGE

9 FLI

ER

11 PHO

TO DESIG

N

13 LET

TER HEA

D

15 BUS

INESS CA

RDS

17 LOG

OS

19 WE

B PAGE

BROCUR

E

DESCRI

PTION:

A TWO-S

IDED TRI

FOLD BR

OCHURE

.

PROCES

S:

I SET UP

THE TRI

FOLD FO

LD IN AD

OBE

INDESIG

N. I SPL

IT MY LA

YOUT IN

TO THRE

E

SECTIO

NS ON EA

CH SIDE

WITH TH

E

INTENTIO

N OF TH

E FRONT

FLAP BE

ING

ABOUT 1

CM SHO

RT WHEN

IT FOLD

S

TOGETH

ER TO C

REATE A

NICE ST

YLE.

I USED V

ARIOUS S

HADES O

F BLUE A

ND

ORANGE

BARS IN

THE BRO

CHURE T

O

ADD THE

COLOR

SCHEM

E AND TO

ADD

REPETIT

ION. I DE

LIBERAT

ELY CHO

SE THE

ARTWOR

K THAT F

OLLOWE

D THE CO

LOR

SCHEME

TO REA

LLY TIE

IT IN AND

GIVE

THE OVE

RALL BR

OCHURE

A GOOD

FEEL.

FOR THE

IMAGE O

N THE IN

SIDE ON

THE

LEFT SI

DE I ALT

ERED AN

D CROP

PED

THE PHO

TOGRAP

H IN A C

OOL SHA

PE IN

ILLUSTR

ATOR US

ING THE

DIRECT

SELECT

ION TOO

L. AND U

SED THE

QUICK

SELECT

ION TOO

L AND T

OOK

THE BAC

KGROUN

D AWAY F

ROM THE

MOON IN

PHOTOS

HOP TO

CREATE

A

TEXT W

RAP IN I

NDESIGN

.

I CREAT

ED THE L

OGO IN

ILLUSTR

ATOR US

ING THE

PEN TOO

L AND

MADE A

BLACK

SQUARE

AND PLA

CED

WHITE L

INES INS

IDE TO C

REATE T

HE

LOGO.

3

INS

IDE

FR

ON

T&

BA

CK

DESCRI

PTION:

A TWO-S

IDED TRI

FOLD BR

OCHURE

.

PROCES

S:

I SET UP

THE TRI

FOLD FO

LD IN AD

OBE

INDESIG

N. I SPL

IT MY LA

YOUT IN

TO THRE

E

SECTIO

NS ON EA

CH SIDE

WITH TH

E

INTENTIO

N OF TH

E FRONT

FLAP BE

ING

ABOUT 1

CM SHO

RT WHEN

IT FOLD

S

TOGETH

ER TO C

REATE A

NICE ST

YLE.

I USED V

ARIOUS S

HADES O

F BLUE A

ND

ORANGE

BARS IN

THE BRO

CHURE T

O

ADD THE

COLOR

SCHEM

E AND TO

ADD

REPETIT

ION. I DE

LIBERAT

ELY CHO

SE THE

ARTWOR

K THAT F

OLLOWE

D THE CO

LOR

SCHEME

TO REA

LLY TIE

IT IN AND

GIVE

THE OVE

RALL BR

OCHURE

A GOOD

FEEL.

FOR THE

IMAGE O

N THE IN

SIDE ON

THE

LEFT SI

DE I ALT

ERED AN

D CROP

PED

THE PHO

TOGRAP

H IN A C

OOL SHA

PE IN

ILLUSTR

ATOR US

ING THE

DIRECT

SELECT

ION TOO

L. AND U

SED THE

QUICK

SELECT

ION TOO

L AND T

OOK

THE BAC

KGROUN

D AWAY F

ROM THE

MOON IN

PHOTOS

HOP TO

CREATE

A

TEXT W

RAP IN I

NDESIGN

.

I CREAT

ED THE L

OGO IN

ILLUSTR

ATOR US

ING THE

PEN TOO

L AND

MADE A

BLACK

SQUARE

AND PLA

CED

WHITE L

INES INS

IDE TO C

REATE T

HE

LOGO.

EVENT A

D

DESCRI

PTION:

AN EVE

NT AD

TO PRO

MOTE A

FUND

RAISER

USING

ONLY

MICROS

OFT WO

RD AND

SCANN

ED

IMAGES

. THE FL

YER ALS

O WAS

A

COLOR

FULL-BL

EED.

PROCES

S:

THE FIR

ST STE

P I TOOK

WAS

SCANNI

NG A 4

6 IMAG

E ON A

HIGH

SETTIN

G AND

INCREA

SING T

HE

PIXELS S

O I COU

LD BLO

W IT UP

TO

AN 8X1

0. I USE

D THE

ENTIRE

IMAGE

IN MY FL

YER FO

R MY O

WN PUR

POSE

OF DES

IGN. NE

XT I UP

LOADED

THE

PICTUR

E TO MIC

ROSOFT

WORD

WHERE

I START

ED AND

COMPLE

TED MY

DESIG

N. I FIRS

T

USED T

HE FOC

US PRIN

CIPLES

IN

ORDER

TO MAK

E SURE

MY

DESIGN

WOULD

SEND

THE

CORREC

T MESS

AGE AN

D WOUL

D

BE VISU

ALLY AP

PEALING

AND

STRIKIN

G. I DE

CIDED

TO USE

THE

COLOR

SCHEME

THAT

WAS

ALREAD

Y IN TH

E PHOTO

GRAPH

THAT W

AS BEIN

G USED

IN THE

FLYER.

BY USI

NG THA

T COLO

R

SCHEME

IT CRE

ATED C

ONTRAS

T

AND RE

PETITIO

N. I CRE

ATED A

TITLE B

LACK B

OX THA

T I LAT

ER

MADE M

ORE TR

ANSPAR

ENT AN

D

USED D

IFFEREN

T FONT

FOR T

HAT

TITLE A

ND SUB

TITLE T

HAN TH

E

BODY T

EXT. I C

REATED

A LINE

RIGHT

UNDER

THAT IN

THE C

OLOR

RED TO

MAKE

SURE T

HE DRO

P OFF

INFORMA

TION F

OR THE

CLOTH

ES

DRIVE W

AS EAS

Y TO FIN

D. THEN

I CREAT

ED MY

TEXT B

OX TO

THE

RIGHT

OF THE

FLYER

TO KEE

P THE

IMAGE

AS THE

FOCAL

POINT

OF

THE AD

. PROGR

AMS US

ED:

MICROS

OFT WO

RD, CA

NNON

SCANNE

R, PDF2

JPG.NET

(TO

CONVER

T THE

PDF I M

ADE WIT

H

WORD

TO A J

PEG).

5

DESCRI

PTION:

AN EVE

NT AD

TO PRO

MOTE A

FUND

RAISER

USING

ONLY

MICROS

OFT WO

RD AND

SCANN

ED

IMAGES

. THE FL

YER ALS

O WAS

A

COLOR

FULL-BL

EED.

PROCES

S:

THE FIR

ST STE

P I TOOK

WAS

SCANNI

NG A 4

6 IMAG

E ON A

HIGH

SETTIN

G AND

INCREA

SING T

HE

PIXELS S

O I COU

LD BLO

W IT UP

TO

AN 8X1

0. I USE

D THE

ENTIRE

IMAGE

IN MY FL

YER FO

R MY O

WN PUR

POSE

OF DES

IGN. NE

XT I UP

LOADED

THE

PICTUR

E TO MIC

ROSOFT

WORD

WHERE

I START

ED AND

COMPLE

TED MY

DESIG

N. I FIRS

T

USED T

HE FOC

US PRIN

CIPLES

IN

ORDER

TO MAK

E SURE

MY

DESIGN

WOULD

SEND

THE

CORREC

T MESS

AGE AN

D WOUL

D

BE VISU

ALLY AP

PEALING

AND

STRIKIN

G. I DE

CIDED

TO USE

THE

COLOR

SCHEME

THAT

WAS

ALREAD

Y IN TH

E PHOTO

GRAPH

THAT W

AS BEIN

G USED

IN THE

FLYER.

BY USI

NG THA

T COLO

R

SCHEME

IT CRE

ATED C

ONTRAS

T

AND RE

PETITIO

N. I CRE

ATED A

TITLE B

LACK B

OX THA

T I LAT

ER

MADE M

ORE TR

ANSPAR

ENT AN

D

USED D

IFFEREN

T FONT

FOR T

HAT

TITLE A

ND SUB

TITLE T

HAN TH

E

BODY T

EXT. I C

REATED

A LINE

RIGHT

UNDER

THAT IN

THE C

OLOR

RED TO

MAKE

SURE T

HE DRO

P OFF

INFORMA

TION F

OR THE

CLOTH

ES

DRIVE W

AS EAS

Y TO FIN

D. THEN

I CREAT

ED MY

TEXT B

OX TO

THE

RIGHT

OF THE

FLYER

TO KEE

P THE

IMAGE

AS THE

FOCAL

POINT

OF

THE AD

. PROGR

AMS US

ED:

MICROS

OFT WO

RD, CA

NNON

SCANNE

R, PDF2

JPG.NET

(TO

CONVER

T THE

PDF I M

ADE WIT

H

WORD

TO A J

PEG).

Time To Clean Out Your Closet?

Progrexion is hosting a community clothing drive on behalf of Thrive DC. Drop off your gently used clothing donations. All donations will be given to Thrive DC to distribute to the homeless.

8am-8pm June 30 7 E. Main St. Rexburg, ID

C l o t h i n g D r i v e

MONTA

GE

DESCRI

PTION:

AN INSP

IRATION

AL MONT

AGE MA

DE

BY THE B

LENDING

OF TW

O OR

MORE IM

AGES, A

ND THE

USE OF

TYPOGR

APHY.

PROCES

S:

I USED T

HE SUBW

AY IMAG

E AS

THE FUL

L 8X11 L

ANDSCA

PE AND

MADE TH

AT THE B

ACKGRO

UND

IMAGE.

I THEN A

DDED A

BLUR O

N

THE BAC

KGROUN

D IMAGE

TO HID

E

ANY DIS

TRACTI

NG ELE

MENTS

FROM T

HE PHOT

O SO IT

DIDNT

BECOME

AN UNW

ANTED F

OCAL

POINT. I

SELECT

ED THE P

ICTURE

WITH A

FEATHE

R OF TH

E MAN

WITH A

JACKET

ON AND

MOVED

HIM TO

THE BAC

KGROUN

D IMAGE

,

AND THE

N I ADDE

D A MAS

K. WITH

A LARGE

R BLACK

BRUSH A

T 40%

OPACIT

Y, I BLE

NDED T

HE IMAG

E

INTO THE

BACKGR

OUND, S

O IT

LOOKS L

IKE HE I

S MELT

ING INT

O

BACKGR

OUND PH

OTOGRA

PH.

I THEN A

DDED A

THIRD IM

AGE

WHICH

WAS THE

PHOTO

OF

MARBLE

AND LOW

ERED T

HE

OPACIT

Y TO 20%

AND I PU

T THAT

AS THE S

ECOND

LAYER A

DDED

SOME TY

PE WITH

TWO

CONTRA

STING FO

NTS WIT

H

VARYING

SIZES T

O ADD

OBVIOU

S

CONTRA

ST.

7

FLIER

DESCRIP

TION:

BLACK A

ND WHITE

FLYER T

ARGETE

D

TO PROM

OTE A G

RADUAT

E LEADE

R-

SHIP CO

NFEREN

CE.

PROCES

S:

I CREAT

ED 4 DIF

FERENT

SKETCH

ES

TO BRAIN

STORM

IDEAS FO

R THIS

FLYER AS

PART AS

THE FO

RMU-

LATE A

S LEARN

ED IN TH

E FIRST

TWO WE

EK OF TH

IS CLAS

S. THIS

HELPED

ME TO

FIGURE O

UT HOW

TO BEST

PROMOT

E THIS G

RADU-

ATION LE

ADERSH

IP CONF

ERENCE

IN A PRO

FESSION

AL WAY.

I ENDED

UP USING

A COMB

INATION

OF ALL

FOUR SK

ETCHES

WHEN I

STARTE

D

DESIGNI

NG WIT

H ADOBE

INDESIG

N.

I USED B

LACK AN

D WHITE

TEXT

ALONG

WITH BL

ACK BOX

ES TO

DEVELO

P CONTR

AST, WH

ICH IS T

HE

THIRD ST

EP IN TH

E FOCU

S DE-

SIGN PRO

CESS. T

HIS HEL

PED MA

KE

A GOOD

FOCAL P

OINT AND

MOVE-

MENT TH

ROUGHO

UT THE F

LYER.

I MADE S

URE THA

T THE M

ARGINS

WERE US

ED AND T

HE LOGO

WAS

EMPHAS

IZED AS

WELL AS

MAK-

ING SUR

E THERE

WAS SU

FFICIENT

WHITE S

PACE IN

CLUDED

IN THE

DESIGN

TO HELP

. I WAS G

IVEN THE

LOGO, P

ICTURE A

ND TEXT

FOR THI

S

PROJEC

T.

G r a d u a t e

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of VouantCommunications to discuss breakthrough leadership techniques while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors.Register right away at http://www.vouantcomm.com

Space is limited.

Leader sh ipC o n f e r e n c e

DO YOU WANT TO HAVE THE COMPETITIVE EDGE IN BUSINESS?

L inco ln Convent ion

Center

October 218am-5pm

3

9

G r a d u a t e

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of VouantCommunications to discuss breakthrough leadership techniques while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors.Register right away at http://www.vouantcomm.com

Space is limited.

Leader sh ipC o n f e r e n c e

DO YOU WANT TO HAVE THE COMPETITIVE EDGE IN BUSINESS?

L inco ln Convent ion

Center

October 218am-5pm

PHOTO

DESIGN

DESCRI

PTION:

THIS PRO

JECT W

AS TO H

ELP

DEMONS

TRATE P

HOTOGR

APHY

SKILLS A

S WELL

AS PHO

TOGRAP

H

EDITING

SKILLS

USING

ADOBE

PHOTOS

HOP WH

ILE INC

ORPORA

TING

COLOR

INTO A P

OSTER L

AYOUT

WITH

ORIGIN

AL PHOT

O TAKE

N.

PROCES

S:

FIRST, I

FORMUL

ATED M

Y PLAN B

Y

CHOOSI

NG THE

INSPIRA

TIONAL

QUOTE T

HAT I W

ANTED T

O USE.

FROM T

HERE, I

DECIDED

ON TH

E

COLOR

SCHEME

I WANT

ED TO S

HOOT

FOR WH

EN TAKIN

G THE P

HOTOGR

APH

THAT W

OULD C

OMPLEM

ENT TH

E

QUOTE.

I DECID

ED ON

MONOCH

ROMATIC

COLOR

SCHEM

E. I

THEN W

ENT TO

SHOOT

PHOTOG

RAPHS L

ATE IN T

HE DAY

BEFORE

SUNSET

WITH M

Y CANN

ON

T31 CA

MERA. T

HE NEXT

STEP F

OR

ME WAS

TO STA

RT EDIT

ING TH

E

AND CH

OOSING

THE O

NE

THAT W

OULD B

EST PO

RTRAY M

Y

MESSAG

E. I DEC

IDED ON

A 8X11

LAYOUT

FOR TH

IS PROJ

ECT. I

THE SW

ATCHES

AND CO

LOR SC

HEME

INFORMA

TION IN

MY DE

SIGN AS

DIRECTE

D. I INSE

RTED S

HAPES T

O

CREATE

THOSE

VISIBLE

COLOR

SWATCH

ES. I US

ED THE

SELECT

IVE COL

OR ADJ

USTMEN

T

TOOL TO

ENHANC

E THE C

OLOR O

F

THE SHI

RT IN T

HE PHOT

OGRAPH

.

THEN I U

SED TH

E QUIC

K SELE

CTION

TOOL TO

GRAB T

HE BACK

GROUND

OF THE

PHOTOG

RAPH TO

MAKE I

T

BLACK

AND WH

ITE TO

ADD A F

OCAL

POINT

ON THE

SUBJEC

T IN TH

E

PHOTO

TO EMP

HASIS T

HE MESS

AGE

OF THE

ENTIRE

POSTER

. I HAD

TO

FIND AND

USE SEV

ERAL PH

OTOSHO

P

TUTORI

ALS TO

TEACH

MYSELF

HOW

TO USE

THESE

TOOLS

ON

PHOTOS

HOP.

11

DESCRI

PTION:

THIS PRO

JECT W

AS TO H

ELP

DEMONS

TRATE P

HOTOGR

APHY

SKILLS A

S WELL

AS PHO

TOGRAP

H

EDITING

SKILLS

USING

ADOBE

PHOTOS

HOP WH

ILE INC

ORPORA

TING

COLOR

INTO A P

OSTER L

AYOUT

WITH

ORIGIN

AL PHOT

O TAKE

N.

PROCES

S:

FIRST, I

FORMUL

ATED M

Y PLAN B

Y

CHOOSI

NG THE

INSPIRA

TIONAL

QUOTE T

HAT I W

ANTED T

O USE.

FROM T

HERE, I

DECIDED

ON TH

E

COLOR

SCHEME

I WANT

ED TO S

HOOT

FOR WH

EN TAKIN

G THE P

HOTOGR

APH

THAT W

OULD C

OMPLEM

ENT TH

E

QUOTE.

I DECID

ED ON

MONOCH

ROMATIC

COLOR

SCHEM

E. I

THEN W

ENT TO

SHOOT

PHOTOG

RAPHS L

ATE IN T

HE DAY

BEFORE

SUNSET

WITH M

Y CANN

ON

T31 CA

MERA. T

HE NEXT

STEP F

OR

ME WAS

TO STA

RT EDIT

ING TH

E

AND CH

OOSING

THE O

NE

THAT W

OULD B

EST PO

RTRAY M

Y

MESSAG

E. I DEC

IDED ON

A 8X11

LAYOUT

FOR TH

IS PROJ

ECT. I

THE SW

ATCHES

AND CO

LOR SC

HEME

INFORMA

TION IN

MY DE

SIGN AS

DIRECTE

D. I INSE

RTED S

HAPES T

O

CREATE

THOSE

VISIBLE

COLOR

SWATCH

ES. I US

ED THE

SELECT

IVE COL

OR ADJ

USTMEN

T

TOOL TO

ENHANC

E THE C

OLOR O

F

THE SHI

RT IN T

HE PHOT

OGRAPH

.

THEN I U

SED TH

E QUIC

K SELE

CTION

TOOL TO

GRAB T

HE BACK

GROUND

OF THE

PHOTOG

RAPH TO

MAKE I

T

BLACK

AND WH

ITE TO

ADD A F

OCAL

POINT

ON THE

SUBJEC

T IN TH

E

PHOTO

TO EMP

HASIS T

HE MESS

AGE

OF THE

ENTIRE

POSTER

. I HAD

TO

FIND AND

USE SEV

ERAL PH

OTOSHO

P

TUTORI

ALS TO

TEACH

MYSELF

HOW

TO USE

THESE

TOOLS

ON

PHOTOS

HOP.

LETTER

HEAD

DESCRIP

TION:

CREATIN

G A MAT

CHING LE

TTERHE

AD

AND BUS

INESS C

ARD BY

A DESIGN

WE CRE

ATED SP

ECIFICAL

LY FOR

THIS

PROJEC

T.

PROCES

S:

I CREAT

ED MY LO

GO USIN

G SIMPL

E

SHAPES

AND TEX

T IN ADO

BE

ILLUSTR

ATOR. I

ALSO U

SED THE

PATHFIN

DER TOO

L SPATE

TEXT IN

TO

SHAPES

. ONCE T

HE LOGO

WAS

CREATE

D, I OPE

NED IND

ESIGN AN

D

CREATE

D MY LE

TTER HE

AD AND

BUSINES

S CARD

S AND AD

DED MO

RE

INFORMA

TION FO

R EACH

LIKE AN

ADDRES

S, EMAI

L, PHON

E NUMBE

R, ETC.

I POSITI

ONED TH

E PLACE

D LOGO

IN THE

TOP LEF

T CORN

ER OF MY

LETTER

HEAD.

I MADE S

URE TO

KEEP IT

AT LEA

ST .5

AWAY FR

OM THE

EDGES.

I TYPED

THE

BUSINES

S NAME A

ND SLOG

AN INTO

A

TEXT BO

X AND PO

SITIONE

D IT ON

THE

LEFT HA

ND SIDE

AGAINST

THE LOG

O OF

THE LET

TERHEA

D. I THE

N CREA

TED A

WATERM

ARK OF

THE LOG

O AND T

ILTED

IT AND E

NLARGE

D IT AND

PLACED

IT TO

THE LOW

ER RIGHT

HAND SI

DE OF TH

E

PAGE. I

KEPT TH

E OPAC

ITY TO A

BOUT

6%.

13

DESCRIP

TION:

CREATIN

G A MAT

CHING LE

TTERHE

AD

AND BUS

INESS C

ARD BY

A DESIGN

WE CRE

ATED SP

ECIFICAL

LY FOR

THIS

PROJEC

T.

PROCES

S:

I CREAT

ED MY LO

GO USIN

G SIMPL

E

SHAPES

AND TEX

T IN ADO

BE

ILLUSTR

ATOR. I

ALSO U

SED THE

PATHFIN

DER TOO

L SPATE

TEXT IN

TO

SHAPES

. ONCE T

HE LOGO

WAS

CREATE

D, I OPE

NED IND

ESIGN AN

D

CREATE

D MY LE

TTER HE

AD AND

BUSINES

S CARD

S AND AD

DED MO

RE

INFORMA

TION FO

R EACH

LIKE AN

ADDRES

S, EMAI

L, PHON

E NUMBE

R, ETC.

I POSITI

ONED TH

E PLACE

D LOGO

IN THE

TOP LEF

T CORN

ER OF MY

LETTER

HEAD.

I MADE S

URE TO

KEEP IT

AT LEA

ST .5

AWAY FR

OM THE

EDGES.

I TYPED

THE

BUSINES

S NAME A

ND SLOG

AN INTO

A

TEXT BO

X AND PO

SITIONE

D IT ON

THE

LEFT HA

ND SIDE

AGAINST

THE LOG

O OF

THE LET

TERHEA

D. I THE

N CREA

TED A

WATERM

ARK OF

THE LOG

O AND T

ILTED

IT AND E

NLARGE

D IT AND

PLACED

IT TO

THE LOW

ER RIGHT

HAND SI

DE OF TH

E

PAGE. I

KEPT TH

E OPAC

ITY TO A

BOUT

6%.

BUISNE

SS CARD

S

DESCRI

PTION:

CREATIN

G A MA

TCHING

LETTER

HEAD

AND BU

SINESS

CARD

BY A DE

SIGN

WE CRE

ATED S

PECIFIC

ALLY FO

R THIS

PROJEC

T.

PROCES

S:

I USED

THE RE

CTANGL

E TOOL

TO

CREATE

THE FR

ONT AN

D BACK

OUTLIN

E

OF MY

BUSINES

S CARD

. I THEN

COPIED

/

PASTED

THE LO

GO FRO

M MY O

RIGINA

L

ILLUSTR

ATOR D

ESIGN F

ILE AND

ADDED

CONTAC

T INFOR

MATION

ONTO

THIS

PAGE. I

KEPT T

HE LOG

O AND

CONTAC

T

INFORMA

TION A

BOUT T

HE SAM

E SIZE

AS THE

INFORM

ATION O

N THE

LETTER

HEAD. I

MADE S

URE TH

AT NO

IMPORT

ANT INF

ORMATIO

N CAME

ANY

CLOSER

THAN

1/8 FRO

M THE

EDGES.

I

CREATE

D CONT

RAST B

Y FLIPPI

NG THE

COLORS

ON TH

E BACK

OF TH

E

BUSINES

S CARD

.

PROGRA

MS/TOO

LS USED

:

ADOBE

ILLUSTR

ATOR &

INDESIG

N

15

DESCRI

PTION:

CREATIN

G A MA

TCHING

LETTER

HEAD

AND BU

SINESS

CARD

BY A DE

SIGN

WE CRE

ATED S

PECIFIC

ALLY FO

R THIS

PROJEC

T.

PROCES

S:

I USED

THE RE

CTANGL

E TOOL

TO

CREATE

THE FR

ONT AN

D BACK

OUTLIN

E

OF MY

BUSINES

S CARD

. I THEN

COPIED

/

PASTED

THE LO

GO FRO

M MY O

RIGINA

L

ILLUSTR

ATOR D

ESIGN F

ILE AND

ADDED

CONTAC

T INFOR

MATION

ONTO

THIS

PAGE. I

KEPT T

HE LOG

O AND

CONTAC

T

INFORMA

TION A

BOUT T

HE SAM

E SIZE

AS THE

INFORM

ATION O

N THE

LETTER

HEAD. I

MADE S

URE TH

AT NO

IMPORT

ANT INF

ORMATIO

N CAME

ANY

CLOSER

THAN

1/8 FRO

M THE

EDGES.

I

CREATE

D CONT

RAST B

Y FLIPPI

NG THE

COLORS

ON TH

E BACK

OF TH

E

BUSINES

S CARD

.

PROGRA

MS/TOO

LS USED

:

ADOBE

ILLUSTR

ATOR &

INDESIG

N

LOGOS

DESCRI

PTION:

LOGO F

OR AN O

RGANIZA

TION. I

DECIDED

TO CR

EATE O

N FOR A

MADE UP

MUSEU

M CALL

ED

WEATHE

RING HEI

GHTS M

USEUM.

PROCES

S:

AFTER O

UT MANY

SKETCH

ES OF

IDEAS FO

R A LOG

O I EVE

NTUALLY

NARROW

ED THOS

E DOWN

AND I

TOOK A

VOTE O

N WHIC

H WAS T

HE

BEST. I

CHOSE T

HE ONE I

LIKED

BEST AN

D WHIC

H WAS V

OTED O

N

MOST TO

REFINE.

I REFINE

D THE

TYPOGR

APHY AN

D FONT

CHOICES

AS WELL

AS DES

IGN AND

FOCAL

POINT. I

HAVE C

REATED

A

CURVAT

URE OF

THE TEX

T, WHIC

H

HELPS G

ROUP TH

E WHOL

E LOGO

IN

ONE.

PROGRA

MS/TOO

LS USED

:

ADOBE I

LLUSTR

ATOR, P

EN TOOL

,

PAINTBR

USH, LA

YERING

, AND

SHAPES

.

17

WEBDES

IGN

DESCRI

PTION:

A WEB P

AGE DES

IGNED T

O

SHOWCA

SE A PER

SONALLY

CREAT

ED

LOGO.

PROCES

S:

I CREAT

ED THIS

WEB PAG

E USING

ONLY TE

XT WRAN

GLER. I

HAVE HA

D

LITTLE T

O NO E

XPERIEN

CE WRITI

NG

HTML/CS

S. IT WA

S INTER

ESTING

TO

SEE HO

W YOU

COULD M

AKE A W

EB

PAGE. P

ART OF

THE PRO

CESS W

AS

TO USE

HTTP://W

WW.W3

.ORG HTM

L

VALIDAT

OR. I US

ED A PRE

VIOUS LO

GO

THAT I H

AVE CR

EATED B

EFOREH

AND

IN THIS

CLASS.

AFTER I

CREAT

ED MY CO

NTENT I

THEN IN

SERTED

MY IMA

GE, I

ATTACH

ED A PER

-MADE C

SS

DOCUME

NT TO M

Y HTML.

I THEN U

SED

THE CO

LORS FR

OM MY

LOGO A

S THE

COLORS

FOR M

Y WEB P

AGE. I F

OUND

THESE C

OLORS B

Y OPEN

ING

PHOTOS

HOP AND

USING

THE

EYEDRO

PPER TO

OL. I WA

S THEN A

BLE

TO GET

THE CO

LOR HEX

CODES

. I

ALSO C

HANGED

MY FO

NTS TO

CREATE

CONTR

AST IN M

Y WEB P

AGE.

I DECLA

RED SO

ME BAC

KUP FO

NTS

JUST IN

CASE T

HE VIEW

ERS

BROWSE

R DIDNT

HAVE TH

ESE FO

NTS.

. I ALSO

USED PA

DDING A

ROUND

THE LOG

O AND T

EXT SO

THAT TH

EY

WOULD N

OT BE T

OO CLO

SE TO

THE EDG

E OF TH

E WEB P

AGE AND

ALIGNED

IT TO F

LOAT C

ENTER.

HAVING

THE LOG

O TO E

ND UP B

EING

IN THE C

ENTER T

OOK A L

OT OF T

IME

AND SEL

F TEACH

ING TO

ACCOM

PLISH

THIS. WR

AP IN IN

DESIGN

.

I CREAT

ED THE L

OGO IN I

LLUSTR

A-

TOR USI

NG THE

PEN TO

OL AND

MADE

A BLACK

SQUAR

E AND PL

ACED W

HITE

LINES IN

SIDE TO

CREAT

E THE LO

GO.

19

DESCRI

PTION:

A WEB P

AGE DES

IGNED T

O

SHOWCA

SE A PER

SONALLY

CREAT

ED

LOGO.

PROCES

S:

I CREAT

ED THIS

WEB PAG

E USING

ONLY TE

XT WRAN

GLER. I

HAVE HA

D

LITTLE T

O NO E

XPERIEN

CE WRITI

NG

HTML/CS

S. IT WA

S INTER

ESTING

TO

SEE HO

W YOU

COULD M

AKE A W

EB

PAGE. P

ART OF

THE PRO

CESS W

AS

TO USE

HTTP://W

WW.W3

.ORG HTM

L

VALIDAT

OR. I US

ED A PRE

VIOUS LO

GO

THAT I H

AVE CR

EATED B

EFOREH

AND

IN THIS

CLASS.

AFTER I

CREAT

ED MY CO

NTENT I

THEN IN

SERTED

MY IMA

GE, I

ATTACH

ED A PER

-MADE C

SS

DOCUME

NT TO M

Y HTML.

I THEN U

SED

THE CO

LORS FR

OM MY

LOGO A

S THE

COLORS

FOR M

Y WEB P

AGE. I F

OUND

THESE C

OLORS B

Y OPEN

ING

PHOTOS

HOP AND

USING

THE

EYEDRO

PPER TO

OL. I WA

S THEN A

BLE

TO GET

THE CO

LOR HEX

CODES

. I

ALSO C

HANGED

MY FO

NTS TO

CREATE

CONTR

AST IN M

Y WEB P

AGE.

I DECLA

RED SO

ME BAC

KUP FO

NTS

JUST IN

CASE T

HE VIEW

ERS

BROWSE

R DIDNT

HAVE TH

ESE FO

NTS.

. I ALSO

USED PA

DDING A

ROUND

THE LOG

O AND T

EXT SO

THAT TH

EY

WOULD N

OT BE T

OO CLO

SE TO

THE EDG

E OF TH

E WEB P

AGE AND

ALIGNED

IT TO F

LOAT C

ENTER.

HAVING

THE LOG

O TO E

ND UP B

EING

IN THE C

ENTER T

OOK A L

OT OF T

IME

AND SEL

F TEACH

ING TO

ACCOM

PLISH

THIS. WR

AP IN IN

DESIGN

.

I CREAT

ED THE L

OGO IN I

LLUSTR

A-

TOR USI

NG THE

PEN TO

OL AND

MADE

A BLACK

SQUAR

E AND PL

ACED W

HITE

LINES IN

SIDE TO

CREAT

E THE LO

GO.