pre-listing kit

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Helping You Move with matthew pearson Matthew Pearson Property Consultant 0481 321 050

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Pre-Listing Kit for Matthew Pearson As of August 15th 2013

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Page 1: Pre-Listing Kit

Helping You Movewith matthew pearson

Matthew PearsonProperty Consultant

0481 321 050

Page 2: Pre-Listing Kit

step 1activationand preparation

step 2on the market

• Assessing your situation• Photos of your home• Presenting your home for sale

• Choosing your marketing package• Open for inspection• Negotiation

Page 3: Pre-Listing Kit

mission statement

step 3sold and settled

• Conveyancer• Settlement date

Page 4: Pre-Listing Kit

getting startedThere are just a few components that make up the process of getting your property on the market:• Your current situation• What is important to you• Price• Performance fee• Method of sale• Branddifference• Strategy• Marketing options• Marketing package• Choosing an agent• Questions and answers

Do you need to sell now?When do you want your property on the market?What improvements are to be made?

@

your situation

Page 5: Pre-Listing Kit

you don’t get a second chanceto make a good first impressionso here are some tips to get a quick sale at the best possible price

• Check the paintwork, spouting, brick work and fascia boards. They may need a brush down or a lick of paint.

• Clean out the garage and shed to minimise junk and maximise space.

• Remove weeds and dead leaves, trim plants, add mulch, and consider adding a splash of colourful plants.

• Remove kids toys from the garden and roll up the garden hose.

• Repair any broken or cracked windows, damaged fence panels and gate hinges.

• Clean the barbeque.• Remove junk mail from letterbox and have a

prominent house number displayed.

Exterior• Fly screens in place and in good repair.• Ensure all doors open, slide freely and lock and

unlock easily.• Make entrance clean and uncluttered.• Make sure the door bell works.• Repair chipped or cracked plaster.• Clean the windows inside and out• Allfloorcoveringsfreshlycleaned-

professional grout/tile cleaners and carpet steamcleanersmakeabigdifference.

• Curtains/drapes clean and open.• Beds made, cupboards cleaned.• Reorganise cluttered bookcases.• Hide any unsightly electrical wiring to

stereo and TV.

interior

• All taps in good working order -nodripsorleaks.

• All surfaces cleaned and polished.• Remove any mould from shower recess and

soapstainsfromshowerfloor.• Clean all mirrors, glass screens, and consider

replacing shower curtain.• Put clean towels, soap and air fresheners in the

bathroomandtoilet-trytomaketheseareaslooklikeafivestarhotel.

• Clean dishes, remove dishes from dishwasher.• Put away small appliances in kitchen

and bathroom.• Reducegeneralclutter-fridgemagnets,

cookbooks.• Empty rubbish bins.• Neutralise unpleasant odours.

Kitchen/bathroom• Ideally your home should be presented as a

luxury hotel suite or a new display home.• Vasesofflowersorbowlsoffruit.• Lightacosyfireinthewinter,turnon

the airconditioner in the summer.• Glossylifestylemagazinesonthecoffeetable

indicate your commitment to quality.• Light music playing in the background.• Jewellery, valuables and memento

should be locked away or removed.• Minimisethenumberofpersonalphotos-

let potential buyers visualise themselves in your home.

• Remove all pets and all evidence of pets.

tips for open days/inspections

you don’t get a second chanceto make a good first impressionwe know people who are there to help you prepare your home for sale

“My focus is on styling clients homes with their own furniture withadvice on colour, furniture layout, accessories and any repair workthat would help with the sale of the property. I also have experiencein low cost landscaping advice to enhance the front of a home.I have a great contacts for any trade work that may need to becarried out.

My services also extend out to personal shopping, for those whoaretoobusyfinditemsrequiredtostyletheirhome.Furniturehireis also available if needed.

Thiswillprovideacosteffectiveservicetothoseclientsnotwantingto break their budget in styling their homes. It also provides a solutionto those wanting to use their own furniture to maximise the sale price.”

-SusanfromAbsolute Renovators

Page 6: Pre-Listing Kit

Price = time. Nobody looks at the properties at the bottomof real estate listings, so a quick sale is essential.What do you think of a property that has beenon the market for longer than 30 days?

price

$ The longer your home is on the marketthe less the purchasers are expecting to pay

Page 7: Pre-Listing Kit

What is most important to you?Are you after the best priced agent, or the agentthat can negotiate the best possible price?How will your house be marketed?Will you advertise in the paper?Will you have a signboard?Will you take it to the market, or sell privately?How much communication do you requirewith your agent?

ask yourself

ithe 5 rules of buyer behaviour

1 Buyerslookattheareafirst.2 Buyersdon’tthinkaprice-theythinkapricerange.3 Buyerslook10-15%belowwhattheyeventuallypay.4 Buyerswillmakethebestofferwhentheproperty firstcomesonthemarket.5 The longer the property is on the market, the less buyers expect to pay.

Page 8: Pre-Listing Kit

performance fee

%

method of saleAuctions can help you get a higher price foryour property, as it creates a sense of urgencyand competitiveness for buyers. However,theycanalsobeputoffbyanauction.Selling at an asking price can be more appealingto buyers as they don’t feel as pressured,however it may take longer to sell your propertybecause there isn’t an air of competitiveness, andthey will usually try to negotiate a lower price.

A performance fee of a percentage of the total priceof the home will be charged, only after a successful sale.

Page 9: Pre-Listing Kit

You choose Your preferredmethod of sale

• Open inspection • Inspection by appointment

• Discreet sale • Auction

Proudly part of the Prospect communitysince 1982

8269 [email protected]

‘Real estate is not just about houses, it’s about people’

- Sir Leslie Joseph Hooker

Messenger Community News,Mortgage Choice

Golden Gavel Winner

- Auctioneer Agency of the Year -

2005

2006

2007

2008

2009

2010

l j Hooker difference

L J Hooker

Why L J Hooker? We have one of the mostvisited property websites in Australia, so youcan rest assured that your property will havea huge reach across the nation.Our approach and state of the art technologywill keep you up to date through the entireprocess, and ensure you will get the bestpossible price for your property.

Page 10: Pre-Listing Kit

LJ Hooker Prospect

8269 1044

409 Regency Road, Prospect SA

5082

[email protected]

www.prospect.ljhooker.com.au

RLA 20 30 11

LJ Hooker Prospect

8269 1044

409 Regency Road, Prospect SA

5082

[email protected]

www.prospect.ljhooker.com.au

RLA 20 30 11

Page 11: Pre-Listing Kit

© 2012 LJ Hooker Limited LJ-0125-PHO-G-CC

LJ Hooker Prospect

8269 1044

409 Regency Road, Prospect SA

5082

[email protected]

www.prospect.ljhooker.com.au

RLA 20 30 11

LJ Hooker Prospect

8269 1044

409 Regency Road, Prospect SA

5082

[email protected]

www.prospect.ljhooker.com.au

RLA 20 30 11

Page 12: Pre-Listing Kit

strategyMy philosophy is to tell you what you needto know, even if it’s not what you want to hear.I aim to get people emotionally attached toyour property, and put them in a competitiveenvironment to get you the premium price.

Start flying sooner with LJ Hooker!You can earn 20,000 Qantas Frequent Flyer points* when you list and sell your residential property exclusively with LJ Hooker.

Discover the benefits of choosing LJ Hooker to sell your property by visting ljhooker.com.au today

* You must be a member of the Qantas Frequent Flyer program to earn points. A joining fee may apply. Membership and points are subject to the Qantas Frequent Flyer program terms and condition http://www.qantas.com.au/fflyer/dyn/program/terms. Your property must be listed and sold exclusively with LJ Hooker. This is a once only per property points allocation for residential properties listed and sold in Australia only and cannot be claimed in conjunction with any other rewards program in which LJ Hooker participates. Your Qantas Frequent Flyer membership number and the number of points you will receive after settlement must be clearly agreed on at the time of the exclusive listing and clearly stated in your LJ Hooker exclusive agency agreement for the sale of your property. Qantas Frequent Flyer points are only allocated to the person/s on the exclusive agency agreement.

© 2009 Hooker Corporation LimitedMembers can earn points with LJ Hooker

Page 13: Pre-Listing Kit

marketing options packageAtLJHookerweofferarangeofmarketingoptions,to ensure your property gets maximum exposure.These include:• Professional photography• 13differentwebsites• Sign board• “For Sale” letterbox drops• Newspaper ad• VR codes

We know that not all people and properties arecreated equal. What suits others may not suit you.We are committed to helping you get the best servicesforyourneeds,soweoffermarketingpackagerstailormade to suit you and your unique situation.

Page 14: Pre-Listing Kit

professional photography newspaper advertisement

Page 15: Pre-Listing Kit

signage and vr code internet description

Page 16: Pre-Listing Kit

me Top 5 reasons to go with me:1. Negotiation Iwillfighttoothandnailtogettheverybest result and highest price possible for your home, so I can be your consultant for property for life.2. Communication I will maintain consistent communication with you, so you know exactly what is happening at each stage.3. Communication with buyers I will maintain communication with buyers, ensuring that your property is always in their minds.4. Database My network is kept up to date so I am in a better position to achieve a higher result from buyers.5. Work ethic I will get the job done.

moving forwardNow there’s only one thing left to do. Ask questions, and get a quote!

Page 17: Pre-Listing Kit